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A far, green country once more: The renaissance of Sri Lankan tourism

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In Vinland Saga, they speak of a faraway place, “a warm and fertile land, untouched by slave-raiders nor the flame of war” — where even the weary might find peace. Tolkien wrote of a similar “far, green country,” glimpsed on the edge of the world. As the plane slipped below the clouds, I thought of both. Sri Lanka stretched out in shades of green that seemed to multiply the longer I looked. A beautiful unbroken sweep of deep, restless, and endless green, cut only by the blue breath of the Indian Ocean and clouds brushing the horizon. From up here, it felt like a land made for gentleness, though its soil has known other things.

The road from Colombo’s Bandaranaike International Airport to the city was lined with coconut palms swaying in the heat, and hand-painted signs for mangoes, crab curry, and promises of “cool beer” leaning by the roadside. Every now and then, newer signs in Mandarin pointed the way to shiny casinos. The brisk air wrapped around me, and somewhere in it, I could feel sense a delicate optimism.

For the better part of a decade, Sri Lanka has lived through events that would test any country’s spirit. The shattering violence of the Easter Sunday bombings in 2019, the economic collapse of 2022, and the protests that swept through its streets with a force not seen in generations, are some of the recent occurrences in the country’s turbulent history. There were days when fuel queues curled for kilometres and nights when even candlelight felt like a luxury. Tourism, the once a proud pillar of the economy, seemed like a dream slipping further away.

And yet here we are, on the cusp of something resembling a renaissance. Sri Lanka is open again, and has stories to share.

An inner chamber from the Gangaramaya Temple in Colombo
| Photo Credit:
Ayaan Paul Chowdhury

The numbers tell part of the story. Tourist arrivals in 2024 surged past the million mark by mid-year, with India leading the way. Earnings from the sector crossed $1.5 billion in just six months, an achievement that took nearly all of the previous year to reach. The government has set its sights higher still, with 2.5 million arrivals and $4 billion in revenue by this year’s end, and twice that by 2026. It’s an enterprising plan that relies on visitor enthusiasm and also the country’s ability to convince the world it is safe, stable, and worth the journey.

Refhan Razeen, General Manager of Shangri-La Hambantota, sees the shifts in the industry up close. “It’s deeply rewarding,” he says of being part of Sri Lanka’s resurgence. “We have seen first-hand the strength of our people and the spirit of our guests, many of whom returned not just out of loyalty, but love. We are helping write a brighter chapter for the island we call home.”

It was against this period of rebuilding that Shangri-La invited me to stay at its two Sri Lankan properties — the city-front Colombo hotel and the southern coast’s Hambantota Golf Resort & Spa. On paper, they are siblings. Both unmistakably Shangri-La in their service philosophy, and both committed to a standard of comfort and care that has made the brand a byword for Asian hospitality. But in practice they felt world’s apart.

Colombo’s property is part of One Galle Face, the capital’s shiny promenade of skyscrapers, built where the Old Army Headquarters once stood. From the higher floors, the Indian Ocean glimmers beyond the new Port City — a stretch of reclaimed land shaped by Chinese cranes and capital. Its marinas are neatly drawn, and its boulevards are improbably wide, as a small development dreaming of a Dubai-on-the-Indian-Ocean future. Down on the ground, the bathroom signs are in Mandarin and English. In a place where two native tongues have long jostled for space, neither makes an appearance. Further south in Hambantota, another Chinese-built port waits in the harbour.

The view of the Galle Face as seen from the new Port City marina in Colombo
| Photo Credit:
Ayaan Paul Chowdhury

Refhan prefers to see these changes as opportunities. After all, Shangri-La, is no stranger to the idea of bridging the traditions and modernities of the East and the West. Founded in Hong Kong, it now finds itself in Sri Lanka, looking out over ports and skylines shaped by the same nation whose name it carries in its DNA. “We don’t position ourselves through geopolitics,” Refhan says, “but through the universal values of service, respect, and community.”

In Colombo, guests step into polished marble and floor-to-ceiling windows that catch the sea. Business travellers in suits share the lobby with wedding parties, the scent of jasmine from the Chi spa drifting in from somewhere above. From the sea-facing rooms, the harbour feels alive. Ships drifting in and out, the light changing hour by hour, as if the view is painting itself anew each time you look.

Mornings begin with the kind of breakfast at Central that could keep you happily seated for hours: hoppers and sambols, eggs for days, fruits cut so neatly they look like art, and an assortment of Indian breakfast essentials. By sundown, and the air loosens. Tiki Bar leans into the lazy breezes and a terrific ensemble of live jazz, with an arrack cocktail sweating in every hand. Later, at Capital Bar & Grill, I found what might be the best whiskey sour I’ve ever tasted… good enough that I went back for seconds. And then, admittedly, thirds.

The view of the upcoming Port City and harbour from the sea-facing rooms at Shangri-La Colombo
| Photo Credit:
Ayaan Paul Chowdhury

Three hours south along the new expressway, Hambantota moves to an entirely different tempo. Where Colombo was more cosmopolitan and plugged in, Hambantota is immersive, and shaped by nature and the southern coast’s easy sprawl. Set on 58 hectares along a 1.2-kilometre beach, this gorgeous property feels like a private estate. The horizon seems unbroken by anything but the sea and the air carries salt and frangipani. The property is an ecosystem of its own, with an 18-hole golf course, an artisanal village where woodcarvers work in open huts, three swimming pools, and a spa scented with Ayurvedic oils.

My time here had a way of unfolding without much planning. The grounds are so vast and winding that you can wander for hours without retracing your steps.  I somehow found myself at the archery range one afternoon, and even on a trapeze before dinner. At night, the mood changes. One evening, I walked the coastline under a full moon so bright it seemed to set the sea aglow, with the sound of the waves carrying far into the stillness. Another ended in some cheeky drama of being sternly told off by a stubborn firangi for laughing too loudly in the small hours — though it felt impossible not to in a place that makes you feel this unguarded.

A bird’s-eye view of Shangri-La Hambantota
| Photo Credit:
Special Arrangement

“Resilience is a practice,” Refhan says when asked how luxury survives in a place that has faced so much uncertainty. “Shangri-La’s five-star promise is built not on opulence, but on authenticity, care, and service from the heart. What emerged from the crises was a deeper, more meaningful kind of luxury rooted in connection, and not just aesthetics.”

That connection seems to run deep. In Hambantota, staff recall returning guests by name, in wedding parties who come back for anniversaries, and families who book the same suite each year. India now leads as Sri Lanka’s largest source market. From January to early July this year, nearly two lakh Indian travellers crossed the short stretch of water that separates the two countries, drawn by cultural familiarity and short flight time. Refhan credits this to “understanding” more than marketing. “Indian travellers are diverse, discerning, and emotionally connected to Sri Lanka. We curate experiences that reflect that through destination weddings, multigenerational travel, as well as wellness, gastronomy, and family-focused stays.”

Of course, the renaissance is fragile. The economy, though no longer in freefall, is still under the weight of an IMF programme. Public services still strain under the weight of austerity measures, and the memories of 2022’s shortages remain fresh. Alongside, Chinese investment continues to deliver infrastructure on a scale few others could match, but in the same breath, it leaves room for questions about what is owed, and to whom. Still, there’s a shared understanding here that tourism can bring in revenue quickly, rebuild confidence, and put people back to work.

Yet it’s impossible to ignore the signs of life. At Colombo’s Galle Face Green, families picnic under the sun, vendors sell kottu roti and isso wade, and children fly kites against a skyline that is, once again, growing. In Hambantota, guests cycle past rice paddies on their way to the lagoon, or head out in the wee hours to a leopard safari at Yala.

The Colombo Galle Face skyline at sunset, as seen from the Lotus Tower
| Photo Credit:
Ayaan Paul Chowdhury

The Sri Lankan push for tourism is ambitious, but it carries the intimacy of something rebuilt by hand. It’s in the small gestures of the cool towel and lime drink at check-in. It’s in the simple kindness of the earnest housekeeper who left me a handwritten note wishing me well and a good night’s sleep. It’s in our Yala safari guide, whose eyes lit up with a childlike gleam at the mere possibility of spotting a leopard, even after making the trip over a thousand times in the past decade. It’s in the shy chef who taught us to make hoppers from scratch, patient and gentle through our failed attempts, until we finally managed one that held its shape. Throughout my stay in Sri Lanka, none of these little, meaningful details felt inauthentic. “What stands out is sincerity,” Refhan says. “Guests feel seen, valued, and cared for in deeply human ways.”

It’s tempting to call this a comeback, but that would suggest a return to something familiar. What’s taking shape in Sri Lanka feels different. More like a slow turning metamorphoses toward a tourism that draws from the intimate, human textures of its people.

Sri Lanka is still finding its balance between past and future, and between dependence and self-reliance. For the traveller, that search is part of the draw. It’s not a country polished into certainty, but one still in the act of becoming. Or, as Refhan puts it, “Sri Lanka is blooming.”

This writer was in Sri Lanka at the invitation of Shangri-La



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Discover London Differently: Lufthansa And Sreeleela Redefine Travel | Consumer connect News

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Lufthansa German Airlines has launched the latest chapter of its signature campaign, Lufthansa Insider, bringing a fresh perspective for 2025. The new edition—Insider Guide 2.0—features acclaimed Indian actress Sreeleela alongside UK creator Anastasia, presenting London not just as a destination, but as an unfolding journey of culture, lifestyle, and discovery. 

With this campaign, Lufthansa once again positions itself as more than an airline. It emerges as a premium travel-lifestyle brand, one that understands the evolving desires of Indian travellers who now seek experiences that go beyond itineraries. 

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The airline’s philosophy of “inspiring journeys” shines through in every frame—whether it is savouring flavours in a bustling market, soaking in art along the Thames, or experiencing the thrill of London’s iconic landmarks.

 


Exploring London with a new lens 

The campaign takes viewers along an itinerary that blends the city’s timeless icons with hidden gems. On the Southbank, Sreeleela visits the Young Vic theatre and the Hayward Gallery—spaces that represent London’s artistic heartbeat. Walking through this district, she discovers street performances, riverside cafés, and a cultural rhythm that reflects the city’s diversity. 

A stop at the OXO Tower brings panoramic views of London’s skyline, where modern dining meets creative spirit, setting the perfect backdrop for conversations on culture and connection. 

Food lovers will find resonance in the next chapter of the journey. A visit to Tayyab’s, one of London’s most iconic dining institutions, immerses Sreeleela in the aromas of sizzling kebabs and rich Punjabi flavours. With its vibrant atmosphere and cult following, it reflects the city’s multicultural heartbeat and culinary authenticity. 

From there, Borough Market offers a different flavour of discovery—artisanal cheeses, freshly baked bread, and global tastes that capture London’s diverse character. Its cobbled alleys and Victorian architecture transport visitors to a different era, while the lively buzz of cafés and boutiques adds a modern touch.

These stops underline Lufthansa’s message: that travel is as much about tasting the world as it is about seeing it.

 


Fashion, lifestyle, and iconic landmarks 

The campaign further explores London’s identity through its fashion and lifestyle. At Portobello Market, Sreeleela dives into a treasure trove of vintage fashion, quirky antiques, and vibrant street life—a true reflection of London’s eclectic style. 

In contrast, Sloane Square offers a taste of luxury, with its chic boutiques and designer storefronts that epitomise sophistication. Together, these stops highlight the city’s dual identity: edgy and classic, youthful and refined.

Art takes centre stage once more at the Saatchi Gallery, where contemporary works push boundaries and spark curiosity. Dinner at Azzura adds a culinary flourish to the evening, with a fine-dining experience that blends elegance with innovation.

Even a stop at The Oval Stadium, one of the world’s most iconic cricketing venues, finds a place in the itinerary—symbolising how sport, like travel, unites people across geographies and cultures.

Lufthansa: A brand thatinspires journeys 


What makes Insider Guide 2.0 compelling is the chemistry between Sreeleela and Anastasia. While Anastasia provides local insider knowledge, Sreeleela brings the warmth, charm, and relatability that connect with Indian travellers. Together, they create a narrative that feels authentic and aspirational—a hallmark of Lufthansa’s brand positioning.

Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia & Pacific, Lufthansa Group, remarked, “We’re thrilled to present Lufthansa Insider 2.0, an experience-led campaign that embodies our ethos of inspiring journeys. With Sreeleela at the forefront, this initiative showcases Lufthansa as a travel and lifestyle brand that goes beyond flying—celebrating culture, sparking curiosity, and creating lasting memories. Through innovative storytelling and authentic influencer engagement, we invite travellers to rediscover the joy of flying with Lufthansa.”

The campaign reflects Lufthansa’s deep commitment to connecting cultures and elevating travel experiences. By focusing on authenticity, meaningful connections, and premium service, the airline continues to distinguish itself as the preferred choice for discerning Indian travellers. 

More than a destination


For today’s traveller, a flight is no longer just a way to get from one place to another. It marks the beginning of a journey of discovery, where every destination presents opportunities for culture, taste, and connection. 

With Insider Guide 2.0, Lufthansa captures this beautifully—inviting travellers to see London not through a checklist of sights, but through its people, stories, and hidden moments.

By blending luxury with relatability, tradition with modernity, and authenticity with aspiration, Lufthansa proves that it is not just flying passengers across the globe—it is helping them experience the world in all its richness.

With this campaign, the airline sets a new benchmark for what cross-cultural, influencer-driven travel storytelling can achieve.

With Lufthansa, the journey is never just about reaching a destination. It is about living it, feeling it, and carrying a piece of it with you long after the trip ends.

Amin Lakhani, President, Client Solutions, WPP Media South Asia, remarked, “For the latest edition of our Insider 2.0 series, our teams at Mindshare (a WPP Media brand) India and UK came together with one clear goal – delivering an extraordinary campaign for Lufthansa. From mapping the consumer journey to capturing cultural nuances, every step was designed to reflect Lufthansa’s premium travel experience. This collaboration has brought travel, culture, and creator storytelling into perfect harmony, raising the bar for what a cross-border collaboration can achieve for the brand.

 

(This article is from the Brand Desk. User discretion is advised.)





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11 upcoming concerts in India worth travelling for

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Where: Bhartiya Mall of Bengaluru, Bengaluru; Nesco Center, Mumbai; Gymkhana Club, Delhi
When: 28, 30 November and 2 December, 2025

Seven-time Grammy winner Jacob Collier returns to India with his Djesse Vol. 4 World Tour. Expect an evening of jazz, rhythm, and blues as he performs fan favorites like Every Time We Say Goodbye, All I Need, and Human Heart. This will be his third India tour, one you won’t want to miss.

Steven Wilson

Paul Bergen / Getty Images

Where: Mumbai, Delhi, Kolkata, Bengaluru
When: 2, 5, 7 and 9 November, 2025

The Porcupine Tree frontman and progressive rock visionary is bringing his Overview Tour to India this November. Known for his atmospheric soundscapes and intricate compositions, Wilson’s solo work has redefined modern prog rock. Fans can look forward to immersive live renditions of tracks like Ancestral, The Watchmaker, and Drive Home.

K-Town Festival

Han Myung-Gu / Getty Images

Where: Inorbit Mall, Malad, Mumbai
When: 1 November, 2025

If you’ve been dreaming of a full-blown Korean wave experience, this one’s for you. The K-Town Festival is bringing everything K-culture under one roof: from sizzling street eats to chart-topping sounds. Taemin is making his grand India debut, so get ready to groove to hits like Move and Criminal. The stage will also see Super Junior-D&E and Bang Yedam turn up the energy, alongside plenty of K-pop performances that promise to keep the vibe high all day long.

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Zanskar: India’s deep, silent gorge where you can hear your own pulse

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Zanskar: The untamed pulse of Ladakh

High in the Indian Himalaya, Ladakh is renowned for its stark beauty — the cobalt skies, the high mountain passes, the centuries-old monasteries that cling to its cliffs. Yet hidden within its rugged folds lies an even greater marvel: the Zanskar canyon. This is Ladakh stripped to its rawest essence, a gorge so deep and silent that it seems to hold the memory of time itself. Through it runs the Zanskar river, one of the most challenging and extraordinary white-water journeys in the world.

A geological cathedral

Unlike the celebrated high passes and monasteries of Ladakh, the Zanskar canyon remains little spoken of, even among seasoned travellers. Here, the landscape feels almost unearthly: cliffs burn red under the sun, streaked with copper and purple seams, while turquoise waters slice through their base. Waterfalls erupt directly from rock walls, plunging into the river below. The effect is that of a natural cathedral, vast and humbling, where time is measured not by hours but by bends in the river and the slow carving of stone.

A river alive

The Zanskar is no ordinary river. Glacier-fed and wild, it is alive with shifting moods. At times, it compresses into narrow corridors, releasing ferocious Class IV and V rapids that demand grit and precision. At others, it opens to skies so immense they seem to swallow the traveller whole. Many describe it as a living force — breathing, roaring, and singing beneath the sun. To enter its waters is not to conquer but to belong, if only briefly, to something larger than oneself.

More than rapids

An expedition down the Zanskar is as much a cultural journey as it is an adventure. Along its banks, monasteries dating back hundreds of years bear witness to the enduring spirituality of the region. Villages appear as pockets of resilience, their inhabitants living in tune with the seasons, still untouched by the curated experiences of mass tourism. The echoes of prayer wheels mix with the rumble of river and wind, while children wave from cliffside paths, their smiles carrying both curiosity and quiet blessings.

Evenings on the riverbank reveal another dimension of the journey. Camps at 14,000 feet offer the simple luxuries of warm meals, fresh fruit, and star-lit skies. It is in these pauses that the magnitude of the place truly settles: the bustle of the current, the stillness of the body, the reminder that the river demands respect rather than conquest.

A global classic under threat

For the global rafting community, Zanskar holds legendary status. Often called the “Grand Canyon of Asia,” it ranks among the world’s great river expeditions. Yet unlike the American Canyon, Zanskar remains without protection. Development creeps ever closer, with new roads and infrastructure threatening to alter the fragile balance of this landscape. The construction may bring accessibility, but it also risks eroding the ecological and cultural integrity that make the river unique.

Adventure travel pioneer Vaibhav Kala, who has guided expeditions here since the earliest days of river running in India, is unequivocal in his appeal for urgent action:

“As the roads connect remote Zanskar, governance is served. Now, we must preserve one of the grandest natural spectacles in the country, for our future generations; and preserve it with legislated protection, fierce in its ambit, with only responsible tourism allowed within the confines of what must be declared a National Sanctuary.”

A call for preservation

Valerie Pinto, CEO, Weber Shandwick

The Zanskar river expedition is not simply an adrenaline pursuit; it is an immersion into an elemental world of stone, water, and silence. It transforms the way travellers measure life, replacing the rhythm of clocks with the cadence of rapids, camps, and constellations.

But this transformation is possible only if the river is protected. Without decisive measures, one of India’s greatest natural treasures could be compromised beyond repair. The task before us is clear: to secure Zanskar’s future as both a global adventure classic and a national natural heritage monument.

In safeguarding the Zanskar, India would not only protect a spectacular river system but also uphold a legacy — a reminder that some places are too rare, too powerful, and too precious to be left unguarded.

Disclaimer: The views expressed in this article are those of the author/authors and do not necessarily reflect the views of ET Edge Insights, its management, or its members



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