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Nvidia Is Not Happy With the Gain AI Act, Says As Much

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In a move drawing considerable attention across the tech industry, Nvidia Corporation has publicly critiqued the recently proposed Gain AI Act, emphasizing its potential to stifle competition in the rapidly evolving artificial intelligence sector.

The GAIN AI Act, which stands for Guaranteeing Access and Innovation for National Artificial Intelligence Act, was introduced as part of the U.S. National Defense Authorization Act, with the goal of ensuring that the United States is the dominant market force for AI.

It has not yet passed and remains a hotly debated policy topic both here and abroad because of the restrictions it looks to enact.

Backers say it aims to protect American market interests by prioritizing domestic orders for advanced AI chips and processors, as well as secure supply chains for critical AI hardware, and theoretically reduce our reliance on foreign manufacturers.

So it’s no huge surprise that Nvidia, a Chinese corporation and currently the world’s biggest company, would take aim at a law that might potentially restrict the competitiveness of foreign technology.

The company said as much during a recent industry forum.

“We never deprive American customers in order to serve the rest of the world. In trying to solve a problem that does not exist, the proposed bill would restrict competition worldwide in any industry that uses mainstream computing chips,” an Nvidia spokesperson said.

Is the Gain AI Act a good idea for innovation?

It depends on who you ask.

Essentially, the law seeks to strengthen national security and economic competitiveness by ensuring that key AI components remain accessible to American companies and government agencies before they are supplied abroad.

Its language takes a hard line on what the priority should be for the United States government.

“It should be the policy of the United States and the Department of Commerce to deny licenses for the export of the most powerful AI chips, including such chips with total processing power of 4,800 or above and to restrict the export of advanced artificial intelligence chips to foreign entities so long as United States entities are waiting and unable to acquire those same chips,” the legislation reads.

Nvidia’s critique reflects broader industry anxieties about regulatory environments that might hinder innovation. As global competition intensifies, particularly with formidable advances in AI from regions such as China, firms like Nvidia are closely watching how regulatory frameworks are taking shape abroad.

But it’s not just foreign companies. American market players, too, have said it could hit many domestic operations hard.

“Advanced AI chips are the jet engine that is going to enable the U.S. AI industry to lead for the next decade,” Brad Carson, president of Americans for Responsible Innovation (ARI), a lobbying group for the AI industry, said in a widely distributed statement.

“Globally, these chips are currently supply-constrained, which means that every advanced chip sold abroad is a chip the U.S. cannot use to accelerate American R&D and economic growth,” Carson said. “As we compete to lead on this dual-use technology, including the GAIN AI Act in the NDAA would be a major win for U.S. economic competitiveness and national security.”

‘Doomer science fiction’

Nvidia didn’t stop there. It then took aim at an earlier attempt to make the U.S. more competitive in the chipmaker market, a policy called the AI Diffusion Rule, which ultimately failed.

The company minced no words in a follow-up statement, saying that the past attempts by legislators to control market forces based on protectionist policies was ultimately a bad idea.

“The AI Diffusion Rule was a self-defeating policy, based on doomer science fiction, and should not be revived,” it read.

“Our sales to customers worldwide do not deprive U.S. customers of anything—and in fact expand the market for many U.S. businesses and industries,” it said. “The pundits feeding fake news to Congress about chip supply are attempting to overturn President Trump’s AI Action Plan and surrender America’s chance to lead in AI and computing worldwide.”

The challenge will be creating laws that are as dynamic as the technologies they aim to govern, fostering a climate where innovation and ethical accountability are not mutually exclusive, but rather mutually reinforcing.

We’ve tried this before

Nvidia’s mention of the AI Diffusion rule was no accident. That ill-fated policy had many of the same political goals but ultimately stumbled at the finish line and was a relatively toothless attempt to rein in some of the world’s most competitive companies.

The Biden administration’s AI Diffusion rule, enacted in January 2025, represented a significant shift in U.S. export controls targeting cutting-edge artificial intelligence technology.

Designed to curb the spread of advanced AI tools to rival nations, the regulation mandated licensing for the sale of high-end AI chips and imposed strict caps on computing power accessible to foreign recipients. Its goal was to slow the diffusion of sensitive AI capabilities that could enhance military or strategic applications abroad.

However, the Trump-era approach to export controls, which focused on a more targeted, bilateral framework, was poised to replace the Biden administration’s broader strategy.

President Trump had announced plans to rescind the AI Diffusion rule, criticizing it as overly bureaucratic and potentially hindering U.S. innovation. Instead, his administration favored engaging in country-specific agreements to control export practices, aiming for a more adaptable, case-by-case approach.

Though the AI Diffusion rule was ultimately rolled back, the Bureau of Industry and Security (BIS) signaled a renewed emphasis on enforcing existing regulations. The agency issued a notice reinforcing actions against companies with a “high probability” of violations, warning that increased scrutiny would be applied to entities with knowledge of potential breaches.

Whether this latest attempt to advance American interests meets a similar fate remains to be seen.



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How brands and agencies are using AI and new tech

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PLUS: Amazon’s vision for a full-funnel retail media future

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He also dives into the measurement gap holding CMOs back and the role of AI as a creative co-pilot. For marketers looking beyond the buzz, East offers a clear-eyed view of how to build relevance, trust, and growth in the creator economy.

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For years, retail media was seen as a conversion play – a way to nudge customers at the very end of their journey. But Amazon is betting big on a different future. In an exclusive interview with ClickZ ahead of Retail Media Pioneers, Rudolf Schneider, Director of EU Account Management at Amazon Advertising, explains how streaming platforms, connected TV, and trillions of first-party signals are reshaping the way brands build awareness and loyalty.

He shares why the path from discovery to purchase has never been more complex, the mistakes marketers make when chasing “full-funnel” strategies, and how AI tools are quietly rewriting the rules of retail media.

B2B marketers are advised to transition from executing isolated campaigns to adopting product management methodologies, focusing on designing systems that address buyer needs throughout complex, team-driven purchasing decisions.

The article highlights that growth in AI-enabled GTM environments depends on structured, iterative processes and precise measurement of buyer engagement rather than superficial metrics. This approach ensures marketing remains rigorous, data-driven, and aligned with changing regulatory and industry expectations for transparency and impact.

Brands and agencies are rapidly integrating AI and emerging technologies, closely monitoring regulatory outcomes such as Google’s recent courtroom victory, which impacts the permissibility and future oversight of AI-powered search. Marketers should note Taco Bell’s reversal on drive-through AI, revealing industry caution. These developments signal necessary vigilance regarding compliance, operational transparency, and consumer data use.

Nike’s “Why Do It?” campaign redefines its classic slogan to address the psychological pressures and economic realities confronting young athletes, leveraging the credibility of global sports stars and diverse media platforms. This reframing responds to shifting social contexts and challenges posed by declining revenue and expected tariff impacts. Marketers and brand managers should note Nike’s pivot: aligning legacy messaging with contemporary concerns is essential to maintaining relevance amid sociopolitical volatility.

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CMOs continue to face pressure to justify marketing spend, with attribution models often creating more confusion than clarity. Persistent budget gaps in MarketingOps reflect the lack of strong frameworks for proving impact, which limits both scalability and resource allocation. At the same time, AI is reshaping operations by adding reason-based systems to traditional models, though this also raises questions about oversight and responsibility.

Automation and digital employees offer relief by easing burnout. Yet for many marketing leaders, the real strain comes not from workload but from the ongoing demand to prove their strategic value across both creative and analytical roles. Making sense of these pressures helps teams work smarter and scale.

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Upset Nvidia says America’s GAIN AI Act tries to solve a ‘Chinese problem’ that does not exist; says: We never …

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Nvidia reportedly is very upset with the new AI Act — AI GAIN Act — introduced recently. Nvidia has voiced strong concerns that the proposed AI GAIN Act would stifle global competition and negatively impact the American economy. The company said that the bill could have effects similar to the AI Diffusion Rule, which limited the computing power available to different countries.Short for the Guaranteeing Access and Innovation for National Artificial Intelligence Act, the new legislation is part of the National Defense Authorization Act. It would require U.S. chipmakers to prioritize domestic orders for advanced processors before fulfilling international requests.According to a report in Reuters, a spokesperson for Nvidia said that the company never gives priority to foreign customers over American ones. “In trying to solve a problem that does not exist, the proposed bill would restrict competition worldwide in any industry that uses mainstream computing chips,” the spokesperson said. The company added that the US has always been and will continue to be its largest market.Both the AI GAIN Act and the AI Diffusion Rule are efforts by the U.S. government to prioritize domestic needs and ensure American firms have access to high-end chips. This comes amid concerns that China could use advanced AI capabilities to enhance its military.

What AI GAIN Act means for chip companies

If passed, the legislation would impose new trade restrictions, requiring exporters to obtain licenses for shipments of chips that exceed a specific performance threshold. The bill states that it should be U.S. policy to “deny licenses for the export of the most powerful AI chips, including such chips with total processing power of 4,800 or above.” It also aims to restrict the export of advanced chips to foreign entities when U.S. companies are waiting for the same chips.These rules are similar to some of the conditions under former President Joe Biden’s AI Diffusion Rule, which assigned specific levels of computing power to U.S. allies and other nations. The bill outlines specific technical thresholds to classify a chip as ‘advanced,’ taking a page from the Biden administration’s 2023 book when it comes to benchmarks, but making them stronger when it comes to memory bandwidth.Last month, President Donald Trump reportedly made a deal with Nvidia, allowing the company to resume exports of previously banned AI chips to China in exchange for a portion of its sales.





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