Twilio’s AI Nutrition label: A front door to trust
Twilio, the cloud communications platform known for enabling personalized messaging across voice, text, and digital channels, has taken a proactive and pragmatic approach to AI transparency. In mid-2023, the company launched its AI Nutrition Facts Label to explain how Twilio products use generative AI. With over 300,000 customers, from startups to large enterprises, Twilio needed a way to clearly communicate with both technical and non-technical users, consistent with its ethos of transparency, responsibility, and accountability. “Model cards are great,” noted Kat McCormick Sweeney, Director, Emerging Technology & Innovation, who led Twilio’s nutrition label initiative. “But they still felt suited to technical audiences. The nutrition label metaphor just resonated more with our broad customer base.”
Crucially, the label is more than a communication tool; it’s a formal output embedded in the product development lifecycle. Any Twilio product using generative AI must include a completed nutrition label after passing the pilot stage to move forward. This makes labelling a standard development checkpoint, not an afterthought. The label itself includes information Twilio considers most important, based on its dual perspective as both a buyer of AI tools and a builder of AI-powered products. It outlines which large language models are used, how customer data is handled, what limitations exist, and how the AI system is designed to behave (see Figure 1 for an example).
Customer response has been positive, especially among developers and business leaders who are just beginning to explore Twilio’s products. The label is typically introduced early in the engagement process, serving as a starting point to proactively communicate Twilio’s use of generative AI, well before more detailed technical or privacy reviews take place. In an unexpected twist, the label has also gained traction beyond Twilio. Released as an open-source initiative, Twilio’s AI Nutrition Label has been downloaded by developers, educators, and others, like the San Francisco Exploratorium, seeking to educate non-technical audiences about their use of AI.
For Twilio, the nutrition label is more than a compliance tool; it’s a conversation starter, a symbol of intent, and a step toward industry-wide transparency. “We’re still in learning mode as we review which information is most relevant to our customers as AI systems evolve,” Sweeney noted. “But we want to help shape this space by doing the right thing.”
The artificial intelligence (AI) industry is growing … and so is the demand for the power-hungry banks of computers that power it.
Now there’s a plan to use the infrastructure in an old coal-fired power plant on Cayuga Lake to power a data center. TeraWulf, the main company behind the proposal, is touting the project as a greener way to power AI. Local officials and environmental advocates say they’re not so sure.
Notes:
Transcript is auto-generated and may contain errors. Access it by clicking the transcript button on the embedded player.
This is the first time we’ve taken on a project like this and we want to know what you think. Fill out this survey or email audio(at)ithacavoice(dot)org. Thanks!
Produced and hosted by Megan Zerez. Reporting by Fernando Figueroa and Brian Crandall. Cover photo by Casey Martin.
More stories like this
Megan Zerez is the senior reporter at the Ithaca Voice.
Reach her via email mzerez@ithacavoice.org or social media @meganzerez
More by Megan Zerez
The global market for Artificial Intelligence (AI) in Construction was estimated at US$2.4 Billion in 2024 and is projected to reach US$12.1 Billion by 2030, growing at a CAGR of 31.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
Artificial intelligence is revolutionizing the construction industry, introducing advanced automation, predictive analytics, and precision management that are fundamentally changing how projects are planned, executed, and maintained. AI is employed in construction operations to streamline project management, automate repetitive tasks, and enhance on-site safety. One primary application is in project planning and scheduling, where AI algorithms analyze historical project data to create realistic timelines and anticipate potential delays, enabling better resource allocation and cost control.
What Factors Are Driving the Growth of AI in the Construction Market?
The growth in the AI in construction market is driven by several factors, including advancements in digital technology, the demand for efficiency and sustainability, and evolving industry regulations. One of the primary drivers is the rapid development of AI technology, which has lowered costs and made these tools more accessible to construction firms of all sizes. The increasing adoption of cloud computing and edge processing allows construction sites to leverage real-time data analysis, supporting advanced AI applications on-site without requiring extensive infrastructure investments.
Another key factor is the industry’s need to address labor shortages and rising labor costs; AI-driven robotics and automation help fill this gap by performing tasks that are labor-intensive, allowing firms to complete projects faster and with fewer resources. The growing focus on sustainability in construction, driven by regulatory requirements and consumer demand for environmentally friendly practices, is also propelling AI adoption. AI-powered design tools, energy-efficient material recommendations, and predictive maintenance of building systems align with these sustainability goals.
Additionally, heightened health and safety regulations are pushing companies to adopt AI for proactive safety management, as AI-based monitoring can improve compliance with evolving standards. Together, these technological, economic, and regulatory factors are driving AI integration in construction, making it an indispensable component in modernizing an industry that faces unique challenges in efficiency, safety, and sustainability.
What Role Does AI Play in Enhancing Safety on Construction Sites?
AI is significantly improving safety on construction sites, an area where risks are high and rapid response is critical. Through the use of computer vision and real-time data analytics, AI systems can monitor on-site activities, identify hazards, and enforce safety protocols automatically. For instance, cameras powered by AI can detect when workers are not wearing required safety gear, like helmets or harnesses, and send real-time alerts to supervisors to take corrective actions.
Similarly, AI algorithms analyze movement patterns on-site to identify potentially unsafe behavior, like workers entering restricted zones or heavy machinery operating too close to foot traffic, reducing the likelihood of accidents. Predictive analytics are also employed to evaluate safety risks based on historical data, such as accident records and environmental factors, helping managers take preventative measures to address high-risk areas before incidents occur.
Additionally, AI-powered wearables monitor workers’ health indicators, such as heart rate and fatigue levels, and issue alerts when thresholds are crossed, reducing the risk of incidents related to overexertion. By enhancing hazard detection, real-time monitoring, and proactive risk management, AI is playing a crucial role in transforming construction site safety, potentially reducing the industry’s historically high accident rates and fostering a safer work environment.
How Is AI Influencing Design and Project Efficiency in Construction?
AI is enhancing design processes and project efficiency in construction by enabling data-driven decision-making and providing innovative tools that support more accurate and sustainable designs. Architects and engineers are increasingly turning to AI-powered generative design, which explores multiple design permutations based on specific constraints like materials, structural load, and environmental impact. This process produces optimized designs that align with aesthetic and functional requirements while maximizing material efficiency and sustainability.
Furthermore, AI is instrumental in assessing environmental impact, simulating building performance under various conditions, and recommending materials that reduce carbon footprint, aligning with the construction industry`s growing emphasis on sustainable practices. In project execution, AI-driven robotics and autonomous machinery are deployed for repetitive tasks such as bricklaying, concrete pouring, and earth-moving, allowing skilled workers to focus on more complex activities. This improves project efficiency by accelerating construction timelines and reducing labor costs, which is particularly valuable given the labor shortages facing the industry.
Additionally, AI in Building Information Modeling (BIM) allows for better coordination between architects, engineers, and contractors by integrating real-time data updates and clash detection, preventing costly rework and improving project collaboration. Together, these AI applications are driving efficiency in the design and construction process, ultimately supporting more sustainable, high-quality building outcomes.
Report Features:
Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
Company Profiles: Coverage of players such as Alice Technologies, Askporter, Assignar, Aurora Computer Services, Autodesk and more.
Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Key Insights:
Market Growth: Understand the significant growth trajectory of the Solutions segment, which is expected to reach US$8.0 Billion by 2030 with a CAGR of a 30.5%. The Services segment is also set to grow at 32.1% CAGR over the analysis period.
Regional Analysis: Gain insights into the U.S. market, valued at $713.7 Million in 2024, and China, forecasted to grow at an impressive 29.8% CAGR to reach $1.8 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Scope of the Study
Segments: Component (Solutions, Services); Stage (Pre-Construction, Construction-Stage, Post-Construction); Application (Project Management, Asset Management, Risk Management, Other Applications); End-Use (Heavy Construction, Residential, Public Infrastructure, Other End-Uses)
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Key Attributes:
Report Attribute
Details
No. of Pages
198
Forecast Period
2024 – 2030
Estimated Market Value (USD) in 2024
$2.4 Billion
Forecasted Market Value (USD) by 2030
$12.1 Billion
Compound Annual Growth Rate
31.0%
Regions Covered
Global
Key Topics Covered:
MARKET OVERVIEW
Influencer Market Insights
Tariff Impact on Global Supply Chain Patterns
Global Economic Update
Artificial Intelligence (AI) in Construction – Global Key Competitors Percentage Market Share in 2025 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
MARKET TRENDS & DRIVERS
Rising Demand for Automation and Efficiency Drives Growth of AI in Construction
Increasing Focus on Safety and Risk Management Spurs Adoption of AI-Powered Solutions
Here`s How Predictive Analytics in AI Reduces Project Delays and Enhances Construction Planning
Growing Use of Drones and AI for Site Monitoring Expands Market for AI in Construction
Technological Advancements in Machine Learning Enhance Accuracy in Construction Quality Control
Rising Labor Shortages Drive Demand for AI and Robotics in Construction Automation
Here`s How BIM (Building Information Modeling) Integration Expands Scope of AI in Construction Projects
Growing Adoption of Smart and Sustainable Building Practices Supports AI in Green Construction
Focus on Reducing Waste and Enhancing Resource Management Propels AI-Driven Efficiency Solutions
Increasing Investment in Digital Twin Technology Boosts AI Applications for Real-Time Construction Insights
Here`s How AI-Powered Safety Monitoring Systems Enhance Worker Safety in High-Risk Environments
Growing Application of Computer Vision in Site Surveillance and Quality Inspection Fuels Market Growth
Advances in Predictive Maintenance for Construction Equipment Support Long-Term AI Integration
Rising Demand for Cost Optimization and Budget Forecasting Expands Use of AI in Construction Management
Focus on Data-Driven Decision Making Sustains Long-Term Growth in AI-Powered Construction Analytics
FOCUS ON SELECT PLAYERS:Some of the 251 companies featured in this Artificial Intelligence (AI) in Construction market report
About ResearchAndMarkets.com ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Artificial general intelligence (AGI) does not yet have a universally accepted definition, but we need one ASAP.
getty
In today’s column, I examine an unresolved controversy in the AI field that hasn’t received the attention it rightfully deserves, namely, what constitutes a sensible and universally agreed-upon definition for pinnacle AI, commonly and vaguely referred to as artificial general intelligence (AGI).
This is a vital matter. At some point, we should be ready to agree whether the advent of AGI has been reached. There is also the matter of gauging AI progress and whether we are getting closer to AGI or veering away from AGI. All told, if there isn’t a wholly accepted universal definition, we will be constantly battling over whether pinnacle AI is in our sights and whether it has truly been attained. This is the classic dilemma of apples versus oranges. A person who defines apples as though they are oranges will be forever in a combative mode when trying to discuss whether someone is holding an apple in their hands.
As Socrates once pointed out, the beginning of wisdom is the definition of terms. There needs to be a concerted effort to properly define what AGI means.
Let’s talk about it.
This analysis of an innovative AI breakthrough is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities (see the link here).
Heading Toward AGI And ASI
First, some fundamentals are required to set the stage for this discussion.
There is a great deal of research going on to further advance AI. The general goal is to either reach artificial general intelligence (AGI) or maybe even the outstretched possibility of achieving artificial superintelligence (ASI).
Overall, the definition of AGI generally consists of aiming for AI that is considered on par with human intellect and can seemingly match our intelligence. ASI is AI that has gone beyond human intellect and would be superior in many, if not all, feasible ways. The idea is that ASI would be able to run circles around humans by outthinking us at every turn. For more details on the nature of conventional AI versus AGI and ASI, see my analysis at the link here.
We have not yet attained the generally envisioned AGI.
In fact, it is unknown whether we will reach AGI, or that maybe AGI will be achievable in decades or perhaps centuries from now. The AGI attainment dates that are floating around are wildly varying and wildly unsubstantiated by any credible evidence or ironclad logic. ASI is even more beyond the pale when it comes to where we are currently with conventional AI.
Controversy About AGI As Terminology
To the surprise of many in the media and the general public at large, there is no universally accepted standardized definition for what AGI consists of.
This lack of an across-the-board formalized definition for AGI spurs numerous difficulties and problems. For example, AI gurus referring to AGI can be making unspoken assumptions about what they believe AGI to be, and therefore stoke confusion since they aren’t referring to the same thing. Discussions can occur at cross purposes due to each respective expert having their own idiosyncratic definition of what AGI is or ought to be.
An especially disquieting concern is that attaining AGI has become a preeminent directional focus for many in the AI industry, yet this is a bit of a mirage since the AI field does not have a said-to-be one-and-only-one North Star that represents what AGI is supposed to be:
“Recent advances in large language models (LLMs) have sparked interest in ‘achieving human-level ‘intelligence’ as a ‘north-star goal’ of the AI field. This goal is often referred to as ‘artificial general intelligence’ (‘AGI’).”
“Yet rather than helping the field converge around shared goals, AGI discourse has mired it in controversies.”
“Researchers diverge on what AGI is and on assumptions about goals and risks. Researchers further contest the motivations, incentives, values, and scientific standing of claims about AGI.”
Finally, the building blocks of AGI as a concept — intelligence and generality — are contested in their own right.” (source: Borhane et al, “Stop Treating ‘AGI’ as the North-Star Goal of AI Research.” arXiv, February 7, 2025).
The Moving Of The Cheese
In a prior posting, I had noted that some AI luminaries have been opting to define AGI in a manner that suits their specific interests. I refer to this as moving the cheese (see my discussion at the link here). You might be familiar with the movable cheese metaphor — it became part of our cultural lexicon due to a book published in 1998 entitled “Who Moved My Cheese? An Amazing Way To Deal With Change In Your Work And In Your Life”. The book identified that we are all, at times, akin to mice seeking a morsel of cheese in a maze.
OpenAI CEO Sam Altman is especially adept at loosely defining and then redefining AGI. In his personal blog posting entitled “Three Observations” of February 10, 2025, he provided a definition of AGI that said this: “AGI is a weakly defined term, but generally speaking, we mean it to be a system that can tackle increasingly complex problems, at human level, in many fields.”
This AGI definition contains a plethora of ambiguity and came under fierce arguments about being shaped to accommodate OpenAI’s AI products. For example, by indicating that AGI would be at a human level in “many fields”, this seemed to be an immense watering down from the earlier concepts that AGI would be versed in all fields. It is a lot easier to devise pinnacle AI that would be merely accomplished in many fields, versus having to reach a much taller threshold of doing so in all fields.
Still Messing Around
According to a reported interview with Sam Altman that took place recently, Altman made these latest remarks about the AGI moniker:
“I think it’s not a super useful term.”
“I think the point of all of this is it doesn’t really matter, and it’s just this continuing exponential model capability that we’ll rely on for more and more things.” (source: “Sam Altman now says AGI is ‘not a super useful term’ – and he’s not alone” by Ryan Browne, CNBC, August 11, 2025).
Once again, this type of chatter about the meaning of AGI has sparked renewed controversy. The remarks seem to try and create distance from the AGI definitions that he and others have touted in the last several years.
Why so?
It could be that part of the underlying basis for wanting to distance the AGI phraseology could be laid at the feet of the newly released GPT-5. Leading up to GPT-5, there had been tremendous uplifting of expectations that we were finally going to have AGI in our hands, ready for immediate use. By and large, though GPT-5 had some interesting advances, it wasn’t even close to any kind of AGI, almost no matter how low a bar one might set for AGI, see my detailed analysis at the link here.
Inspecting AGI Definitions
Let’s go ahead and look at a variety of AGI definitions that have been floating around and are considered as potentially viable or at least noteworthy ways to define AGI. I handily list these AGI definitions so that you can see them collected into one convenient place. Furthermore, it makes for handy analysis and comparison by having them at the front and center for inspection.
Before launching into the AGI definitions, you might find it of keen interest that the AI field readily acknowledges that things are in a state of flux on the heady matter. The Association for the Advancement of Artificial Intelligence (AAAI), considered a top-caliber AI non-profit academic professional association, recently convened a special panel to envision the future of AI, and they, too, acknowledged the confounding nature of what AGI might be.
The AAAI futures report that was published in March 2025 made this pointed commentary about AGI (excerpts):
“AGI is not a formally defined concept, nor is there any agreed test for its achievement.
“Some researchers suggest that ‘we’ll know it when we see it’ or that it will emerge naturally from the right set of principles and mechanisms for AI system design.”
“In discussions, AGI may be referred to as reaching a particular threshold on capabilities and generality. However, others argue that this is ill-defined and that intelligence is better characterized as existing within a continuous, multidimensional space.”
Strawman Definitions Of AGI
Let’s get started on the various AGI definitions by beginning with this strawman:
“AGI is a computer that is capable of solving human solvable problems, but not necessarily in human-like ways.” (source: Morris et al, “Levels of AGI: Operationalizing Progress on the Path to AGI.” arXiv, November 4, 2023).
Give the definition a contemplative moment.
Here’s one mindful facet. Is this AGI definition suggesting that unsolvable problems by humans are completely beyond the capability of AGI? If so, this would be of great dismay to many, since a vaunted basis for pursuing AGI is that the advent of AGI will presumably lead to cures for cancer and many other diseases (aspects that so far have not been solvable by humans).
I trust you can see the challenges associated with devising a universally acceptable, ironclad AGI definition.
In a now classic research paper on the so-called sparks of AGI, the authors provided this definition of AGI:
“We use AGI to refer to systems that demonstrate broad capabilities of intelligence, including reasoning, planning, and the ability to learn from experience, and with these capabilities at or above human-level.” (source: Bubeck et al, “Sparks of Artificial General Intelligence: Early Experiments with GPT-4.” arXiv, March 22, 2023).
This research paper became a widespread flashpoint both within and beyond the AI community due to claiming that present-day AI of 2023 was showcasing a hint or semblance of AGI. The researchers invoked parlance that AI at the time was revealing sparks of AGI.
Critics and skeptics alike pointed out that the AGI definition was of such a broad and non-specific nature that nearly any AI system could be construed as being ostensibly AGI.
More Definitions Of AGI
In addition to AI researchers defining AGI, many others have done so, too.
The Gartner Group, a longstanding practitioner-oriented think tank on computing in general, provided this definition of AGI in 2024:
“Artificial General Intelligence (AGI), also known as strong AI, is the (currently hypothetical) intelligence of a machine that can accomplish any intellectual task that a human can perform. AGI is a trait attributed to future autonomous AI systems that can achieve goals in a wide range of real or virtual environments at least as effectively as humans can” (Gartner Group as quoted in Jaffri, A. “Explore Beyond GenAI on the 2024 Hype Cycle for Artificial Intelligence.” Gartner Group, November 11, 2024).
This definition is indicative that some AGI definitions are short in length and others are lengthier, such that this example is a bit longer than the other two AGI definitions noted earlier. There is an espoused belief amongst some in the AI community that a sufficiently suitable AGI definition would have to be quite lengthy, doing so to encompass the essence of what AGI is and what AGI is not.
Another noteworthy aspect of the Gartner Group definition of AGI is that the phrase “strong AI” is mentioned in the definition. The initial impetus for the AGI moniker arose partially due to debates within the AI community about strong AI versus weak AI (see my explanation at the link here).
Here is another example of a multi-sentence AGI definition:
“An Artificial General Intelligence (AGI) system is a computer that is adaptive to the open environment with limited computational resources and that satisfies certain principles. For AGI, problems are not predetermined and not specified ones; otherwise, there is most probably always a special system that performs better than any general system. I keep the part ‘certain principles’ to be blurry, waiting for future discussions and debates on it.” (source: Xu, “What is Meant by AGI? On The Definition of Artificial General Intelligence.” arXiv, April 16, 2024).
This definition reveals another facet of AGI definitions overall regarding the importance of defining all terms used within an AGI definition. In this instance, the researcher states that AGI must satisfy “certain principles”. In this instance, the statement mentions that the informally noted “certain principles” remain undefined. A lack of completeness leaves open a wide interpretation of any postulated AGI definition.
Lots And Lots Of AGI Definitions
Wikipedia has a definition for AGI:
“Artificial general intelligence (AGI) — sometimes called human‑level intelligence AI—is a type of artificial intelligence capable of performing the full spectrum of cognitively demanding tasks with proficiency comparable to, or surpassing, that of humans” (Wikipedia 2025).
A notable element of this AGI definition and many others is whether AGI is intended to be on par with humans or exceed humans (“comparable to, or surpassing, that of humans”).
There is an ongoing debate in the AI community on this nuanced but crucial consideration. One viewpoint is that the coined artificial superintelligence or ASI encompasses AI that is beyond or above human capabilities, while AGI is solely intended to be AI that meets or is on par with human capabilities.
IBM has provided a definition of AGI:
“Artificial general intelligence (AGI) is a hypothetical stage in the development of machine learning (ML) in which an artificial intelligence (AI) system can match or exceed the cognitive abilities of human beings across any task. It represents the fundamental, abstract goal of AI development: the artificial replication of human intelligence in a machine or software” (IBM as quoted in Bergmann et al, “What is artificial general intelligence (AGI)?” IBM, September 17, 2024).
An element of special interest in this AGI definition is the reference to machine learning (ML). There are AGI definitions that refer to subdisciplines within the AI field, such as referring to ML or other areas, such as robotics or autonomous systems.
Should an AGI definition explicitly or firmly refer to AI practices or subdisciplines?
The question is often asked since AGI then seemingly becomes tied to specific AI fields of study. The contention is that the definition of AGI should be fully standalone and not rely upon references to AI fields or subfields (which are subject to change, and otherwise seemingly unnecessary to strictly define AGI per se).
OpenAI has also posted a definition of AGI, as contained within the official OpenAI Charter statement:
“AGI is defined as highly autonomous systems that outperform humans at most economically valuable work.”
This definition brings up an emerging trend associated with AGI definitions. The wording or a similar variation of “at most economically valuable work” is increasingly being used in the latest definitions of AGI. This appears to tie the capabilities of AGI to the notion of economically valuable work.
Critics argue that this is a limiting factor that does not suitably belong in the definition of AGI and perhaps serves a desired purpose rather than acting to fully and openly define AGI.
My Working Definition Of AGI
The working definition of AGI that I have been using is this strawman that I composed when the AGI moniker was initially coming into vogue as a catchphrase:
“AGI is defined as an AI system that exhibits intelligent behavior of both a narrow and general manner on par with that of humans, in all respects” (source: Eliot, “Figuring out what artificial general intelligence consists of”, Forbes, December 6, 2023).
The reference to intelligent behavior in both a narrow and general manner is an acknowledgment that historically, AGI as a phrase partially arose to supersede the generation of AI that was viewed as being overly narrow and not of a general nature (such as expert systems, knowledge-based systems, rules-based systems).
Another element is that AGI would be on par with the intelligent behavior of humans in all respects. Thus, not being superhuman, and instead, on the same intellectual level as humankind. And doing so in all respects, comprehensively and exhaustively so.
Mindfully Asking What AGI Means
When you see a banner headline proclaiming that AGI is here, or getting near, or maybe eons away, I hope that the first thought you have is to dig into the meaning of AGI as it is being employed in that media proclamation.
Perhaps the declaration refers to apples rather than oranges or has a definition that is sneakily devised to tilt toward one vantage point over another. AGI has regrettably become a catchall. Some believe we should discard the AGI moniker and come up with a new name for pinnacle AI. Others assert that this might merely be a form of trickery to avoid owning up to the harsh fact that we have not yet attained AGI.
For the time being, I would wager that the AGI moniker is going to stick around. It has gotten enough traction that even though it is loosey-goosey, it does have a certain amount of popularized name recognition. If AGI as a designation is going to have long legs, it would be significant to reach a thoughtful agreement on a universally accepted definition.
The famous English novelist Samuel Butler made this pointed remark: “A definition is the enclosing of a wilderness of ideas within a wall of words.” Do you part to help enclose a wilderness of ideas about pinnacle AI into a neatly packed and fully sensible set of words.