Business
Children as young as 11 tempted to try betting after being ‘flooded’ by celebrity endorsement | Gambling

Children as young as 11 feel tempted to try betting after being “flooded” by celebrities and sports stars promoting it, according to two reports that found nearly 90% of children aged 13-17 are exposed to gambling content online.
The UK’s leading gambling charity, GambleAware, which commissioned the reports, urged regulators and policymakers to address social media accounts and influencers producing betting content on platforms such as YouTube, Instagram, TikTok and Twitch in light of the findings.
In one survey of 2,100 children aged 11-17, a quarter said seeing a celebrity gambling, or advertising it, had made them want to follow suit, rising to more than a third (36%) among boys aged 16-17.
This was despite the fact that almost four in five children agreed that nobody under the age of 18 should be exposed to content and advertising about gambling. The legal age to bet is 18.
In a second study, based on focus groups with children aged 13-17, 16% reported seeing content creators sharing links and sign-up codes for gambling operators, while 14% reported seeing them sharing betting tips and tricks.
The reports warned about content produced by mainstream UK operators as well as unlicensed sites promoting newer or unregulated products associated with video games such as “skins betting” and “loot boxes”.
Both involve the use of in-game digital items that have value to players and can be traded, staked or won via mechanisms that replicate real-life gambling.
Niks Kolosnicins, 24, developed a gambling addiction that severely disrupted his schoolwork and lasted into his university years.
“I used to see a huge amount of gambling ads when watching online streamers and esports – and with my favourite influencers promoting gambling, and many of my friends regularly betting, gambling became normalised for me,” he said.
Children who contributed to the study referred to seeing well-known sports stars in gambling content.
The Labour MP Beccy Cooper, who has called for a new gambling act to replace 2005 legislation introduced under Tony Blair’s government, said existing laws were “failing to protect children from online gambling marketing where influencers portray gambling as socially acceptable or aspirational”.
She added that “future generations should look back on this era of proliferation, targeting and sports gamblification with the same level of disbelief”.
The Liberal Democrat peer Don Foster described the report as “extremely concerning” and called for greater scrutiny of gambling advertising.
Heather Wardle, a professor of gambling research and policy at Glasgow University, said content seen at an early age can mean that gambling becomes “embedded deeply within social practices”.
“Evidence shows there is a real risk of escalating harms among this already higher-risk age group,” she added.
The previous government and Labour have taken steps to tighten up elements of gambling regulation – including cutting the maximum stake on online slot machines to £5 – but have stopped short of strict curbs on advertising.
Zoe Osmond, the chief executive of GambleAware, said: “It is unacceptable that children’s environments continue to be flooded with age-restricted content.”
A Department for Culture, Media and Sport spokesperson said: “We recognise the impact harmful gambling can have on individuals and their families, and we are absolutely committed to strengthening protections for those at risk, including children and young people.
“There are already a range of robust rules in place on gambling adverts, including rules to ensure adverts are not targeted at or strongly appeal to children.
“We will continue to work closely with the gambling industry to ensure that advertising is appropriate, responsible, and does not exacerbate harm.”
The Guardian approached the Betting and Gaming Council for comment.
Business
UK long-term borrowing costs on brink of 27-year high; gold price hits record – business live | Business

Key events
Traders have also been piling into silver, driving it over $40 per ounce for the first time since 2011.
KCM Trade’s chief market analyst, Tim Waterer, says:
“Silver is making a move higher in response to expectations of lower U.S. rates, while a tight supply market is helping to maintain an upward bias.”
Gold hits record high over $3,500/oz
The gold has hit a new alltime high, as traders turn to precious metals as a safe-haven asset in inflationary times.
While government bond prices are falling (driving up yields), the spot price of gold has climbed over the $3,500 mark to hit $3,508.50 an ounce early this morning, with investors flocking to this traditional safe-haven asset.
The rally comes as the markets anticipate interest rate cuts in the US later this year, which has weakened the dollar.
Traders have been piling into gold-focused exchange traded funds (ETFs), which lifts demand for the precious metals, while some central banks have been adding to their own holdings.
Worries about inflation have also lifted demand for gold, as Tony Sycamore, IG analyst, explains:
This week’s rally in gold and silver began mid-morning yesterday and coincided with a social media post by US President Trump who claimed that prices in the USA are “WAY DOWN” with virtually no inflation.
However, this narrative contrasts with recent economic data showing persistent inflationary pressures remain and comes as President Trump continues his dovish reshaping of the Fed Board as he pushes for sooner and deeper Fed interest rate cuts, into an economy which is growing at ~3.5% in Q3 according to the latest Atlanta Fed GDP Now reading
UK long-term borrowing costs on brink of 27-year high
Good morning, and welcome to our rolling coverage of business, the financial markets and the world economy.
The bond vigilantes are back, piling pressure on governments in London and Paris amid fears over fiscal sustainability.
The UK’s long-term cost of borrowing is on the verge of hitting its highest level since 1998. Yesterday the yield, or interest rate, on Britain’s 30-year debt rose as high as 5.646%, just a whisker from the 27-year high of 5.649% set during trading on 9th April.
That pushes up the cost of adding to Britain’s national debt, eating into the headroom available to chancellor Rachel Reeves as she draws up the autumn budget.
Bond vigilantes punish governments for what they consider to be bad policy choices, by shunning debt auctions or by demanding higher and higher rates of return before buying government bonds.
Fiscal concerns have been pushing up long-term borrowing costs globally in recent weeks; September is traditionally a tough month for the bond markets, so the next few weeks could be volatile.
UK debt is in the firing line due to fears that the economy will slow later this year, and that Reeves faces a budget black hole that will need to be filled through either tax rises or spending cuts.
As Deutsche Bank’s chief UK economist, Sanjay Raja, told clients:
At the risk of sounding a little dramatic, the Autumn Budget will be a defining moment for the UK. On our estimates, a fiscal hole worth GBP 20-25bn will need to be filled in November.
Kathleen Brooks of XTB says August was “dreadful” for UK bonds, explaining:
This summer’s drip feed of potential tax rises has not gone over well with voters, and Labour has been hemorrhaging support to Reform in recent weeks. Essentially voters don’t want tax rises, while Labour backbenchers don’t want spending cuts, but something will have to give.
Political turmoil in Paris has pushed France’s bond yields higher in recent weeks too, widening the gap with Germany. The French government could fall next week, if it loses a confidence vote called over unpopular spending cuts.
French 30-year bond yields hit a multi-year high of nearly 4.5% yesterday.
France’s 30-year government bond yield is now the highest since 2008 (green). We’re in a new world. COVID landed us with a global debt overhang. There’s no room for big deficits now, because markets’ appetite for more debt is low. The right response is to reform. Not cap yields. pic.twitter.com/jzYuD4evLy
— Robin Brooks (@robin_j_brooks) September 1, 2025
ING fear French bonds could continue to be pummelled by political uncertainty, telling clients:
The spread between French government bonds (OATs) and the German equivalent (Bunds) widened materially on the prospect of a confidence vote, and we still see the balance of risk tilted to further widening. The current 10Y spread is at a similar level to that seen in July 2024, when French President Emmanuel Macron called snap elections and OATs sold off significantly in response.
The agenda
Business
Trump says India offered to remove tariffs on US goods

US President Donald Trump says India has offered to cut its tariffs “to nothing” even as he called the current trade stalemate with the country “a totally one sided disaster”.
US tariffs of 50% on goods from India – which includes 25% penalty for Delhi’s refusal to stop buying oil from Russia – took effect last week.
India has not responded to Trump’s latest comment but such war of words over Russian oil has caused Delhi-Washington ties to hit an all-time low.
Trump’s comment coincides with Indian Prime Minister Narendra Modi attending the Shanghai Co-operation Organisation (SCO) summit in Tianjin where he met Chinese President Xi Jinping and Russian President Vladimir Putin.
Washington says Delhi has been indirectly funding Russia’s war in Ukraine.
“India buys most of its oil and military products from Russia, very little from the US,” Trump wrote, adding Delhi should have cut tariffs “years ago”.
Delhi has previously said that oil supply from Russia was vital to meet the energy needs of its vast population.
It has also called the tariffs “unfair, unjustified and unreasonable”.
Last week, the country’s commerce minister, Piyush Goyal, said India “will neither bow down nor ever appear weak” in its economic relationships with other countries.
He also said the country was ready to a have a free-trade agreement with anyone who wanted it.
On Monday, Trump wrote: “What few people understand is that we do very little business with India, but they do a tremendous amount of business with us. In other words, they sell us massive amounts of goods, their biggest “client,” but we sell them very little – Until now a totally one sided relationship, and it has been for many decades.”
The US was, until recently, India’s largest trading partner and the tariffs have sparked fears that exports and growth in the world’s fifth largest economy could suffer.
At the SCO summit, Modi was seen shaking hands with Putin ahead of a meeting hosted by Xi.
The SCO, whose members include China, India, Iran, Pakistan and Russia, is seen as a challenge to Trump and US dominance on a global level.
Putin and Modi later spent 45 minutes inside the Russian leader’s car – after which Modi posted a picture of their journey alongside the compliment to Putin.
The Indian PM said he had an “insightful” exchange with Putin.
Business
Blame migrants, or blame the rich? That’s the populist divide in Britain’s politics now | Gaby Hinsliff

The long, hot summer of discontent is finally over. Parliament returned this week if not exactly with a rush of back to school energy, then at least with the sense that the government is now back to fill what was becoming an increasingly dangerous August vacuum.
When exhausted ministers retreated to lick their wounds over the summer, Nigel Farage saw his chance and took it, filling the slow news days with encouragement of protesters over asylum seeker accommodation. He was rewarded by polling showing voters now see immigration – the terrain on which Reform UK is palpably desperate to fight an election, because it’s terrain on which Labour can never go far enough to please some supporters without horrifying half the rest – and not a broken economy as Britain’s biggest problem, an impression arguably only reinforced when the government’s first announcement on returning from recess was a crackdown on refugees bringing their families to Britain.
Yet its second move, more hearteningly, was a reshuffle of economic policymaking that suggests Reform isn’t necessarily guaranteed to have everything its way this autumn. Having hired the former deputy governor of the Bank of England Minouche Shafik to advise him, Starmer has also now poached Rachel Reeves’s restless deputy Darren Jones to work for him on delivery. Both moves come ahead of an autumn budget marking what may be Labour’s last real chance to get out of its defensive crouch and move on to the attack.
Do you blame migrants and the politicians who let them in for Britain’s problems, or wealthy elites plus the politicians who let them get away with too much? It’s a depressing question for anyone seeking something more inspiring than a choice of scapegoats to hate, and also arguably a trick one, given neither is obviously to blame for a small country’s struggles with low productivity plus the cumulative blows of a banking crisis, austerity, Brexit, Covid, and several years of lousy government. But it’s shaping up to be the question of the autumn anyway, for a country pulled one way by surging rightwing populism and the other by a nascent leftwing version, springing up around the Green leadership contest and what may or may not turn out to be the second coming of Jeremy Corbyn.
A genuinely popular government could come straight through the middle, but an unpopular one risks being left for dead if its only answer to such a fundamental “whose side are you on?” question is to squeak that actually it’s more complicated than that. When forced to choose, research for the thinktank Persuasion found 44% of Britons blame the rich for our national woes compared with 38% who blame migrants, though with some important nuances. (The over-60s are twice as likely as gen Z to blame migrants, while graduates are angrier than non-graduates at wealthy elites, despite being statistically more likely to join them.) But while Reform UK voters are unsurprisingly heavily anti-migrant, Labour voters who would consider voting Reform – the ones who stalk Downing Street’s nightmares – are still more inclined to blame the rich for their troubles.
That may help explain why, when Persuasion ranked imaginary Labour policies earlier this year by how likely they were to keep Labour 2024 voters loyal, a wealth tax on the top 1% was the second strongest contender, boosting Labour at the expense of both the Greens and Reform. (Pledging to scrap human rights law and deport all asylum seekers, by contrast, actively helped the Greens recruit while cutting little ice with Reformers.) If immigration divides Labour’s big city liberal voters from their “red wall” cousins, the one thing on which they still agree is soaking the rich.
None of this makes a specific levy on the 1% an intrinsically brilliant idea, popular as it is with the 99% of us who wouldn’t pay it. Any income stream reliant on a tiny handful of highly mobile multimillionaires with excellent accountants is too precarious a basis for funding public services, and even if it worked, it would be nowhere near covering the future needs of a country facing various existential challenges. But the broader principles of taxing the wealthy – that in a national crisis those with more should contribute more, and that assets get off relatively lightly compared with income under the British tax system – is one whose time has come.
It’s still hugely risky territory for a chancellor with no electoral mandate for raising taxes, who promised after last year’s budget not to keep coming back for more. But a big fat political row over taxing the rich is arguably less dangerous for Labour now than getting trapped in the doom loop of arguing about immigration, and it would make life more uncomfortable for Reform, a party of the economically squeezed led by some very rich men.
Over summer, the Treasury has let speculation run wild about budget tax raids on everything from inheritance to pensions, property and rental income. Many of the kites flown will ultimately come crashing to the ground, but the overall message is that the once unthinkable can at least now be considered. Whitehall has noted the rising profile of the junior Treasury minister Torsten Bell, a well-networked former adviser to chancellor Alistair Darling, among others, and a creative thinker who argued for bold tax reforms in his recent book Great Britain? How We Get Our Future Back. (He also used to run the Resolution Foundation thinktank, which led an inquiry into the causes of economic stagnation chaired by Shafik; another Resolution employee turned MP, the economist Dan Tomlinson, joined the Treasury in Monday’s mini-reshuffle).
Last autumn’s painful budget measures were presented with much hand-wringing about how ministers really didn’t want to do this but had no choice, a strategy meant to pin blame on the last government which inadvertently left the new one sounding oddly unsure of itself. Listening to Bell arguing on air this August with LBC’s Tom Swarbrick about Reeves’s plans to extend inheritance tax to pension pots was a reminder of what confidence sounds like. Why shouldn’t he pass unused retirement savings on to his children after his death, Swarbrick asked? Nonsense, Bell scoffed: pensions are for supporting people in old age, not avoiding inheritance tax. Like many a Treasury aide turned not remotely humble MP, he isn’t universally beloved by colleagues, but Bell knows how to put up a fight – a skill that will be in demand this autumn. For a government this far behind in the polls, everything is now going to be a battle. What matters now, as all good generals know, is picking the most favourable terrain on which to fight.
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