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AI tools help business break down Arabic language barrier

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  • Real-time translation emerging
  • Expanding business reach
  • Human review still vital

Technological advances mean new artificial-intelligence translation tools are making it easier for small companies in the Middle East to do business with their global peers and clients, but challenges with the Arabic language persist, experts have told AGBI.

Real-time Arabic translation “could help break down barriers, speed up transactions and open new markets by making Arabic content more accessible to non-native speakers, and vice versa”, said Zahraa Taher, managing director of FinMark Communications and board member at the American Chamber of Commerce in Bahrain.

Already, 46 percent of professionals in the UAE and Saudi Arabia report that AI translation tools have helped expand their business, David Parry-Jones, chief revenue officer at translation-tool provider DeepL, told Entrepreneur Middle East.

Companies including Egypt’s Sakhr Software have been providing Arabic translation for decades, but advances in technology have lowered the barrier for access.

Google has introduced tech that allows two speakers to have a simultaneous conversation in two languages in Google Meet. It is “hopeful” that the feature will roll out in other languages, which could include Arabic, a spokesperson told AGBI.

“This should dramatically lower, though perhaps not entirely eliminate, the language barrier for the Middle East’s smaller businesses, granting them more direct and affordable access to global clients, partners and suppliers,” Fares Asadi, director of solution consulting MEA at cloud workflow provider ServiceNow, said.

Alamy via Reuters
New AI translation tools are helping the Gulf’s small businesses connect with global clients

But the technology is not quite ready.

“The progress in real-time Arabic translation, especially through generative AI, is impressive, but the idea that the language barrier is about to fall needs some nuance,” said Moussa Beidas, ideation lead at PwC Middle East.

“Arabic isn’t one language in practice. It’s a collection of dialects that vary significantly across the region, and even within countries,” Beidas added.

Startups across the Middle East are now popping up to address this issue.

UAE-based AI company CNTXT AI, for example, trained its Arabic speech-to-text AI model using more than 30,000 hours of real Arabic speech across 25 dialects.

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AI translation tools should “augment, not replace” human understanding, Taher said.

Limitations in machine translations, especially when it comes to business terms that do not yet have a standardised Arabic version, still exist.

“Misinterpretations can lead to confusion, reputational damage or even legal risk if translations are taken at face value without proper human review,” warned Taher, adding: “That’s especially risky with a language as rich and context-sensitive as Arabic.”



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Trump asks US Supreme Court to uphold his tariffs after lower court defeat

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President Donald Trump has asked the US Supreme Court to overturn a lower court decision that found many of his sweeping tariffs were illegal.

In a petition filed late on Wednesday, the administration asked the justices to quickly intervene to rule that the president has the power to impose such import taxes on foreign nations.

A divided US Court of Appeals for the Federal Circuit last week ruled 7-4 that the tariffs Trump brought in through an emergency economic powers act did not fall within the president’s mandate and that setting levies was “a core Congressional power”.

The case could upend Trump’s economic and foreign policy agenda and force the US to refund billions in tariffs.

Trump had justified the tariffs under the International Emergency Economic Powers Act (IEEPA), which gives the president the power to act against “unusual and extraordinary” threats.

In April, Trump declared an economic emergency, arguing that a trade imbalance had undermined domestic manufacturing and was harmful to national security.

While the appellate court ruled against the president, it postponed its decision from taking effect, allowing the Trump administration time to file an appeal.

In Wednesday’s night’s filing, Solicitor General John Sauer wrote that the lower court’s “erroneous decision has disrupted highly impactful, sensitive, ongoing diplomatic trade negotiations, and cast a pall of legal uncertainty over the President’s efforts to protect our country by preventing an unprecedented economic and foreign policy crisis”.

If the Supreme Court justices deny the review, the ruling could take effect on 14 October.

In May, the New York-based Court of International Trade declared the tariffs were unlawful. That decision was also put on hold during the appeal process.

The rulings came in response to lawsuits filed by small businesses and a coalition of US states opposing the tariffs.

In April, Trump signed executive orders imposing a baseline 10% tariff as well as “reciprocal” tariffs intended to correct trade imbalances on more than 90 countries.

In addition to those tariffs, the appellate court ruling also strikes down levies on Canada, Mexico and China, which Trump argues are necessary to stop the importation of drugs.

The decision does not apply to some other US duties, like those imposed on steel and aluminium, which were brought in under a different presidential authority.



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Hermes Testing expands probe solution business amid AI-driven semiconductor demand

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Hermes Testing, a testing solutions provider under Hermes Epitek, is leveraging its machine engineering services and customized equipment manufacturing to address growing demand in advanced semiconductor testing driven by AI industry growth. The company…





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Google told to pay $425m in privacy lawsuit

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A US federal court has told Google to pay $425m (£316.3m) for breaching users’ privacy by collecting data from millions of users even after they had turned off a tracking feature in their Google accounts.

The verdict comes after a group of users brought the case claiming Google accessed users’ mobile devices to collect, save and use their data, in violation of privacy assurances in its Web & App Activity setting.

They had been seeking more than $31bn in damages.

“This decision misunderstands how our products work, and we will appeal it. Our privacy tools give people control over their data, and when they turn off personalisation, we honour that choice,” a Google spokesperson told the BBC.

The jury in the case found the internet search giant liable to two of three claims of privacy violations but said the firm had not acted with malice.

The class action lawsuit, covering about 98 million Google users and 174 million devices, was filed in July 2020.

Google says that when users turn off Web & App Activity in their account, businesses using Google Analytics may still collect data about their use of sites and apps but that this information does not identify individual users and respects their privacy choices.

Separately this week, shares in Google’s parent company Alphabet jumped by more than 9% on Wednesday after a US federal judge ruled that it would not have to sell its Chrome web browser but must share information with competitors.

The remedies decided by District Judge Amit Mehta emerged after a years-long court battle over Google’s dominance in online search.

The case centred on Google’s position as the default search engine on a range of its own products such as Android and Chrome as well as others made by the likes of Apple.

The US Department of Justice had demanded that Google sell Chrome – Tuesday’s decision means the tech giant can keep it but it will be barred from having exclusive contracts and must share search data with rivals.



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