Insider Brief

• InstaLILY AI raised $25M Series A led by Insight Partners, with backing from Perceptive Ventures and Marvin Ventures, to expand its catalog of InstaWorkers™ and deepen enterprise integrations.
• Unlike copilots or chatbots, InstaWorkers™ are domain-trained AI Teammates that execute full workflows inside legacy systems (ERPs, CRMs, ticketing tools) across industries like construction, OEM equipment, and insurance — delivering measurable results such as 70% faster claims processing.
• Purpose-built for execution, InstaLILY is pioneering “Code-as-Work” by embedding AI directly into sales, service, and operations teams — handling quoting, issue triage, and exception management, while extending into multimodal use cases like voice and video support for field service and contact centers.

PRESS RELEASE — InstaLILY AI, the maker of AI Teammates for the world’s most operationally intensive industries, has announced a $25 million Series A funding round led by global software investor Insight Partners, with participation from Perceptive Ventures and Marvin Ventures.

InstaLILY is pioneering a new way to bring AI into the enterprise: instead of stitching together tools or building automation flows, companies can now hire vertical-specific AI Teammates — called InstaWorkers™ — that execute actual work inside legacy systems of records like ERPs, CRMs or any existing software tools.

Purpose-Built for Execution, not just Automation

The platform is purpose-built for distribution-heavy verticals where automation has historically failed. These industries — from physical goods like industrial parts to services like insurance and healthcare — depend on large catalogs, specialized knowledge and fragmented tools, creating high-volume, multi-step work that consumes expert human time. InstaWorkers™ solve this by being trained on the domain-specific processes unique to these industries, navigating their complex software environments without rip-and-replace, and executing full workflows autonomously.

Here’s how InstaWorkers™ get the job done:

• Understand Your Business: They are trained on the domain-specific processes, documentation, and systems unique to your industry.
• Work Across Your Tools: They navigate fragmented software environments (CRMs, ERPs, ticketing platforms) without requiring costly rip-and-replace projects.
• Execute, Not Just Advise: They autonomously complete full workflows, with options for human-in-the-loop oversight, moving beyond simple suggestions to take decisive action.

“We kept hearing the same thing: AI copilots are useful, but they don’t do the work,” said Amit Shah, Founder and CEO of InstaLILY. “InstaWorkers™ are different. They’re AI Teammates — built to execute, not just suggest next steps. That’s the promise of Code-as-Work: AI that radically expands human capacity, not replaces it.”

InstaWorkers™ on the Job

Customers are already deploying teams of InstaWorkers™ to augment their sales, service, and operations staff — with many seeing immediate results:

• A $10B+ construction-supply distributor is empowering its 1,500+ managers with an AI Sales support team. The InstaWorkers™ turn sales data into actionable follow-ups, allowing managers to spend more time on strategic account growth and coaching their teams.
• One of the largest global OEM equipment platforms deploys AI service specialists to support its field technicians. These InstaWorkers™ analyze complex fault descriptions and predict the most likely replacement part from thousands of SKUs, empowering technicians to focus on high-stakes repairs and customer service.
• A PE-backed insurance and healthcare services provider staffed an AI claims operations team to handle high-volume denials. The InstaWorkers™ extract policy and claim data, evaluate it against coverage rules, flag appealable cases, and generate compliant responses — reducing manual review time by 70% and accelerating resolution cycles.

Real Execution, Not Just Assistance

InstaLILY doesn’t just assist — it executes. While horizontal AI platforms focus on summarization, chat, task routing, or surface-level automation, InstaLILY delivers deep, decision-oriented execution. InstaWorkers™ take ownership of the high-stakes, high-variation workflows that drive revenue and service outcomes, such as quoting, issue triage, part validation, and exception handling. This isn’t robotic process automation; it’s domain-trained intelligence built to operate across legacy systems, tribal processes, and real-world complexity.

“These aren’t chatbots,” said Sumantro Das, Co-founder and COO of InstaLILY. “They’re AI Teammates who are embedded in the team and doing the work, not floating around it.”

Investor Perspective

“Hiring a domain-trained AI Teammate is one of those rare ideas that’s both intuitive and built to scale,” said Crissy Costa Behrens, Principal at Insight Partners. “InstaLILY is executing where horizontal AI tools stall — delivering vertical AI that doesn’t just assist but actually owns outcomes. With InstaWorkers™, InstaLILY is helping build a better future of work: grounded in actions, not suggestions.”

What’s Next

With this Series A funding, InstaLILY will expand its catalog of pre-trained InstaWorkers™ across new verticals, deepen integration support for common enterprise systems, and accelerate adoption across sales, service, and operations teams to help customers scale AI Teammate deployments without disrupting their existing workflows. The team is now extending multimodal capabilities even further, enabling agents to process voice and video inputs — unlocking new use cases in field service, contact centers, and human-agent-robot collaboration.

About InstaLILY

InstaLILY is the platform for hiring AI Teammates who already know your industry vertical. Its domain-trained AI agents — called InstaWorkers™ — execute the core sales, service, and operations workflows of distribution-heavy and regulated businesses. Built for execution and immediate impact, InstaWorkers™ plug into your existing tools to deliver value from day one. Learn more at www.instalily.ai

About Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of December 31, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.

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This article was going to be a recap of my March 2025 presentation at the Computers in Libraries conference (computersinlibraries.infotoday.com).
However, AI technology and the industry are experiencing not just rapid
growth, but also rapid change. And as we info pros know, not all change is
good. Sprinkled throughout this article are mentions of changes since March, some in the speeding-bullet category, others in the not-leaping-tall-buildings one.

Getting Started

I admit to being biased—after all, Creighton University is in my hometown of Omaha—but what makes Creighton special is how the university community lives out its Jesuit values. That commitment to caring for the whole person, caring for our common home, educating men and women to serve with and for others, and educating students to be agents of change has never been more evident in my 20 years here than in the last 2–3 years.

An adherence to those purposes has allowed people from across the campus to come together easily and move forward quickly. Not in a “Move fast and break things” manner, but with an attitude of “We have to face this together if we are going to teach our students effectively.” The libraries’ interest in AI officially started after OpenAI launched ChatGPT-3.5 in November 2022.

Confronted with this new technology, my library colleagues and I gorged ourselves on AI-related information, attending workshops from different disciplines, ferreting out article “hallucinations,” and experimenting with ways to include information about generative AI (gen AI) tools in information literacy instruction sessions. Elon University shared its checklist, which we then included in our “Guide to Artificial Intelligence” (culibraries.creighton.edu/AI).

(Fun fact: Since August 2024, this guide has received approximately 1,184 hits—it’s our fourth-highest-ranked guide.)

Two things inspired and convinced me to do more and take a lead role with AI at Creighton. First was my lifelong love affair with science fiction literature. Anyone familiar with classic science fiction should recognize Asimov’s Three Laws of Robotics. First used in Isaac Asimov’s 1942 short story “Runaround,” they are said to have come from the Handbook of Robotics, 56th Edition, published in 2058. Librarians should certainly appreciate this scenario of an author of fiction citing a fictional source. In our current environment, where gen AI “hallucinates” citations, it doesn’t get more AI than that!

Whether or not these three laws/concepts really work in a scientific sense, you could extrapolate some further guidance for regulating development and deployment of these new technologies to mitigate harm. Essentially, it’s applying the Hippocratic oath to AI.

The second inspiration came from a February 2023 CNN article by Samantha Murphy Kelly (“The Way We Search for Information Online Is About to Change”; cnn.com/2023/02/09/tech/ai-search/index.html), which claims that the way we search for information is never going to be the same. I promptly thought to myself, “Au contraire, mon frère, we have been here before,” and posted a response on Medium (“ChatGPT Won’t Fix the Fight Against Misinformation”; medium.com/@christine.carmichael/chatgpt-wont-fix-the-fight-against-misinformation-15c1505851c3).

What Happened Next

Having a library director whose research passion is AI and ethics enabled us to act as a central hub for convening meetings and to keep track of what is happening with AI throughout the campus. We are becoming a clearinghouse for sharing information about projects, learning opportunities, student engagement, and faculty development, as well as pursuing library-specific projects.

After classes started in the fall 2024, the director of Magis Core Curriculum and the program director for COM 101—a co-curricular course requirement which meets oral communication and information literacy learning objectives—approached two research and instruction librarians, one being me. They asked us to create a module for our Library Encounter Online course (required in COM 101) to explain some background of AI and how large language models (LLMs) work. The new module was in place for spring 2025 classes.

In November 2024, the library received a $250,000 Google grant, which allowed us to subscribe to and test three different AI research assistant tools—Scopus, Keenious, and Scite. We split into three teams, each one responsible for becoming the experts on a particular tool. After presenting train-the-trainer sessions to each other, we restructured our teams to discuss the kinds of instruction options we could use: long, short, online (bite-sized).

We turned on Scopus AI in late December 2024. Team Scopus learned the tool’s ins and outs and describe it as “suitable for general researchers, upper-level undergraduates, graduate/professional students, medical residents, and faculty.” Aspects of the tool are particularly beneficial to discovering trends and gaps in research areas. One concern the team has remains the generation of irrelevant references. The team noticed this particularly when comparing the same types of searches in “regular” Scopus vs. Scopus AI.

Team Keenious was very enthusiastic and used an evaluation rubric from Rutgers University (credit where it’s due!). The librarians’ thoughts currently are that this tool is doing fairly well at “being a research recommendation tool” for advanced researchers. It has also successfully expanded the “universe” of materials used in systematic reviews. However, reservations remain as to its usefulness for undergraduate assignments, particularly when that group of students may not possess the critical thinking skills necessary to effectively use traditional library resources.

Scite is the third tool in our pilot. The platform is designed to help researchers evaluate the reliability of research papers using three categories: citations supporting claims, citations contrasting claims, and citations without either. Team Scite.ai” liked the tool, but recognized that it has a sizable learning curve. One Team Scite.ai member summed up their evaluation like this: “Much like many libraries, Scite.ai tries to be everything to everyone, but it lacks the helpful personal guide-on-the-side that libraries provide.”

The official launch and piloting the use of these tools began in April 2025 for faculty. We will introduce them to students in the fall 2025 semester. However, because the Scopus AI tool is already integrated and sports a prominent position on the search page, we anticipate folks using that tool before we get an opportunity to market it.

The Google funding also enabled the Creighton University Libraries to partner with several departments across campus in support of a full-day faculty development workshop in June. “Educating the Whole Person in an AI-Driven World” brought almost 150 faculty and staff together for the common purpose of discerning (another key component of Jesuit education) where and how we will integrate AI literacies into the curriculum. In addition to breakout sessions, we were introduced to a gen AI SharePoint site, the result of a library collaboration with the Center for Faculty Excellence.

ETHICS AND AI

Our director is developing a Jesuit AI Ethics Framework. Based on Jesuit values and Catholic Social Teaching, the framework also addresses questions asked by Pope Francis and the Papal Encyclical, Laudato si’, which asks us to care for our common home by practicing sustainability. Because of our extensive health sciences programs, a good portion of this ethical framework will focus on how to maintain patient and student privacy when using AI tools.

Ethics is a huge umbrella. These are things we think bear deeper dives and reflection:

The labor question: AI as a form of automation

We had some concerns and questions about AI as it applies to the workforce. Is it good if AI takes people’s jobs or starts producing art? Where does that leave the people affected? Note that the same concerns were raised about automation in the Industrial Revolution and when digital art tablets hit the market.

Garbage in, garbage out (GIGO): AIs are largely trained on internet content, and much of that content is awful.

We were concerned particularly about the lack of transparency: If we don’t know what an AI model is trained on, if there’s no transparency, can we trust it—especially for fields like healthcare and law, where there are very serious real-word implications? In the legal field, AI has reinforced existing biases, generally assuming People of Color (POCs) to be guilty.

Availability bias is also part of GIGO. AIs are biased by the nature of their training data and the nature of the technology itself (pattern recognition). Any AI trained on the internet is biased toward information from the modern era. Scholarly content is biased toward OA, and OA is biased by different field/author demographics that indicate who is more or less likely to publish OA.

AI cannot detect sarcasm, which may contribute to misunderstanding about meaning. AI chatbots and LLMs have repeatedly shown sexist, racist, and even white supremacist responses due to the nature of people online. What perspectives are excluded from training data (non-English content)? What about the lack of developer diversity (largely white Americans and those from India and East Asia)?

Privacy, illegal content sourcing, financial trust issues

Kashmir Hill’s 2023 book, Your Face Belongs to Us: A Secretive Startup’s Quest to End Privacy (Penguin Random House), provides an in-depth exposé on how facial recognition technology is being (mis)used. PayPal founder Peter Thiel invested $200,000 into a company called SmartCheckr, which eventually became Clearview AI, specializing in facial recognition. Thiel was a Facebook board member with a fiduciary responsibility at the same time that he was investing money in a company that was illegally scraping Facebook content. There is more to the Clearview AI story, including algorithmic bias issues with facial recognition. Stories like this raise questions about how to regulate this technology.

Environmental impacts

What about energy and water use and their climate impacts? This is from Scientific American: “A continuation of the current trends in AI capacity and adoption are set to lead to NVIDIA shipping 1.5 million AI server units per year by 2027. These 1.5 million servers, running at full capacity, would consume at least 85.4 terawatt-hours of electricity annually—more than what many small countries use in a year, according to the new assessment“ (scientificamerican.com/article/the-ai-boom-could-use-a-shocking-amount-of-electricity).

In May 2025, MIT Technology Review released a new report, “Power Hungry: AI and Our Energy Future” (technologyreview.com/supertopic/ai-energy-package), which states, “The rising energy cost of data centers is a vital test case for how we deal with the broader electrification of the economy.”

It’s Not All Bad News

There are days I do not even want to open my newsfeed because I know I will find another article detailing some new AI-infused horror, like this one from Futurism talking about people asking ChatGPT how to administer their own facial fillers (futurism.com/neoscope/chatgpt-advice-cosmetic-procedure-medicine). Then there is this yet-to-be-peer-reviewed article about what happens to your brain over time when using an AI writing assistant (“Your Brain on ChatGPT: Accumulation of Cognitive Debt When Using an AI Assistant for Essay Writing Task”; arxiv.org/pdf/2506.08872v1). It is reassuring to know that there are many, many people who are not invested in the hype, who are paying attention to how gen AI is or is not performing.

There are good things happening. For instance, ResearchRabbit and Elicit, two well-known AI research assistant tools, use the corpus of Semantic Scholar’s metadata as their training data. Keenious, one of the tools we are piloting, uses OpenAlex for its training corpus.

On either coast of the U.S. are two outstanding academic research centers focusing on ethics: Santa Clara University’s Markkula Center for Applied Ethics (scu.edu/ethics/focus-areas/internet-ethics) and the Berkman Klein Center for Internet and Society at Harvard University (cyber.harvard.edu).

FUTURE PLANS

We have projects and events planned for the next 2 years:

• Library director and School of Medicine faculty hosting a book club using Teaching With AI: Navigating the Future of Education
• Organizing an “unconference” called Research From All Angles Focusing on AI
• Hosting a Future of Work conference with Google
• Facilitating communities of practice around different aspects of AI: teaching, research, medical diagnostics, computing, patient interaction, etc.

As we get further immersed, our expectations of ourselves need to change. Keeping up with how fast the technology changes will be nigh on impossible. We must give ourselves and each other the grace to accept that we will never “catch up.” Instead, we will continue to do what we excel at—separating the truth from the hype, trying the tools for ourselves, chasing erroneous citations, teaching people to use their critical thinking skills every time they encounter AI, learning from each other, and above all, sharing what we know.

Story Continues