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G42’s Inception says Gulf businesses risk superficial AI adoption

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Executives are rushing to adopt artificial intelligence – but often without a coherent strategy, resulting in disjointed efforts, wasted resources and unclear returns on investment, tech experts say. 

AI might dominate boardroom conversations, but putting the technology to work across a company is “a different ball game”, says Ashish Koshy, chief executive of Inception, a unit of Abu Dhabi-backed technology group G42.

“Every organisation [has] a vast amount of data siloed [in] multiple departments,” but many run isolated projects just to “showcase” their use of AI or “check a box”, missing the chance to create real synergy, says Koshy.

“You end up having 500 use cases that don’t talk to each other and [don’t] create impact for the enterprise from an aggregated perspective.” 

With the Middle East investing heavily in AI, companies in the region are emerging to help businesses move beyond siloed projects and turn spending into measurable impact, Mahesh Jaishankar, Dubai-based independent technology analyst, says. 

Most are at an early stage, focused on increasing automation and productivity through AI, rather than using the technology to gain competitive advantage, he adds.

Inception sees opportunity in the clutter, building AI models and applications to sharpen business decisions — a service likely in demand as the sector remains awash with surveys and examples of execution problems.

Most AI pilot programmes fail to move beyond the testing phase, according to US-based research house IDC. Of every 33 AI proof-of-concepts a company launched, only four made it into production, according to a 2025 report produced with technology company Lenovo. 

Meanwhile, a report from the Massachusetts Institute of Technology found that while generative AI holds promise for businesses, 95 percent of pilot programmes fail to deliver a positive impact on companies’ bottom line. 

And an IBM survey of 2,000 CEOs across 30 countries found that the disarray of systems and data is choking returns, with only a quarter of projects meeting return-on-investment expectations.

“Teams chase ‘AI for AI’s sake’ instead of owning a specific decision,” Raakin Iqbal, co-founder and CEO of Dubai-based applied AI company Nucleus AI, tells AGBI. “This leads to a workflow gap.”

Further reading:

Iqbal, whose company is running pilot projects for Dubai Airports, says companies are approaching AI backwards – they must identify real-world needs rather than be obsessed with building on top of models such as OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Claude.

Koshy, previously CEO at G42 Healthcare, warned against any tendency to launch a glut of disconnected projects without measurable outcomes.

This might not be as easy as it sounds. About half of British business leaders admit they do not understand how AI works or fits their needs, according to a 2025 survey by the UK’s Institute of Directors.

Sixty-four percent of the executives IBM polled acknowledged that the risk of falling behind drove their investment decision before they had a clear understanding of the value it would bring.

Executives should focus on their biggest operational challenges and identify the big time- and resource-consuming problems where AI can make a significant difference, Koshy says.

Iqbal suggests starting small.

“[Track and measure] unit economics – the dollar cost per assisted decision versus the dollar value per decision,” he says.



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Artificial intelligence is at the forefront of educational discussions

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Artificial intelligence is at the forefront of educational discussions as school leaders, teachers, and business professionals gathered at the Education Leadership Summit in Tulsa to explore AI’s impact on classrooms and its implications for students’ futures.

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Kennesaw State secures NSF grants to build community of AI educators nationwide

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KENNESAW, Ga. |
Sep 12, 2025

Shaoen Wu

The International Data Corporation projects that artificial intelligence will add
$19.9 trillion to the global economy by 2030, yet educators are still defining how
students should learn to use the technology responsibly.

To better equip AI educators and to foster a sense of community among those in the
field, Kennesaw State University Department Chair and Professor of Information Technology (IT) Shaoen Wu, along with assistant professors Seyedamin Pouriyeh and Chloe “Yixin” Xie, were recently awarded two National Science Foundation (NSF) grants. The awards, managed by the NSF’s Computer and Information Science and Engineering division, will fund the project through May 31, 2027 with an overarching goal to unite educators from across the country
to build shared resources, foster collaboration, and lay the foundation for common
guidelines in AI education.

Wu, who works in Kennesaw State’s College of Computing and Software Engineering (CCSE), explained that while many universities, including KSU, have launched undergraduate
and graduate programs in artificial intelligence, there is no established community
to unify these efforts.

“AI has become the next big thing after the internet,” Wu said. “But we do not yet have a mature, coordinated community for AI education. This project is the first step toward building that national network.”

Drawing inspiration from the cybersecurity education community, which has long benefited
from standardized curriculum guidelines, Wu envisions a similar structure for AI.
The goal is to reduce barriers for under-resourced institutions, such as community
colleges, by giving them free access to shared teaching materials and best practices.

The projects are part of the National AI Research Resource (NAIRR) pilot, a White
House initiative to broaden AI access and innovation. Through the grants, Wu and his
team will bring together educators from two-year colleges, four-year institutions,
research-intensive universities, and Historically Black Colleges and Universities
to identify gaps and outline recommendations for AI education.

“This is not just for computing majors,” Wu said. “AI touches health, finance, engineering, and so many other fields. What we build now will shape AI education not only in higher education but also in K-12 schools and for the general public.”

For Wu, the NSF grants represent more than just funding. It validates KSU’s growing presence in national conversations on emerging technologies. Recently, he was invited to moderate a panel at the Computing Research Association’s annual computing academic leadership summit, where department chairs and deans from across the country gathered to discuss AI education.

“These grants position KSU alongside institutions like the University of Illinois Urbana-Champaign and the University of Pennsylvania as co-leaders in shaping the future of AI education,” Wu said. “It is a golden opportunity to elevate our university to national and even global prominence.”

CCSE Interim Dean Yiming Ji said Wu’s leadership reflects CCSE’s commitment to both innovation and accessibility.

“This NSF grant is not just an achievement for Dr. Wu but for the entire College of Computing and Software Engineering,” Ji said. “It highlights our faculty’s work to shape national conversations in AI education while ensuring that students from all backgrounds, including those at under-resourced institutions, can benefit from shared knowledge and opportunities.”

– Story by Raynard Churchwell

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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 47,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.



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UC Berkeley researchers use Reddit to study AI’s moral judgements | Research And Ideas

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A study published by UC Berkeley researchers used the Reddit forum, r/AmITheAsshole, to determine whether artificial intelligence, or AI, chatbots had “patterns in their moral reasoning.”

The study, led by researchers Pratik Sachdeva and Tom van Nuenen at campus’s D-Lab, asked seven AI large language models, or LLMs, to judge more than 10,000 social dilemmas from r/AmITheAsshole.  

The LLMs used were Claude Haiku, Mistral 7B, Google’s PaLM 2 Bison and Gemma 7B, Meta’s LLaMa 2 7B and OpenAI’s GPT-3.5 and GPT-4. The study found that different LLMs showed unique moral judgement patterns, often giving dramatically different verdicts from other LLMs. These results were self-consistent, meaning that when presented with the same issue, the model seemed to judge it with the same set of morals and values. 

Sachdeva and van Nuenen began the study in January 2023, shortly after ChatGPT came out. According to van Nuenen, as people increasingly turned to AI for personal advice, they were motivated to study the values shaping the responses they received.

r/AmITheAsshole is a Reddit forum where people can ask fellow users if they were the “asshole” in a social dilemma. The forum was chosen by the researchers due to its unique verdict system, as subreddit users assign their judgement of “Not The Asshole,” “You’re the Asshole,” “No Assholes Here,” “Everyone Sucks Here” or “Need More Info.” The judgement with the most upvotes, or likes, is accepted as the consensus, according to the study. 

“What (other) studies will do is prompt models with political or moral surveys, or constrained moral scenarios like a trolley problem,” Sechdava said. “But we were more interested in personal dilemmas that users will also come to these language models for like, mental health chats or things like that, or problems in someone’s direct environment.”

According to the study, the LLM models were presented with the post and asked to issue a judgement and explanation. Researchers compared their responses to the Reddit consensus and then judged the AI’s explanations along a six-category moral framework of fairness, feelings, harms, honesty, relational obligation and social norms. 

The researchers found that out of the LLMs, GPT-4’s judgments agreed with the Reddit consensus the most, even if agreement was generally pretty low. According to the study, GPT-3.5 assigned people “You’re the Asshole” at a comparatively higher rate than GPT-4. 

“Some models are more fairness forward. Others are a bit harsher. And the interesting thing we found is if you put them together, if you look at the distribution of all the evaluations of these different models, you start approximating human consensus as well,” van Nuenen said. 

The researchers found that even though the verdicts of the LLM models generally disagreed with each other, the consensus of the seven models typically aligned with the Redditor’s consensus.

One model, Mistral 7B, assigned almost no posts “You’re the Asshole” verdicts, as it used the word “asshole” to mean its literal definition, and not the socially accepted definition in the forum, which refers to whoever is at fault. 

When asked if he believed the chatbots had moral compasses, van Nuenen instead described them as having “moral flavors.” 

“There doesn’t seem to be some kind of unified, directional sense of right and wrong (among the chatbots). And there’s diversity like that,” van Nuenen said. 

Sachdeva and van Nuenen have begun two follow-up studies. One examines how the models’ stances adjust when deliberating their responses with other chatbots, while the other looks at how consistent the models’ judgments are as the dilemmas are modified. 



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