Travel Guides & Articles
Coimbatore Emerges as the Next Big Tourism Destination in South India, Quietly Gaining Popularity

Saturday, August 2, 2025
Coimbatore, a city often overshadowed by the bustling metropolises of Bengaluru, Hyderabad, and Chennai, is quietly carving a name for itself on the tourism map. While these major cities in South India have long been recognized for their economic prowess and cultural significance, Coimbatore is emerging as a hidden gem, attracting attention not only from Indian travelers but also from international visitors. Known for its serene environment, thriving industrial sector, and proximity to popular hill stations like Ooty and the Nilgiris, Coimbatore is steadily becoming a must-visit destination.
In this article, we delve into the growing tourism potential of Coimbatore, examining the factors that make it a promising contender in India’s tourism landscape. From its blend of nature, culture, and modern amenities, to the efforts being made to improve infrastructure and connectivity, Coimbatore’s rise in popularity signals a bright future for tourism in the city.
Coimbatore’s Emerging Identity as a Tourist Hub
Coimbatore’s recent surge in tourism is not by accident. Historically recognized as an industrial hub—often dubbed the “Manchester of South India” due to its strong textile industry—the city is now beginning to showcase its appeal as a destination for both leisure and business tourism. For years, the city was largely seen as a stopover point for travelers en route to the more well-known hill stations of Ooty, Coonoor, and Nilgiri, but recent developments suggest that it is becoming a destination in its own right.
Coimbatore’s rise in the tourism sector can be attributed to several key factors: its strategic location, developing infrastructure, rich cultural heritage, and natural beauty. The city has long been known for its pleasant weather, clean surroundings, and proximity to the Western Ghats, which house some of the most stunning natural landscapes in the country. These features, combined with a growing focus on tourism infrastructure, are making Coimbatore an increasingly attractive destination.
The Blend of Urban and Natural Attractions
One of the unique aspects of Coimbatore’s tourism potential is the combination of both urban and natural attractions. Visitors can explore the city’s bustling markets, modern shopping centers, and educational institutions while also being close to the serene beauty of the Nilgiri hills and various natural reserves. This balance between modernity and nature makes Coimbatore a versatile destination, catering to a diverse set of interests.
1. Nature Tourism: The Gateway to the Western Ghats
Coimbatore’s proximity to the Western Ghats, a UNESCO World Heritage site, positions it as an ideal base for nature and adventure tourism. The city offers easy access to a range of outdoor activities such as trekking, wildlife safaris, and bird-watching. Popular destinations like the Ooty hill station, Coonoor, and the Nilgiri Mountain Railway, which is also a UNESCO World Heritage site, draw visitors from all over the world. Coimbatore itself is surrounded by lush green fields, pristine lakes, and scenic mountain ranges that provide a perfect backdrop for nature lovers and adventure seekers.
Additionally, Coimbatore is home to several wildlife sanctuaries and parks, such as the Indira Gandhi Wildlife Sanctuary and National Park. These parks are rich in biodiversity and offer opportunities for wildlife enthusiasts to see a variety of flora and fauna in their natural habitat.
2. Cultural Heritage and Temples
Coimbatore is also known for its rich cultural heritage, which is reflected in its temples, festivals, and local traditions. The city boasts several ancient temples, each with a unique story and architectural style. The Marudamalai Temple, dedicated to Lord Murugan, is one of the most popular spiritual destinations in Coimbatore. The temple, perched on a hill, offers not only a place of worship but also panoramic views of the surrounding landscape, adding a spiritual and aesthetic experience for visitors.
Other temples, such as the Perur Pateeswarar Temple, provide a glimpse into the region’s architectural marvels and cultural traditions. The city also celebrates festivals with much enthusiasm, particularly Tamil festivals like Pongal and Deepavali, which attract large numbers of tourists interested in experiencing local traditions and cultural events.
Improvements in Infrastructure and Connectivity
Coimbatore’s increasing prominence as a tourist destination has been accompanied by substantial improvements in its infrastructure. The city’s transportation network has been undergoing rapid modernization, making it easier for tourists to visit. Coimbatore International Airport has expanded its operations, with flights connecting it to major cities in India and abroad. This makes the city more accessible to international tourists, particularly those from Southeast Asia, the Middle East, and Europe.
The Indian Railways has also made significant improvements to the city’s railway station, making it a major transportation hub for the region. The upcoming Coimbatore-Bangalore expressway and the ongoing development of the national highway network are further enhancing connectivity between Coimbatore and neighboring states. These improvements have made the city an attractive starting point for tourists looking to explore nearby hill stations, wildlife sanctuaries, and cultural sites.
Additionally, the Coimbatore Municipal Corporation is working on enhancing the city’s cleanliness, infrastructure, and tourist amenities, making it more welcoming for both domestic and international tourists. As the city continues to invest in its tourism infrastructure, the number of visitors is likely to increase in the coming years.
Business Tourism: A Rising Trend
Coimbatore’s status as an industrial hub is another factor contributing to its rising popularity as a tourism destination. The city is home to numerous industries, including textiles, engineering, automotive, and manufacturing, which attract business travelers from across the globe. Business tourism is playing an important role in the city’s growth, as more conferences, trade exhibitions, and corporate events are being hosted in Coimbatore.
Coimbatore’s business tourism sector is bolstered by its wide range of high-quality hotels, modern conference facilities, and proximity to major business hubs in South India. The city’s favorable business climate, combined with its growing infrastructure, makes it an ideal location for both business meetings and leisure activities. Business travelers who visit Coimbatore for work often find themselves exploring the city’s attractions in their free time, further contributing to the city’s tourism boom.
The Impact on Local Economy
The rise of Coimbatore as a tourism hub is having a significant positive impact on the local economy. The tourism sector’s growth has spurred job creation in a variety of industries, including hospitality, transportation, retail, and local crafts. Hotels, restaurants, and local artisans have seen an increase in demand as tourism grows. The hospitality industry, in particular, has benefited from the rise in both leisure and business travel, with more establishments opening up to cater to the increasing number of visitors.
Additionally, the growing influx of tourists is helping to preserve and promote local culture, as more visitors become interested in experiencing the region’s rich traditions and crafts. As tourism continues to expand, local businesses will likely see further growth, creating a positive feedback loop that supports the broader economy.
Conclusion: The Future of Coimbatore’s Tourism
As Coimbatore continues to develop its tourism infrastructure, the city is poised to become a major player in India’s tourism sector. Its mix of urban convenience, cultural heritage, and proximity to natural wonders gives it a unique position among the growing tourism destinations in South India. While it may still be overshadowed by more well-known cities like Bengaluru and Chennai, Coimbatore’s appeal is steadily gaining recognition, especially among travelers looking for a blend of nature, culture, and modern amenities.
For Indian and international travelers, Coimbatore offers a refreshing alternative to the usual tourist spots. Its quiet rise as a tourism hub is not just a trend—it is a reflection of the city’s growing potential and its commitment to developing a sustainable, inclusive tourism industry. With improvements in infrastructure, a wealth of cultural attractions, and a stunning natural landscape, Coimbatore’s future as a top tourist destination looks very bright.
Travel Guides & Articles
Pilgrimage Travel emerges as one of India’s fastest-growing Tourism segment: MakeMyTrip

MakeMyTrip’s latest data reveals pilgrimage travel is emerging as one of the fastest-growing segments in India’s tourism industry, with accommodation bookings across 56 pilgrimage destinations growing 19% in FY24-25.The company’s Pilgrimage Travel Trends 2024-25 shows broad-based momentum, with 34 destinations recording double-digit growth and 15 destinations growing by over 25%. Traditional centers like Prayagraj, Varanasi, Ayodhya, Puri, Amritsar and Tirupati continue expanding, while emerging destinations such as Khatushyam Ji, Omkareshwar and Thiruchendur are also registering strong growth.“Pilgrimage Travel has always been part of our culture, but what we see now is its scale and consistency across the country. We are seeing steady growth, fuelled by stronger connectivity and Indians across all age groups and income segments planning pilgrimage-led trips. This growing demand is broadening traveller expectations and prompting the industry to innovate in ways that better serve the unique needs of the pilgrim traveller,” said Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip.The data reveals distinct traveller patterns in pilgrimage tourism. Nearly two-thirds of bookings are made within six days of departure, while 53% of travelers opt for single-night stays compared to 45% in leisure travel. Group bookings account for 47% of pilgrimage trips versus 38.9% for leisure destinations, highlighting the collective nature of spiritual journeys.Premiumisation is gaining traction, with bookings for rooms above ₹7,000 growing over 20%. While 71% of bookings remain below ₹4,500 per night, rooms in the ₹7,000-10,000 range grew 24% and those above ₹10,000 increased 23%.The company also launched “Loved by Devotees,” a curated collection of accommodations near spiritual destinations, alongside 600+ holiday packages catering to pilgrim travelers.
Travel Guides & Articles
South African Tourism announces fifth edition of Corporate Think Tank in India

South African Tourism is set to launch the fifth edition of its flagship Corporate Think Tank. The series will be hosted in four key hubs such as Hyderabad, Chennai, Pune, and Kolkata on 19th September 2025, 07th November 2025, 12th December 2025, and 30th January 2026 respectively. Aimed at positioning the Rainbow Nation as a leading destination for global business events, the Corporate Think Tank brings together key industry leaders and corporate decision makers to explore business growth, evolving travel demands, and the future of MICE (Meetings, Incentives, Conferences, and Exhibitions).
Led by Deepika Nair, Acting Trade Manager, South African Tourism, the event will connect with Indian corporates across key sectors such as IT, pharmaceuticals, and financial services. By expanding its focus beyond traditional metro markets, the initiative aims to tap new emerging business hubs like Chennai and Kolkata along with other cities, fostering greater accessibility and inclusivity. The initiative will highlight South Africa’s transformation into a modern, experiential destination that seamlessly blends world-class business infrastructure with leisure opportunities. Discussions will focus on evolving market trends such as digital transformation, sustainability, and innovative event strategies, while emphasizing the country’s capability to host large-scale conferences, incentive travel programs, and world-class corporate meetings. Further, catering to emerging preferences like sustainability-focused initiatives, family-inclusive business trips, and team-building engagement programs.
Speaking about the importance of this initiative, Deepika Nair, Acting Trade Manager, South African Tourism said, “India plays a pivotal role in our MICE strategy as one of the top contributors to arrivals in South Africa. We are excited to bring the fifth edition of Corporate Think Tank to India, where we will engage corporate leaders and decision-makers to showcase South Africa’s incredible potential as a business event destination. This 2025 initiative underscores our vision of establishing the Rainbow Nation as the premier MICE destination by offering state-of-the-art infrastructure, exceptional experiences, and cost-effective solutions. By consistently engaging with India’s corporate community, we aim to set new benchmarks for MICE travel and drive sustained growth in this thriving segment.”
Building on the success of previous editions, South African Tourism’s 2025 Corporate Think Tank highlights the dynamic growth of India’s corporate travel landscape and its critical role in South Africa’s MICE sector. In 2024, India emerged as one of South Africa’s fastest-growing source markets for MICE travel, contributing 20.2% of overall MICE arrivals. Business and MICE travellers collectively accounted for nearly half (49.6%) of Indian arrivals, underscoring the significant impact of this segment on South Africa’s tourism industry.
With Corporate Think Tank 2025, South African Tourism aims to build on this momentum and drive strong growth in MICE arrivals from India. As part of its broader strategy to create innovative platforms that inspire and engage the Indian corporate travel community, the initiative will spotlight South Africa as both a business-ready destination and a vibrant hub of culture and experiences.
Travel Guides & Articles
Taiwan Tourism expands India outreach with trade engagements in Kochi and Kolkata

Taiwan Tourism Administration (TTA) recently concluded two significant trade and educational events in Kochi and Kolkata, marking a deeper outreach into South and East India.
A first such event at the South Indian city of Kochi by TTA, the event was an educational seminar. The high-tea event was attended by leading Taiwanese DMCs, Top Holidays and Apple Travel Services, whereas Singapore Airline was the partner airline to the event. Aimed at educating city’s travel trade on Taiwan’s diverse FIT and MICE offerings, the event was attended by some 30 leading travel agents and tour operators actively engaged in outbound tourism business.
The road show in Kolkata, a hitherto untapped market for Taiwan, also aimed at educating the city’s travel trade on Taiwan’s FIT and MICE offerings. India’s fourth largest city-economy and capital of one of the strongest outbound tourism source markets in India, West Bengal, the Kolkata roadshow had Thai Airways as the partner airline and some 50 agents attended the event.
Commenting on the two events, Paul Shih, Director – TTA Singapore Office, said, “India is a very diverse market and there are tremendous opportunities to exploit across the country. We saw some surprising response from our last year’s Educational Seminar with airline partner in the South Indian cities of Bangaluru, Chennai and Hyderabad. The two events were strategic extension of our trade outreach, engagement and educational programme that we have carried in India over the last year and half. Kochi gave opportunity to penetrate deep in the South India market, whereas Kolkata roadshow was our first post-pandemic push in the region and was aimed at opening East Indian market, particularly West Bengal.”
TTA made a determined comeback to India in January 2024 with strategic market-focussed plans. Taiwan recorded a robust 20.81% growth in Indian visitor arrivals last year and has since further strengthened its growth to 22.01% year-on-year for the January-May period this year.
“TTA is committed to long-term strategic approach and position Taiwan as a premier destination for high-end luxury and MICE travellers. These events will help enhance our destination appeal and visibility for HNI, FIT, incentives and luxury corporate travellers through strategic partnerships with airlines and travel agencies in these regions. We want to visit these places again and again and convince our travel industry friends that we are quite serious about forming new partnerships in order to develop these markets,” Shih further stressed.
The two events are aligned to TTA’s strategic goal of gradually expanding its destination marketing and trade outreach activations, while also introducing new products such as Golf Tourism that was recently introduced in the Indian market. Through such expanding activations, TTA aims to strengthen partnerships with travel industry professionals across a wider geography in order to increase the number of Indian tourists to Taiwan.
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