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Delhi Launches Ambitious Fellowship Program Aimed at Surging Institutional Capacity, Boosting Cultural Tourism Infrastructure, and Empowering Youth-Led Innovation Across the Travel Sector in India

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Thursday, July 17, 2025

A bold and forward-thinking move by the Delhi government has the potential to reshape not only local tourism but also influence global practices in how cities involve their youth in the development of tourism. The newly introduced fellowship program is aimed at tapping into the energy and creativity of young professionals, encouraging them to play a more active role in shaping the tourism ecosystem of Delhi.

This initiative seeks to build a bridge between young talent and the operational aspects of tourism, allowing for more dynamic, community-driven innovation. Instead of relying on traditional approaches, the city is turning toward locally inspired storytelling, heritage-based experiences, and digital engagement tools that align with modern travel expectations. The fellowship is not merely a short-term workforce solution but a visionary effort to build sustainable tourism leadership from the ground up.

This fresh model could have far-reaching effects. Cities around the world, especially those struggling to modernize their tourism sectors while preserving cultural authenticity, might find Delhi’s strategy a replicable template. The program is structured to create immersive experiences that reflect local history, culture, and tradition, which are increasingly sought by international travelers. The emphasis on authenticity and local voice could redefine what urban tourism looks like in the years ahead.

Enhancing the Travel Experience for Global Visitors

With the rollout of this fellowship, Delhi’s visitor experience is set to see tangible upgrades, aimed particularly at enriching how tourists engage with the city’s heritage and culture. Visitors—both domestic and international—are expected to benefit from:

  • Well-designed heritage walks that combine factual history with rich, engaging narratives.
  • Interactive digital tools and content, helping travelers explore key historical sites with better context and guidance.
  • More immersive cultural touchpoints at popular venues like Dilli Haat and the Garden of Five Senses, where fellows will be involved in curating visitor engagement activities.

These improvements are not just aesthetic. They reflect a structural shift toward prioritizing visitor education, emotional connection, and experiential depth. As global travelers become more interested in meaningful tourism, Delhi’s approach is positioning itself as an example of how cities can modernize without losing cultural depth.

Moreover, this could prompt governments in other parts of the world to invest in youth empowerment and tourism skills training as a strategic way to revamp and rejuvenate their tourism models.

Creating a Skilled Generation of Tourism Leaders

The fellowship program is designed to support 40 selected candidates every year, each receiving a monthly stipend of ₹50,000. These fellows will be entrusted with responsibilities across key operational and promotional activities. Their areas of work will include:

  • Organizing and managing events at tourism venues
  • Content development and storytelling, including digital campaigns and visual media
  • Tourist assistance and site management at visitor centers and cultural locations
  • Support in logistical operations for film shoots and large-scale events under the M.I.C.E segment (Meetings, Incentives, Conferences, Exhibitions)

Through this well-rounded exposure, fellows will gain hands-on experience in every aspect of the tourism landscape. From planning and storytelling to logistics and branding, the program is designed to equip them with practical skills and strategic thinking abilities that can be transferred to both national and international tourism roles.

What sets this initiative apart is that it isn’t solely about upskilling individuals. It’s a systemic capacity-building measure, strengthening Delhi’s internal infrastructure while also preparing a homegrown talent pool capable of contributing to India’s larger tourism ambitions.

Eligibility and Requirements: Setting the Right Standards

To maintain high standards and ensure effectiveness, the eligibility criteria have been clearly defined. Applicants must be 35 years of age or younger, and must hold a minimum of a bachelor’s degree, preferably in tourism, hospitality, or a related field.

Those with a postgraduate degree and at least one year of relevant experience in tourism or allied sectors will be given preference. This structure ensures that selected fellows come with both academic grounding and practical insight, allowing them to make meaningful contributions right from the beginning.

This careful approach to selection reflects the program’s focus on quality over quantity, seeking to foster impactful professionals rather than simply filling roles.

In Alignment with India’s Vision of Self-Reliance

This initiative is closely aligned with the Aatmanirbhar Bharat mission, which emphasizes self-reliance, local empowerment, and indigenous solutions. Rather than outsourcing expertise or depending on international consultants, the Delhi government is placing its faith in domestic talent—a move that underscores India’s growing confidence in its own human capital.

By developing local solutions for local challenges, Delhi is embracing a philosophy that could prove influential for other Indian states and even other developing nations. As governments around the world explore ways to reclaim their cultural narratives and reduce dependence on external consultants, Delhi’s model could serve as a blueprint for tourism reform rooted in community pride and participation.

Fostering Innovation and Long-Term Sustainability

At the heart of this fellowship lies a bold ambition: to drive innovation in tourism marketing, enhance visitor experience, and strengthen the city’s tourism infrastructure. By integrating technology, creative storytelling, and youth perspectives, the city aims to build a resilient and future-ready tourism sector.

The program recognizes the importance of evolving with modern travel trends. Digital storytelling, social media presence, and interactive design have become essential for engaging travelers, especially younger ones. This initiative leverages those tools, not just to attract tourists but to deepen their emotional connection with the city.

Importantly, this isn’t about short-term results. The fellowship is being viewed as a long-term investment into a more inclusive and sustainable tourism environment—one that can adapt to changing global dynamics without compromising cultural authenticity.

Preserving and Promoting Delhi’s Unique Identity

A significant focus of the program is to enhance how Delhi’s culture and history are presented to visitors. Fellows will play a direct role in developing heritage walks, leading tours, and crafting narratives that bring to life the city’s vast cultural wealth—from Mughal architecture to contemporary art, from local festivals to culinary diversity.

Through these efforts, Delhi seeks to not only improve how it is perceived by tourists, but also to empower its own citizens to take pride in and share their heritage. By cultivating a sense of ownership and pride, the program reinforces tourism as a collective civic experience, not just a commercial enterprise.

Redefining Urban Tourism: A Blueprint for Other Cities

While the fellowship offers clear benefits to its participants and to Delhi’s tourism economy, its true impact could lie in how it redefines urban tourism development. If the initiative meets its goals, it could serve as a model for other cities seeking people-centric, culturally rooted, and economically viable tourism frameworks.

By integrating local talent, emphasizing authenticity, and creating operational excellence, this approach provides a sustainable model for the future. Instead of imposing top-down solutions, it encourages community engagement, allowing local voices to shape how their city is experienced by the world.

Shaping the Future of Global Tourism

With the launch of this transformative fellowship, Delhi is not merely responding to the challenges of a growing tourism sector. It is laying the groundwork for a new way of thinking—one that blends education, heritage preservation, and innovative leadership into a single, coherent vision.

If the program lives up to its promise, it could become a reference point for cities worldwide that are looking to reinvent their tourism models in more inclusive and meaningful ways. By investing in its youth and anchoring its tourism future in cultural pride and community wisdom, Delhi is emerging as a city not just to visit—but to learn from.

In doing so, it invites the global tourism community to reconsider what makes a destination truly memorable—not just its sights, but its stories, people, and the genuine connections it fosters.



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ITB India 2025 opens in Mumbai showcasing global travel

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ITB India 2025, a leading B2B travel trade show organised by Messe Berlin, officially opened today in Mumbai, marking its third in-person edition as a premier B2B trade show and conference for the travel industry.

In a press statement, the organisers say that under the theme The Business of Experience: Curated Travel for Targetted Growth, the event brings together a global gathering of over 400 exhibitors, 600 high-caliber buyers and expects upwards of 8,000 trade visitors from sectors including MICE, leisure, corporate and travel technology.

The statement adds that the three-day event is co-located with MICE Show India and Travel Tech India, focussing on the rising demand for experience-driven travel with emphasis on wellness, culture, cinematic storytelling and adventure tourism.

The organisers say that Madhya Pradesh, Chhattisgarh and Andhra Pradesh have been named the Official Partner States of ITB India 2025, showcasing their diverse landscapes and rich cultural heritage.

It adds that these states are positioned as prime destinations offering authentic and immersive travel experiences beyond the usual tourist trails.

According to the statement, the exhibition features wide international participation across the entire tourism value chain. Key exhibitors include national tourism organizations, top MICE companies, online travel agencies, hospitality brands, travel tech providers and travel agents. Notable exhibitors such as Wonderful Indonesia, Visit Northern Finland, Ministry of Heritage and Tourism Oman, and several others underline the event’s global scope and comprehensive market reach.

The organisers say that running alongside the trade show is the ITB India Conference 2025, featuring more than 40 sessions across four curated tracks, Knowledge Theatre, MICE & Corporate, Travel Tech and Experiential Travel. Industry leaders will discuss India’s growing outbound travel market, innovations in MICE and corporate travel, the transformative role of AI and analytics in travel tech, and the shift towards experiential and purpose-driven travel.

“ITB India 2025 demonstrates the vitality of the Indian and South Asian travel markets, serving as an essential platform for global engagement and collaboration. This year’s edition places a strong emphasis on experience-led travel while fostering fresh opportunities for dialogue, innovation and partnerships across MICE, Corporate, Leisure and Travel Technology. We are delighted to welcome our Official Partner States, Madhya Pradesh, Chhattisgarh and Andhra Pradesh, whose participation brings India’s diversity and cultural depth to the forefront, further cementing ITB India’s position as a gateway to the future of travel,” says Darren Seah, Executive Director, Messe Berlin Asia Pacific and organiser of ITB India, MICE Show India and Travel Tech India.



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Not Thailand, THIS Asian Destination Sees A 68% Rise In Interest From Indian Travellers, Reports Survey

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This Asian destination, known for its rich culture, ancient temples and cutting-edge technology, is becoming increasingly popular among Indian travellers. As per Agoda, a leading digital platform for travel, Indians are showing increasing interest in travelling to this Asian country, with data revealing a 68% year-on-year increase in searches. Which nation are we referring to? Read on! 

A Must-Visit Asian Destination For Indian Travellers

Image Courtesy: Canva Pro/ Walkerssk

Japan, with its stunning views, ancient temples, rich culture and reputation for safety, has always been a favourite among travellers worldwide. But according to a report by Agoda, a leading travel platform, interest from India has grown significantly too. Its latest data shows that Japan is emerging as a top choice for Indian travellers, with searches rising by 68% between May and August 2025 compared to the same period in 2024.

Among the most searched destinations, Tokyo, Osaka and Kyoto topped the list, recording increases of 59%, 158% and 53% respectively. Osaka stood out with the highest percentage, thanks to its growing popularity and its proximity to major attractions such as Universal Studios Japan and Nara Deer Park.

Also Read: Japan Has A New Train Restaurant On An Abandoned Railway Line, Serving Omurice, Burgers & More

Beyond The Big Three Cities

Beyond Tokyo, Osaka and Kyoto, Agoda’s data also revealed a rise in searches for other Japanese destinations by Indian travellers. Fujikawaguchiko (+36%) and Sapporo (+18%) are becoming more popular, along with Hakone (+46%), Okinawa (+47%), Fukuoka (+14%), Yokohama (+20%) and Nagoya (+41%), all of which made it to the top ten. These cities are known for their scenic landscapes and unique leisure experiences.

Gaurav Malik, Country Director, Indian Subcontinent and Indian Ocean Islands, said, “Japan’s mix of modern cities, cultural heritage, and natural beauty is striking a chord with Indian travellers like never before. What we are seeing is that travellers are not only choosing traditional hotspots like Tokyo but are also exploring beyond, with Osaka and other cities quickly gaining popularity. Families can enjoy theme parks and kid-friendly attractions, couples can chase romantic escapes in Kyoto and Hakone, while groups of friends can opt for leisure getaways in places like Okinawa. At Agoda, we’re making it easier to plan these journeys end-to-end, with convenient choices for flights, stays, and curated experiences across Japan.”

Also Read: Why Has Japan Released A Scary AI Video Of Mount Fuji Erupting?

Agoda’s latest report suggests that Japan is establishing itself as a must-visit destination for Indian travellers. From cultural experiences and ancient temples to breathtaking landscapes and cuisine, the country offers everything a traveller dreams of.

Cover Image Courtesy: Supplied 

For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.

First Published: September 02, 2025 3:24 PM



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Breaking News Live Updates: IndiGo airline issues travel advisory for Leh, asks passengers to rebook or claim refunds

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The Delhi government issued a flood alert on Monday evening after the Yamuna river climbed close to the danger mark. Authorities said water levels would reach 206 metres between 5 pm and 8 pm on Tuesday, leading to the closure of Loha Pul for all public and traffic movement. The order was confirmed by the District Magistrate of Shahdara.

Orange weather warning for NCR

The India Meteorological Department (IMD) upgraded its weather warning to orange across Delhi and the National Capital Region, urging residents to prepare for heavy showers. Officials said the rainfall was being driven by the monsoon in combination with an unusually active western disturbance, which has also brought downpours to Himalayan states.

Temperatures dropped to 24–25 degrees Celsius, but the fall in mercury did little to ease the problems caused by clogged roads and flooding. Commuters were seen navigating waist-deep water in parts of the city, while pedestrians struggled to move through submerged streets.

Gurugram faces intense rainfall

Gurugram was hit hardest. Between 3 pm and 7 pm, the city received over 100 mm of rain. Stretches near Hero Honda Chowk, Patel Nagar and Signature Bridge were completely inundated. The service lane of the Dwarka Expressway had to be shut as water levels rose sharply, and the expressway’s drainage system collapsed under pressure.

By 6 pm, more than 90 mm of rainfall had been recorded, leaving vehicles stranded and traffic backed up at the Delhi-Gurugram border along National Highway-8. The downpour, which lasted for hours, paralysed key roads connecting Dwarka to Kherki Daula and several sectors of Gurugram.

Work from home and online classes advised

The District Disaster Management Authority (DDMA) asked private offices and institutions to shift to remote work on Tuesday. It also directed schools to move to online classes. In its advisory, the Gurgaon deputy commissioner said the order aimed to reduce traffic jams, ensure public safety, and minimise disruption after the city received over 100 mm of rain in just five hours.

The circular, sent late on Monday to the District Information and Public Relations Office, also tasked education officers with ensuring full compliance by both government and private schools.

Officials urged residents to stay indoors as much as possible and avoid unnecessary travel. They advised those who needed to step out to follow weather updates closely. Emergency services were placed on standby while authorities continued to assess the situation.

Rain impact across Delhi

Several parts of Delhi, including Akbar Road near India Gate, were pounded by rain. While waterlogging was less severe than in Gurugram, traffic slowed to a crawl during the evening rush as people left their offices.

Authorities confirmed that traffic restrictions on Loha Pul were necessary to prevent risks from the swelling Yamuna.



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