Tools & Platforms
Explore Siouxland utilizing AI and access to new data to get more accurate information on visitors and events

SIOUX CITY (KTIV) – Siouxland’s tourism organization is utilizing new technology to attract larger events to the community.
Explore Siouxland is Siouxland’s destination management organization, and is also known as the Sioux City Regional Convention & Visitors Bureau.
The organization is using new technology called PlacerAI. It’s another platform that other Destination Marketing Organizations, like Explore Siouxland, use to get insights and data on some of the big events that come to the area.
It can pull data like total visits, total visitors, popular visit hours, and visit frequency at any event.
Kristen Heimgartner, Director of Sales & Services, Explore Siouxland, says, “It can tell us how many visits there were, how many visitors were there, if they came and they went, what time of day was the busiest? It also gives us some more in-depth information about the demographics of the people that are coming, it also lets me pull information on where they came from and how many are from out of that 50-mile radius of Sioux City.”
Explore Siouxland has been using this technology since the beginning of the summer.
During KTIV’s interview, the organization took a look to see how many people visited Sioux City, specifically Lewis and Clark Park, over the week of the Iowa High School State Baseball Tournament in July.
“It looks like Monday and Tuesday were the busiest days, which we kind of expect because there were the most games, and then it breaks it down too, there were 5,400 people at Lewis and Clark Park on Monday the 21st,” said Heimgartner. “It also shows hourly visits, so we can tell that about 7 p.m. was the most people. It must have been when the game started.”
So, how does this technology know where you were and for how long? It’s all based on the cookies that you have enabled on your cell phone.
“It’s already built into your system, and they use your information, but they code it in a certain way that we can’t pull your personal information out in any way. It’s more a generalized information,” explained Heimgartner.
This information is only available based on your phone’s settings. It also tracks data before and after the event being tracked.
“This shows their favorite places they went throughout the week, and before and after Lewis and Clark Park, the top place,” said Heimgartner.
The Sioux City Parks and Rec Department was able to pull data from the latest mountain bike festival, Trail Fest. Data showed about 2,900 people at TrailFest at Cone Park this year.
Parks and Rec plans to use the data gathered for future events.
Justin Atlas is the Superintendent for Sioux City Parks and Rec. He said, “We have an understanding of who is actually utilizing our facilities, how long they are staying there, and what benefit it is for us to be able to provide services there that might accomplish the needs of our user group from event to event.”
“We want these businesses and planners to use this information to see how these events have succeeded here, but also for our businesses in town. We want you to use this information to know where your people are coming from and how you can better support them,” said Heimgartner. “This is going to be a good tool as well to use to give us a little more accurate numbers. Because a lot of times, those numbers, the planners or partners are providing us with are estimates, now we can get accurate.”
Explore Siouxland says it has also worked with Downtown Partners to see how many people have come to downtown in the past year.
“I can narrow it down to a single day. If you have a day event or if you just want one day’s numbers up to a full year,” explained Heimgartner.
Explore Siouxland uses an economic impact calculator when it gives out grants. Paperwork must be filled out, and they can use PlacerAI and see how much economic impact was brought into the community.
Explore Siouxland classifies someone as a visitor if they come to the area from 50 miles away.
“Add that filter, and then it will tell me how many people actually came from outside of that 50-mile radius, which was about 5,300,” Heimgartner said, talking about the IHSAA State Baseball Tournament.
She explained with another example, “For example, when we were looking at Saturday in the park, we set a 30-minute limit because sometimes there were deliveries coming in and out, and so that could take up to 20 minutes. So we weren’t counting those people.”
PlacerAI claims it collects device data from personal identifiers, such as Mobile Advertising Identifiers.
This Mobile Advertising ID is a unique string of letters and numbers assigned to identify a mobile device by its operating system, like iOS or Android.
PlacerAI’s policy says it uses its own technology and a technique called “K-anonymity” to protect private data. This removes identifying information before it’s shared or used for analysis.
Read more about its privacy center’s FAQ by following this link.
If you don’t want to share your data, you can opt out by going into your phone’s settings. Apple shares instructions here on how to stop sharing analytics. Android also shares how to change privacy settings here.
Heimgartner is looking to host a training session in the next few months with general information on how more organizations can utilize the technology.
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Tools & Platforms
How New Cloud and AI Security Partnerships at Akamai Technologies (AKAM) Have Changed Its Investment Story

- On August 13, 2025, Aptum announced a new partnership with Akamai Technologies to deliver cloud migration and transformation services, while Akamai also revealed a collaboration with Aqua Security to bolster AI-powered cloud security for enterprise customers.
- These recent deals signal Akamai’s growing efforts to accelerate innovation in cloud and AI security, aligning its platform with evolving enterprise technology priorities.
- We’ll examine how Akamai’s expanded cloud services partnerships may influence its investment narrative and future growth outlook.
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Akamai Technologies Investment Narrative Recap
To be comfortable owning Akamai Technologies, investors must believe the company can offset secular declines in its legacy delivery business by scaling its cloud, compute, and security offerings quickly enough to drive sustained revenue and profit growth. The recent partnerships with Aptum and Aqua Security underscore Akamai’s intent to align its platform with rising AI and security demands, but they do not yet materially alter the short-term catalyst of accelerating cloud revenue or reduce the main risk of margin pressure from capital-intense expansion.
Among the latest developments, Akamai’s August 13 announcement with Aptum stands out, as it connects directly to the ongoing catalyst of expanding Cloud Infrastructure Services (CIS) revenue. By partnering to offer integrated cloud migration services, Akamai aims to deepen enterprise adoption of its cloud platform, which is essential for driving the top-line growth expected as part of its transformation story.
Yet, investors should not overlook that increasing capital expenditures to support these new cloud and AI initiatives could pressure net margins if scaling proves slower or costlier than anticipated…
Read the full narrative on Akamai Technologies (it’s free!)
Akamai Technologies’ narrative projects $4.9 billion in revenue and $765.1 million in earnings by 2028. This requires 6.1% yearly revenue growth and a $340.5 million earnings increase from $424.6 million currently.
Uncover how Akamai Technologies’ forecasts yield a $95.20 fair value, a 20% upside to its current price.
Exploring Other Perspectives
Six members of the Simply Wall St Community estimate Akamai’s fair value between US$50.32 and US$131.10 per share. While bullish cloud catalysts are top of mind, many investors continue to weigh margin and profitability risks before setting expectations for the company’s path forward.
Explore 6 other fair value estimates on Akamai Technologies – why the stock might be worth as much as 66% more than the current price!
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and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
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Tools & Platforms
I were student today, I would …, say Billionaire Mark Cuban on taking advantage of opportunities that internet and AI have made possible

Billionaire entrepreneur Mark Cuban has shared his views on teens are prioritising financial management. Cuban says that US teens are placing unprecedented importance on financial success and he feels that the shift is not only understandable but its full of opportunity. As per the data from John Burns Research and Consulting, shared by Blue Rose Research’s David Shor, 36% of American 12th graders in 2022 said money is “extremely important” to them—the highest percentage in over five decades. That’s a sharp rise from the 26% average seen through the early 2010s.
Gen Z’s money mindset
The reasons behind the financial focus are clear: stagnant wages, increasing college costs, inflation and the and the constant stream of wealth-centric content on platforms like TikTok and YouTube. Many of the Gen Z teens have grown up watching their families navigate economic hardship and now face their own financial pressures.“Zoomers care more about making money than any generation in at least 50 years,” Shor posted on Bluesky. Cuban responded, “Doesn’t surprise me. Every kid has people around them making money posting videos. Beats a newspaper route!”
Mark Cuban’s advice: Learn AI, teach AI, monetize AI
In an interview with CNBC, Cuban mentioned what he would do if he were 16 today: learn how to write prompts for AI tools like ChatGPT, teach others how to use them, and offer those skills to local businesses. “Doesn’t matter if I’m 16,” he said. “I’d be teaching them as well.”Cuban believes prompt engineering—crafting effective inputs for AI tools—is a high-value skill that can generate serious income, even six figures, without a college degree.
Books and bots over garbage bags
Reflecting on his own entrepreneurial beginnings selling garbage bags door-to-door at age 12, Cuban now urges teens to embrace digital tools. “Read books and learn how to use AI in every way, shape and form you can,” he posted on Bluesky. “It is a living library that gives you responses and can help no matter who you are or where you live.”Instead of selling physical products, Cuban says today’s youth can sell knowledge, skills, and content—often to a global audience.As Gen Z continues to redefine what it means to earn, Cuban’s message is clear: the internet and AI aren’t just tools—they’re gateways to financial independence, creativity, and a future where hustle meets innovation.
Tools & Platforms
Microsoft AI unveils first in-house models to challenge OpenAI, Google and other tech giants

Microsoft‘s AI division has unveiled its first two homegrown artificial intelligence (AI) models: MAI-Voice-1 AI and MAI-1-preview. The company has been developing its own foundational AI technology, moving beyond its reliance on external partners like OpenAI.
What Microsoft’s MAI-Voice-1 and MAI-1-preview AI models do
According to the company, the new MAI-Voice-1 is a speech model capable of generating a minute of audio in under a second using just one GPU. Microsoft is already leveraging this model to power several of its features, including Copilot Daily, which has an AI host narrate top news stories, and for generating podcast-style discussions to help explain various topics.“Voice is the interface of the future for AI companions and MAI-Voice-1 delivers high-fidelity, expressive audio across both single and multi-speaker scenarios,” Microsoft said.In addition, Microsoft introduced MAI-1-preview, which was trained on 15,000 Nvidia H100 GPUs. The company describes this model as a “glimpse of future offerings inside Copilot,” designed for users who need an AI capable of following instructions and providing helpful responses to everyday queries. Microsoft plans to roll out MAI-1-preview for specific text use cases within the Copilot AI assistant, which currently relies on OpenAI’s large language models. The company has also begun publicly testing the model on the AI benchmarking platform LMArena.“We have big ambitions for where we go next. Not only will we pursue further advances here, but we believe that orchestrating a range of specialized models serving different user intents and use cases will unlock immense value,” the company said.Microsoft AI chief Mustafa Suleyman previously indicated the company’s focus would be on consumer-facing applications, not enterprise. “My logic is that we have to create something that works extremely well for the consumer and really optimise for our use case… My focus is on building models that really work for the consumer companion,” he said in a past interview.
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