Travel Guides & Articles
Canada Pulls Out All The Stops To Reignite US Tourism With Bold Messaging And Authentic Warmth
Friday, June 13, 2025
In recent months, travel patterns between Canada and the United States have shifted noticeably. Many Canadians are increasingly choosing to explore their own country rather than venturing south. Domestic tourism is experiencing a surge, with platforms like Airbnb reporting record usage, signaling a renewed interest in discovering Canada’s own landscapes, cities, and experiences.
At the same time, visitors from the United States are arriving in lower numbers. Tensions at the border and heightened sensitivities around security and surveillance have contributed to a decline in American tourism to Canada. A recent advisory regarding electronic devices sparked concern, leading to official responses and debate over the actual level of risk. While government officials have downplayed the broader implications, the advisory may have contributed to a perception of unwelcome sentiments, influencing travel decisions.
Data from both air and land border crossings show a noticeable downturn in the number of Americans entering Canada. The reduction has been significant enough to prompt concern among Canadian tourism officials and local businesses that typically rely on US travelers, especially during the summer peak season.
In response, Canadian tourism organizations have launched targeted campaigns to re-engage American tourists. Messaging now emphasizes Canada’s welcoming spirit, natural beauty, and the ease of travel for international visitors. Some regions have introduced incentives and partnerships to encourage cross-border visits and restore pre-pandemic tourism levels.
With summer approaching, the tourism industry is closely monitoring these trends. Stakeholders across the country are doubling down on efforts to ensure that Canada remains an attractive and accessible destination for all travelers—especially its neighbors to the south. From scenic national parks to vibrant urban centers, Canada is actively promoting its offerings in hopes of reversing the downward trend and rebuilding trust and enthusiasm among American visitors.
Canada Launches Heartfelt Campaigns to Reconnect with American Travelers and Reinforce Its Warm Welcome
The shift was not entirely unexpected. Many travelers from the United States have scaled back their plans to visit Canada, citing a growing sense of unease. Several incidents have contributed to this perception, including public displays of tension that sparked media attention earlier in the year. For instance, during hockey season, national sentiment flared when Canadian fans expressed displeasure during the U.S. anthem—an act that resonated far beyond sports.
This sentiment appears to have translated into travel behavior. By April, land border crossings from the U.S. to Canada had fallen by 10.7% compared to the same month the previous year, reflecting a clear cooling of cross-border tourism activity.
In response to the decline, Canadian tourism authorities are making a concerted effort to rebuild ties and restore confidence among American visitors. Tourism boards across the country have launched emotional and inviting marketing campaigns aimed at the U.S. audience. These initiatives are particularly active in regions close to the border, such as New England and New York State, where many travelers traditionally originate.
Through these campaigns, Canada is sending a clear message—American tourists are not only welcome, they’re deeply valued. With summer travel season underway, these efforts are designed to remind visitors of the warmth, hospitality, and unforgettable experiences that await just across the border.
Several popular destinations across Canada are stepping up their efforts to reconnect with American travelers through specially crafted outreach campaigns. Niagara Falls Tourism, for instance, introduced a dedicated online portal aimed specifically at welcoming visitors from the United States. Meanwhile, Ontario has experienced a noticeable dip in interest from American tourists, with summer bookings reported to be down by 32% compared to the previous year, according to national media sources.
Restoring this vital travel connection has become a central focus for tourism leaders not only in Ontario but throughout the country. Rebuilding confidence and encouraging cross-border visits are now top priorities as Canada looks to revitalize its tourism sector in time for the busy summer season.
Fewer Americans Are Crossing into Canada by Land and Air Compared to Last Year
Recent travel data reveals a noticeable decline in visits from the United States to Canada, both by road and by air. While much attention has been given to the reduced presence of Canadians traveling to the US, the reverse trend is now equally significant.
In May, Canada recorded approximately 1,044,700 land entries from American travelers—marking a decline of 8.4% compared to the same period in 2024. Air travel showed a similar, though smaller, dip with a 0.3% decrease in arrivals. These figures highlight a broader cooling in cross-border tourism and underscore growing concerns within the travel and hospitality sectors.
As major Canadian carriers such as Air Canada, WestJet, and Air Transat scale back their schedules to the United States—cutting routes by around 10%—a continued decline in air travel between the two countries appears likely for the remainder of the year.
In light of shifting demand, multiple airlines have adjusted by lowering the number of available seats on US-bound flights, signaling a broader retreat in cross-border aviation activity.
British Columbia Rolls Out New Social Media Initiative to Reignite Interest from American Travelers
British Columbia’s tourism sector is feeling the impact of fewer American visitors, with one notable wilderness lodge experiencing a 28% drop in bookings from the US market.
To counter the decline, the Commercial Bear Viewing Association has introduced a targeted promotional effort aimed at reengaging American travelers. As part of this initiative, the campaign has been prominently featured on their Instagram platform to boost visibility and encourage renewed interest in British Columbia’s wildlife experiences.
The response across social media has been largely favorable, with minimal criticism from audiences in both Canada and the United States. Whether these efforts will successfully ease cross-border tensions, however, is still uncertain.
Travel Guides & Articles
PM Modi China Visit Live: PM Modi, Putin travel together in same car for their bilateral meeting
At the opening of the Shanghai Cooperation Organisation (SCO) Summit, Chinese President Xi Jinping strongly criticised what he called “bullying” behaviour in the international order, calling for greater fairness, justice, and multilateralism.
He highlighted the SCO’s growing global influence, with member economies nearing a combined USD 30 trillion, and noted that China’s investments in SCO countries have already exceeded USD 84 billion. Xi called for the rapid creation of an SCO Development Bank and a new security center to address regional challenges.
Xi further reaffirmed China’s commitment to deepening cooperation, announcing 100 small-scale projects to improve livelihoods across SCO member states.
Stressing that all SCO members are “friends and partners,” he urged respect for differences, enhanced strategic communication, and strengthened solidarity. Joint cooperation, he said, enables all cultures to “flourish in prosperity and harmony.”
Travel Guides & Articles
Visa-free destinations for Indian travellers in September 2025 including Thailand Malaysia Sri Lanka
International travel has become more accessible for Indians in recent years, with many countries easing visa restrictions. As more Indian tourists explore multiple international trips each year, destinations across Asia, the Pacific, and beyond are opening their doors with visa-free or visa-on-arrival facilities.
For September 2025, popular hotspots such as Thailand, Malaysia, Sri Lanka, and Mauritius are offering simplified entry rules, making it easier for Indian travellers to plan quick getaways. Whether you want a beach escape, a mountain adventure, or a cultural holiday, here are 11 visa-friendly destinations that Indian passport holders can explore this September.
1. FIJI – A TROPICAL PARADISE
Fiji allows Indian travellers visa-free entry for short stays. With turquoise lagoons, coral reefs, and pristine beaches, it is an ideal spot for diving, snorkelling, or simply relaxing in island bliss. September brings pleasant weather, making it the perfect tropical retreat.
2. CARIBBEAN ISLANDS – SUN, MUSIC AND BEACHES
Several Caribbean nations offer visa-free or visa-on-arrival entry for Indians. From the reggae beats of Jamaica to the white sands of the Bahamas, the Caribbean is a dream destination. September is quieter, offering fewer crowds and better travel deals.
3. BHUTAN – THE LAND OF HAPPINESS
Indians can enter Bhutan without a visa using just a passport or voter ID. Known for its monasteries, scenic valleys, and the concept of Gross National Happiness, Bhutan is a cultural gem. September is also festival season, adding colour and energy to the trip.
4. NEPAL – ADVENTURE NEXT DOOR
Just across the border, Nepal offers visa-free access to Indians. With easy road and air connectivity, travellers can enjoy Himalayan treks, temples in Kathmandu, and adventure sports. September’s clear skies make it one of the best months to view the mountains.
5. MAURITIUS – BEACHES AND LUXURY
Indians can stay in Mauritius visa-free for up to 90 days. Famous for its lagoons, coral reefs, and cultural diversity, the island is perfect for honeymoons, family trips, or solo adventures. September’s mild weather is ideal for water sports and relaxation.
6. BALI, INDONESIA – CULTURE MEETS NATURE
Indonesia allows visa-free entry for Indians on short visits. Bali, its most popular island, offers beaches, temples, rice terraces, and a lively nightlife. September is just outside the peak tourist season, giving travellers the best of both worlds.
7. OMAN – DESERT ADVENTURES AWAIT
Indians with valid US, UK, Schengen, or Gulf visas can easily enter Oman. With its deserts, mountains, wadis, and souqs, Oman offers a mix of tradition and adventure. The September climate is cooler, making sightseeing more enjoyable.
8. SRI LANKA – CLOSE AND AFFORDABLE
Sri Lanka has extended visa-free entry for Indians. From Colombo’s busy streets to the cultural triangle and southern beaches, it offers diverse experiences. September is shoulder season, meaning lower prices and fewer tourists.
9. THAILAND – CULTURE AND NIGHTLIFE
Thailand offers visa-free entry under its relaxation scheme. Whether it’s Bangkok’s markets, Phuket’s beaches, or Chiang Mai’s temples, Thailand has something for everyone. September brings occasional rain but also lush greenery and discounted rates.
10. MALAYSIA – A BLEND OF CULTURES
Malaysia has removed visa requirements for Indians, making travel smoother. From modern Kuala Lumpur to natural escapes like Langkawi and Borneo, the country is a mix of urban and natural beauty. September is quieter, offering a relaxed experience.
11. HONG KONG – CITY BUZZ AND SKYLINE VIEWS
Hong Kong allows Indians a visa-free stay of up to 14 days with simple online registration. Visitors can enjoy Victoria Harbour, Disneyland, street markets, and autumn weather perfect for outdoor exploration.
With 11 destinations offering visa-free or visa-on-arrival entry in September 2025, Indian travellers can choose from tropical beaches, mountain escapes, or cultural journeys without worrying about long visa processes. These easy-access getaways make it the perfect time to plan a memorable international holiday.
– Ends
After several years of steady growth, the number of Indians visiting the United States has seen a notable decline this summer. According to data from the US Commerce Department’s National Travel and Tourism Office (NTTO), 210,000 Indians travelled to the US in June 2025.
This marks an 8 percent drop compared to 230,000 in June 2024, making it the first such fall since 2001, excluding the Covid-19 pandemic years.
Provisional data for July 2025 also points to a continuing downward trend, with a 5.5 percent decline in arrivals compared to the same month last year. This drop in Indian visitor numbers is part of a broader global pattern.
Overall international arrivals to the US have also decreased, with NTTO figures showing a 6.2 percent fall in June, 7 percent in May, 8 percent in March, and 1.9 percent in February. Only January and April saw growth, with 4.7 percent and 1.3 percent increases, respectively.
Despite the current slowdown, India remains the fourth largest source of international visitors to the United States. When excluding neighbouring countries Canada and Mexico, which share land borders with the US, India stands as the second largest overseas market after the United Kingdom. Brazil ranks fifth.
Together, these five countries accounted for nearly 60 percent of all international arrivals to the US in June.
Traditionally, Indian travellers to the United States include students, business professionals, and people visiting friends and family. Leisure travel to the US has remained limited, as destinations in Southeast Asia, the Middle East, and Europe are often more popular for holidays.
The current dip is being seen most sharply among students, though business and family travel may also be impacted in the coming months if visa delays and other constraints continue.
The Indian diaspora in the United States, numbering over 5 million, has long supported a steady flow of travel between the two countries. Until now, every June since 2001 had recorded an increase in the number of Indian visitors over the previous year. That trend has now reversed.
Meanwhile, travel from India to international destinations remained strong in April 2025, with 2.9 million people flying abroad. The United Arab Emirates was the top destination, followed by Saudi Arabia, Thailand, Singapore, and the United States.
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