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CrowdStrike and Salesforce Partner to Secure the Future of AI-Powered Business

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</p> <p><b>Fal.Con 2025, Las Vegas </b> – <b/><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2Fen-us%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=CrowdStrike&index=1&md5=79bb3e3476e66b2c19b5a73efd0c2efb" rel="noopener nofollow" shape="rect" target="_blank">CrowdStrike</a> (NASDAQ: CRWD) and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.salesforce.com%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Salesforce&index=2&md5=e775a6460048104e9c906b85a1845daf" rel="noopener nofollow" shape="rect" target="_blank">Salesforce</a> , the world’s #1 AI CRM, today announced a new strategic partnership to enhance the security of AI agents and applications built on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.salesforce.com%2Fagentforce%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Agentforce&index=3&md5=e537f90c752eb7ee09b587ab6ed328de" rel="noopener nofollow" shape="rect" target="_blank">Agentforce</a> and the <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.salesforce.com%2Fplatform%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Salesforce+Platform&index=4&md5=63a5eeaadc698d596162afb1e9f5de17" rel="noopener nofollow" shape="rect" target="_blank">Salesforce Platform</a> . Through integrations between <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2Fen-us%2Fplatform%2Ffalcon-shield%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=CrowdStrike+Falcon%26%23174%3B+Shield&index=5&md5=0fd52a8c873922f6101005ac89621f48" rel="noopener nofollow" shape="rect" target="_blank">CrowdStrike Falcon® Shield</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.salesforce.com%2Fplatform%2Fsecurity-center%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Salesforce+Security+Center&index=6&md5=7479bce4434da8e9d56cf9f648559043" rel="noopener nofollow" shape="rect" target="_blank">Salesforce Security Center</a> , Salesforce admins and security professionals will gain enhanced visibility, compliance support, and protection for mission-critical workflows – simplifying operations and uniting business and security teams on a shared foundation of trust in the agentic era.</p> <p>The partnership also enables customers to access CrowdStrike’s agentic security analyst, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2Fen-us%2Fplatform%2Fcharlotte-ai%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Charlotte+AI&index=7&md5=07e57431516557f89542b3e297a4c03c" rel="noopener nofollow" shape="rect" target="_blank">Charlotte AI</a> , through Agentforce for Security and use it to work directly alongside teammates in Slack, flagging potential threats and recommending actions in a conversational manner as any other employee would.</p> <p>As agents join the workforce, security teams must understand what they are doing, trace them back to their human creators, and prevent them from becoming over privileged or compromised. CrowdStrike and Salesforce are meeting this challenge by delivering the visibility and control needed to secure the future of AI-powered business.</p> <p>“Adversaries are already targeting AI agents and applications with identity-based attacks. Together with Salesforce, we’re extending the power of the Falcon platform to protect mission-critical workflows and secure the next generation of AI-powered business,” said Daniel Bernard, chief business officer at CrowdStrike. “By integrating Falcon Shield into Salesforce Security Center and bringing Charlotte AI into Agentforce, business and security teams gain a unified view of risk and response – protecting today’s operations while enabling tomorrow’s AI-driven enterprise.”</p> <p>“A key to unlocking the full potential of agentic AI lies in the ability to secure it,” said Brian Landsman, CEO of AppExchange and Global Partnerships at Salesforce. “Our partnership with CrowdStrike ensures that our customers can build their agentic enterprises on Salesforce while maintaining the highest standards of security and compliance.”</p> <p>Through the integration of Falcon Shield, which provides visibility and automated response to threats targeting SaaS applications, with Salesforce Security Center, which provides one comprehensive view of permissions and controls across the company’s Salesforce environment, customers gain:</p> <ul class="bwlistdisc"> <li><b>Visibility and Accountability: </b> Trace agents to their human creators, enabling a clear chain of accountability and privilege governance.</li> <li><b>Proactive Risky Behavior Detection:</b> Flag misconfigurations, overprivileged agents, and unusual activity inside Salesforce in real time.</li> <li><b>Automatic Threat Containment:</b> Automate response actions with <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2Fen-us%2Fplatform%2Fnext-gen-siem%2Ffalcon-fusion%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Falcon%26%23174%3B+Fusion&index=8&md5=9a49715514f2d558568d31bf1341e461" rel="noopener nofollow" shape="rect" target="_blank">Falcon® Fusion</a> – such as blocking risky access or disabling compromised agents – directly from Salesforce Security Center.</li> <li><b>Unified AI Agent Protection:</b> Combine Falcon Shield, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2Fen-us%2Fplatform%2Fnext-gen-identity-security%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Falcon%26%23174%3B+Next-Gen+Identity+Security&index=9&md5=42c41ab96e2ff0791bf5e1805bfa51c9" rel="noopener nofollow" shape="rect" target="_blank">Falcon® Next-Gen Identity Security</a> , and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2Fen-us%2Fplatform%2Fcloud-security%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Falcon%26%23174%3B+Cloud+Security&index=10&md5=bd2be2962a8dcb82fe46abaaecbb8f82" rel="noopener nofollow" shape="rect" target="_blank">Falcon® Cloud Security</a> to deliver end-to-end control over Agentforce agents and applications.</li> </ul> <p>By bringing Charlotte AI into Slack through Agentforce for Security, CrowdStrike and Salesforce empower teams to quickly and efficiently handle security incidents without having to switch applications:</p> <ul class="bwlistdisc"> <li><b>Accelerated Incident Response: </b> Instantly create dedicated incident channels in Slack to coordinate response.</li> <li><b>Conversational Threat Investigation:</b> Use natural language to query Charlotte AI for immediate answers on threats, hosts, and data.</li> <li><b>Real-Time Remediation: </b> Isolate compromised devices or take other response actions directly from Slack, ensuring swift containment.</li> </ul> <p>Together, CrowdStrike and Salesforce deliver stronger protection and visibility for mission-critical workflows – enabling enterprises to embrace AI securely today while building the foundation for future innovation.</p> <p><b>Availability</b> :</p> <ul class="bwlistdisc"> <li>The Falcon Shield integration will be available from within the Salesforce Security Center and on the Salesforce AppExchange this year.</li> <li>Charlotte AI will be integrating into Slack via Agentforce for Security and available via the <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fagentexchange.salesforce.com%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=AgentExchange&index=11&md5=afbe4b2baec1ee28b9515cd0776a6165" rel="noopener nofollow" shape="rect" target="_blank">AgentExchange</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fslack.com%2Fmarketplace&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=Slack+Marketplace&index=12&md5=fb18cf09d4f58dd7642b4e681b3e5c20" rel="noopener nofollow" shape="rect" target="_blank">Slack Marketplace</a> this year.</li> </ul> <p><b>About CrowdStrike</b></p> <p><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=CrowdStrike&index=13&md5=0770b577013f846e100da211dfe8417c" rel="noopener nofollow" shape="rect" target="_blank">CrowdStrike</a> (NASDAQ: CRWD), a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data.</p> <p>Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.</p> <p>Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.</p> <p>CrowdStrike: We stop breaches.</p> <p>Learn more: <a 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href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.crowdstrike.com%2Ffree-trial-guide%2F&esheet=54324831&newsitemid=20250915962256&lan=en-US&anchor=https%3A%2F%2Fwww.crowdstrike.com%2Ffree-trial-guide%2F&index=20&md5=0e23a7fea8bb909dedc269da705f385d" rel="noopener nofollow" shape="rect" target="_blank">https://www.crowdstrike.com/free-trial-guide/</a></p> <p>© 2025 CrowdStrike, Inc. All rights reserved. CrowdStrike and CrowdStrike Falcon are marks owned by CrowdStrike, Inc. and are registered in the United States and other countries. CrowdStrike owns other trademarks and service marks and may use the brands of third parties to identify their products and services.</p> <p><b>Forward-Looking Statements</b></p> <p><i>This press release includes descriptions of products, features, or functionality which may not currently be generally available. Any such references are provided for informational purposes only. The development, release, and timing of all features or functionality remain at our sole discretion and may change without notice. These statements are subject to risks, uncertainties, and assumptions that may cause actual results to differ materially from those expressed or implied. Customers should make purchasing decisions based only on services and features that are currently generally available. For more information on our existing offerings please talk to your CrowdStrike representative.</i></p> <p><img decoding="async" fetchpriority="high" alt="" src="https://barchart-news-media-prod.aws.barchart.com/BIZWIRE/edb529b11f6222a4ceab1808d58a8009/ct%3Fid%3Dbwnews%26amp%3Bsty%3D20250915962256r1%26amp%3Bsid%3Dchbar%26amp%3Bdistro%3Dftp"/><span class="bwct31415"/></p> <p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20250915962256/en/" rel="noopener nofollow" target="_blank">https://www.businesswire.com/news/home/20250915962256/en/</a></span></p> </div> <p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><script async src="//www.instagram.com/embed.js"></script><br /> <br /><br /> <br /><a 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class="mvp-com-click-id-71682 mvp-com-click-main"> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><div><h4 class="mvp-widget-home-title"><span class="mvp-widget-home-title">Leave a Reply</span></h4></div> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/crowdstrike-and-salesforce-partner-to-secure-the-future-of-ai-powered-business-2/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://aistoriz.com/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required="required"></textarea></p><p 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value="Post Comment" /> <input type='hidden' name='comment_post_ID' value='71682' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p></form> </div><!-- #respond --> </div><!--comments--> </div><!--mvp-cont-read-wrap--> </div><!--mvp-content-body--> </div><!--mvp-post-soc-in--> </div><!--mvp-post-soc-out--> </div><!--mvp-content-wrap--> <div id="mvp-post-add-box"> <div id="mvp-post-add-wrap" class="left relative"> <div class="mvp-post-add-story left relative"> <div class="mvp-post-add-head left relative"> <h3 class="mvp-post-cat left relative"><a class="mvp-post-cat-link" href="https://aistoriz.com/category/ai-in-business/"><span class="mvp-post-cat left">Business</span></a></h3> <h1 class="mvp-post-title left">DRUID AI raises $31 million Series C, appoints new CEO</h1> <div class="mvp-author-info-wrap left relative"> <div class="mvp-author-info-thumb left relative"> <img alt='' src='https://secure.gravatar.com/avatar/?s=46&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=92&d=mm&r=g 2x' class='avatar avatar-46 photo avatar-default' height='46' width='46' decoding='async'/> </div><!--mvp-author-info-thumb--> <div class="mvp-author-info-text left relative"> <div class="mvp-author-info-date left relative"> <p>Published</p> <span class="mvp-post-date">9 minutes ago</span> <p>on</p> <span class="mvp-post-date">September 17, 2025</span> </div><!--mvp-author-info-date--> <div class="mvp-author-info-name left relative"> <p>By</p> <span class="author-name vcard fn author" itemprop="name"><a href="https://aistoriz.com/author/anca_alexe/" title="Posts by Anca Alexe" rel="author">Anca Alexe</a></span> </div><!--mvp-author-info-name--> </div><!--mvp-author-info-text--> </div><!--mvp-author-info-wrap--> </div><!--mvp-post-add-head--> <div class="mvp-post-add-body left relative"> <div class="mvp-post-add-img left relative"> <img width="970" height="250" src="https://aistoriz.com/wp-content/uploads/2025/09/myhive_banner_970x250px_2.gif" class="attachment- size- wp-post-image" alt="" decoding="async" /> </div><!--mvp-post-feat-img--> <div class="mvp-post-add-cont left relative"> <div class="mvp-post-add-main right relative"> <p><br /> </p> <div> <p><strong>DRUID AI, a Romanian-born technology company, today announced it has secured $31 million in Series C financing to advance the global expansion of its enterprise-ready agentic AI platform under the leadership of its new CEO Joseph Kim. The strategic investment, which will advance DRUID AI’s mission to empower companies to create, manage, and orchestrate conversational AI agents, was led by Cipio Partners, with participation from TQ Ventures, Karma Ventures, Smedvig, and Hoxton Ventures.</strong></p> <p>“This investment is both a testament to DRUID AI’s success and a catalyst to elevate businesses globally through the power of agentic AI,” said Kim. “Customer success is what it’s all about, and delivering real business outcomes requires understanding companies’ pain points and introducing innovations that help those customers address their complex challenges. That’s the DRUID AI way, and now we’re bringing it to the world through this new phase of global growth.”</p> <p>Kim has more than two decades of operating executive experience in application, infrastructure, and security industries. Most recently, he was CEO of Sumo Logic. He serves on the boards of directors of SmartBear and Andela. In addition, he was a senior operating partner at private equity firm Francisco Partners, CPTO at Citrix, SolarWinds, and Hewlett Packard Enterprise, and chief architect at GE.</p> <div data-name="inside-article" class="strawberry-ads" style="clear: both; width: 100%; text-align: center; overflow: visible;"> <div style="display: inline-block;"><a target="_blank" href="https://myhive-offices.com/en/"></a></div> </div> <p>DRUID AI cofounder and Chief Operating Officer Andreea Plesea, who had been interim CEO, commented: “I am delighted Joseph is taking the reins as CEO to drive our next level of growth. His commitment to customer success and developing the exact solutions customers need is in total sync with the approach that has fueled our progress and positioned us to raise new funds. Joseph and the Series C set up DRUID AI and our clients for expanded innovation and impact.”</p> <p>The appointment of Kim as CEO and the new funding come on the heels of DRUID AI earning a Challenger spot in the Gartner Magic Quadrant for Conversational AI Platforms for 2025. This is just the latest development validating the maturity of DRUID AI’s platform and its readiness to deliver business results in a market that is experiencing rapid advancement and adoption.</p> <div data-name="inside-article-second" class="strawberry-ads" style="clear: both; width: 100%; text-align: center; overflow: visible;"> <div style="display: inline-block;"><a target="_blank" href="https://bucharest.businessgarden.eu/"><img fetchpriority="high" decoding="async" src="https://aistoriz.com/wp-content/uploads/2025/09/1758090383_723_BGB_Work-Life-Business_Review_750x150px-1.png" width="750" height="150" alt=""/></a></div> </div> <p>In 2024, DRUID AI grew ARR 2.7x year-over-year. Its award-winning platform has powered more than 1 billion conversations across thousands of agents. In addition, the DRUID AI global partner ecosystem has attracted industry giants Microsoft, Genpact, Cognizant, and Accenture.</p> <p>The founder of Druid AI, Liviu Dragan, had passed away unexpectedly in May 2025.</p> <div data-name="inside-article-third" class="strawberry-ads" style="clear: both; width: 100%; text-align: center; overflow: visible;"> <div style="display: inline-block;"><a target="_blank" href="https://singurenimanor-polocup.com/acces-la-eveniment/#experiente"><img decoding="async" src="https://aistoriz.com/wp-content/uploads/2025/09/750x150-Banner-V5.gif" width="750" height="150" alt=""/></a></div> </div> <p>DRUID AI is trusted by more than 300 global clients across banking, financial services, government, healthcare, higher education, manufacturing, retail, and telecommunications. Leading organizations such as AXA Insurance, Carrefour, the Food and Drug Administration (FDA), Georgia Southern University, Kmart Australia, Liberty Global Group, MatrixCare, National Health Service, and Orange Auchan have adopted DRUID AI to redefine the way they operate.</p> <p>Companies have embraced DRUID AI to help teams accelerate digital operations, reduce the complexity of day-to-day work, enhance user experience, and maximize technology ROI. Powered by advanced agentic AI and driven by the DRUID Conductor, its core orchestration engine, the DRUID platform enables businesses to effortlessly deploy AI agents and intelligent apps that streamline processes, integrate seamlessly with existing systems, and fulfill complex requests efficiently. DRUID AI’s end-to-end platform delivers 98% first response accuracy.</p> <div data-name="inside-article-four" class="strawberry-ads" style="clear: both; width: 100%; text-align: center; overflow: visible;"> <div style="display: inline-block;"><a target="_blank" href="https://competitiv.eu/"><img loading="lazy" loading="lazy" decoding="async" src="https://aistoriz.com/wp-content/uploads/2025/09/1758090383_19_Banner-COMPETITIV_engl_Business-review_inside-article.png" width="750" height="150" alt=""/></a></div> </div></div> <p><script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1723421931228772'); fbq('track', 'PageView'); </script><script>(function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src="https://connect.facebook.net/ro_RO/sdk.js#xfbml=1&version=v2.11&appId="; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script><br /> <br /><br /> <br /><a href="https://business-review.eu/investments/druid-ai-raises-31-million-series-c-appoints-new-ceo-288706">Source link </a></p> </div><!--mvp-post-add-main--> <div class="mvp-post-add-link"> <a href="https://aistoriz.com/druid-ai-raises-31-million-series-c-appoints-new-ceo/" rel="bookmark"><span class="mvp-post-add-link-but">Continue Reading</span></a> </div><!--mvp-post-add-link--> </div><!--mvp-post-add-cont--> </div><!--mvp-post-add-body--> </div><!--mvp-post-add-story--> <div class="mvp-post-add-story left relative"> <div class="mvp-post-add-head left relative"> <h3 class="mvp-post-cat left relative"><a class="mvp-post-cat-link" href="https://aistoriz.com/category/ai-in-business/"><span class="mvp-post-cat left">Business</span></a></h3> <h1 class="mvp-post-title left">WhatsApp expands business tools in India with payments, AI support and citizen services</h1> <div class="mvp-author-info-wrap left relative"> <div class="mvp-author-info-thumb left relative"> <img alt='' src='https://secure.gravatar.com/avatar/?s=46&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=92&d=mm&r=g 2x' class='avatar avatar-46 photo avatar-default' height='46' width='46' decoding='async'/> </div><!--mvp-author-info-thumb--> <div class="mvp-author-info-text left relative"> <div class="mvp-author-info-date left relative"> <p>Published</p> <span class="mvp-post-date">36 minutes ago</span> <p>on</p> <span class="mvp-post-date">September 17, 2025</span> </div><!--mvp-author-info-date--> <div class="mvp-author-info-name left relative"> <p>By</p> <span class="author-name vcard fn author" itemprop="name"><a href="https://aistoriz.com/author/storyboard18/" title="Posts by Storyboard18" rel="author">Storyboard18</a></span> </div><!--mvp-author-info-name--> </div><!--mvp-author-info-text--> </div><!--mvp-author-info-wrap--> </div><!--mvp-post-add-head--> <div class="mvp-post-add-body left relative"> <div class="mvp-post-add-img left relative"> <img src="https://aistoriz.com/wp-content/uploads/2025/09/Whatsapp-icon-2025-03-8de27ae4a40cdf45d4e5d907afe03969-1019x573.jpg" class="attachment- size- wp-post-image" alt="" decoding="async" /> </div><!--mvp-post-feat-img--> <div class="mvp-post-add-cont left relative"> <div class="mvp-post-add-main right relative"> <p><br /> </p> <div> <div> <p class="new_font">WhatsApp hosted its second annual Business Summit in Mumbai on 16 September, unveiling a suite of new features designed to deepen business–customer engagement, simplify transactions, and boost discoverability. The announcements also underscored how the platform is increasingly being used by Indian state governments to deliver citizen services at scale.</p> </div> <div> <p class="new_font">Payments integrated into WhatsApp Business</p> </div> <div> <p class="new_font">Small businesses can now accept secure payments directly within the WhatsApp Business app. Merchants will be able to generate QR codes in a single tap, enabling customers to complete transactions via their preferred payment methods. Meta said the feature is intended to streamline the checkout process and shorten sales cycles.</p> </div> <div> <p class="new_font">In-app calling and AI-powered support</p> </div> <div> <p class="new_font">WhatsApp is rolling out in-app calling, allowing customers to place calls to larger businesses or receive them when requested. Future updates are expected to include voice messages and video calls, with potential use cases spanning industries such as telehealth. Businesses are also piloting Business AI, a tool that uses voice calling to deliver automated customer support at scale.</p> </div> <div> <p class="new_font">Centralised campaign management</p> </div> <div> <p class="new_font">Through Meta’s Ads Manager, businesses will now be able to manage campaigns across WhatsApp, Facebook and Instagram in one place. The platform said the integration would allow companies to repurpose creatives, budgets and workflows while AI-driven optimisation tools such as Advantage+ improve campaign performance across channels.</p> </div> <div> <p class="new_font">Discoverability via Status and Channels</p> </div> <div> <p class="new_font">WhatsApp is expanding discoverability features within the Updates tab, which is used by 1.5 billion people globally. Businesses and creators will be able to run ads in Status, promote channels and offer subscriptions. Early adopters include Maruti Suzuki, Air India and Flipkart. WhatsApp stressed that these updates will remain separate from personal chats and inboxes and will roll out gradually.</p> </div> <div> <p class="new_font">Flexibility for small enterprises</p> </div> <div> <p class="new_font">To give small businesses more room to scale, WhatsApp now allows the Business App and Business Platform to be used simultaneously with the same phone number. This will enable firms to handle large message volumes through the API while continuing everyday conversations via the app.</p> </div> <div> <p class="new_font">Citizen services on WhatsApp</p> </div> <div> <p class="new_font">Meta highlighted that 91% of online adults in India already interact with businesses weekly on WhatsApp. The company is also extending partnerships with state governments. In Andhra Pradesh, for instance, the “Mana Mitra” chatbot delivers over 700 multilingual services and is already being used by more than 4 million citizens. Odisha, Maharashtra and Tamil Nadu are among other states offering essential services through the platform.</p> </div> </div> <p><br /> <br /><a href="https://www.storyboard18.com/digital/whatsapp-expands-business-tools-in-india-with-payments-ai-support-and-citizen-services-81060.htm">Source link </a></p> </div><!--mvp-post-add-main--> <div class="mvp-post-add-link"> <a href="https://aistoriz.com/whatsapp-expands-business-tools-in-india-with-payments-ai-support-and-citizen-services/" rel="bookmark"><span class="mvp-post-add-link-but">Continue Reading</span></a> </div><!--mvp-post-add-link--> </div><!--mvp-post-add-cont--> </div><!--mvp-post-add-body--> </div><!--mvp-post-add-story--> <div class="mvp-post-add-story left relative"> <div class="mvp-post-add-head left relative"> <h3 class="mvp-post-cat left relative"><a class="mvp-post-cat-link" href="https://aistoriz.com/category/ai-in-business/"><span class="mvp-post-cat left">Business</span></a></h3> <h1 class="mvp-post-title left">One year in, Business Insider’s AI search is boosting click-throughs</h1> <div class="mvp-author-info-wrap left relative"> <div class="mvp-author-info-thumb left relative"> <img alt='' src='https://secure.gravatar.com/avatar/?s=46&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=92&d=mm&r=g 2x' class='avatar avatar-46 photo avatar-default' height='46' width='46' decoding='async'/> </div><!--mvp-author-info-thumb--> <div class="mvp-author-info-text left relative"> <div class="mvp-author-info-date left relative"> <p>Published</p> <span class="mvp-post-date">2 hours ago</span> <p>on</p> <span class="mvp-post-date">September 17, 2025</span> </div><!--mvp-author-info-date--> <div class="mvp-author-info-name left relative"> <p>By</p> <span class="author-name vcard fn author" itemprop="name"><a href="https://aistoriz.com/author/alexander_lee/" title="Posts by Alexander Lee" rel="author">Alexander Lee</a></span> </div><!--mvp-author-info-name--> </div><!--mvp-author-info-text--> </div><!--mvp-author-info-wrap--> </div><!--mvp-post-add-head--> <div class="mvp-post-add-body left relative"> <div class="mvp-post-add-img left relative"> <img src="https://aistoriz.com/wp-content/uploads/2025/09/share.png" class="attachment- size- wp-post-image" alt="" decoding="async" /> </div><!--mvp-post-feat-img--> <div class="mvp-post-add-cont left relative"> <div class="mvp-post-add-main right relative"> <p><br /> </p> <div> <p>A year in, Business Insider’s AI onsite search is driving deeper engagement, though not necessarily broader adoption.</p> <p>The AI search tool, which Business Insider launched in <a href="https://www.businessinsider.com/business-insiders-new-ai-powered-search-2024-10">October 2024</a>, is one of several AI-powered products developed by the company in the past year and discussed by BI CTO Harry Hope during a talk at this week’s Digiday Publishing Summit in Miami, Florida.</p> <div id="piano-meter-offer"> <p>Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership — Hope said that this was the percentage of readers who had used BI’s previous search tool, and that the “percentage hasn’t grown that dramatically in a year of use” — it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October, per Hope. </p> <p>“The goal here was to really find a way to build something that promoted journalism, not try and cover it up or paint it over with AI, right? We felt strongly that, when it comes to AI and chatbots, it’s not a one-size-fits-all solution,” Hope said. “We can do creative things to actually promote the work that our journalists do day-in and day-out — and it worked quite well.”</p> <p>Business Insider’s updated search tool isn’t the company’s only AI product that has grown over the past year. Consumption of BI’s <a href="https://www.businessinsider.com/business-insider-launches-ai-powered-audio-briefing-2025-6">AI audio briefings</a>, which launched in June, has also grown by 20 percent month-over-month, per Hope. In addition to front-facing tools like the AI search and audio briefing, Business Insider staff have stepped up their internal use of AI, with Hope estimating that between 80 and 90 percent of staff were using AI tools — an increase from the roughly <a href="https://variety.com/2025/digital/news/business-insider-layoffs-shift-toward-ai-live-events-1236412950/">70 percent of BI staff</a> using AI tools in May.</p> <p>“People are particularly interested in building GPTs for specific use cases. I think we have about 200 right now across our organization that people have created just for different, sometimes surprising, utilities,” said Hope, who elaborated that BI staff are using AI chatbots to simulate notes from editors or feedback from potential advertisers.</p> <p>Business Insider was not the only publication that discussed AI search tools on the stage at this week’s conference. Wirecutter executive director of commerce Leilani Han said that the publication’s new <a href="https://www.linkedin.com/posts/dorothy-mcgivney-6aa0274_im-incredibly-proud-to-share-a-major-launch-activity-7362125658157662208-xMpY/">AI-powered search feature</a> had “definitely” improved click-throughs to its product recommendations, although she declined to share a specific growth figure. </p> <p>Han added that Wirecutter was actively looking to optimize its content for AI search — but that it had found that the playbook for AI search optimization is not a huge shift from the playbook for traditional search optimization. </p> <p>“The planning doesn’t seem to be drastically different,” she said. “For us, our focus has always been certainly the readers, and that hasn’t really changed.”</p> <p>During his Publishing Summit talk, Hope acknowledged that Business Insider’s AI tools aren’t yet a significant revenue stream for the company, although BI views products such as the AI audio briefing as potential advertising or sponsorship inventory down the line. For now, Business Insider is investing in AI because it believes it will improve the company’s bottom line in the future — not because it’s a huge moneymaker in 2025.</p> <p>“The ROI doesn’t look great — I’m not going to lie to you, just if you compare the dollars and cents — but we need to weigh that against where we see the future panning out, where the puck is going,” Hope said. “And part of it involves buy-in and faith from your organization that it is valuable to spend some of your resources on these tools and these technologies.”</p> </div> <div class="bottom-article-links-bar"> <div class="copy-url"> <div style="display: flex; gap: 10px; margin-top: 10px;"> <!-- Share Button (opens modal) --></p> <div id="emailShare_btn"> <button type="button" onclick="openShareModal()" style="display: flex; align-items: center; padding: 10px; border: 1px solid #ccc; border-radius: 4px; background-color: #f5f5f5; cursor: pointer;"><br /> <br /> <strong>Share</strong><br /> </button> </div> <p> <!-- Copy URL Button --></p> </div> <p><!-- SHARE MODAL --></p> </div></div> </p></div> <p><br /> <br /><a href="https://digiday.com/media/one-year-in-business-insiders-ai-onsite-search-is-boosting-engagement/">Source link </a></p> </div><!--mvp-post-add-main--> <div class="mvp-post-add-link"> <a href="https://aistoriz.com/one-year-in-business-insiders-ai-search-is-boosting-click-throughs/" rel="bookmark"><span class="mvp-post-add-link-but">Continue Reading</span></a> </div><!--mvp-post-add-link--> </div><!--mvp-post-add-cont--> </div><!--mvp-post-add-body--> </div><!--mvp-post-add-story--> </div><!--mvp-post-add-wrap--> </div><!--mvp-post-add-box--> </div><!--mvp-post-content--> </div><!--mvp-post-main-in--> <div id="mvp-side-wrap" class="left relative theiaStickySidebar"> </div><!--mvp-side-wrap--> </div><!--mvp-post-main-out--> </div><!--mvp-post-main--> <div id="mvp-post-more-wrap" class="left relative"> <h4 class="mvp-widget-home-title"> <span 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