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AI plans gather pace – but expert partners are the key to success

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Enterprises and growth firms are certainly doubling down on an AI future but what will be their practical path to operationalising these tools? What are the implications for channel partners?

The data certainly show that company leaders view AI as a priority for their business, even a transformational opportunity:one recent study suggests that UK organisations will up their AI investments by more than 25% in 2025. Nasuni’s own research of 1,000 purchasing decision-makers in the UK, US, France, and DACH regions has found a staggering 92% of companies have carved out an annual budget to support their AI projects. 

 And companies are planning a leaner operation with AI: almost half (46%) of our survey expects their AI implementation’s key outcome to be cost reduction, appreciably ahead of workflow automation (39%) and better customer experience (36%). 

That’s the enterprise AI vision, but what about the practicalities of bringing it to life?

 

Lasting obstacles to AI adoption

Despite companies’ ambitions and highly-focused budgeting, research studies identify deep-seated security, infrastructure and talent challenges that will pose real obstacles to their AI implementation plans. 

Our research found that one in three (34%) organisations believe that security and privacy concerns are roadblocks to successful AI adoption and worse, only one in five companies believe their data has been consolidated effectively for AI’s demands; these are endemic security and data management weaknesses that global-level research has already highlighted.

Tellingly for the prospects of integrating these sophisticated tools across their business processes and workflows, more than one quarter (27%) of companies we talked to believe they lack the skilled people to successfully manage it. 

 

Expert guidance needed from the channel 

Given these gaps between firms’ AI aspirations and their teams’ ability to deliver on them, there will be growing demand for strategic partners and integrators that can help ambitious organisations make the leap to AI adoption and greater business efficiency and innovation – while resolving complex infrastructure consolidation and cloud migration tasks that will underlie AI programme success. 

This preference for expert and trusted advisors also has its roots in today’s customers moving away from volume approaches to technology acquisition and instead seeking strategic, forward-looking vendors and insightful channel partners: VARs that can support an executive team to make a robust business case for AI investment, while derisking such projects with a channel marketplace approach that helps leverage corporate budgets more intelligently.

 

A C-level as well as an IT decision 

Companies’ openness to external input is strengthened by a stand-out factor revealed in our research: C-level executives’ growing role in setting their organisation’s AI vision. Our data show that decision-making for AI projects is equally balanced between the C-suite (38%) and the IT department (39%). This “shared” C-level and IT leadership in the business as well as the technology priorities of transformation will drive demand for wider strategic perspectives as well as wider options in channel support.  

 

Demand for insights

Our survey found organisations across all verticals are committed to readying their tech stacks for AI. We found that on average organisations are already spending 18% more on modernising their cloud infrastructures to facilitate their AI initiatives. Even cash-constrained sectors like healthcare (14%) and the public sector (11%) are also stepping up their investment, largely because many AI services are available in the cloud or via the major cloud providers. 

Right now though, company leaders’ focus is on understanding AI’s potential. Our data show only one in four company AI projects demands measurable ROI, suggesting the starting point is investigating and derisking AI tools’ capabilities, rather than driving for early implementation at scale as the way to deliver transformative business outcomes.

 

Opportunity beckons 

With senior executives prioritising their AI plans, research suggests there will be exciting, long-term opportunities for channel partners that help organisations access global technology providers’ AI offerings, and resellers that have adapted their offerings to companies’ strategic needs and the flexible economics of a rapidly-evolving AI era. This is good news for VARs that are truly putting the “V for value” back into helping their customers – especially the challenging but crucial task of consolidating infrastructure and data platforms for the game-changing capabilities of AI.

 



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Tools & Platforms

Gelson’s adopts Upshop’s AI-powered tech

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Gelson’s Markets has gone all-in on artificial intelligence with plans to deploy Uphop’s total store platform to manage forecasting, ordering, inventory, and production planning, the Austin-based tech company announced Monday. 

Gelson’s, which operates 26 upscale supermarkets and one convenience store, ReCharge by Gelsons, in Southern California, said the partnership ensures that “every location is tuned into local demand dynamics.”

The Austin-based SaaS tech company has served as a leader in AI-powered inventory management with its suite of tools that streamline the process. That includes direct store delivery (DSD) future-proofing, food traceability, and food waste management, among others. 

“In a competitive grocery landscape, scale isn’t everything—intelligence is,” said Ryan Adams, president and CEO of Gelson’s Markets, in a press release. “With Upshop’s embedded platform and AI-driven capabilities, we’re empowering our stores to be hyper-responsive, efficient, and focused on the guest experience. It’s how Gelson’s can compete at the highest level.”

Implementing the new technology puts Gelson’s in league with “a market dominated by national chains,” according to Upshop.

The grocery retailer’s adoption of the platform will kick off with a focus on “eliminating food waste and optimizing fresh food production—especially within foodservice,” with the goals of reducing shrink, streamlining production, and enhancing quality, according to Upshop.

Related:Foxtrot added to Uber Eats app

The premium grocery chain’s announcement appears to build on its recent investment in technology. In January 2024, the grocer announced a partnership with Scottsdale, Ariz.-based Clear Demand, which specializes in so-called intelligent price management and optimization (IPMO). That partnership aims to manage retail pricing strategies for the grocer.
Gelson’s was sold to Tokyo-based Pan Pacific International Holdings (PPIH) from TPG Capital in 2021.

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Join us at Grocery NEXT, September 10-12 at the Westin Chicago Northwest in Itasca, Ill., where industry leaders will explore the future of grocery technology, AI, automation and evolving consumer trends. Register now to be part of this groundbreaking event.





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IT Summit focuses on balancing AI challenges and opportunities — Harvard Gazette

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Exploring the critical role of technology in advancing Harvard’s mission and the potential of generative AI to reshape the academic and operational landscape were the key topics discussed during University’s 12th annual IT Summit. Hosted by the CIO Council, the June 11 event attracted more than 1,000 Harvard IT professionals.

“Technology underpins every aspect of Harvard,” said Klara Jelinkova, vice president and University chief information officer, who opened the event by praising IT staff for their impact across the University.

That sentiment was echoed by keynote speaker Michael D. Smith, the John H. Finley Jr. Professor of Engineering and Applied Sciences and Harvard University Distinguished Service Professor, who described “people, physical spaces, and digital technologies” as three of the core pillars supporting Harvard’s programs. 

In his address, “You, Me, and ChatGPT: Lessons and Predictions,” Smith explored the balance between the challenges and the opportunities of using generative AI tools. He pointed to an “explainability problem” in generative AI tools and how they can produce responses that sound convincing but lack transparent reasoning: “Is this answer correct, or does it just look good?” Smith also highlighted the challenges of user frustration due to bad prompts, “hallucinations,” and the risk of overreliance on AI for critical thinking, given its “eagerness” to answer questions. 

In showcasing innovative coursework from students, Smith highlighted the transformative potential of “tutorbots,” or AI tools trained on course content that can offer students instant, around-the-clock assistance. AI is here to stay, Smith noted, so educators must prepare students for this future by ensuring they become sophisticated, effective users of the technology. 

Asked by Jelinkova how IT staff can help students and faculty, Smith urged the audience to identify early adopters of new technologies to “understand better what it is they are trying to do” and support them through the “pain” of learning a new tool. Understanding these uses and fostering collaboration can accelerate adoption and “eventually propagate to the rest of the institution.” 

The spirit of innovation and IT’s central role at Harvard continued throughout the day’s programming, which was organized into four pillars:  

  • Teaching, Learning, and Research Technology included sessions where instructors shared how they are currently experimenting with generative AI, from the Division of Continuing Education’s “Bot Club,” where instructors collaborate on AI-enhanced pedagogy, to the deployment of custom GPTs and chatbots at Harvard Business School.
  • Innovation and the Future of Services included sessions onAI video experimentation, robotic process automation, ethical implementation of AI, and a showcase of the University’s latest AI Sandbox features. 
  • Infrastructure, Applications, and Operations featured a deep dive on the extraordinary effort to bring the new David Rubenstein Treehouse conference center to life, including testing new systems in a physical “sandbox” environment and deploying thousands of feet of network cabling. 
  • And the Skills, Competencies, and Strategies breakout sessions reflected on the evolving skillsets required by modern IT — from automation design to vendor management — and explored strategies for sustaining high-functioning, collaborative teams, including workforce agility and continuous learning. 

Amid the excitement around innovation, the summit also explored the environmental impact of emerging technologies. In a session focused on Harvard’s leadership in IT sustainability — as part of its broader Sustainability Action Plan — presenters explored how even small individual actions, like crafting more effective prompts, can meaningfully reduce the processing demands of AI systems. As one panelist noted, “Harvard has embraced AI, and with that comes the responsibility to understand and thoughtfully assess its impact.” 



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Tennis players criticize AI technology used by Wimbledon

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Some tennis players are not happy with Wimbledon’s new AI line judges, as reported by The Telegraph. 

This is the first year the prestigious tennis tournament, which is still ongoing, replaced human line judges, who determine if a ball is in or out, with an electronic line calling system (ELC).

Numerous players criticized the AI technology, mostly for making incorrect calls, leading to them losing points. Notably, British tennis star Emma Raducanu called out the technology for missing a ball that her opponent hit out, but instead had to be played as if it were in. On a television replay, the ball indeed looked out, the Telegraph reported. 

Jack Draper, the British No. 1, also said he felt some line calls were wrong, saying he did not think the AI technology was “100 percent accurate.”

Player Ben Shelton had to speed up his match after being told that the new AI line system was about to stop working because of the dimming sunlight. Elsewhere, players said they couldn’t hear the new automated speaker system, with one deaf player saying that without the human hand signals from the line judges, she was unable to tell when she won a point or not. 

The technology also met a blip at a key point during a match this weekend between British player Sonay Kartal and the Russian Anastasia Pavlyuchenkova, where a ball went out, but the technology failed to make the call. The umpire had to step in to stop the rally and told the players to replay the point because the ELC failed to track the point. Wimbledon later apologized, saying it was a “human error,” and that the technology was accidentally shut off during the match. It also adjusted the technology so that, ideally, the mistake could not be repeated.

Debbie Jevans, chair of the All England Club, the organization that hosts Wimbledon, hit back at Raducanu and Draper, saying, “When we did have linesmen, we were constantly asked why we didn’t have electronic line calling because it’s more accurate than the rest of the tour.” 

We’ve reached out to Wimbledon for comment.

This is not the first time the AI technology has come under fire as tennis tournaments continue to either partially or fully adopt automated systems. Alexander Zverev, a German player, called out the same automated line judging technology back in April, posting a picture to Instagram showing where a ball called in was very much out. 

The critiques reveal the friction in completely replacing humans with AI, making the case for why a human-AI balance is perhaps necessary as more organizations adopt such technology. Just recently, the company Klarna said it was looking to hire human workers after previously making a push for automated jobs. 



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