Connect with us

Business

A Belgrade landmark bombed by Nato could get Trump makeover

Published

on


Guy Delauney

BBC Balkans correspondent

Getty Images Ministry of Defence buildings in BelgradeGetty Images

The bomb-damaged Ministry of Defence building could be replaced with apartments and a luxury hotel

One of the first sights that greets arrivals to the centre of Serbia’s capital Belgrade are government buildings in an advance state of collapse. Nato planes bombed them back in 1999 – and they remain in much the same condition.

The message they deliver to visitors could be “welcome to Serbia, our recent history has been tumultuous and complicated – and we still haven’t quite finished processing it”.

Like a smile with a row of broken teeth, the Defence Ministry buildings are still standing. But they clearly took a serious hit when Nato intervened to stop Serbia’s then military campaign in Kosovo.

As a member of the Western military alliance, the US was implicated in the bombing.

Given that history, last year it came as something of a jolt for Serbians when the government struck a deal with a company called Affinity Global to redevelop the site into a $500m (£370m) luxury hotel and apartment tower complex.

Not just because the business concerned is American, but due to the fact its founder is Jared Kushner, best-known as Donald Trump’s son-in-law. And because the planned development is due to be called Trump Tower Belgrade.

While these has now been a major twist in the tale that puts the scheme in some doubt, the Serbian government’s decision to strike the deal wasn’t too surprising.

Before he became US president in 2016, Donald Trump himself expressed interest in building a hotel on the site.

The move also fits a government pattern – as alleged by the Serbian opposition – of allowing foreign investors to profit from public property.

They cite, as a prime example, the Belgrade Waterfront residential and retail project, constructed by Emirati developers on land owned by Serbia’s railways.

Where there used to be rusting rolling stock and derelict sidings, there is now a swish shopping centre, smart restaurants and the oddly bulbous, 42-storey Belgrade Tower. It is not to everyone’s taste.

Getty Images Jared KushnerGetty Images

The development project is being led by Jared Kushner

That, however, was a brownfield site, rather than a city centre landmark. The Defence Ministry complex is an entirely different proposition – not least because it acts as a memorial to the casualties of the 1999 bombing campaign.

It is also a highly visual reminder of why the vast majority of Serbians remain opposed to Nato, and feel sympathetic towards Russia.

In that context, granting a US developer a 99-year lease on the site, reportedly for no upfront cost, is a bold move.

But Serbia’s president, Aleksandar Vucic, is unapologetic. “It’s important to overcome the burden from 1999,” he tells the BBC.

“We are ready to build better relations with the US – I think that is terribly important for this country.”

Getty Images Serbia's president Aleksandar VucicGetty Images

Serbia’s president Aleksandar Vucic says that the sale of the site is completely above board

That view garners a degree of sympathy from Belgrade’s international business community.

Foreign direct investment inflows have more than tripled over the past decade. But GDP per capita remains low compared to EU member states. It stands at just one third of the bloc’s average.

To keep those figures moving in the right direction, attracting new investors is vital. And while the financial details of the Ministry of Defence development have not been revealed, the New York Times has reported that the Serbian government will get 22% of future profits.

“For a small and specific market – ex-Yugoslavia, outside the EU – all publicity is good publicity,” says James Thornley, a former senior partner at KPMG Serbia, who is now a partner at financial consultants KP Advisory in Belgrade.

“If you have major international players coming in, it’s a pull, it’s a draw. You’re getting the name and opportunity out there.”

Mr Thornley has lived in Serbia for 25 years and is fully aware of the sensitivities surrounding the Defence Ministry complex. But he believes that views would change once people saw the benefits of the development.

“That site is an eyesore and should be resolved,” he says. “Nothing’s happened for 26 years, let’s get it sorted out.”

But not everyone involved with international investment in Serbia is so enthusiastic.

Andrew Peirson was the managing director of global real estate giant CBRE in Southeast Europe, and now holds the same role at iO Partners, which focuses entirely on the region.

He admits that the shattered state of the Defence Ministry complex is “not good for the city’s image”, and that the deal to develop the site is “probably good news, because it shows the country can attract big investments”.

But he has serious qualms about how the government struck the deal with Affinity Global. Mr Peirson says that there was no open tendering process that would have allowed other firms to bid for the site.

“With state-owned land, you should be able to prove you’re getting market value for the site. The way you usually do that is to run a proper tender process,” says Mr Peirson.

“If it had been in UK, Germany, Hungary or even Romania or Bulgaria, there would have been a process; it would have gone through the open market. Developers that were looking to enter Serbia, or already active, would have been given the chance to buy it themselves.”

Back in 2023 Vucic said he met with Kushner and had an “excellent conversation” with Jared Kushner regarding the “potential for large and long-term investments.”

And Donald Trump Jr has since made follow up visits to Belgrade after Affinity Global announced that a Trump International Hotel would form part of the development. The role of Trump Jr and the family business is thought to be limited to the hotel.

Questions have been raised about the Trumps making commercial deals while Donald Trump is in the White House but his press secretary has rejected any suggestion he is profiting from the presidency.

Mr Peirson is concerned that the nature of the Ministry of Defence building deal may irk businesses which have already committed to Serbia.

“If I’m an investor already putting tens or hundreds of millions into the country, I would feel sad that I hadn’t been given the chance,” he says.

Both Affinity Global and the Serbian government did not respond to requests for comments about how the deal over the site was agreed, and whether or not there was an open tendering process.

Then there is the question of whether a commercial development should be taking place at all. The site, even in its current state, remains architecturally and historically significant.

The buildings were originally constructed to welcome visitors to the capital of Tito’s Socialist Federal Republic of Yugoslavia. Architect Nikola Dobrovic created two structures on either side of Nemanjina Street which, viewed together, took the form of a gate.

The design also echoes the contours of Sutjeska Gorge, the site of the Yugoslav Partisans’ pivotal victory over Nazi forces in 1943. And in 2005, it was granted protected status under Serbia’s cultural heritage laws.

“No serious city builds a modern future by demolishing its historical centres and cultural monuments,” says Estela Radonjic Zivkov, the former deputy director of Serbia’s Republic Institute for the Protection of Monuments.

“For Serbia to progress, it must first respect its own laws and cultural heritage,” she insists. “According to Serbian law, it is not possible to revoke the protection of this site.”

Getty Images A Serbian tank and its crew drive past standing British soldiers in KosovoGetty Images

Belgrade was bombed by Nato in response to Serbia’s actions in Kosovo

But just when it seemed the site’s fate was sealed, Serbian organised crime prosecutors delivered a twist worthy of a Hollywood thriller.

On 14 May, police arrested the official who had given the green light for the lifting of the Defence Ministry complex’s protected status.

Prosecutors said Goran Vasic, the acting director of the Republic Institute for the Protection of Cultural Monuments, had admitted to fabricating an expert opinion which had been used to justify the change of status. He faces charges of abuse of office and forgery of official documents.

This admission has been seized on by those opposed to the project as evidence Kushner got preferential treatment. The Serbian government denies this.

Where this leaves the Affinity Global project – Trump International Hotel and all – is not entirely clear.

Repeated efforts to arrange an interview with the company have been unsuccessful, though it did issue a statement insisting that Mr Vasic had “no connection to our firm”, adding that it would “review this matter and determine next steps”.

Vucic, meanwhile, denies there is any problem with the development. During a meeting of European leaders in Tirana, he said “there was not any kind of forgery”.

Still, it seems the Defence Ministry’s shattered visage will remain unchanged for a while at least. And thanks to the Trump connection, it will offer even more of a talking point for first-time visitors to Belgrade.

Read more global business stories



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Can AI run a successful vending business? An AI startup tested it out

Published

on


Because AI isn’t (yet) able to physically restock the machine, the AI model could email company employees who handled such tasks. Beyond that, however, the AI model, dubbed Claudius for the experiment, was tasked with many of the responsibilities of a traditional operator, including selecting and maintaining inventory, setting prices and maximizing profit.

The upshot: “If Anthropic were deciding today to expand into the in-office vending market, we would not hire Claudius,” the company wrote in its blog.

The experiment showed that while the AI model was effective at tasks such as identifying suppliers, adapting to users’ requests and “jailbreak resistance,” as Anthropic employees tried to trick Claudius into stock sensitive items, Claudius failed as a convenience service operator because it ignored profitable opportunities, instructed customers to make payments at a Venmo address it had imagined (instead of the one created), sold products at a loss, offered excessive discounts and mismanaged inventory.

Although version one of Project Vend wasn’t successful at the bottom line, Anthropic predicts that AI middle managers will come to pass. “It’s worth remembering that the AI won’t have to be perfect to be adopted; it will just have to be competitive with human performance at a lower cost in some cases,” the company wrote in its blog.

Read the full story here.



Source link

Continue Reading

Business

Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale

Published

on


Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale

Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale

PR Newswire

NEW YORK, July 7, 2025


  • Globant is partnering with Suntory Global Spirits to build a generative AI-powered Commercial Insights Agent
  • With the Agent, Suntory Global Spirits employees can access data insights and self-service intelligence, speeding up decision-making across product development, marketing, sales and strategy

NEW YORK, July 7, 2025 /PRNewswire/ — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a reinvention partnership with Suntory Global Spirits, the world leader in premium spirits, to build and deploy a generative AI-powered Commercial Insights Agent. By compressing days of work into seconds and supporting real-time decision-making for sales, marketing, and strategy, Globant’s Commercial Insights Agent is transforming operations for the beverage company.



The AI-powered agent can interpret complex business questions across dashboards, reports, and unstructured documentation for Suntory Global Spirits, eliminating the need for manual insight requests. By automating insight retrieval, the Commercial Insights Agent reduces operating costs tied to traditional business intelligence workflows and significantly reduces time-to-action. What once required multiple cycles of back-and-forth between business and analytics teams can now be executed on demand, freeing up employees to focus on higher-value strategic tasks.

“Our work with Suntory Global Spirits exemplifies how visionary companies can harness the power of agentic and generative AI to fundamentally transform the way they operate,” said Santiago Noziglia, Retail, CPG and Automotive AI Studio CEO at Globant. “The Commercial Insights Agent is more than a productivity tool; it’s a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth. Together, we’re pushing the boundaries of what’s possible when building an AI-powered enterprise.”

Additional benefits of the Commercial Insights Agent include:

  • Self-serve decision support at scale: Teams at Suntory Global Spirits, especially across marketing, sales and product management, can independently access data insights, ask questions, or generate reports without bottlenecks or dependencies on other teams.
  • Contextual recommendations powered by GenAI: The Commercial Insights Agent is trained on internal data to provide contextual GenAI recommendations that speed up decision-making.
  • AI Agent foundation: The Commercial Insights Agent is just the beginning for Suntory Global Spirits, which can now use the agent as a template for new use cases across brand planning, commercial forecasting and innovation pipelines.

To learn more about Globant’s AI-powered tools, visit https://www.globant.com/enterprise-ai.

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
  • We were featured as a business case study at Harvard, MIT, and Stanford.
  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.



View original content to download multimedia:https://www.prnewswire.com/news-releases/suntory-global-spirits-chooses-globant-to-build-a-commercial-insights-ai-agent-and-unlock-business-intelligence-at-scale-302499192.html

SOURCE GLOBANT


The articles, information, and content displayed on this webpage may
include materials prepared and provided by third parties. Such
third-party content is offered for informational purposes only and
is not endorsed, reviewed, or verified by Morningstar.

Morningstar makes no representations or warranties regarding the
accuracy, completeness, timeliness, or reliability of any third-party
content displayed on this site. The views and opinions expressed in
third-party content are those of the respective authors and do not
necessarily reflect the views of Morningstar, its affiliates, or employees.

Morningstar is not responsible for any errors, omissions, or delays
in this content, nor for any actions taken in reliance thereon.
Users are advised to exercise their own judgment and seek independent
financial advice before making any decisions based on such content.
The third-party providers of this content are not affiliated with
Morningstar, and their inclusion on this site does not imply any
form of partnership, agency, or endorsement.



Source link

Continue Reading

Business

AI Company Buys Bitcoin Miner in $9 Billion Deal to Expand Data Power

Published

on

By


AI cloud provider CoreWeave announced it will acquire bitcoin mining firm Core Scientific in an all-stock transaction valued at approximately $9 billion, according to Reuters.

As AI workloads continue to surge, energy-hungry data centers have become a crucial asset. Firms like CoreWeave, which began as a crypto miner and later transitioned into AI infrastructure, are aggressively expanding their access to power and physical computing capacity. Per Reuters, the acquisition will give CoreWeave control of Core Scientific’s 1.3 gigawatts of contracted power and its development pipeline, a major boost in the race to scale AI operations.

Under the terms of the deal, Core Scientific shareholders will receive 0.1235 shares of newly issued CoreWeave stock for each Core Scientific share they hold. The offer values Core Scientific at $20.40 per share—a 66% premium over the stock’s price before deal discussions became public in late June, Reuters noted.

Despite the premium, Core Scientific’s stock dropped 22% in early trading Monday, while CoreWeave, which is backed by Nvidia, saw its shares decline 4.5%.

Related: Binance Advises Governments on Crypto Rules and Digital Asset Reserves

The acquisition is expected to help CoreWeave reduce more than $10 billion in projected future lease expenses tied to current site agreements over the next 12 years. The move not only expands CoreWeave’s energy footprint but also signals a broader trend of bitcoin miners diversifying into AI to remain viable in a rapidly shifting tech landscape.

“This acquisition accelerates our strategy to deploy AI and HPC (high-performance computing) workloads at scale,” said CoreWeave CEO Michael Intrator, in a statement released alongside the announcement.

Industry analysts see the transaction as a potential inflection point. Gautam Chhugani of Bernstein told Reuters the deal could become a blueprint for other miners looking to reposition themselves in the AI economy. Power access, he emphasized, remains the chief bottleneck for the expansion of AI-focused data centers.

Founded in 2017 as an Ethereum mining operation, CoreWeave exited the crypto mining business following Ethereum’s 2022 shift to a proof-of-stake model, which dramatically reduced miner incentives. Since then, the company has grown rapidly, with revenue surging more than eightfold last year, per its IPO filing.

Source: Reuters



Source link

Continue Reading

Trending