Strategy
Why Bosch is Investing Billions in Artificial Intelligence

2025-07-03

Source:

dpa | Translated by AI


1 min Reading Time

Bosch will intensify its investment in artificial intelligence (AI) over the next two and a half years. More about the background.

By the end of 2027, more than 2.5 billion euros have been allocated for this, the company announced at its Technology Day in Stuttgart (Germany). Bosch has been researching AI for years and applies it in various fields.

The company views AI as an innovation booster: “The breakthroughs in AI make it possible to open entirely new chapters in technology,” said CEO Stefan Hartung. The development of new products can be accelerated, leading to business opportunities.

AI in E-Bikes, Ovens, and Cribs

AI is embedded in many Bosch products: For example, it makes automated driving safer. With this technology, the vehicle anticipates, predicts how other road users will behave, and calculates the next steps. The development of such driving assistants also proceeds significantly faster with AI.

Bosch is also already using AI in manufacturing: It improves quality control, monitors machines, and assists with their maintenance. This enables factories to produce more efficiently. The savings potential at Bosch alone is in the mid-single-digit million range. Soon, however, the solution will also be offered to industrial customers.

According to the company, Bosch has filed more than 1,500 AI-related inventions for patents over the past five years. This is a top value in Europe. Bosch has nearly 5,000 employees specialized in AI.

Hartung fears overregulation in Europe when it comes to AI—but does not see the continent being left behind yet: “If there is one area where something new and revolutionary has still been discovered, it is in the field of AI over the past three years,” he said. The question of what the right mathematics is for the optimal generation of artificial intelligence has not yet been solved. The race is open. “That’s why I would still give Europe every chance.”