This Prime Day deal is a cheap and easy way to upgrade your TV or home cinema

If you’re looking for a cheap and easy win this Amazon Prime Day, I think I’ve spotted the perfect deal for you.

The Amazon Fire TV Stick 4K Max (2nd Generation) is a plug-and-play 4K HDR streamer that can turn any “dumb TV” into a smart one.

Or, if you have an older TV with software that’s no longer supported but want to squeeze a bit more life out of it, then this streaming device is a lot cheaper than shelling out for an all-new TV.

With Fire OS on board, the Fire TV Stick 4K Max supports a huge range of streaming, gaming and lifestyle apps, as well as Amazon’s Alexa voice assistant.

It also features Dolby Vision HDR and HDR10+ support, as well as Dolby Atmos audio. Performance-wise, we seriously approved of the Fire TV Stick’s punchy, rich and crisp image, with impressive detail levels and top-notch motion.

We reviewed it at £70, calling it a “no-brainer” at that price; so imagine my shock when I opened Amazon today to see it slashed to just £40.

Now I won’t promise that this plucky streaming stick will change your life, but at well under £100, it’s my pick for the best affordable piece of home cinema kit to be found in the Prime Day sales.

Save a whopping £500 on Sony’s wireless Dolby Atmos speaker system

Hi there, senior staff writer Lewis Empson stepping in to carry on the home cinema and TV savings into the evening.

I’ve spotted an absolute corker of a deal on a wireless Dolby Atmos speaker solution.

The Sony Bravia Theatre Quad is an ideal solution for anyone who wants proper surround sound but isn’t willing to rearrange their living room to make space for floorstanding speakers or trail messy cables around.

This 16-channel system (four channels in each of the four speakers, that is) is a discreet and slimline system that should blend in with any living room, and with its dedicated up-firing drivers, you won’t sacrifice when it comes to Dolby Atmos height effects.

Setup is simple, with a plug-and-play convenience that we highlighted in our full review, and the automatic calibration system is greatly appreciated too.

With a massive £500 saving at a variety of retailers including Amazon, Richer Sounds and Sevenoaks Sound & Vision; this wireless sound system from Sony now earns our hearty recommendation; something we withheld upon discovering its rather exuberant £2499 launch price.

Finally, a deal on some proper home cinema kit!

There have been lots of TV deals to shout about so far, plus a fair few on soundbars, but what about the serious home cinema kit?

I’m so glad you asked, because here is an excellent deal on an excellent AV amplifier:

The Sony TA-AN1000 is a five-star Award-winner at its usual price of £999, so at this deal price of just £699 at Richer Sounds, it’s a stone-cold stunner.

This is a supremely talented AV receiver with dynamics, punch and scale to spare. The array of inputs should be enough for most buyers, but do bear in mind that only two of the HDMI inputs (and both of the outputs) can handle 4K/120Hz signals.

With seven channels of amplification, the Sony supports 7.1 or 5.1.2 Dolby Atmos configurations. Check out our list of the best surround sound systems if you want a speaker package to go with the amplifier.

Get a complete Dolby Atmos surround system for less than £750

I’m a big fan of ‘proper’ Dolby Atmos systems, complete with an AV receiver and loads of individual speakers, but as someone who used to have a 7.1.4-channel speaker system in his living room, I know better than most that it’s not particularly practical.

That’s where the Dolby Atmos soundbar system comes in. Unlike a solo soundbar, these come with wireless surrounds and a subwoofer, but unlike one of those aforementioned ‘proper’ Dolby Atmos systems, there are far fewer boxes, far less cabling and no separate amplifier.

Samsung is the king of these Dolby Atmos soundbar systems, and the five-star HW-Q990D is currently down from its launch price of £1699 to just £739 at Amazon.

The Q990D has just been replaced by the Q990F, which is even better, but rather than go out and buy the new model, I recommend that you take advantage of the big discounts available on the old one.

Why I don’t recommend you buy the TV I live with and love, despite it being discounted

As I’ve already mentioned, I currently have a 65-inch Sony A95L QD-OLED at home, and I absolutely love it.

It’s just been discounted, too, with an extra £150 having been shaved off the price, taking it to a new record low of £2199 at Richer Sounds.

So why, you may ask, do I not recommend that you buy it?

Simple, really. While that new discount is nice, you’re still looking at £2199 for a TV that came out almost two years ago.

The 65-inch version of last year’s LG G4, meanwhile, is available for just £1499 at Richer Sounds.

Yes, I prefer the A95L over the G5 overall, but enough to recommend spending an extra £700? Not on your life.

That’s more than enough ‘change’ to buy a Sonos Arc (currently £599 at Richer Sounds). And while the A95L sounds great for a TV, it’s trounced by the Arc.

Another reason not to buy the Sony A95L now is that I don’t think it will be a terribly long time before its Bravia 8 II replacement drops to similar money.

The new model is currently £2999, but I could see it hitting £2499 before the end of the year, and it’s a surprisingly big step up in quality over the already excellent A95L.

In short, if you want a flagship-grade OLED TV now, I’d choose the LG G5 (with a Sonos Arc) over the A95L, and if you’re not in a hurry, I think it’s worth waiting for the Bravia 8 II to drop in price.

A solid saving on our recommended affordable streaming stick

Every Prime Day most of the biggest discounts target Amazon’s own-brand fire devices. This remains true for this year’s event, with the retail giant offering a huge saving on the Amazon Fire TV Stick 4K.

You can buy the five-star Fire TV Stick 4K at Amazon for £28. You would normally have to part with £60 to grab one.

Though we recommend the Apple TV 4K streaming box as the premier choice for buyers with a budget that want the best picture quality possible, the Fire TV Stick 4K is an amazing product considering its low cost.

Featuring a compact, easy to setup design the stick has stellar HDR and Dolby Atmos the stick is a solid upgrade that will turn any small or older screen into a fully functioning Amazon Fire TV OS-powered smart TV.

On top of this, while its audio quality isn’t quite good enough for music listening, it makes up for this with solid picture quality.

Hence its five star rating and our reviewers’ verdict:

“For such a low price, the Amazon Fire TV Stick 4K has all the apps you need, supports all current HDR formats and throws in Dolby Atmos. That’s an astonishingly good deal, particularly when you factor in the all-round quality of the performance and excellent user-friendliness.”

The one TV deal (so far) that could tempt me to part with my own money

Hello again, everyone. Tom Parsons here, back for some more deals action.

Look, I know we bang on about the LG C4 a lot during sales events such as this (and in general, for that matter), but there’s a good reason for that: it’s an exceptional all-rounder of a TV, and it’s always aggressively discounted.

I currently use a Sony A95L at home, so going for a C4 would be a downgrade in almost every way (though I would love those extra HDMI 2.1 sockets), and yet even I’m tempted to take the plunge.

Why? Because my Sony is a 65-inch model, and the 77-inch LG C4 has just dropped to a new lowest-ever price of just £1600 at Amazon.

So yes, I’d lose a bit of brightness and vibrancy, and I would miss those things, but I’d gain 12 inches of display real estate, which would be a big upgrade for my home cinema.

Time for some serious consideration, then. If you’re in the market for a huge OLED TV at a great price, I suggest you do the same.

Need a slightly smaller OLED?

Day one of Amazon’s 2025 Prime Day deals event is in full swing and we’ve seen a wave of great discounts already arrive – despite the fact it’s scheduled to run until Friday, which makes it more of a marathon than a sprint for deals hunters.

Following on from the deal on the 65-inch LG C4 we covered last night, our experts have spotted a second solid discount targeting the smaller 55-inch version.

Specifically, Prime members can grab the 55-inch LG C4 for £859.99 at Amazon right now. That’s a £340 saving on its pre-Prime Day price.

Though the C4 has since been replaced by the newer LG C5, which offered a number of subtle but important refinements when we ran the two head-to-head, the C4 is still a fantastic OLED that will delight most movie fans.

For your cash you’ll be treated to a reliable OLED with flawless gaming specifications, excellent app support and, most importantly, brilliant picture quality.

It won’t match the peak brightness levels of a flagship, including the LG G5, but during our checks the C4 delivered a punchy, but accurate, picture with solid motion handling and oodles of contrast.

Hence why it’s still a key recommendation in our best OLED TV guide.

A solid deal on a five-star OLED

The LG C4 is one of the OLED TVs we constantly recommend whenever one of our friends and family ask which new set they should get – hence its ongoing place in our best OLED TV guide.

Which is why Amazon’s latest deal on the 65-inch LG C4 is such a welcome sight. The deal lets Prime members grab the five-star OLED for £1099. That’s a £200 saving on its price before the event.

Hands in the air, it isn’t LG’s latest model. And yes, when we ran the C4 against LG’s newer C5 the latest model did offer clear picture quality improvements (it’s brighter and more accurate, particularly during low light scenes).

But at its current price the LG C4 is an absolute steal and still an excellent set that will meet most movie fan and gamers needs.

The picture is wonderfully vivid, without over straying into overbaked territory. Its motion handling is excellent, as is its connectivity, with it having four full fat HDMI 2.1 ports that can run any current generation games console or PC at full speed with ease. On top of that, it’s much cheaper than its new sibling.

Which is why, if you were to ask us this very second which TV to buy during Prime Day, we’d point you towards the freshly discounted LG C4.

Watch this space! There’s only 7200 seconds to go until Prime Day 2025 starts

Yes you read that right, there’s only two hours left until Amazon opens the floodgates and Prime Day 2025 starts in earnest.

Once that happens we’re expecting to see a wealth of savings on everything from affordable QLEDs, to premium long-throw projectors that, even with a discount, will cost the same as most people’s deposit on a house.

As promised our team of home cinema experts will be on hand covering the event until it ends on Friday, detailing the top savings on products they recommend, to be had. Ahead of that, here’s a quick reminder on some of their current advice.

If you’re after a great bargain, then you’ll want to keep an eye on one of the Mini LED sets our editor, Alastair Stevenson flagged last week. As one of our main Mini LED reviewers and a Prime Day veteran we’re expecting deep discounts on every single one of the sets mentioned.

If you’re on a strict budget and looking to get a soundbar during Prime Day, our staff writer Robyn Quick also has two key recommendations that sound great and won’t break the bank.

This is the big screen TV we recommend right now

In the run up to Prime Day 2025 both our editor, me, and senior staff writer, Lewis Empson, have flagged the TCL C805K as a key TV to watch over the event. And if you want to buy a big screen this very second, that recommendation hasn’t changed.

With four hours left until Prime Day kicks off, the 85-inch TCL 805K is the best big screen TV on sale we’ve spotted. You can buy the giant TCL Mini LED set for £1299 at Richer Sounds right now. That’s a solid £280 saving on its regular price.

The main reason for this is the incredibly positive experience we had reviewing it, where it impressed us enough to get a five-star rating and then win a What Hi-Fi? Award.

For your money you get a great value, giant screen set with incredibly max brightness levels, solid gaming specifications and excellent HDR support.

As we said in our TCL C805K review:

“Despite costing less than some 55-inch TVs, the TCL 85C805K manages to combine the sheer largesse of its 85-inch pictures with excellent gaming support and genuinely cinematic and immersive picture and sound quality. In other words, it’s pretty much a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets.”

An early bird special on LG’s Dolby Atmos soundbar package

If you’re on the hunt for a deal on a Dolby Atmos soundbar package, one of the only big ones we’ve seen today is on the LG S70TY, which is currently available for £219 on Amazon.

That’s a massive £380 off the unit’s launch price and the best we’ve ever seen it sell for. If you want a new soundbar system now and aren’t interested in waiting and seeing what Prime Day proper brings to the table, that is undeniably a tempting deal.

We’d recommend waiting and seeing what deals appear when Prime Day 2025 starts in earnest at midnight.

Mainly because we’ve already seen signs that older, but still excellent sounding, options including the Sonos Arc, will get hefty discounts during the event, which based on our testing will provide better audio.

But if you don’t you’ll still be treated to a solid soundbar system that impressed us enough to earn a four-star rating when we reviewed it.

Highlights include an easy-going, well balanced presentation, simple setup process and well-integrated subwoofer. Just don’t expect it to be a class leader with its handling of vocals, especially during very busy, heated movie scenes.

Meet the team!

While I (Tom Parsons) am manning this live blog right now, posts will be appearing from several members of the What Hi-Fi? team over the coming hours and days.

We’re all seasoned TV and home cinema reviewers (some of us are so seasoned that we’re pretty much dry-brined at this point), and we take value very seriously, which is why we’re also expert deal-hunters.

Read below to learn more about the people behind this blog.

Alastair Stevenson

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time, he’s covered everything from the launch of the first Amazon Echo to government cybersecurity policy. Prior to joining What Hi-Fi?, he served as Trusted Reviews’ editor-in-chief. Alastair is in the process of turning his newly converted attic into a full-blown cinema room, so he walks the walk just as much as he talks the talk.

Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products for over 18 years. He began his career as What Hi-Fi?’s Staff Writer and is now the TV and AV Editor. Tom is a huge fan of OLED TVs and Dolby Atmos speaker packages, but he also loves budget kit that punches above its price tag and appreciates lifestyle-friendly gear that allows more people to get a great home cinema experience at home.

Lewis Empson

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital Editor for Cardiff University’s Quench Magazine. Lewis graduated in 2021 and worked on a selection of lifestyle magazines and regional newspapers before joining the What Hi-Fi? team. He is an avid gamer and movie-lover, and a champion of the 4K Blu-ray format.

Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.

Will the LG C5 get a massive discount for Amazon Prime Day?

Afternoon, deal-hunters! TV & AV Editor Tom Parsons here.

This time last year, LG used Amazon Prime Day as an excuse to drop some massive discounts on the LG C4, which was pretty much brand-new at the time.

All versions were discounted, particularly at LG.com, and the sizes of them were genuinely shocking. We’re talking £900 off the 55-inch model and, briefly, £1800 off the 77-inch model.

I’d never seen anything like that on a just-released LG OLED, and it meant that during Amazon Prime Day, the C4 was barely any more expensive than the older C3.

So, the big question is, will the same happen to the C5 this year?

To be clear, I have no way of knowing for sure, but my instinct is that it won’t.

Stock of the C3 was already running low this time last year, and it seems that LG might have introduced some surprising flash sales on the C4 to tempt buyers away from its rivals’ models during the deals period.

But I’m still seeing quite a lot of stock of the LG C4 around right now, so I think we’re more likely to see some super-low prices on that, rather than big, early discounts on the new C5.

That isn’t to say there won’t be deals on the C5 – in fact, you can already get between £100 and £500 off it at LG.com, depending on which size you go for – but I don’t think they’ll be amazing.

But if I were hunting for a great deal on an OLED TV this Amazon Prime Day, it’s the LG C4 I’d be watching. There are already some great deals on that (such as the one below), but I think they could get even greater.

Which TV is on the top of our Amazon Prime Day wish list?

There’s one TV that we’re keeping a close eye on this Prime Day, and it’s surprisingly not the latest and greatest flagship model. It’s actually the LG C4, which we’re anticipating some huge savings on if pricing decreases from earlier this year are anything to go by.

Specifically, we’re talking about the 42-inch LG C4, which dropped to a tantalising £589 (down from £1400) in May. We have our fingers tightly crossed for the best gaming TV on the market to drop to an even lower price in the Prime Day sales.

But what makes it such a good gaming TV? It sports four full bandwidth HDMI 2.1 sockets, all of which support 4K/120Hz gaming with VRR and ALLM. Furthermore, its compact screen size makes it a great choice for use in a desktop setup; think of it as an overpowered gaming monitor.

It’s also a great choice for those working with confined living room spaces, as it proves that you don’t have to compromise on picture quality if you’re after a smaller TV.

We’re tracking the price of the C4 in all sizes very closely this year, so stay alert for some potentially huge savings.

Read our full LG OLED42C4 review

Which soundbar should you buy?

Looking for a soundbar this Prime Day, but not sure where to start or which models to keep tabs on? If that sounds like you and you’re short on cash, then our staff writer and regular soundbar tester, Robyn Quick, has two options they’d recommend keeping an eye on.

First up is the Sonos Beam (Gen 2). This is the top recommendation for buyers on a budget, or without oodles of space, even at full price. Hence its ongoing place in our best Dolby Atmos soundbars buying guide.

Offering solid Atmos support, generally great for the price sound, and a discreet design, the Beam (Gen 2) is fantastic. As it’s starting to get long in the tooth, it also frequently gets decent discounts. We’re expecting a decent deal on it during Prime Day, as a result.

The second, even cheaper, model they recommend watching is the Sony HT-SF150. Though it’s getting on and doesn’t have Atmos, the HT-SF150 is the best soundbar you’ll find for less than £100.

Having retested it mere weeks ago, we can also confirm it is a cut above the audio you’ll get from most TVs’ built-in speakers. So if you want to upgrade your home set-up’s audio but want to pay the absolute minimum possible, this is the one to watch.

Read the full story: We’ve reviewed hundreds of soundbars – for most people, these are the only two you need to consider

Which Mini LED TV should you keep an eye on?

Though, as a team, we tend to favour OLED sets for buyers looking for a top-notch TV – that’s why most of the premium sets in our best TV guide use the panel tech – if you want a great value TV and can’t afford to spend thousands, we’d recommend keeping a close eye on Mini LED sets.

The TVs can’t match the perfect blacks of OLED sets, but they are cheaper to make and often get huge discounts during Prime Day, making them easy recommendations based on our hallowed performance-per-pound metric.

If that sounds appealing, our editor has two Mini LED TVs in particular that he recommends keeping an eye on.

The first is Amazon’s own-brand Fire TV Omni Mini LED. This is because, as well as offering one of the most consistent movie watching experiences you’ll find on a set its price, Amazon also tends to offer the biggest savings on its Fire-branded devices during Prime Day.

Last year, its Amazon Fire TV Omni QLED sold for close to half price during Prime Day. If the same happens to its Mini LED this year, then the set will be one of biggest bargains we’ve seen in 2025.

The second is on the TCL C805K. This was a 2024 Award-winner, and while it’s coming to the end of its life, it remains one of the best value big screen TVs currently available.

Based on our experience covering past Prime Days, TCL sets tend to get hefty discounts. This was the case with the TCL C845K last year.

If you want a big screen TV with reliable, incredibly bright picture quality and solid gaming specifications, we’d strongly recommend keeping an eye on the C805K, especially the 85-inch model.

Read the full story: I’m predicting huge savings on five-star Mini LED TVs – these are the two I’d keep an eye on

Welcome to our 2025 Amazon Prime Day home cinema deals live hub. The event is set to kick off at midnight, but we’ve started a little early to help you get off on the right foot with this year’s sale.

In the run up to the main event, we’ll be delivering a curated list of the best early deals we’ve spotted, both on Amazon and other retailers, right here, on this page.

Each hour our team of experts will also offer advice on which products they’re personally keeping an eye on, helping you create your own shortlist.

Make sure to follow us and keep this page open for all the latest posts, direct from our home cinema experts!