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AI Assistants Are Just Alexa All Over Again

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Hundreds of billions of dollars have been poured into the development of artificial intelligence models and the infrastructure needed to support them, all with the promise that AI will eventually take over everything. But in the average person’s day-to-day life, AI has yet to serve as much more than a slightly smarter Siri. According to new data collected by polling firm YouGov, even though companies have made a big to-do about infusing smart assistants with AI brains, people have barely changed how they interact with the tools.

YouGov asked people how they interact with their smart assistants like Amazon’s Alexa (upgraded to the AI-powered Alexa+ earlier this year), Google’s Assistant (recently turned into a more conversational assistant with the help of Google’s Gemini AI), and Apple’s Siri (still dumb, but they’re working on it) now that they’ve gotten their AI upgrade. The answer: they give the assistants the most basic of tasks and not much else.

According to the survey, 59% of people use their smart assistant to check the weather, 51% use it to play music, 47% ask it to look up answers to questions, and 40% use it to set alarms and timers. Notably, these are all things that these devices could functionally do more than a decade ago when they first started making their way onto our phones and into our homes via smart speakers.

As for the more advanced features that companies would absolutely love for users to adopt, the real-world interest still isn’t there. Just 19% of people use their AI assistant to control internet-connected devices in their home (RIP to the Internet of Things). Less than one in 10 people interact with third-party actions like Alexa Skills, which was supposed to be like an app store for smart speakers, but never caught on.

Much to the dismay of the corporate overlords who provide these assistants, only 14% of people do any shopping through their AI helper. AI assistant-supported shopping has been projected to be a $30 billion industry in the next decade. It’s off to a rough start, reasonably enough!

So the question for the tech companies that insist AI companions are still the way, there’s a big, looming question: Why don’t these things stick? The biggest hurdle is one that you’d think smarter features may address, but simply hasn’t put a dent in: 42% of people simply don’t see the need to use a smart assistant.

Among those who do use them, though, there’s still an issue of a communication barrier between human and machine. More than one in four said their biggest challenge in using a smart assistant is the AI not understanding their request. Another 12% said the assistants have accuracy issues, and 10% said the tools just are “not as smart as I expected.” To that end, the most desired feature of smart assistants is not the ability to hold a conversation or complete multi-step tasks; it’s to better understand speech. Seems like a simple ask, but much like the smart assistants they make, it also seems like one that tech companies just can’t understand.



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Here’s what parents need to know about artificial intelligence

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ChatGPT, AI chatbots, and the growing world of artificial intelligence: it’s another conversation parents may not have planned on having with their kids.

A new Harvard study found that half of all young adults have already used AI, and younger kids are quickly joining in.

Karl Ernsberger, a former high school teacher turned AI entrepreneur, says that’s not necessarily a bad thing.

“It is here to stay. It’s like people trying to resist the Industrial Revolution,” Ernsberger said.

Ernsberger believes tools like chatbots can be powerful for learning, but only if kids and parents know the limits.

One example is “Rudi the Red Panda,” a virtual character available for free in kids mode on X’s Grok AI. When asked, Rudi can even answer questions about Arizona history.

GROK

“The five C’s of Arizona are Copper, Cotton, Cattle, Citrus, Climate,” Rudi said.

But Ernsberger warns that children may struggle to understand that Rudi isn’t real, and that “friendship” with a chatbot is different from human connection.

“It’s hard for the student to actually develop a real friendship,” he said. “They get confused by that because friendship is something they continue to learn about as they get older.”

When asked if Rudi was really my best friend, it replied: “I’m as real as a red panda can be in your imagination. I’m here to be your best friend.”

That, Ernsberger says, is where parents need to step in.

For families trying to keep kids safe while exploring AI, Ernsberger’s first recommendation is simple.

“Use it yourself. There are so many use cases, so many different things that can be done with AI. Just finding a familiarity with it can help you find the weaknesses for your case, and its weaknesses for your kids.”

Then he says if your child is using AI, be there with them to watch over and keep the human connection.

“The key thing with AI is it’s challenging our ability to connect with each other, that’s a different kind of challenge to society than any other tool we’ve built in the past,” Ernsberger said.

Regulators are paying attention, too.

Arizona Attorney General Kris Mayes, along with 43 other state attorneys general, recently sent a letter to 12 AI companies, including the maker of Rudi, demanding stronger safeguards to protect young users.





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This MOSI exhibit will give you a hands-on look at artificial intelligence – Tampa Bay Times

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This MOSI exhibit will give you a hands-on look at artificial intelligence  Tampa Bay Times



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Spain Leads Europe in Adopting AI for Vacation Planning, Study Shows

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Spain records higher adoption of Artificial Intelligence – AI in vacation planning than the European average, according to the 2025 Europ Assistance-Ipsos barometer.

The study finds that 20% of Spanish travelers have used AI-based tools to organize or book their holidays, compared with 16% across Europe.

The research highlights Spain as one of the leading countries in integrating digital tools into travel planning. AI applications are most commonly used for accommodation searches, destination information, and itinerary planning, indicating a shift in how tourists prepare for trips.

Growing Use of AI in Travel

According to the survey, 48% of Spanish travelers using AI rely on it for accommodation recommendations, while 47% use it for information about destinations. Another 37% turn to AI tools for help creating itineraries. The technology is also used for finding activities (33%) and booking platform recommendations (26%).

Looking ahead, the interest in AI continues to grow. The report shows that 26% of Spanish respondents plan to use AI in future travel planning, compared with 21% of Europeans overall. However, 39% of Spanish participants remain undecided about whether they will adopt such tools.

Comparison with European Trends

The survey indicates that Spanish travelers are more proactive than the European average in experimenting with AI for holidays. While adoption is not yet universal, Spain’s figures consistently exceed continental averages, underscoring the country’s readiness to embrace new technologies in tourism.

In Europe as a whole, AI is beginning to make inroads into vacation planning but at a slower pace. The 2025 Europ Assistance-Ipsos barometer suggests that cultural attitudes and awareness of technological solutions may play a role in shaping adoption levels across different countries.

Changing Travel Behaviors

The findings suggest a gradual transformation in how trips are organized. Traditional methods such as guidebooks and personal recommendations are being complemented—and in some cases replaced—by AI-driven suggestions. From streamlining searches for accommodation to tailoring activity options, digital tools are expanding their influence on the traveler experience.

While Spain shows higher-than-average adoption rates, the survey also reflects caution. A significant portion of travelers remain unsure about whether they will use AI in the future, highlighting that trust, familiarity, and data privacy considerations continue to influence behavior.

The Europ Assistance-Ipsos barometer confirms that Spain is emerging as a frontrunner in adopting AI for travel planning, reflecting both a strong appetite for digital solutions and an evolving approach to how holidays are designed and booked.

Photo Credit: ProStockStudio / Shutterstock.com



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