Tools & Platforms
AI injects new dynamism to nation’s consumption, trade

Several months ago, I had an opportunity to interview some exporters in Zhejiang province, who leveraged the fast-developing artificial intelligence technology on e-commerce platforms to boost sales of products.
What impressed me most was that Zhang Min, a toy salesman at Yiwu International Trade Market, posted a video on an online marketplace, in which his virtual avatar could be generated, and speak various foreign languages fluently while introducing commodities.
The AI-powered digital human almost replicated Zhang’s expressions, body language, gestures, voice and accent. He also opened a digital showroom to exhibit new products, and buyers can directly make purchases via online marketplaces.
He told me that the platforms for traditional Chinese foreign trade enterprises to win new customers have changed in recent years, as digitalization has become a necessary option for small and medium-sized companies to ramp up sales.
Currently, Zhang’s products have been sold to more than 50 countries and regions around the world, including Southeast Asia, the Middle East and Africa.
He is among a growing number of entrepreneurs capitalizing on the innovative AI technology to transform traditional foreign trade models, and expand their presence in emerging markets.
AI is now reshaping the global trade landscape with unprecedented power. China has attached great importance to the development of AI, a strategic emerging field in which major economies are scrambling to gain a competitive edge.
The State Council, China’s Cabinet, recently issued a guideline on deeply implementing the “AI Plus” initiative. The country will promote the use of AI in science and technology, industrial development, consumption, people’s well-being, governance capability and global cooperation, according to the guideline.
This year’s Government Work Report stated that China, under its “AI Plus” initiative, will work to effectively combine digital technologies with its manufacturing and market strengths, and support the extensive application of large-scale AI models.
Industry experts told me that the use of AI is expected to enter a new stage, with major technology companies accelerating AI applications in fields including consumption and manufacturing, and this shift will significantly elevate the efficiency of industries, injecting strong momentum for future innovation and development.
Currently, innovative digital technologies represented by AI have been increasingly applied to online e-commerce sites, with the potential to change the way people shop by providing interactive consumer experiences and propelling the digital transformation of traditional retailers.
Major e-commerce platforms are ramping up efforts to bolster the application of AI across their businesses and operations. For instance, Tmall, Alibaba Group’s business-to-customer e-marketplace, offers consumers personalized guidance and advice with its AI-powered customer service chatbots, while online discounter PDD Holdings uses AI tools to analyze market trends and optimize sales strategies.
Consulting firm Bain & Company said in a report merchants trading on China’s giant e-commerce platforms are embracing AI even more enthusiastically than Generation Z shoppers — those born between the mid-1990s and early 2010s.
It said 52 percent of the merchants surveyed have used at least one generative AI-enabled tool. Slightly more than half have used generative AI-powered customer service chatbot tools. About one in three have used AI to generate content.
Retailers that master generative AI in three key areas — deepening customer engagement, turbocharging productivity and cost savings, and finding new growth beyond trade — could build a lasting strategic advantage, it added.
James Yang, head of Bain & Company Greater China’s retail practice, said it is vital that Chinese retailers deepen their customer engagement. “AI tools can energize customer retention efforts, enabling e-commerce players to hyper-personalize their engagement with consumers and create bespoke shopping experiences for them.”
Hong Yong, an associate research fellow at the Chinese Academy of International Trade and Economic Cooperation, said a new type of consumption is mainly driven by technological advancements in AI, with a focus on consumers’ personalized and diversified demands.
“Nurturing an AI-driven new consumption model is pivotal to expanding domestic demand, driving industrial upgrades and promoting high-quality economic growth,” Hong said.
Tools & Platforms
Women are being unfairly penalised by an imaginary AI competence gap

AI adoption rates show no sign of slowing. Organisations are rushing to adopt state-of-the-art AI coding technologies for their employees, with 78% of businesses in 2025 using AI in at least one function. However, amid the pace of transformation, a hidden stigma is preventing employees from embracing it fully in their day-to-day roles.
Recent research speaks to this problem. A recent Pew Research Centre survey revealed that 91% of American workers are allowed to use AI – but only 16% actually did. In some cases, this might be due to skills gaps or a lack of awareness of where AI could help them. However, we’re increasingly seeing workers hesitating to use the tool because they fear how they will be perceived if ‘caught’ using it.
Harvard Business Review’s latest findings on the ‘hidden penalty of using AI at work’ unveiled similar insights. The publication surveyed engineers at a leading tech company, only to realise that less than half of the company’s engineers had been using the AI tools it offered. To understand why this might be, participants evaluated code written by another engineer, either with or without AI assistance. Engineers who are believed to use AI are deemed, on average, 9% less competent by their peers.
This unveils an unfortunate but unsurprising truth: competence penalty is still rampant in the tech world. Perhaps most alarming, the problem is twice as severe for women. Those deemed to have used AI faced a 13% reduction, compared to 6% for male engineers.
Women are disproportionately affected by the competence penalty, often judged as less capable simply for leveraging the tool. Now this bias is showing up in how they, and other employees, might use AI in the workplace. Understandably, women might therefore hesitate to use AI for coding – if they do use it, it might be used as ‘proof’ against them that they can’t do the work otherwise.
This is echoed by the findings: engineers who hadn’t adopted AI were the harshest critics of those who had used it. Specifically, male non-adopters evaluated code by women who’d used AI 26% more harshly than male engineers who had.
The competence penalty and negative perceptions around AI will do more than just knock women’s confidence – it’ll create larger barriers to adoption of new technologies. Some may put off using the tools as a self-preservation instinct, reinforcing inequality between employees and impeding adoption within the business. They’ll also be impacted negatively, as their AI investment won’t yield the return expected.
It is in an organisation’s best interest to address prejudice against AI adoption. It can play a key role in normalising it as a tool that enhances productivity, not one that replaces competence. This includes creating learning environments where people can experiment with AI without judgment, and ensuring that employees are not penalised for using sanctioned tools.
Unfortunately, the longstanding bias against women in STEM is nothing new and predates the advent of AI. GitHub’s 2016 study – nearly ten years ago – revealed a similar sentiment. Three million code submissions were presented without disclosing the engineer’s gender. Anonymised female-written code saw a 78.6% approval rate, but shot down to 62.5% when gender was announced.
Business leaders have a responsibility to address this prejudice and help women embrace new technology without fear of judgment. Organisations need to find creative ways to get more women involved and to support them. On a day-to-day level, this can look like organising hackathons and workshops to get teams excited. These efforts, however, should be holistic: business leaders need to ensure that the culture around technologies is inclusive and that female employees can give feedback on their experience.
Simone Mink is the product operations lead at Mendix, a Siemens business.
Tools & Platforms
AI Workplace Insights: Attitudes and Optimism –

Some useful insights here on attitudes towards AI in the workplace – are millions at risk of unemployment via replacement? Maybe not, perhaps AI is a toolkit that streamlines admin but doesn’t completely replace its core function.
UK workers are increasingly aware of how artificial intelligence (AI) may reshape their jobs, and show greater optimism than European peers, according to new findings from ADP Research. The research reveals that while 88% of UK respondents have formed views on AI’s impact, 14% strongly believe it will improve their work – placing UK workers above the European average of 11% and ahead of major economies including Germany and France.
This is according to ADP research, in a global study, surveying 38,000 working adults across six continents, including 1,113 in the UK, to gain a comprehensive understanding of their feelings toward AI and its potential impact on their jobs. The ‘People at Work 2025’ report series provides insights on the labour market from the perspective of workers explored respondents’ views on AI, their familiarity and openness to it, and their concerns about job displacement related to the technology.
The report highlights a nuanced picture of how workers are engaging with AI – balancing informed awareness with selective optimism. While UK workers demonstrate above-average confidence in AI’s benefits compared with European peers, the research reveals opportunities for businesses to build on this foundation.
“UK workers are demonstrating a measured approach to AI that positions businesses for success” said Jeff Phipps, General Manager for the UK and Northern Europe. “Many understand how AI could reshape their roles, but they are realistic about challenges, combined with low replacement fears, this creates an ideal foundation for AI adoption. New technologies like generative AI are meant to give teams enhanced capabilities to save time, simplify their daily tasks, and free them from time-consuming work, but they are not intended to replace them.”.
He continued: “The opportunity for businesses is clear. UK employers who acknowledge this emotional complexity and invest in upskilling their people will be best placed to unlock AI’s full potential and build a resilient, future-ready workforce.”
With just 12% of UK workers strongly agreeing they have “no idea” how AI will change their jobs, the vast majority have already processed what AI might mean for their roles.
Key UK findings
- Low resistance, high awareness: With only 9% fearing job replacement – well below global anxiety levels – UK workers show openness to AI transformation when properly supported.
- Sector leadership emerging: UK professionals in tech, finance, and IT are leading the way in AI optimism, with nearly one in five in technology services expressing a positive outlook, followed by 18% in finance and insurance and 17% in IT, suggesting early adoption success stories in key UK industries.
- Knowledge workers ready to lead: 24% of knowledge workers, such as programmers, academics and engineers, globally see AI benefits, with UK knowledge workers well-positioned to capitalise on AI opportunities through training and support initiatives.
Key Global Findings from the People at Work 2025: Artificial Intelligence
- Mixed feelings dominate: While 17% of workers strongly agree that AI will positively influence their job in the next year, and 33% agree, overall feelings are mixed. Only 1 in 10 workers strongly agree to feeling scared that AI will replace their job.
- Hope and Concerns in Tandem: Interestingly, 27% of workers that believe AI will positively impact their jobs also fear that technology might replace them. For example, markets with the most optimistic outlook on AI, such as Egypt or India, also have the highest share of workers fearing replacement. This indicates that AI evokes both excitement about its potential and concerns of its ultimate effects.
- The unknown reinforces anxiety: A significant portion of people (44% combined agree/strongly agree) have no idea how AI will change their jobs. This uncertainty can contribute to anxiety, with some markets showing a large share of workers who fear replacement also having a large share who are unsure about AI’s impact.
Differences by Industry and Work Type
- Early adopters are more optimistic: People working in technology services, finance, insurance, and information sectors are more likely to have a positive outlook on AI’s impact but also express higher concerns about being replaced. The sectors prize efficiency and competitive advantage, which AI can enhance.
- Human-centric sectors show caution: Industries heavily reliant on human interactions, such as healthcare and social assistance, express greater concerns about AI’s impact.
- Age: Younger workers in the UK (18-26 and 27-39) are more likely to show both optimism and concern about AI, considering its long-term effects on their careers. Late-career workers (55+) tend to show more indifference, believing AI will have little impact on their remaining working years.
- Region: UK workers are the most receptive in Europe, where 14% believe AI will positively impact their jobs compared to averages of 11% across the continent. The Middle East/Africa region shows the highest percentage of workers strongly believing AI will positively influence their job (27%). While Japan and Sweden show the lowest (4% and 6% respectively) compared to 13% in North America, 16% in APAC, 19% in LatAm and 27% in Middle East/Africa.
- Stress and job seeking: Workers who fear being replaced by technology are twice as likely to report experiencing high stress at work. Additionally, over 30% of people who strongly believe AI could replace them are actively seeking new employment, compared to 16% of those less concerned.
The full People at Work report is available for free download here
For more insights and analysis on the world of work visit www.ADPresearch.com
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Tools & Platforms
New study shows IT is primed to lead AI innovation

Businesses are racing to adopt AI. But siloed tools, fragmented efforts, and lack of trust are slowing progress.
A new Forrester study, commissioned by Tines, surveyed over 400 IT leaders across North America and Europe. The study shows that governance and privacy compliance are both the top priorities and the biggest blockers to scaling AI.
The study also found that 88% of IT leaders say AI adoption remains difficult to scale without orchestration. Orchestration connects systems, tools, and teams so AI can run securely, transparently, and efficiently at scale. Without it, AI adoption stays fragmented and organizations struggle to deliver value.
The takeaway is clear: IT is primed to orchestrate AI across the enterprise. But first, teams must overcome blockers in governance, strategic alignment, and trust.
The biggest blockers to scaling AI
When it comes to scaling AI, governance is both a top priority and a top barrier. Forrester’s study found that over half (54%) of IT leaders say ensuring AI complies with privacy, governance, and regulatory standards is the highest priority for the next 12 months. Yet more than a third (38%) cite governance and security concerns as the biggest blockers to scaling AI.
This reflects a growing tension. A compliance-first approach to AI is essential. But if it isn’t effectively embedded into AI initiatives, it can also stall innovation and competitiveness.
AI introduces risks that existing governance processes weren’t built to handle, with many traditional approaches proving inadequate for AI’s real-time demands, speed, and complexity. Gaps in governance expose organizations to liabilities including bias, ethical breaches, shadow AI, and compliance failures that can lead to regulatory penalties and reputational damage.
Beyond security and governance concerns, the other top challenges when scaling AI include lack of budget or executive sponsorship, concerns about ROI, and fragmented ownership. Siloed AI initiatives and disconnected tools also present a barrier, making it difficult to connect systems across departments for greater visibility, control, and effectiveness.
Orchestration is the missing link to alignment, trust, and scale
AI orchestration offers a way forward. It unifies people, processes, technology, and workflows into a connected system that improves efficiency, transparency, and governance, addressing many of the key blockers that stall scaling AI.
Enabling this type of oversight is a top priority. According to the research, 73% say visibility across AI workflows and systems is critical. To achieve this, nearly half (49%) of organizations are looking for partners that provide end-to-end centralized solutions to overcome siloed workflows and fragmented AI efforts.
The cost of inaction is high. Without orchestration, the study shows, organizations face difficulties like:
- Ensuring AI practices are ethical and transparent (50%)
- Security concerns related to data access, compliance issues, inconsistent governance, auditing, and shadow AI (44%)
- Lack of employee trust in the outcomes generated by AI (40%)
These challenges don’t just slow down your AI initiatives: they risk halting progress on core business goals, damaging brand reputation, and undermining trust.
IT is primed to lead orchestration
Some 86% of respondents believe that IT is uniquely positioned to orchestrate AI across workflows, systems, and teams. But while organizations are increasingly recognizing IT as an enabler of efficiency and innovation, many still underestimate its broader strategic potential.
Today, 40% of respondents say IT’s reactive focus on troubleshooting and uptime is what holds it back from being seen as a driver of business outcomes at the board level. Similarly, 38% believe that other departments frequently or occasionally overlook or underestimate IT’s potential to improve overall organizational efficiency.
With AI orchestration, IT has the opportunity to take a key strategic role that shapes the future of their organization’s success. IT leaders are ready: 38% of survey respondents believe that IT should own and lead AI orchestration, while 28% say it should act as the coordination hub between different business functions.
IT is primed to lead this charge as they’re well-placed to connect strategy, teams, and data. Through AI orchestration, they can facilitate secure, compliant adoption and scaling of AI that meets robust governance requirements.
This won’t just fuel organization-wide efficiency, but will unlock tangible business value, such as enhancing collaboration between business units, accelerating digital transformation, and improving employee productivity, positioning IT as significant drivers of impact.
Key recommendations
To strengthen its strategic role, IT should:
- Orchestrate AI for visibility and alignment: Lead orchestration to connect tools, improve transparency, and align teams.
- Embed governance by design: Orchestration provides a framework to build compliance and security into AI workflows from the start, ensuring consistency at scale.
- Frame outcomes in business value: To secure executive sponsorship, IT should frame orchestration’s impact in terms of ROI, efficiency gains, and revenue opportunities unlocked.
For more insights on how IT can leverage AI orchestration to unlock strategic value, read the full study: Unlocking AI’s Full Value: How IT Orchestrates Secure, Scalable Innovation.
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