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Consumers Warm Up to AI Shopping Tools Across Generations

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Artificial intelligence (AI) is moving beyond search and recommendations into actively helping consumers shop, with new agentic AI tools designed to browse, compare and even purchase products on behalf of consumers.

New data from PYMNTS Intelligence shows that AI shopping adoption is already gaining ground among younger and middle-aged consumers. About one-third of all respondents (32%) said they have used or would use generative AI for shopping.

Bridge millennials — older millennials straddling Gen X — lead the way, with 38% reporting AI use for shopping. Zillennials are close behind at 36%, followed by millennials at 35% Gen X is next, at 33%, while Gen Z comes in at 31%. Baby boomers show some traction as well, with 28% using gen AI for shopping.

Overall, 32% of people surveyed said they used gen AI for shopping. The use case reporting the highest percentage was work at 40%, followed by creative endeavors and educational purposes.

Source: PYMNTS Intelligence 2024 data from a survey of 2,261 respondents

Moreover, shoppers are becoming more comfortable letting AI handle transactions. An August Omnisend report said 32% are reluctant to let AI do the checkout, down from 66% six months ago. However, 85% still have concerns about privacy, personalization and overall AI fatigue.

Agentic AI, which refers to autonomous software agents performing tasks for users, is being tested throughout the retail and finance sectors.

Amazon’s “Buy For Me” feature lets shoppers order products from other websites while staying inside Amazon’s platform. PayPal partnered with Perplexity to be the embedded checkout option within the AI chatbot, while Visa and Mastercard are deploying agentic commerce.

Read more: Getting to Know You: How AI Is Shaping the Future of Shopping

AI-Powered Shopping Tools

Meanwhile, Perplexity is beefing up its AI with more shopping muscle.

  • It has a dedicated shopping landing page.
  • Users can research and buy products within the chatbot.
  • One-click checkout and free shipping for Pro subscribers, called “Buy with Pro.”
  • Snap to shop lets users take a photo of what they’d like to buy and Perplexity will find similar items.
  • “Unbiased” recommendations — results are not sponsored.
  • Integrated with Shopify to find products sold by its merchants.
  • Merchant program that lets retailers share their product specifications with Perplexity to raise their chances of being named.

OpenAI is rolling out “Shopping Results” to free, Plus and Pro users, its subscriptions for consumers, even if they’re logged out of ChatGPT. Team and Enterprise subscriptions are for businesses.

“Users come to ChatGPT with all kinds of questions, and one common topic is researching and buying products,” OpenAI said in a blog post.

While not as robust as Perplexity’s offerings, OpenAI has beefed up ChatGPT’s answers to shopping questions. It now displays relevant product options in “visually rich carousels,provide additional product details and link users to websites to learn more or buy the product.

ChatGPT chooses a product to show a user based on relevance to the shopper’s intent, past queries or preferences, or explicit instructions. It will also consider factors a general shopper typically looks at, such as price, reviews and ease of use. Notably, OpenAI products are selected independently, and “not ads.”

OpenAI also offers an experimental toll-free number to “speak” to an AI shopping bot: 800-GPT-0090.

On the merchant’s side, ChatGPT will look at structured metadata, such as price, product description and the like. It will consider products already within its training data before doing a new web search for products.

OpenAI offers a program in which merchants can submit product feeds to ChatGPT to ensure that they’ll be seen.

Google has been ramping up its AI shopping chops as well.

Its new AI Mode combines the conversational capability of Gemini with Google’s Shopping Graph, which contains over 50 billion product listings that are refreshed hourly. Google also debuted a virtual try-on feature that lets users to upload a photo to see how clothes might look on them.

Google has introduced an agentic checkout feature as well. Shoppers can track price drops on specific items by setting their desired size, color, and budget. When conditions are met, users tap “buy for me,” and Google completes the purchase using Google Pay.

Read more:

84% of Shoppers Want One-Click Checkout

Digital Wallet Use Jumps to 16% of Online Purchases

How 31 Years of eCommerce Changed What, How and When Shoppers Buy

 



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Artificial Intelligence Becomes Mandatory Discipline in All Kazakh Universities

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ASTANA — Artificial intelligence has become a mandatory discipline across all universities in Kazakhstan. A total of 93 universities have already integrated AI into their academic programs, while 20 institutions have launched 25 new educational tracks, said Deputy Minister of Science and Higher Education Gulzat Kobenova.

Photo credit: gov.kz

According to her, this initiative will not only strengthen the education system but also bring Kazakhstan closer to leading countries in AI adoption, such as China, Finland and the United States, reported Khabar TV channel on Aug. 28.

Starting from the new academic year, the Aisana project will be included in university curricula, enabling every student to gain hands-on experience with AI technologies. So far, 390,000 students have completed a specialized AI course, with 3,000 of them earning official certificates.

Earlier this month, President Kassym-Jomart Tokayev called for urgent action to make AI a driver of national development.

One of the largest AI projects in Kazakhstan is the creation of the Alem.ai center, which is planned to host an educational center for school children and a startup campus. The center is expected to boost exports of AI solutions to $5 billion by 2029.





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Application and Comparative Study of Generative Artificial Intelligence for Epidemic Prediction of Coronavirus Disease

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Brave new world of AI casts shadow over Labor Day  – Sentinel and Enterprise

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As artificial intelligence reshapes the workforce, we mark Labor Day Weekend in the AI age with both the traditional recognition of workers’ achievements and a new reflection on the future of labor.

AI’s creating a new economic dynamic that profoundly affects the workplace. On this particular holiday weekend, the impact of these changes should be a primary concern for workers and policymakers.

Leading into Labor Day, Massachusetts business and technology leaders hashed out strategies to strengthen the state’s competitive edge in artificial intelligence and tackle emerging skills gaps.

More than half of the individual skills considered core parts of the top 15 job types “could face moderate-to-high disruption from AI,” according to a report from the Massachusetts High Technology Council and the Boston Consulting Group, highlighted Wednesday during a virtual briefing.

The most immediate impacts could occur in structured jobs with repetitive routines, including office clerks and accountants, “where 40-50% of core skills are at risk of high-to-complete disruption as GenAI automates tasks like scheduling, recordkeeping, invoicing and compliance checks,” the report states.

The report also discusses how AI will redefine other traditional jobs, including health-care professionals who can use AI to flag clinical risks, educators who can use analytics to personalize instruction, and financial analysts using generative AI to detect fraud.

Ahead of the start of the school year, the Department of Elementary and Secondary Education last week released guidance on using AI responsibly in schools, including in ways that are safe and ethical.

Given this transformative shift, employers have begun recruiting workers for “bilingual roles,” which involves AI fluency in areas like AI models, AI-based automation and AI-assisted learning tools.

But the report shows Massachusetts has a “retention problem,” with only 40% of AI-trained graduates staying here, compared to 80% in New York and California, said Anna Senko, project leader at the Boston Consulting Group.

“We also know that peer states are really investing quite aggressively in AI infrastructure and workforce pipelines as well, which will increase that competition for talent,” Senko said. “So we’re at a crossroads here in Massachusetts, and it isn’t about adopting AI for AI’s sake, but really making sure that AI strengthens Massachusetts’ competitive advantage, especially in some of our top industries.”

The report recommends the commonwealth invest in the talent pipeline from K-12 classrooms to those in mid-career learning new skills; bolster shared AI infrastructure and strategic partnerships; compete for federal AI dollars; and deploy grants, tax incentives and other tools to businesses.

The 2024 economic development law allocated $100 million for the Massachusetts AI Hub. Since launching, the hub has trained teachers in using AI, taught high school students how to use Python programming language, awarded grants in sectors like health care and manufacturing, and organized workforce development programs, said Massachusetts AI Hub Director Sabrina Mansur.

In New York, Empire AI is supported by more than $500 million in public and private funding. Connecticut and New Jersey are also launching AI hubs with smaller investments, according to the report.

“We need to move at the speed of AI in business because we’re not competing sufficiently with peer states, even though we have, I think, the best mix of resources of any commonwealth or any state,” said Chris Anderson, Massachusetts High Technology Council’s president. “And therefore, we need to help push government partners to join us, to be responsive in the right areas at the right time where it makes sense.”

The report from MHTC and BCG indicates that AI will trigger a variety of job disruptions. While clerks and accountants may see the biggest impact, even cashiers, retail salespeople, registered nurses, waiters, fast-food workers, and janitors and cleaners will feel the impact.

“If you think about buildings becoming smarter, predictive maintenance schedules, space use tracking and even autonomous cleaning pods, it’s easy to see how the responsibilities and ways of working a janitor role would fundamentally shift,” BCG consultant Trula Rael said.

We’d urge the state’s brightest minds to also concentrate on AI’s generational impact on displacing countless highly educated college grads just entering the workforce.

According to a CBS MoneyWatch report, artificial intelligence is already replacing entry-level workers whose function can be performed by generative AI tools like ChatGPT.

Early-career employees in fields most exposed to AI have experienced a 13% drop in employment since 2022, compared to more experienced workers in the same fields and people in sectors relatively unaffected by the fast-emerging technology, according to a recent working paper from Stanford economists Erik Brynjolfsson, Bharat Chandar and Ruyu Chen.

The study adds to the growing body of research that confirms the spread of generative AI in the workplace has especially disrupted the job market for younger workers, the report’s authors said.

The research highlights two fields in particular where AI already appears to be supplanting a significant number of young workers: software engineering and customer service. From late 2022 to July 2025, entry-level employment in those areas declined by roughly 20%, according to the report, while employment for older workers in the same jobs grew.

As a society, we must confront this seismic workforce shift by threading the needle that accepts AI’s continually increasing role in our daily workplace lives while not leaving our next generation of skilled labor behind.



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