Centara Hotels and Resorts successfully concluded its exclusive Familiarization (FAM) Trip in the Maldives from August 23 – 26, 2025. The initiative welcomed prominent DMC partners from the Indian market, marking a significant milestone in strengthening trade partnerships and opening new avenues for collaboration and growth.

Over the four-day programme, delegates explored Centara’s complete Maldives collection through immersive stays and curated experiences across all four acclaimed island resorts. These included Machchafushi Island Resort & Spa – The Centara Collection, known for its boutique island charm and award-winning house reefs; Centara Ras Fushi Resort & Spa, the premier adults-only escape set against serene turquoise lagoons; Centara Mirage Lagoon Maldives, the Maldives’ first waterpark complex resort designed for families seeking thrilling activities and themed adventures; and Centara Grand Lagoon Maldives, which delivers bespoke luxury experiences with an ideal balance of relaxation and indulgence.

The FAM trip was strategically designed to highlight the breadth of Centara’s positioning in the Maldives – from family-centric adventures to luxurious escapes for honeymooners and discerning travelers. Key highlights included traditional Maldivian welcomes, detailed orientation, destination dining experiences, and fun activities. Each resort distinguished itself through state-of-the-art Spa Cenvaree facilities, offering guests holistic rejuvenation and wellness therapies across all four properties. Equally impressive was the culinary excellence, where meticulous attention to detail ensured diverse menus featuring India-friendly cuisines as an integral part of the guest experience. These elements underscored Centara’s commitment to personalization and delivering memorable moments across different traveler segments.

The program proved invaluable in reinforcing Centara’s relationships with the Indian travel trade community. By experiencing Centara Maldives firsthand, partners gained deeper insights into positioning each resort for specific traveler segments – whether families, honeymooners, luxury seekers, or experiential explorers. The trip was particularly fruitful in opening new opportunities, showcasing fresh avenues of collaboration, and creating profound appreciation for Centara’s distinctive hospitality approach in the Maldives.