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AI video becomes more convincing, rattling creative industry

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AI (Artificial Intelligence) letters and robot miniature in this illustration. The creative industry is concerned over the rapid developments in AI-generated videos. REUTERS/Dado Ruvic/Illustration/File Photo

NEW YORK, United States – Gone are the days of six-fingered hands or distorted faces — AI-generated video is becoming increasingly convincing, attracting Hollywood, artists, and advertisers, while shaking the foundations of the creative industry.

To measure the progress of AI video, you need only look at Will Smith eating spaghetti.

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Since 2023, this unlikely sequence — entirely fabricated — has become a technological benchmark for the industry.

READ: How investments in reskilling, building trust can help Philippine firms navigate AI era

Two years ago, the actor appeared blurry, his eyes too far apart, his forehead exaggeratedly protruding, his movements jerky, and the spaghetti didn’t even reach his mouth.

The version published a few weeks ago by a user of Google’s Veo 3 platform showed no apparent flaws whatsoever.

“Every week, sometimes every day, a different one comes out that’s even more stunning than the next,” said Elizabeth Strickler, a professor at Georgia State University.

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Between Luma Labs’ Dream Machine launched in June 2024, OpenAI’s Sora in December, Runway AI’s Gen-4 in March 2025, and Veo 3 in May, the sector has crossed several milestones in just a few months.

Runway has signed deals with Lionsgate studio and AMC Networks television group.

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Lionsgate vice president Michael Burns told New York Magazine about the possibility of using artificial intelligence to generate animated, family-friendly versions from films like the “John Wick” or “Hunger Games” franchises, rather than creating entirely new projects.

“Some use it for storyboarding or previsualization” — steps that come before filming — “others for visual effects or inserts,” said Jamie Umpherson, Runway’s creative director.

Burns gave the example of a script for which Lionsgate has to decide whether to shoot a scene or not.

To help make that decision, they can now create a 10-second clip “with 10,000 soldiers in a snowstorm.”

That kind of pre-visualization would have cost millions before.

In October, the first AI feature film was released — “Where the Robots Grow” — an animated film without anything resembling live action footage.

For Alejandro Matamala Ortiz, Runway’s co-founder, an AI-generated feature film is not the end goal, but a way of demonstrating to a production team that “this is possible.”

‘Resistance everywhere’

Still, some see an opportunity.

In March, startup Staircase Studio made waves by announcing plans to produce seven to eight films per year using AI for less than $500,000 each, while ensuring it would rely on unionized professionals wherever possible.

“The market is there,” said Andrew White, co-founder of small production house Indie Studios.

People “don’t want to talk about how it’s made,” White pointed out. “That’s inside baseball. People want to enjoy the movie because of the movie.”

But White himself refuses to adopt the technology, considering that using AI would compromise his creative process.

Jamie Umpherson argues that AI allows creators to stick closer to their artistic vision than ever before, since it enables unlimited revisions, unlike the traditional system constrained by costs.

“I see resistance everywhere” to this movement, observed Georgia State’s Strickler.

This is particularly true among her students, who are concerned about AI’s massive energy and water consumption as well as the use of original works to train models, not to mention the social impact.

But refusing to accept the shift is “kind of like having a business without having the internet,” she said. “You can try for a little while.”

In 2023, the American actors’ union SAG-AFTRA secured concessions on the use of their image through AI.

Strickler sees AI diminishing Hollywood’s role as the arbiter of creation and taste, instead allowing more artists and creators to reach a significant audience.

Runway’s founders, who are as much trained artists as they are computer scientists, have gained an edge over their AI video rivals in film, television, and advertising.

But they’re already looking further ahead, considering expansion into augmented reality and virtual reality — for example creating a metaverse where films could be shot.



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“The most exciting applications aren’t necessarily the ones that we have in mind,” said Umpherson. “The ultimate goal is to see what artists do with technology.”





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Stock markets shrug off tariff letters after Trump says August 1 tariff deadline ‘not 100% firm’ – business live | Business

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Introduction: Asia-Pacific markets shrug off new Trump tariff threats

Good morning, and welcome to our rolling coverage of business, the financial markets and the world economy.

The TACO trade is back! Many Asia-Pacific stock markets are rising today, despite Donald Trump’s decision to ramp up his trade war by announcing new tariffs on 14 US trading partners.

There’s relief that Trump has announced a new pause before these new levies kick in – a new three-week reprieve kicks the can down the road to 1 August, rather than tomorrow.

This delay will give countries to negotiate trade deals with the US.

Asked if 1 August deadline was firm, Trump indicated it wasn’t exactly concrete, saying last night:

“I would say firm, but not 100% firm. If they call up and they say we’d like to do something a different way, we’re going to be open to that.”

That has encouraged traders to conclude that Trump Always Chickens Out (TACO).

So while there were losses on Wall Street last night after the first tariff letters were released, markets across Asia are taking the news in their stride.

In Tokyo, the Nikkei 2225 has risen by 0.3%, up 118 points to 39,705 points, even though Japan has been threatened with a new 25% tariff from 1 August (slightly higher than the 24% rate announced back in April, before Trump’s 90-day pause which expires tomorrow).

South Korea’s KOSPI has gained nearly 2%, even though Seoul has also received a letter announcing a new 25% tariff.

China’s CSI300 index has climbed by 0.8%. European markets are expected to open flat.

More letters are expected to be sent later this week.

Stephen Innes, managing partner at SPI Asset Management, says traders are pricing in “delay, maybe even dysfunction”, rather than a resolution of the trade war. But that’s enough to keep them bidding.

Innes writes:

Markets didn’t lurch because they’ve seen this show before. Tariff hike, rhetoric spikes, and then—like clockwork—comes the sudden pivot: “We’re still open to talks.” This is policy by poker tell. And by now, investors are familiar enough with the bluff to call it and fade the fear.

However…Ipek Ozkardeskaya, senior analyst at Swissquote Bank, fears there is too much “unexplained optimism”, adding:

The deadline extension is not good news, per se. It simply adds to the uncertainty. It’s yet another sign that the deadline won’t be a line in the sand, and that tariffs set in the coming days and weeks won’t be carved in stone, either.

They will be constantly changed — raised, lowered — and used as a go-to threat in every situation.

The agenda

  • 9.30am BST: UK’s Office for Budget Responsibility to release its latest Fiscal risks and sustainability report

  • 10am BST: Marks & Spencer chair Archie Norman to face business and trade committee to discuss M&S’s cyber attack

  • 11am BST: Office for Budget Responsibility press conference

  • 12pm BST: Post Office Horizon IT Inquiry to release Volume 1 of its Final Report

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Key events

European stock markets have also opened higher, led by Germany.

The German DAX index rose by 50 points, or 0.2%, to 24,125, in early trading, amid some relief that European negotiators have another three weeks to reach a trade deal with Washington.

France’s CAC has inched up by 0.1%, with Spain’s IBEX gaining 0.14%.

Jochen Stanzl, chief market analyst at CMC Markets, says:

Donald Trump has once again retreated from imposing tariffs, allowing the DAX to rise above the 24,000-point mark. It appears that investors are eager to test the previous week’s highs once more, but the success of this endeavor will depend on the daily news regarding trade policy, which is expected to remain volatile. The trade issue continues to be a source of uncertainty for the stock market, and without a trade agreement with the U.S., a sustainable continuation of the rally could prove challenging.

This morning, the European Union faces both positive and negative news. On the positive side, the pause on tariffs has been extended until August. Trump seems to be sticking to his pattern of initially making threats before showing a willingness to negotiate. He likely understands that implementing reciprocal tariffs would be more harmful than beneficial to the ongoing discussions.

However, the negative aspect is that sector-specific tariffs on cars, auto parts, aluminum, and steel will remain in effect until August 1. This latest development is not cause for great celebration, as the EU has struggled to effectively counter the already high tariffs that are currently in place during the negotiations.”





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CS TECH Ai Marks 27 Years, Expands Global Presence with Focus on AI and Digital Infrastructure

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CS TECH Ai (BSE: Ceinsys) has completed 27 years in business, marking its growth from a core engineering firm to a digital technology company with a global footprint.

The company, which operates in India, the US, the UK, and Germany, provides solutions in geospatial intelligence, mobility engineering, digital twins, and AI-powered platforms.

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With over 1,250 engineers and technologists, CS TECH Ai supports key infrastructure projects in water, energy, transport, and urban development.

Its solutions have been deployed in national programmes such as Jal Jeevan Mission, AMRUT, and Smart Cities, helping improve planning, execution, and governance.

The company has designed more than 35,000 miles of water networks, processed over 650,000 miles of high-resolution imagery, and contributed to the planning of over 100,000 miles of electrical networks.

Its engineers have logged more than 7 million hours on infrastructure and mobility projects.

In recent years, CS TECH Ai has strengthened its global delivery capabilities through acquisitions, including AllyGrow Technologies and US-based VTS. The company is now integrating artificial intelligence into sector-specific workflows to offer real-time insights and support decision-making in infrastructure systems.

“Our journey from core engineering to AI-driven platforms continues to be rooted in solving sectoral challenges through scalable and adaptive technology,” said Prashant Kamat, Vice Chairman and CEO of CS TECH Ai.

The company aims to drive automation, resilience, and sustainability through intelligent infrastructure solutions.



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Company Turns To AI For Cost Cutting, Ends Up Paying US Woman Rs 1.7 Lakh To Fix Errors

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“Maybe I’m being naive, but I think if you are very good, you won’t have trouble,” she expressed her views about concerns around AI. According to Skidd, AI can be an excellent tool when used correctly. Like her, there are many writers who are earning by fixing AI-generated content.

A digital marketing agency co-owner, Sophie Warner, shared a similar experience, noting how her clients were using ChatGPT for their issues first.

“Earlier, clients would message us if they were having issues with their site or wanted to introduce new functionality,” Warner said. “Now they are going to ChatGPT first.”

She said clients using ChatGPT for website code had reported issues. These include sites crashing down or leaving them vulnerable to hackers. She revealed that such a move cost one of her clients £360 (Rs 42,000) and three days of service disruption, the BBC report added.  

Similar instances have occurred in the past where businesses trying to cut costs with AI have ended up paying more. In June, a Swedish fintech company, Klarna, made headlines for a similar incident. The company announced that it was organising a large-scale recruitment drive to hire staff again, two years after firing more than 700 employees to replace them with AI. 



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