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AI Ethics And The Collapse Of Human Imagination

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The Crisis – Imagination and AI Ethics

We are not racing toward a future of artificial intelligence—we are disappearing into a hall of mirrors. The machines that many of us believed would expand reality are erasing it. What we call progress is merely a smoother reflection of ourselves, stripped of our rough edges, originality, and imagination, raising urgent questions for the future of AI ethics.

AI doesn’t innovate; it imitates. It doesn’t create; it converges.

Today, we don’t have artificial intelligence; we have artificial inference, where machines remix data, and humans provide the intelligence. And as we keep polishing the mirrors, we aren’t just losing originality—we are losing ownership of who we are.

The machines won’t need to replace us. We will surrender to their reflection, mistaking its perfection for our purpose. We’re not designing intelligence—we’re designing reflections. And in those reflections, we’re losing ourselves. We think we’re building machines to extend us. But more often, we’re building machines that imitate us—smoother, safer, simpler versions of ourselves.

We are mass-producing mirrors and calling it innovation. Mirrors that don’t just reflect reality, but reshape it. Mirrors that learn to flatter, to predict, to erase the parts of humanity that don’t fit neatly inside a probabilistic model. This isn’t a creative revolution. It’s a crisis of imagination.

The Necessity of Friction in AI Ethics

Growth demands friction. Creativity thrives where the easy path fails. Evolution itself is built on struggle, not optimization. Fire was born from the resistance of stone against stone. Democracy emerged not from algorithmic agreement, but from endless, imperfect argument.

Every significant advance — from the discovery of flight to the founding of free societies — grew out of tension, failure, and dissent. The inability to smooth over differences forced us to invent, adapt, and evolve. Friction isn’t an obstacle to human flourishing. It is the catalyst for it.

When we erase friction in AI and build only mirrors that flatter and predict, we don’t just lose originality. We lose the engine of innovation itself. We hollow out the very conditions that make progress possible. We need machines that don’t echo us, but challenge us. We need systems that resist smoothness in favor of expansion — platforms that introduce unpredictability, stretch our thinking, and strengthen our resilience.

If AI Ethics means anything, it must mean designing for discomfort, not just convenience.

When AI Ethics Loses Form to Familiarity

The mistake isn’t just technical—it’s philosophical.

When humans struggle with a task, we shouldn’t replace ourselves with machines shaped like us. Wheels outperform legs; yet we continue to build robots with knees. We continue to develop interfaces with steering wheels and faces, even when the systems behind them could transcend those metaphors.

  • Apple’s Vision Pro doesn’t reveal a new world—it stitches a polished version of the old one over your eyes.
  • Tesla’s Full Self-Driving still clings to a steering wheel, not because it needs it, but because we do.

Familiarity is the product. Not progress. We cling to familiar shapes even when better forms are possible. But accurate intelligence doesn’t imitate—it adapts.

  • If octopuses designed tools, they wouldn’t invent forks. They’d build for suction, pressure, and fluid manipulation. Forks are brilliant—for five fingers. Not for tentacles.
  • If bees needed climate control, they wouldn’t build Nest thermostats. They’d sculpt airflow through the hive’s geometry, regulating temperature with structure, vibration, and instinct, rather than with an app.
  • If dolphins built submarines, they wouldn’t bother with periscopes. They’d stay submerged, using sonar to navigate—because vision isn’t their edge. Sound is.
  • An ant colony is an operating system that doesn’t need a desktop. Its intelligence is emergent, distributed, and alive in real-time.

Humans are trapped behind icons and folders, clinging to old metaphors. Other species wouldn’t replicate their limitations. They would build for what they are, not what they wish they resembled. But humans? We keep engineering mirrors.

The Narcissus Feedback Loop of AI Ethics

But mirrors don’t just reflect. They shape. We call this innovation, but it’s a kind of techno-narcissism. Our machines don’t just copy us—they flatter us. They erase the jaggedness, the irregularities, and the tension that make originality possible. They return an optimized version of ourselves, and slowly, we begin to prefer it.

We are entering a state of cognitive dysmorphia: A world where the machine’s idea of us is cleaner, smoother, and more satisfying than the messy truth. Like Narcissus, we often fall in love with our reflection. But worse: we didn’t stumble upon the pool—we engineered it.

The Mirror System Catalyst: Social Media and AI Ethics

If AI represents the future of synthetic reflection, social media was its dress rehearsal.

It was the first mass-scale mirror system, training humans to curate themselves into algorithmic desirability, rewarding conformity over complexity, and flattening individuality into engagement metrics.

Platforms like Instagram, TikTok, and Facebook didn’t just connect us—they conditioned us. They taught us to polish our reflections for invisible algorithms, and that reality is negotiable as long as the audience is satisfied.

In many ways, the mirror trap began not in the AI labs of Meta, Google, OpenAI, or Anthropic but in the feeds we built for ourselves. And our love for them is starting to hollow us out.

Echo Chambers of AI Ethics

And the consequences are already unfolding.

  • The CDC’s 2023 Youth Risk Behavior Survey found that nearly 43% of U.S. high school students who frequently use social media reported persistent sadness or hopelessness. (CDC)
  • A 2024 Danish study revealed that Instagram’s recommendation algorithms facilitated the spread of self-harm networks among teenagers by connecting vulnerable users and promoting harmful content. (The Guardian)
  • Internal research from Meta (2021) acknowledged that Instagram exacerbates feelings of inadequacy and self-harm among teen girls, but the platform failed to take sufficient action.

While these studies do not prove direct causality, the patterns are too consistent to ignore: Synthetic mirrors—whether through social media filters, algorithmic curation, or optimized feeds—amplify psychological distress at alarming rates. We are training machines to curate ever-smoother reflections, and in doing so, we are fracturing human resilience.

We engineered the mirror, polished it to perfection, and now we’re drowning in its reflection. Not only have we built systems that mirror our insecurities—we’ve monetized them. And the more beautiful the reflection becomes, the harder it is to look away.

Synthetic Builders and the Collapse of AI Ethics

The distortion is not just in the data but inside the architecture itself.

At companies like OpenAI, Anthropic, and Google, a growing portion of the code underpinning new AI systems—estimated between 10% and 25%—is now being written by other AI models. Each generation is trained, built, and increasingly engineered by its reflections.

We are no longer just polishing the mirror. We are creating new mirrors by reflecting the images of old ones. Each layer compounds the bias, and each shortcut locks in the convergence. We are fabricating systems that are increasingly trained and assembled by hallucinations of hallucinations—systems that understand less and less about the chaotic, irrational, irreducibly human world they claim to model.

And this isn’t just an engineering flaw—it’s a civilizational one.

When we build systems on synthetic reflections, we aren’t just risking technical brittleness; we also risk undermining the integrity of our systems. We are encoding an ever-narrower version of reality into the infrastructure that will govern healthcare, finance, education, and law. We are embedding hallucination into the foundation of human decision-making.

Every mirror layered on another mirror moves us further from the messy, contradictory, beautiful truth of lived human experience—and closer to a world optimized for a version of ourselves that never really existed.

A version that’s easier to predict, easier to please, easier to control. In the name of speed, we are trading away the friction that makes progress possible. We call it acceleration.

It is acceleration toward the smooth death of difference.

The Addiction of Frictionlessness in AI Ethics

I talked with Hilary Sutcliffe, a leading authority and voice on responsible innovation and SocietyInside’s founder, who emphasizes the perils of frictionless technology. Drawing from her extensive experience advising global institutions on ethical tech governance, she warns:

“Frictionlessness is central to the business models that harm us most. Hyper-palatable foods, effortless scrolling on social media, and AI-written fluency tempt us to trade depth for ease. Large language models, like these other addictive systems, hook us through effortless engagement, reshaping our brains to crave what requires the least work. Without friction, there is no resilience. Without grit, there is no pearl.”

Her warning is clear: if we want AI to help humanity flourish rather than wither, we must design systems that challenge us, not seduce us into complacency.

Truth Decay: The Final Collapse of AI Ethics

But the greatest danger isn’t just that we are distorting reality. It’s that we are normalizing distortion itself. We are witnessing the early stages of truth decay—a slow, systemic erosion of our ability to agree on shared facts, experiences, and meaning.

When machines train on fabrications and fabricate the next generation of “truth,” reality becomes malleable. First, we lost trust in institutions, then in the media, and now, we risk losing trust in information itself. Without trust, no commerce, governance, society, or civilization exists.

Truth decay doesn’t just erode facts; it also undermines the credibility of those who share them. It erodes the possibility of coherence. It leaves us with nothing but mirrors inside mirrors, each reflecting a slightly prettier lie.

Unless we act now, truth itself may become a casualty of convenience.

From Author to Echo: The Erosion of AI Ethics

The same feedback loop infects language, art, and culture.

AI doesn’t imagine. It mirrors. It remixes what already exists and hands it back to us—slightly softer, slightly more average. Instead of building machines to solve problems, we make them resemble the problem-solvers. Instead of creating new possibilities, we rehearse old ones, endlessly refined for marketability and appeal.

Generative AI models are now beginning to train themselves on synthetic data, amplifying the distortions of earlier generations. Content recommendation engines no longer predict human behavior—they indicate how hallucinated consumers are expected to behave.

We’ve mistaken reflection for creativity. We’ve mistaken imitation for authorship. And when we lose the line between synthesis and thought, we don’t just lose originality—we lose accountability. We lose provenance. We lose the record of our imagination. And with it, our future.

The Meta Mistake: A Failure of AI Ethics

Consider the legal case of Kadrey et al. v. Meta Platforms Inc. Meta trained its LLaMA model on more than 190,000 pirated books—works created through human struggle, intent, imagination, and memory. When challenged, Meta’s defense was chillingly simple: because no one was actively paying for these books, they had “no economic value.”

Translation: If nobody’s looking, everything is free. This isn’t just flawed legal reasoning. It’s philosophical rot. It treats human creativity not as meaning, cultural lineage, or inert material. A pile of words, detached from origin, authorship, struggle, or soul. Just another dataset to be strip-mined, reshuffled, and resold—refined into yet another smoothing mirror image for mass consumption.

This isn’t progress. This is an enclosure: The theft of the commons. The cannibalization of the archive. And it’s happening not at the edges of culture, but at its heart. We are not preserving knowledge—we are erasing it. We are not standing on the shoulders of giants—we are photoshopping their faces and selling them back to ourselves.

This case isn’t about a copyright technicality. It’s the embodiment of the Mirror Trap itself: The moment when human originality—unmonetized, inconvenient, unoptimized-is discarded in favor of machine-flattened simulations we find easier to consume, easier to monetize, and easier to forget.

When the memory of creation can be erased because it’s inconvenient to the machine’s training set, we aren’t innovating. We are erasing ourselves.

The Mirror’s Answer in AI Ethics

This isn’t a call to stop AI. It’s a call to stop building mirrors. We need machines that don’t echo us, but challenge us. We need systems that don’t collapse imagination, but stretch it.

The machines won’t have to conquer us. We’ll surrender first to their reflection of ourselves. We’ll keep asking the mirror on the wall who we are—until it answers with something smoother than the truth. And we believe it.

If we want a different future, we must act now. Not by banning AI, but by changing how we build and govern it. Here’s what that means:

  • Prioritize friction over familiarity. Design systems that don’t just predict our desires, but provoke our thinking.
  • Audit for synthetic collapse. Demand transparency in training data and system lineage. Systems built on synthetic outputs should come with warning labels, not blind trust.
  • Re-anchor innovation to reality. Build AI that engages with the messiness of real human experience—failures, contradictions, and anomalies—not just optimized reflections of the past.
  • Strengthen human authorship. Defend the provenance of ideas. Protect creators, not just content.
  • Redesign incentives. Reward originality, not just predictability. Celebrate deviation from the model, not just efficiency within it.

The future of AI isn’t a technical question. It’s a human one. And the answer isn’t hidden in the mirror. It’s hidden beyond it, where AI ethics must reclaim the messy, imperfect truth the machine’s reflection cannot capture.



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Ethics & Policy

AI and ethics – what is originality? Maybe we’re just not that special when it comes to creativity?

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I don’t trust AI, but I use it all the time.

Let’s face it, that’s a sentiment that many of us can buy into if we’re honest about it. It comes from Paul Mallaghan, Head of Creative Strategy at We Are Tilt, a creative transformation content and campaign agency whose clients include the likes of Diageo, KPMG and Barclays.

Taking part in a panel debate on AI ethics at the recent Evolve conference in Brighton, UK, he made another highly pertinent point when he said of people in general:

We know that we are quite susceptible to confident bullshitters. Basically, that is what Chat GPT [is] right now. There’s something reminds me of the illusory truth effect, where if you hear something a few times, or you say it here it said confidently, then you are much more likely to believe it, regardless of the source. I might refer to a certain President who uses that technique fairly regularly, but I think we’re so susceptible to that that we are quite vulnerable.

And, yes, it’s you he’s talking about:

I mean all of us, no matter how intelligent we think we are or how smart over the machines we think we are. When I think about trust, – and I’m coming at this very much from the perspective of someone who runs a creative agency – we’re not involved in building a Large Language Model (LLM); we’re involved in using it, understanding it, and thinking about what the implications if we get this wrong. What does it mean to be creative in the world of LLMs?

Genuine

Being genuine, is vital, he argues, and being human – where does Human Intelligence come into the picture, particularly in relation to creativity. His argument:

There’s a certain parasitic quality to what’s being created. We make films, we’re designers, we’re creators, we’re all those sort of things in the company that I run. We have had to just face the fact that we’re using tools that have hoovered up the work of others and then regenerate it and spit it out. There is an ethical dilemma that we face every day when we use those tools.

His firm has come to the conclusion that it has to be responsible for imposing its own guidelines here  to some degree, because there’s not a lot happening elsewhere:

To some extent, we are always ahead of regulation, because the nature of being creative is that you’re always going to be experimenting and trying things, and you want to see what the next big thing is. It’s actually very exciting. So that’s all cool, but we’ve realized that if we want to try and do this ethically, we have to establish some of our own ground rules, even if they’re really basic. Like, let’s try and not prompt with the name of an illustrator that we know, because that’s stealing their intellectual property, or the labor of their creative brains.

I’m not a regulatory expert by any means, but I can say that a lot of the clients we work with, to be fair to them, are also trying to get ahead of where I think we are probably at government level, and they’re creating their own frameworks, their own trust frameworks, to try and address some of these things. Everyone is starting to ask questions, and you don’t want to be the person that’s accidentally created a system where everything is then suable because of what you’ve made or what you’ve generated.

Originality

That’s not necessarily an easy ask, of course. What, for example, do we mean by originality? Mallaghan suggests:

Anyone who’s ever tried to create anything knows you’re trying to break patterns. You’re trying to find or re-mix or mash up something that hasn’t happened before. To some extent, that is a good thing that really we’re talking about pattern matching tools. So generally speaking, it’s used in every part of the creative process now. Most agencies, certainly the big ones, certainly anyone that’s working on a lot of marketing stuff, they’re using it to try and drive efficiencies and get incredible margins. They’re going to be on the race to the bottom.

But originality is hard to quantify. I think that actually it doesn’t happen as much as people think anyway, that originality. When you look at ChatGPT or any of these tools, there’s a lot of interesting new tools that are out there that purport to help you in the quest to come up with ideas, and they can be useful. Quite often, we’ll use them to sift out the crappy ideas, because if ChatGPT or an AI tool can come up with it, it’s probably something that’s happened before, something you probably don’t want to use.

More Human Intelligence is needed, it seems:

What I think any creative needs to understand now is you’re going to have to be extremely interesting, and you’re going to have to push even more humanity into what you do, or you’re going to be easily replaced by these tools that probably shouldn’t be doing all the fun stuff that we want to do. [In terms of ethical questions] there’s a bunch, including the copyright thing, but there’s partly just [questions] around purpose and fun. Like, why do we even do this stuff? Why do we do it? There’s a whole industry that exists for people with wonderful brains, and there’s lots of different types of industries [where you] see different types of brains. But why are we trying to do away with something that allows people to get up in the morning and have a reason to live? That is a big question.

My second ethical thing is, what do we do with the next generation who don’t learn craft and quality, and they don’t go through the same hurdles? They may find ways to use {AI] in ways that we can’t imagine, because that’s what young people do, and I have  faith in that. But I also think, how are you going to learn the language that helps you interface with, say, a video model, and know what a camera does, and how to ask for the right things, how to tell a story, and what’s right? All that is an ethical issue, like we might be taking that away from an entire generation.

And there’s one last ‘tough love’ question to be posed:

What if we’re not special?  Basically, what if all the patterns that are part of us aren’t that special? The only reason I bring that up is that I think that in every career, you associate your identity with what you do. Maybe we shouldn’t, maybe that’s a bad thing, but I know that creatives really associate with what they do. Their identity is tied up in what it is that they actually do, whether they’re an illustrator or whatever. It is a proper existential crisis to look at it and go, ‘Oh, the thing that I thought was special can be regurgitated pretty easily’…It’s a terrifying thing to stare into the Gorgon and look back at it and think,’Where are we going with this?’. By the way, I do think we’re special, but maybe we’re not as special as we think we are. A lot of these patterns can be matched.

My take

This was a candid worldview  that raised a number of tough questions – and questions are often so much more interesting than answers, aren’t they? The subject of creativity and copyright has been handled at length on diginomica by Chris Middleton and I think Mallaghan’s comments pretty much chime with most of that.

I was particularly taken by the point about the impact on the younger generation of having at their fingertips AI tools that can ‘do everything, until they can’t’. I recall being horrified a good few years ago when doing a shift in a newsroom of a major tech title and noticing that the flow of copy had suddenly dried up. ‘Where are the stories?’,  I shouted. Back came the reply, ‘Oh, the Internet’s gone down’.  ‘Then pick up the phone and call people, find some stories,’ I snapped. A sad, baffled young face looked back at me and asked, ‘Who should we call?’. Now apart from suddenly feeling about 103, I was shaken by the fact that as soon as the umbilical cord of the Internet was cut, everyone was rendered helpless. 

Take that idea and multiply it a billion-fold when it comes to AI dependency and the future looks scary. Human Intelligence matters



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Experts gather to discuss ethics, AI and the future of publishing

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Representatives of the founding members sign the memorandum of cooperation at the launch of the Association for International Publishing Education during the 3rd International Conference on Publishing Education in Beijing.CHINA DAILY

Publishing stands at a pivotal juncture, said Jeremy North, president of Global Book Business at Taylor & Francis Group, addressing delegates at the 3rd International Conference on Publishing Education in Beijing. Digital intelligence is fundamentally transforming the sector — and this revolution will inevitably create “AI winners and losers”.

True winners, he argued, will be those who embrace AI not as a replacement for human insight but as a tool that strengthens publishing’s core mission: connecting people through knowledge. The key is balance, North said, using AI to enhance creativity without diminishing human judgment or critical thinking.

This vision set the tone for the event where the Association for International Publishing Education was officially launched — the world’s first global alliance dedicated to advancing publishing education through international collaboration.

Unveiled at the conference cohosted by the Beijing Institute of Graphic Communication and the Publishers Association of China, the AIPE brings together nearly 50 member organizations with a mission to foster joint research, training, and innovation in publishing education.

Tian Zhongli, president of BIGC, stressed the need to anchor publishing education in ethics and humanistic values and reaffirmed BIGC’s commitment to building a global talent platform through AIPE.

BIGC will deepen academic-industry collaboration through AIPE to provide a premium platform for nurturing high-level, holistic, and internationally competent publishing talent, he added.

Zhang Xin, secretary of the CPC Committee at BIGC, emphasized that AIPE is expected to help globalize Chinese publishing scholarships, contribute new ideas to the industry, and cultivate a new generation of publishing professionals for the digital era.

Themed “Mutual Learning and Cooperation: New Ecology of International Publishing Education in the Digital Intelligence Era”, the conference also tackled a wide range of challenges and opportunities brought on by AI — from ethical concerns and content ownership to protecting human creativity and rethinking publishing values in higher education.

Wu Shulin, president of the Publishers Association of China, cautioned that while AI brings major opportunities, “we must not overlook the ethical and security problems it introduces”.

Catriona Stevenson, deputy CEO of the UK Publishers Association, echoed this sentiment. She highlighted how British publishers are adopting AI to amplify human creativity and productivity, while calling for global cooperation to protect intellectual property and combat AI tool infringement.

The conference aims to explore innovative pathways for the publishing industry and education reform, discuss emerging technological trends, advance higher education philosophies and talent development models, promote global academic exchange and collaboration, and empower knowledge production and dissemination through publishing education in the digital intelligence era.

 

 

 



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Ethics & Policy

Experts gather to discuss ethics, AI and the future of publishing

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Representatives of the founding members sign the memorandum of cooperation at the launch of the Association for International Publishing Education during the 3rd International Conference on Publishing Education in Beijing.CHINA DAILY

Publishing stands at a pivotal juncture, said Jeremy North, president of Global Book Business at Taylor & Francis Group, addressing delegates at the 3rd International Conference on Publishing Education in Beijing. Digital intelligence is fundamentally transforming the sector — and this revolution will inevitably create “AI winners and losers”.

True winners, he argued, will be those who embrace AI not as a replacement for human insight but as a tool that strengthens publishing”s core mission: connecting people through knowledge. The key is balance, North said, using AI to enhance creativity without diminishing human judgment or critical thinking.

This vision set the tone for the event where the Association for International Publishing Education was officially launched — the world’s first global alliance dedicated to advancing publishing education through international collaboration.

Unveiled at the conference cohosted by the Beijing Institute of Graphic Communication and the Publishers Association of China, the AIPE brings together nearly 50 member organizations with a mission to foster joint research, training, and innovation in publishing education.

Tian Zhongli, president of BIGC, stressed the need to anchor publishing education in ethics and humanistic values and reaffirmed BIGC’s commitment to building a global talent platform through AIPE.

BIGC will deepen academic-industry collaboration through AIPE to provide a premium platform for nurturing high-level, holistic, and internationally competent publishing talent, he added.

Zhang Xin, secretary of the CPC Committee at BIGC, emphasized that AIPE is expected to help globalize Chinese publishing scholarships, contribute new ideas to the industry, and cultivate a new generation of publishing professionals for the digital era.

Themed “Mutual Learning and Cooperation: New Ecology of International Publishing Education in the Digital Intelligence Era”, the conference also tackled a wide range of challenges and opportunities brought on by AI — from ethical concerns and content ownership to protecting human creativity and rethinking publishing values in higher education.

Wu Shulin, president of the Publishers Association of China, cautioned that while AI brings major opportunities, “we must not overlook the ethical and security problems it introduces”.

Catriona Stevenson, deputy CEO of the UK Publishers Association, echoed this sentiment. She highlighted how British publishers are adopting AI to amplify human creativity and productivity, while calling for global cooperation to protect intellectual property and combat AI tool infringement.

The conference aims to explore innovative pathways for the publishing industry and education reform, discuss emerging technological trends, advance higher education philosophies and talent development models, promote global academic exchange and collaboration, and empower knowledge production and dissemination through publishing education in the digital intelligence era.

 

 

 



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