AI Insights
France’s first pharmacy to use artificial intelligence is in Nice
The Pharmacie de la Madeleine in Nice is becoming a testbed for innovation, equipping its dispensing staff with AI-enhanced intelligent headsets.
Wearing her micro-headset, Géraldine moves from patient to patient in the Madeleine pharmacy in Nice. The change is almost imperceptible to the untrained eye, but for the staff it’s a veritable revolution. The pharmacist and her staff have been using the artificial intelligence devices for the past few weeks.
“They are the first to use the Wildix x-hoppers solution, and we are pioneers in France with this rollout,” enthuses David Cano, Director of Etelys, an integrator for Wildix solutions, an Italian company specialising in unified communication.
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Pharmacies, victims of robberies
Driving the need for this innovation is a recurring problem: thefts, which hit pharmacies particularly hard during the busy summer periods.
“First of all, it’s a substantial loss for us, because the products we sell are expensive. But above all, it means we have to be constantly on the lookout. It’s exhausting. Some thieves are highly organised and move from one pharmacy to another, sometimes even operating as a group. We have a WhatsApp group to warn other pharmacies when we spot looters, but that’s not enough,” claims Géraldine Demarche.
Wildix x-hoppers include AI that is capable of detecting suspicious behaviour in real time. Connected to the video surveillance system, the devices constantly analyse movements in the pharmacy.
“As soon as it identifies a suspicious movement, the system automatically sends an audio alert directly to the dispensing staff’s headsets. A notification containing the video of the theft is also sent to smartphones. The data and videos are recorded locally and comply with the European General Data Protection Regulation (GDPR),” says David Cano.
Game-changing technology
Gilles Guiral, a spokesman for Wildix who came to give a demonstration, says choosing the equipment is about ensuring good working conditions: “Shoplifting in France, across all categories, represents 7.5 billion euros in lost turnover. 15% of that amount are pharmaceutical and para-pharmaceutical products. Thefts increased by 14% between 2023 and 2024. There is an urgent need to help professionals wo are under pressure, as they have to monitor the risk of petty theft while serving patients, managing inventory and fielding telephone calls.”
This technology allows an immediate and discreet response, without alarming customers or resorting to mic announcements to the whole premises.
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A versatile tool for everyday use
As well as improving security, the technology also streamlines internal communication. The dispensing staff can now coordinate activities, flag up a need to restock or request technical assistance without leaving their workstations. The system also makes it possible to automatically transcribe conversations, making it easier to monitor activity. “Only a few people in key positions have them, for quick sales, in the stock area and for preparing prescriptions,” explains Kristina Nicloux, the establishment’s other pharmacist.
The x-hoppers technology does more, providing QR codes that customers can scan to ask a pharmacist for help with a specific product. These interactions are automatically recorded, creating a valuable database of customer needs and purchasing behaviours.
Artificial intelligence’s potential in healthcare
For pharmacies, there are multiple potential uses for AI: optimised inventory management, improved identification of drug interactions, personalised treatments and prescription fraud detection. “AI complements our profession, enabling us to focus on advising and supporting patients,” says Kristina Nicloux.
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The Pharmacie de la Madeleine is a pioneer thanks to this experiment, which could well set a precedent. Once the initial reluctance to use AI had been overcome, “take-up came naturally and quickly”, says Géraldine Demarche.
A minor revolution that could quickly spread to other pharmacies on the Côte d’Azur and generalise the use of AI to facilitate care pathways in healthcare establishments. This is also the technological gamble that Monaco is taking for the inauguration of the new CHPG.
AI Insights
Ascendion Wins Gold as the Artificial Intelligence Service Provider of the Year in 2025 Globee® Awards
- Awarded Gold for excellence in real-world AI implementation and measurable enterprise outcomes
- Recognized for agentic AI innovation through ASCENDION AAVA platform, accelerating software delivery and unlocking business value at scale
- Validated as a category leader in operationalizing AI across enterprise ecosystems—from generative and ethical AI to machine learning and NLP—delivering productivity, transparency, and transformation
BASKING RIDGE, N.J., July 7, 2025 /PRNewswire/ — Ascendion, a leader in AI-powered software engineering, has been awarded Gold as the Artificial Intelligence Service Provider of the Year in the 2025 Globee® Awards for Artificial Intelligence. This prestigious honor recognizes Ascendion’s bold leadership in delivering practical, enterprise-grade AI solutions that drive measurable business outcomes across industries.
Ascendion Wins Gold as the Artificial Intelligence Service Provider of the year in 2025 Globee® Awards
The Globee® Awards for Artificial Intelligence celebrate breakthrough achievements across the full spectrum of AI technologies including machine learning, natural language processing, generative AI, and ethical AI. Winners are recognized for setting new standards in transforming industries, enhancing user experiences, and solving real-world problems with artificial intelligence (AI).
“This recognition validates more than our AI capabilities. It confirms the bold vision that drives Ascendion,” said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. “We’ve been engineering the future with AI long before it became a buzzword. Today, our clients aren’t chasing trends; they’re building what’s next with us. This award proves that when you combine powerful AI platforms, cutting-edge technology, and the relentless pursuit of meaningful outcomes, transformation moves from promise to fact. That’s Engineering to the Power of AI in action.”
Ascendion earned this recognition by driving real-world impact with its ASCENDION AAVA platform and agentic AI capabilities, transforming enterprise software development and delivery. This strategic approach enables clients to modernize engineering workflows, reduce technical debt, increase transparency, and rapidly turn AI innovation into scalable, market-ready solutions. Across industries like banking and financial services, healthcare and life sciences, retail and consumer goods, high-tech, and more, Ascendion is committed to helping clients move beyond experimentation to build AI-first systems that deliver real results.
“The 2025 winners reflect the innovation and forward-thinking mindset needed to lead in AI today,” said San Madan, President of the Globee® Awards. “With organizations across the globe engaging in data-driven evaluations, this recognition truly reflects broad industry endorsement and validation.”
About Ascendion
Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. We partner with over 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by +11,000 experts, a bold culture, and our proprietary Engineering to the Power of AI (EngineeringAI) approach, we deliver outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey, with 40+ global offices, Ascendion combines scale, agility, and ingenuity to engineer what’s next. Learn more at https://ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, DataAI, ExperienceAI, Platform EngineeringAI, Product EngineeringAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
About the Globee® Awards
The Globee® Awards present recognition in ten programs and competitions, including the Globee® Awards for Achievement, Globee® Awards for Artificial Intelligence, Globee® Awards for Business, Globee® Awards for Excellence, Globee® Awards for Cybersecurity, Globee® Awards for Disruptors, Globee® Awards for Impact. Globee® Awards for Innovation (also known as Golden Bridge Awards®), Globee® Awards for Leadership, and the Globee® Awards for Technology. To learn more about the Globee Awards, please visit the website: https://globeeawards.com.
SOURCE Ascendion
July 7, 2025
Today, with uncertainty a seemingly permanent condition, executives need to weave adaptability, resilience, and clarity into their operating plans. The best executives will implement strategies that don’t just sustain their businesses; they enable growth.
Cloud computing is the backbone of modern enterprise innovation, but with speed and scalability comes a growing storm of cyber threats. Cloud adoption continues to skyrocket. In fact, by 2028, cloud-native platforms will serve as the foundation for more than 95% of new digital initiatives. The traditional perimeter has all but disappeared. The result? A significantly expanded attack surface and a growing volume of threats targeting cloud workloads.
Studies tell us that 80% of security exposures now originate in the cloud, and threats targeting cloud environments have recently increased by 66%, underscoring the urgency for security strategies purpose-built for this environment. The reality for organizations is stark. Legacy tools designed for static, on-premises architectures can’t keep up. What’s needed is a new approach—one that’s intelligent, automated, and cloud-native. Enter AI-driven cloud detection and response (CDR).
Why legacy tools fall short
Traditional security approaches leave organizations exposed. Posture management has been the foundation of cloud security, helping teams identify misconfigurations and enforce compliance. Security risks, however, don’t stop at misconfigurations or vulnerabilities.
- Limited visibility: Cloud assets are ephemeral, spinning up and down in seconds. Legacy tools lack the telemetry and agility to provide continuous, real-time visibility.
- Operational silos: Disconnected cloud and SOC operations create blind spots and slow incident response.
- Manual burden: Analysts are drowning in alerts. Manual triage can’t scale with the velocity and complexity of cloud-native threats.
- Delayed response: In today’s landscape, every second counts. 60% of organizations take longer than four days to resolve cloud security issues.
The AI-powered CDR advantage
AI-powered CDR solves these challenges by combining the speed of automation with the intelligence of machine learning—offering CISOs a modern, proactive defense. Organizations need more than static posture security. They need real-time prevention.
Real-time threat prevention detection: AI engines analyze vast volumes of telemetry in real time—logs, flow data, behavior analytics. The full context this provides enables the detection and prevention of threats as they unfold. Organizations with AI-enhanced detection reduced breach lifecycle times by more than 100 days.
Unified security operations: CDR solutions bridge the gap between cloud and SOC teams by centralizing detection and response across environments, which eliminates redundant tooling and fosters collaboration, both essential when dealing with fast-moving incidents.
Context-rich insights: Modern CDR solutions deliver actionable insights enriched with context—identifying not just the issue, but why the issue matters. It empowers teams to prioritize effectively, slashing false positives and accelerating triage.
Intelligent automation: From context enrichment to auto-containment of compromised workloads, AI-enabled automation reduces the manual load on analysts and improves response rates.
The path forward
Organizations face unprecedented pressure to secure fast-changing cloud environments without slowing innovation. Relying on outdated security stacks is no longer viable. Cortex Cloud CDR from Palo Alto Networks delivers the speed, context, and intelligence required to defend against the evolving threat landscape. With over 10,000 detectors and 2,600+ machine learning models, Cortex Cloud CDR identifies and prevents high-risk threats with precision.
It’s time to shift from reactive defense to proactive protection. AI-driven CDR isn’t just another tool—it’s the cornerstone of modern cloud security strategy. And for CISOs, it’s the shield your organization needs to stay resilient in the face of tomorrow’s threats.
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