Connect with us

Tools & Platforms

Best Buy, Microsoft team up to showcase ways to ‘AI That’

Published

on


What does winning a fantasy football draft, becoming a pet photographer and recreating a nostalgic family photo all have in common? They are all part of our new “AI That” campaign, which shows the amazing ways AI can simplify your day-to-day and help you do more of what you love. 

The campaign includes a series of fun and inspiring ads that show shoppers what’s possible with Copilot+, powered by AI, as well as video content on Best Buy’s YouTube channel that offers a deeper dive on how to use specific Copilot+ features to bring those and other ideas to life.   

“More people are adopting and using AI in their daily lives than ever and want to know how they can make their life easier with the click of a button,” said Jennie Weber, chief marketing officer at Best Buy. “There’s no one consumers trust more to help them discover new technology and what it can unlock than Best Buy. We do it better than anyone else and we’re excited to team up with Microsoft for this campaign to inspire, inform and have some fun.” 

The spots are airing this summer across streaming, digital and social media platforms.

Explore all the ways to ‘AI That’ 

Across the “AI That” campaign, customers will see how AI can amplify those moments that matter most in everyday lives. Of course, Gram is ready to help inspire customers along the way. 

Here’s a peek at how to plan a dream vacation more seamlessly than ever with the help of AI. Plus, check out more spots that inspire customers to perfect their fantasy football team lineup or plan the ultimate birthday party. 

 Ready to see for yourself how AI can help you take things to the next level? Explore the content series available on the Best Buy YouTube channel that dives into the technology behind the “AI That” ad campaign to reveal tech tips and all the ways customers can take advantage of the innovative technology.  

 And here’s a step-by-step look at how customers can simplify that honeymoon itinerary with Copilot+, complete with hotel options, museum passes, dinner recommendations and more — all within budget.  

  

Experience in stores 

We know how important it is to get hands-on with these devices and try Copilot+ for yourself. With more than 100 models of laptops and desktops with enhanced AI capabilities, Best Buy has one of the largest assortments of Copilot+ PCs with AMD, Intel and Snapdragon processors. 

Our stores also offer specially trained and certified Copilot+ experts ready to help customers experience the tech, highlight the latest AI features and explore the possibilities it unlocks in their everyday lives.  

Learn more about Copilot+ PCs on BestBuy.com. 



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tools & Platforms

Parliament panel seeks tech, legal solutions to check AI-based fake news

Published

on

By


The Standing Committee on Communications and Information Technology, headed by BJP MP Nishikant Dubey, in its draft report, suggested a balanced approach for deploying AI to curb fake news, noting that the technology is being used to detect misinformation but can be a source of misinformation as well.

Last Updated : 14 September 2025, 23:46 IST



Source link

Continue Reading

Tools & Platforms

Is AI coming for your job? OU professor weighs in on widespread fear

Published

on


Amid a weakening job market and widespread concerns that artificial intelligence will replace many people’s jobs, an OU professor explained that there is no need to panic. 

Dr. John Hassell, Professor at OU’s Polytechnic Institute, said AI is beginning to affect some white-collar jobs, like customer service and administrative assistance roles. He says it’s something to keep in mind, but not necessarily something that should cause fear. 

“I’ve seen a lot of people nervous and I try to put their fears to rest,” said Dr. Hassell. 

He said white-collar jobs, where routine and repetitive tasks can often be automated, are shifting. 

“Radiology students or potential radiology students have been worried about their field getting taken over by AI,” he shared. “The use of AI in radiology is just a very small part of what a radiologist does. AI has been in radiology for at least the past five years and also for the previous five years, there’s been a shortage of radiologists.” 

Dr. Hassell said he believes there is a correlation that shows AI is impacting radiology jobs, but not eliminating them. 

“I come from the software engineering; software development industry. Even in my own experience, it has streamlined and increased productivity for me 20-25% almost instantly, and so senior developers and people that have been software developers for some period of time are seeing a massive increase in productivity.” 

While some tasks are being automated, Dr. Hassell said new opportunities are oening up for those who can adapt, reskill, and learn how to work with AI tools. 

According to Goldman Sachs, jobs with a higher chance of being affected by AI include: computer programmers, accountants, administrative assistants, and customer service representatives. 





Source link

Continue Reading

Tools & Platforms

Tribal technology conference kicks off Monday with focus on hospitality, cybersecurity, and AI — CDC Gaming

Published

on

By


The 26th annual TribalNet Conference & Tradeshow kicks off Monday in Reno. This year’s event has a heavy focus on gaming and hospitality technology on the first day, then a week-long emphasis on cybersecurity.

The conference at the Grand Sierra Resort runs through Thursday. It attracts IT professionals, gaming and hospitality executives, and others within tribal government operations, who discuss transformational technologies.

Cybersecurity has been a big focus in Nevada, which sustained a ransomware attack in late August. It impacted state offices, websites, and services and forced temporary, but ongoing, closures of offices.

Cyberattacks continue to plague tribal gaming operations. Since the pandemic, tribal casinos around the country have been temporarily shuttered due to the attacks.

“Plenty of attacks continue to cause issues in the cyber world,” said Mike Day, founder and executive director of TribalHub, which puts on the conference. “We’ve integrated best practices of what tribes are doing and we’re watching our Tribal ISAC (The Tribal Information Sharing and Analysis Center) grow, which is all about cybersecurity of cyber professionals by tribes for tribes. That communication among tribes is a game changer. They’re sharing information about threats much more quickly.”

The threat of cyberattacks is getting more complicated with the progression of artificial intelligence, Day said. These include impersonations of executives and identity theft aided by AI. Phishing attempts are more difficult to detect.

“A lot of people are rebranding well-known brands in their phishing attempts and these attacks are devastating,” Day said. “There are new ways of having to think about how to protect your employees and organization. No one is immune from this – governments, companies, and individuals.

The gaming and hospitality track has four sessions, three on Monday: cashless wallets and best practices to manage and succeed; what’s new with casino gaming systems; how to create the best customer digital experience; and emerging technology in gaming and hospitality and what the future may bring.

Panelists represent gaming-system leaders at Aristocrat, IGT, Light & Wonder, and CasinoTrac.

“We have the big gaming-systems companies here and we’re talking about what they’re doing to prepare casinos for the future,” Day said. “We’re asking them some AI and cybersecurity questions as well; they’re important for helping organizations drive new revenue. Technology is a critical piece of all your operations. If you’re more efficient and saving money in some way, it’s probably got a huge technology component. If you’re making new money, it almost assuredly has a huge technology component to it. That’s the message we’re trying to get across.

“People need to think about technology differently. It’s not just something happening in the back room adding up numbers,” Day said. “It’s driving revenue and saving money. It didn’t always do that. That’s why it’s important to have a strategic technology plan, whether you’re a CEO or CIO or any of the leaders from gaming and hospitality organizations.”

TribalNet is expecting its largest attendance in history and largest tradeshow floor ever, Day said. People are recognizing that it’s not just an information technology conference, but an event that’s driving where their organizations are going in the future.

More than 700 people are expected to attend, along with nearly 250 exhibitors. Combined, there will be 1,700 to 1,800 people or more at TribalNet.



Source link

Continue Reading

Trending