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Adobe’s suite of new AI tools aimed at helping businesses create the best customer experience are here

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  • Adobe launches six new AI agents across customer support, product and data
  • Enterprises will “soon” be able to customize their own agents, too
  • Most customers are already interacting with AI chatbots

Adobe has made its AI agent technology generally available in a bid to help workers build, deliver and optimize customer experiences and marketing campaigns.

The agentic platform promises context-aware and multi-step actions, response refinement and ROI-driven workflows thanks to its AEP Agent Orchestrator underpinnings, meaning that businesses can tailor the AI to their own unique goals.



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Tools & Platforms

Somalia, Saudi Arabia Sign Pact on AI and Space Technology

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Somalia and Saudi Arabia signed an agreement in Riyadh to cooperate on regulating artificial intelligence and space technology.

The deal was concluded during the Global Symposium for Regulators (GSR-25) by Mustafa Yasin Sheikh, head of Somalia’s National Communications Authority, and Haitham Al-Ohaly, governor of Saudi Arabia’s Communications, Space and Technology Commission.

Officials said the partnership will promote regulatory cooperation, knowledge sharing, and frameworks for responsible growth in AI and space sectors. The two nations also plan to explore infrastructure sharing and broader digital collaboration.

The GSR-25, co-hosted by the International Telecommunication Union and Saudi Arabia, brought together representatives from more than 190 countries to address global digital challenges.



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How Mastercard’s (MA) AI-Powered Payments Push and Tech Partnerships Have Changed Its Investment Story

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  • In the past week, Mastercard announced a suite of AI-powered payment products and developer tools, expanded consulting services, and new collaborations with global technology leaders such as Stripe, Google, and Ant International, supporting a rollout of its Agent Pay program to all U.S. cardholders by the end of the holiday season.

  • This initiative positions Mastercard at the forefront of advancing secure, intelligent commerce by making AI-enabled payments and agentic capabilities accessible and scalable for digital merchants and platforms worldwide.

  • We’ll now examine how Mastercard’s push into AI-powered payments and its collaborations with technology partners could reshape its investment narrative.

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If you’re a Mastercard shareholder, you likely believe in the ongoing digital shift in payments, the company’s powerful network effects, and its ability to grow by expanding into new revenue streams like AI-powered services. The recent launch of AI tools and expanded partnerships has the potential to support growth drivers, especially deeper collaboration with tech partners for value-added services, but the most important short-term catalyst remains increasing digital and e-commerce transaction volume. For now, these AI announcements don’t fundamentally alter the biggest risk: faster adoption of alternative payment rails in key emerging markets.

Among the recent announcements, the release of Mastercard’s On-Demand Decisioning (ODD) stands out. This solution offers financial institutions more direct control and flexibility over transaction approvals, supporting the broader catalyst of helping partners automate, personalize and scale digital payments. As Mastercard continues to expand its value-added services beyond core payments, such tools could help reinforce its differentiated service offering.

However, investors should be aware that while Mastercard accelerates innovation, an even faster shift by consumers and merchants to alternative payment options could…

Read the full narrative on Mastercard (it’s free!)

Mastercard’s outlook anticipates $42.6 billion in revenue and $19.9 billion in earnings by 2028. This requires a 12.1% annual revenue growth rate and a $6.3 billion increase in earnings from the current $13.6 billion.

Uncover how Mastercard’s forecasts yield a $644.55 fair value, a 11% upside to its current price.



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Efficiency, Ethics, and 2025 Outlook

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In the rapidly evolving world of artificial intelligence, a subtle transformation is underway, one that promises to redefine how we interact with technology. AI agents, autonomous software entities capable of performing tasks independently, are quietly infiltrating everyday digital routines, from managing emails to optimizing workflows. Unlike the flashy chatbots of yesteryear, these agents operate in the background, learning from user behavior and executing complex sequences without constant human oversight. This shift, as detailed in a recent HackerNoon article, highlights how companies like OpenAI and Anthropic are pioneering systems that don’t just respond to queries but anticipate needs, turning passive tools into proactive companions.

The appeal lies in their efficiency. Imagine an AI agent that scans your calendar, books flights based on past preferences, and even negotiates better rates—all while you’re asleep. This isn’t science fiction; it’s the reality emerging from advancements in machine learning and natural language processing. Industry insiders note that these agents are built on large language models enhanced with decision-making algorithms, allowing them to handle multi-step processes. For instance, Google’s Project Astra, powered by Gemini 2.0, integrates multimodal inputs like text and images to assist in real-world tasks, such as identifying books on a shelf and recommending the best one, according to a Zilliz blog post.

Autonomy Meets Everyday Utility: How AI Agents Are Scaling Up in 2025

As we move deeper into 2025, expectations for these agents are tempered with realism. IBM’s insights suggest that while hype surrounds “agentic AI,” practical implementations will focus on niche applications rather than universal overhauls. In workplaces, agents are automating repetitive tasks, freeing humans for creative endeavors. Microsoft’s trends report predicts AI agents will simplify life at home and on the job, driven by improved reasoning and memory capabilities. “AI is already making the impossible feel possible,” notes Chris Young, executive vice president at Microsoft, emphasizing the shift from experimentation to adoption.

Yet, challenges persist. Ethical concerns, including data privacy and decision biases, loom large. A Medium piece from Lightcap AI warns that while open-source models democratize access, they also raise risks of misuse. In marketing, MarTech predicts agents will deliver personalized insights, analyzing consumer data to refine campaigns autonomously. This evolution is echoed in fintech, where AI-driven banks like Malaysia’s Ryt Bank use agents for real-time financial decisions, as reported in AI News updates.

From Hype to Integration: Real-World Impacts and Future Trajectories

The integration of AI agents into digital life is accelerating, with posts on X highlighting their potential to dominate sectors like DeFi and content creation by year’s end. Users speculate that agents could manage on-chain trades or even generate indistinguishable social media content, pointing to a future where digital interactions blur with human ones. However, experts caution against overreliance; a WebProNews article on 2025 tech trends underscores the need for ethical frameworks amid agentic AI’s rise, including risks in autonomous warfare and digital deception.

In healthcare, agents are analyzing patient data to aid diagnoses, while in customer service, Vertu’s trends report details hyper-personalized phone interactions via AI. Alibaba’s new GUI automation tools, as covered in AI Agent Store news, enable agents to navigate interfaces seamlessly, transforming user experiences. This quiet revolution, far from the bombast of early AI announcements, is reshaping productivity. As Bindu Reddy’s X post asserts, organizations may deploy hundreds of agents for tasks like workflow automation, fundamentally altering enterprise operations.

Navigating Risks and Opportunities: The Balanced Path Forward

Despite the promise, not all developments are seamless. Anthropic’s Chrome extension for Claude allows browser manipulation, raising security questions, per Crescendo AI news. Dotcominfoway’s blog explores opportunities in business, citing stats like potential $100 million savings from agent-driven efficiencies in supply chains. For insiders, the key is balancing innovation with oversight—ensuring agents enhance, rather than disrupt, human agency.

Looking ahead, Gartner’s designation of agentic AI as a top 2025 trend, as noted in various analyses, signals broader adoption. From autonomous agents in cybersecurity to personalized financial advisors, the trajectory is clear: AI agents are embedding themselves into the fabric of digital existence, promising a more efficient, if more automated, future. As discussions on platforms like Medium and X evolve, the consensus is that 2025 will mark the year these silent operators truly come of age, redefining what it means to live digitally.



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