Tools & Platforms
How AI is driving more online sales for Kendra Scott
These days, the vast majority of questions from Kendra Scott’s online shoppers are solved by generative artificial intelligence. The “AI Copilot,” located at the bottom of the screen on desktop or mobile, answers roughly 93% of customer inquiries, a 53% increase from a previous version the jewelry brand was using in 2024.
But Kamanasish Kundu, svp and head of digital and e-commerce at Kendra Scott, said it’s about more than just getting the technology out there. Customers, he said, have become more comfortable using and shopping via AI tools — and that’s helping drive more sales. Today, as much as 6% of Kendra Scott’s e-commerce sales are influenced by AI Copilot, and the brand has seen a 160% increase in revenues stemming from interactions with the tool.
“There’s a shift in the customer behavior, which is playing a big part, in terms of the overall adoption of these tools,” Kundu said.
Kendra Scott is one of many brands using AI-powered tools to soup up the online customer experience. About 57% of retail leaders told EMarketer that chat-based customer support is the area of retail that will be most heavily influenced by AI through 2026. While these services were once deemed “clunky” and could turn customers away, they’re becoming a more popular must-have as technology improves.
For its part, Kendra Scott is two years into a three-year digital strategy transformation that’s so far delivered 50% sales growth. Kundu said the strategy relies on three main pillars: a better mobile experience, AI-powered personalization and what he calls “experiential unified commerce,” ensuring brand and experience consistency across channels.
In March, Kendra Scott launched a standalone website for its Yellow Rose brand, and it will unveil a full redesign for both brands’ sites in the third quarter of 2025. They’ll be powered with a brand-new tech stack, Kundu said, to make sure that they’re able to load faster. In general, a 10% improvement in site speed translates to a 1% uptick in conversion, Kundu said. So far, the Yellow Rose site has seen a 15-20% speed improvement.
“We wanted the digital experience to carry the warmth and emotional connection that our stores are known for. And that meant migrating to a more modern, progressive web app architecture and a more composable tech stack,” he said.
But building up a site in this way requires attention to detail — in particular, how users are already interacting with the site, Kundu said. That included examining entry traffic and checkout starts, for example, versus checkout completion.
“We have a very clear understanding of the overall customer funnel. When we see a dropoff in a certain section on the website, we become more curious, in terms of what may be the driver for that. And then the team will line up different tests and learn about those friction points in the journey,” he said.
But some of the biggest impact is coming from AI-powered tools. Beyond AI Copilot, Kendra Scott is using predictive AI for marketing. Kundu said it uses a third-party tool to read through over 500 customer behavioral signals that feed into personalized marketing messages. This can result in more personalized calls to action and category banners on product listing pages, and add more trending pieces to product display pages. So far, the company has seen a 5% RPV lift from aligning those changes.
For Kundo, these changes come in concert with stronger imagery and brand storytelling, and adjustments to the supply chain that ensure the company can keep up with demand.
“All these AI applications allow us to deliver relevance at scale — not just to improve conversion, but also to build trust, emotional connection and long-term loyalty by showing up in the right moment with the right tone and a clear understanding of who the customer is,” Kundu said.
Tim Glomb, vp of digital, content and AI at marketing platform Wunderkind, said brands today are charged with making meatier e-commerce experiences because of both customers’ expectations and the way they discover sites. More expansive product descriptions, for instance, can help brands stand out in the databases used by AI engines like ChatGPT. “SEO is breaking down, in the traditional sense,” he said. “It’s not just about traffic. It’s about having the right metadata and product descriptions that answer real customer questions.”
From a consumer perspective, Glomb said Kendra Scott is poised to keep growing if it can help send shoppers in the right direction. He recently headed to the brand’s site when shopping for his teenage daughter’s birthday. He knew the brand was popular with her age group after seeing a brand activation at a volleyball tournament, but he didn’t know what styles to look at or which might be a good fit.
The right-rail AI Copilot will ask what kind of finish he’s looking for, whether sterling silver or 18-karat gold vermeil. It will also dig into sizing and budget.
“What do I need, based on what I know? I have a 14-year-old who’s tall and wants jewelry,” he said. “For someone like me who’s not fluent in jewelry or fashion, the AI bot knows the filters and features [that can help].”
Glomb anticipates that prediction, personalization and recommendation tools will get even better at knowing who a customer is and what they may want as soon as they land on a site. “It would be the same way you’d walk into a store and the counter person says, ‘I could show you 500,000 things in this case, but here are three things based on our conversation,’” he said.
Tools & Platforms
‘Sovereignty’ Myth-Making in the AI Race
This piece is part of “Ideologies of Control: A Series on Tech Power and Democratic Crisis,” in collaboration with Data & Society. Read more about the series here.
NVIDIA CEO Jensen Huang delivers remarks as President Donald Trump looks on during an “Investing in America” event, Wednesday, April 30, 2025, in the Cross Hall of the White House. (Official White House photo by Joyce N. Boghosian)
In late May, US President Donald Trump made an official trip to a number of Arab Gulf States accompanied by over three dozen CEOs from US-based big technology companies that resulted in over $600 billion dollars worth of deals and celebratory proclamations by Gulf leaders, including Saudi Crown Prince Mohammed bin Salman, that their countries would now become hubs for independent, groundbreaking AI research and development in the Middle East. In what can only be described as an ironic confluence of events, G42 (the holding company for the United Arab Emirates AI strategy) was one of the partners, along with NVIDIA, at a France-sponsored event to build a European AI stack, while at the same time NVIDIA and other American tech companies were partnering with the UAE. The geopolitical era of sovereign AI is truly here.
Tech sovereignty didn’t start with AI. Initial discussions of internet sovereignty originated in China in the early naughts and 2010s. However, given the historic global dominance of US-based big technology companies, the appetite for sovereign AI — for self-sufficiency in the development of AI technologies — only began to develop in the first Trump administration’s trade war with China in 2018. Many of the chips that US technology companies relied on were manufactured in Taiwan. As China became more belligerent towards Taiwan, concerns about global AI production grew, rising out of the question of what would happen to chip supply chains in the event of an all-out conflict between Taiwan and China. During the Biden administration, increasing US chip production capacity and limiting the export of powerful GPUs to China grew to become a top national security priority. (The Trump Administration has since rescinded the framework under which these controls were put in place, but has not removed the specific restrictions limiting GPU export to China.)
This intensifying adversarial relationship between the US and China, the newer and more aggressive assertion of American AI dominance by the Trump administration, and the ripple effects of these moves across Europe and across the globe — which have manifested as a fear of being left behind in the AI race— have all heightened the way countries prioritize sovereign control of the AI stack into their AI strategies.
‘Sovereignty as a Service’ (SaaS)
Big tech companies recognize these priorities, and are themselves shaping the rhetoric of sovereign tech by, effectively, offering sovereignty as a service. This is happening at three different levels of the tech stack. Firstly, NVIDIA’s CEO has boldly declared, “Every country needs sovereign AI.” Under this imperative, the company is laying down chips and hardware infrastructure around the world, from Denmark to Thailand to New Zealand. NVIDIA describes the components comprising this global infrastructure as “AI factories,” which spin natural resources and energy into tokens of intelligence.
Secondly, cloud service providers are also getting into the SaaS game, and are offering sovereignty not just to national governments, but also private entities. Amazon Web Services, the foremost cloud service provider, offers a “AWS European Sovereign Cloud.” Microsoft Azure and Google Cloud also offer sovereign cloud to private enterprises— including “sovereign” or “sovereignty” controls to private entities, which encompass encryption and data localization.
And finally, at the model building and dataset annotation level, open-source and multi-lingual AI have also been touted as supporting digital and AI sovereignty. HuggingFace has described open-source AI as a “cornerstone of digital sovereignty,” forming the foundation for “autonomy, innovation, and trust” in nations around the world. Countries around the world are funding the development of national language models: South Korea has recently announced that it will invest $735 billion in the development of “sovereign AI” using Korean language data. Together, governments and companies alike paint advantages in the performance of multilingual AI as sovereignty wins, promoting multilingual models as bolstering economic growth, commerce, and cultural preservation.
‘Sovereignty’ for you – control for me
An expansive view of digital sovereignty is that an entity — nation-state, regional grouping, community — should control its own digital destiny. The twist with SaaS is that the “clients” are negotiating away key aspects of their sovereignty in the process.
Consider NVIDIA. What appears to be a straightforward transaction — territory, energy, and resources in exchange for the company’s chips to build out national sovereign AI infrastructure — is complicated by the company’s other business interests. The company is also in the business of providing cloud services and developing its own AI models. These arms of business are also part of its sovereign AI package deal: the company is also training Saudi Arabia’s university and government scientists to build out “physical” and “agentic” AI. Besides laying the infrastructural groundwork in India, the company is also training India’s business engineers to use the company’s AI offerings.
NVIDIA’s AI models, like its multi-lingual offerings, would benefit significantly from the cultural and language data already being transmitted through its infrastructure. Government and enterprise use of NVIDIA’s AI models through the company’s AI API and cloud opens opportunities for NVIDIA to siphon high-quality data around the world to bolster its own offerings. That the language data extracted from these countries could be used to bolster governmental and enterprise client access to high-quality multi-lingual models, like the Nemotron language models, could provide a legitimate use that justifies the company’s collection and use of that data, which could instead enrich the company’s other models.
Finally, the company’s AI models have to be trained somewhere. Governmental lock-in to NVIDIA’s infrastructure could mean that residents not only bear the costs of national AI production, but also that they bear costs of the company’s operations. Other AI companies, such as Meta, have already tried to structure data center utilities such that residents would foot the power bill. The rhetoric of “sovereign AI” — that this infrastructure is beneficial to these countries and that the countries have control over AI production — further justifies costs for residents. This leaves those dependent on its infrastructure in a position to accept an attractive myth doused in technical language and the promise of national technological leadership, which buries a reality in which they may not be sovereign over their AI infrastructure — over how and the degree to which their territory and resources are used in the production of AI for their interests or for NVIDIA’s.
Model building and data annotation: ‘Sovereign AI’ as labor and expertise extraction
By contributing their expertise to train multilingual models—seen as prime examples of sovereign AI—translators around the world are being placed in a vulnerable and uncertain position. They are annotating data for models that supplant their labor. The impacts of AI on translator roles are especially felt in Turkey, where translators have played a respected role in the country’s diplomatic history. Rather than empowering communities that speak low-resource languages, multilingual models that cover languages spoken in these communities could instead play a role in their detriment. Cohere, which focuses on multilingual models, has formed a partnership with Palantir, which supplies software infrastructure to entities like US Immigration and Customs Enforcement (ICE). Human language annotators have been told that they should aim to convert the machine-like responses of LLMs into more human-like responses. The subtle cultural and lingual nuances that aim to be captured by “sovereign” multilingual models are arguably key to the resistance of political oppression. Indeed, culturally-specific emojis and nicknames have been used to counteract censorship. Enabling surveillant entities the access to language expertise could shut down avenues for resistance and the assertion of autonomy — of sovereignty.
Finally, a number of “sovereign” multilingual models are open-sourced or built from open-source models, which have themselves been painted as supporting sovereignty. While open-source models or synthetic models can be extremely worthwhile technological efforts, highlighting only these offerings can serve to downplay and ultimately bury the ways in which these models and language data and community involvement is serving proprietary multilingual models and more targeted business interests. It is important to remain vigilant to how the rhetoric that this labor and these models are in the service of cultural preservation can serve to obfuscate less savory uses of these models, from labor supplantation to surveillance.
‘Sovereignty’ for whom?
In the 19th-century, European powers deployed build-operate-transfer schemes, or BOTs, as a tool of colonial expansion. In these schemes, private, metropolitan companies provided the capital, knowledge, and resources to construct key pieces of infrastructure — railroads, ports, canals, roads, telegraph lines, etc. — either in formal colonies, like the British in India, or in places where their government was trying to expand power and influence, like the Germans in Anatolia, the heart of the Ottoman Empire, on the eve of World War I.
Sovereignty as a service represents a modern incarnation of this colonial mode. This rhetoric is part of a whole new political economy of global politics where traditional institutional sites of power are preserved as facades but hollowed out to create commodities that are accessed by subscription from what was formerly collective property, as Laleh Khalili has written in a recent London Review of Books essay on defense contractors. In contrast to two decades ago, when the US Department of Defense would have owned the software they operated and likely developed themselves, now they run corporate software, like products from Palantir, that they pay a regular subscription fee to access (and were sued to be forced into using). This kind of subscription model enables continuous rent extraction and the ability of the corporations not only to update or fix the software remotely, but also to turn it off at the source when the governments or institutions beholden to it don’t act according to the corporation’s wishes. If we take seriously the problematic metaphor of an AI arms race, or of a “war” to control the 21st century, then tech companies, with their SaaS offerings, are acting as arms dealers, encouraging the illusion of a race for sovereign control while being the true powers behind the scenes.
Tools & Platforms
Remote Telangana Students Leverage AI for Enhanced Learning!
AI Bridges the Knowledge Gap in Remote Villages
Last updated:
Edited By
Mackenzie Ferguson
AI Tools Researcher & Implementation Consultant
In a groundbreaking development, students in a remote village in Telangana are tapping into AI tools to widen their knowledge horizons. This innovative approach is not only breaking educational barriers but also setting a precedent for other rural areas to adopt similar methodologies. As AI continues to penetrate into various sectors, education in underserved areas gets a major boost!
Background Info
In today’s rapidly advancing digital age, students in remote locations are tapping into the potential of technology to broaden their knowledge horizons. A striking example of this can be seen in a village in Telangana, where students have embraced AI tools to enhance their learning experience. By leveraging artificial intelligence, these students can access a wealth of resources that were previously beyond their reach. This initiative not only contributes to improved educational outcomes but also empowers the youth to become active participants in the digital world. To learn more about this remarkable endeavor, you can visit the detailed article on this subject here.
News URL
The rapid development and integration of technology in education is transforming how knowledge is accessed and acquired, even in the remotest regions. According to a recent report, students in a secluded village in Telangana have embraced artificial intelligence (AI) tools to significantly widen their understanding and enhance their educational experience. This progression is a remarkable testament to the transformative power of technology and its capacity to bridge educational gaps across geographical boundaries. For more detailed insights into this development, refer to the full article on New Indian Express.
The initiative in Telangana exemplifies a broader trend of integrating AI-driven solutions in education to overcome traditional learning barriers. With AI tools at their disposal, students are now able to explore a vast array of subjects beyond their standard curriculum, enhancing both their academic and personal growth. This local revolution is part of a larger narrative where technology is democratizing education, making it more inclusive and accessible. Such initiatives, as highlighted in the New Indian Express, underscore the importance of tech literacy in shaping the future of education.
The embrace of AI by students in Telangana is not only expanding their learning horizons but also preparing them for a future where digital literacy will be paramount. This development aligns with global educational trends that emphasize the importance of incorporating technology in learning environments to foster critical thinking, creativity, and collaboration. More insights into this shift can be found in the original report on this inspirational educational advancement.
Article Summary
In a remarkable development, students from a remote village in Telangana, India, are leveraging artificial intelligence tools to enhance their educational journey. By tapping into AI technology, these students have significantly broadened their knowledge base, demonstrating that geographic limitations need not impede their learning potential. This initiative, highlighted in a report by The New Indian Express, underscores the transformative power of technology in education.
The innovative use of AI tools by students in Telangana has garnered widespread attention, marking a pivotal moment in the integration of digital resources in education. This effort is seen as a beacon for other remote areas, showcasing how technology can be harnessed to overcome educational barriers and foster knowledge acquisition. The exemplary work of these students could potentially inspire similar initiatives globally, aligning with broader educational goals and digital inclusion strategies.
Expert opinions are lauding this move as a significant step towards narrowing the digital divide and empowering rural education systems. The strategic application of AI in learning processes is not only improving the academic experiences of the students but also preparing them for a future where digital literacy will be paramount. These efforts reflect a proactive approach in adapting to modern educational methodologies amidst the ongoing technological revolution.
Public reactions to this development have been overwhelmingly positive, with many applauding the students’ initiative and adaptability. The story has resonated with various stakeholders, illustrating a growing acknowledgment of the potential that AI holds in reshaping the educational landscape, especially in underserved regions. This positive reception may foster further collaborations and support from educational bodies and technology providers eager to replicate this success.
Considering the current trajectory, the implications for the future are profound. The use of AI tools in such settings may pave the way for groundbreaking advancements in education, leading to more personalized and efficient learning experiences. The success of this initiative could serve as a catalyst for widespread adoption of similar technologies across educational sectors worldwide, ultimately contributing to the elevation of global educational standards.
Related Events
The innovative use of AI tools by students in a remote village in Telangana is not an isolated event. Similar initiatives have been observed across various regions where technology is increasingly being leveraged to overcome educational challenges. For instance, in rural areas of India, digital literacy programs have been implemented to ensure students have access to quality resources online. These programs are often supported by local NGOs and government schemes dedicated to enhancing educational opportunities for underprivileged communities.
Furthermore, events such as science fairs and hackathons are regularly organized to bring together students from different backgrounds, fostering an environment of collaborative learning and technological innovation. These events not only encourage students to apply their knowledge practically but also expose them to the latest advancements in technology, broadening their horizons further. Such activities have shown promising results in motivating students to pursue careers in science and technology fields.
Additionally, international collaborations have been initiated where students and educators from different countries participate in exchange programs, virtual conferences, and workshops. These events are crucial in promoting cross-cultural understanding and sharing of technological expertise. Students from the Telangana project could benefit from such collaborations, gaining global insights that could enhance their learning experience and application of AI tools.
The integration of AI in rural education, as highlighted in the Telangana initiative, also aligns with global trends where educational technology is becoming an integral part of the curriculum. Events like the annual EdTech conference provide a platform for educators and technologists worldwide to share experiences and innovations in this space, further influencing rural education positively.
Expert Opinions
In recent educational developments, students in a remote Telangana village are utilizing artificial intelligence tools to vastly expand their knowledge and learning experiences. This innovative approach has not only drawn attention from educational circles but also garnered expert opinions demonstrating a significant shift in learning paradigms. According to a report by the New Indian Express, educational technologists and pedagogical experts are hailing this initiative as a transformative step towards democratizing access to education and resources.
Experts argue that the integration of AI tools in rural education settings effectively bridges the gap between resource-rich urban areas and under-resourced villages. These tools provide students access to a wealth of information and learning modules that were previously inaccessible. As highlighted by researchers in the article from New Indian Express, this approach not only supports academic development but also fosters critical thinking and creativity among students.
Furthermore, the use of AI in education is seen by many experts as a way to prepare students for a future dominated by technology. The New Indian Express reports that by embracing AI tools, students in Telangana are being equipped with skills that are crucial for the 21st-century workplace. Industry experts appreciate this forward-thinking approach, suggesting it could serve as a model for other regions seeking to improve educational outcomes through technology.
Public Reactions
In recent times, the initiative by students in a remote Telangana village to leverage artificial intelligence tools for expanding their knowledge has sparked widespread public interest and admiration. The public’s reaction has generally been positive, with many lauding the students’ innovative approach to overcoming educational barriers. This sentiment has been particularly echoed in the digital realm, where social media platforms buzz with discussions and commendations about how technology can democratize learning opportunities even in the most underserved areas. Several individuals have shared their thoughts on how such initiatives could set a precedent for other rural areas in India and beyond, emphasizing the potential of AI in bridging educational gaps.
In online forums and community boards, there is a sense of optimism regarding the students’ achievements, with many community members expressing hope that this project could attract more resources and attention to similar rural educational endeavors. Some have drawn parallels between this project and other successful tech-based educational interventions globally, arguing that these students’ pioneering efforts could inspire governmental and non-governmental organizations to invest more heavily in technology-assisted learning. Enthusiastic comments and shares on platforms like Twitter and Facebook underscore a collective aspiration for education systems worldwide to adopt more inclusive and innovative approaches.
However, amidst the applause, there are also voices of caution. Some members of the public have raised questions regarding the sustainability of such initiatives in remote areas, considering the challenges of infrastructure and consistent access to technology. The concerns revolve around ensuring that these initial gains can be maintained over time and suggesting the need for policy support to reinforce these efforts. Additionally, some experts have highlighted the importance of providing continuous training for educators in these areas to adeptly utilize AI tools, ensuring that the potential of these technologies is fully realized. These discussions, while highlighting potential pitfalls, also serve to enrich the overall dialogue around the future of education in rural regions.
Future Implications
The article titled “Students in Remote Telangana Village Tap AI Tools to Broaden Knowledge” sheds light on an innovative approach adopted by students in a remote village of Telangana. By embracing AI tools, these students have gained unprecedented access to a world of information, which significantly broadens their learning horizons. This development not only highlights the impact of technological advancement in education but also raises questions about the potential long-term implications, particularly in how education systems could evolve in rural settings. In the future, this trend might lead to rural areas experiencing an educational renaissance, fostering a generation of learners who are both informed and technologically savvy. Such a shift could redefine educational priorities and resource allocations across various regions. For further insights, the full article can be accessed here.
As students in remote Telangana villages embrace AI tools, the future implications for education in these areas are profound. The widespread adoption of technology in education, as highlighted in the article from July 2025, could eventually bridge the educational divide between urban and rural populations. This transition also brings forward the possibility of integrating AI-driven personalized learning experiences, which cater to individual student needs, thus enhancing educational outcomes. Moreover, government bodies and educational institutions might be prompted to invest further in digital infrastructure and training programs to support this technological shift. Interested readers can learn more by visiting the original news piece here.
Tools & Platforms
NSU expands cybersecurity, AI programs to meet growing job demand
As cybersecurity threats and artificial intelligence continue reshaping the job market, Northeastern State University is stepping up its efforts to prepare students for these in-demand fields.
With programs targeting both K-12 engagement and college-level degrees, NSU is positioning itself as a key player in Oklahoma’s tech talent pipeline.
Cybersecurity: Training the Next Generation
NSU is working to meet the rising need for cybersecurity professionals by launching educational initiatives for students at multiple levels. Dr. Stacey White, the university’s cybersecurity program coordinator, says young people are especially suited for these roles because of their comfort with technology.
That’s why NSU is hosting cybersecurity camps and has built hands-on facilities like a cybersecurity lab to introduce students to real-world applications.
“When I first started in technology and the cyber world, it was usernames and passwords,” Dr. White said. “Today, it’s much more intricate than that.”
The Scope of the Problem
Cybercrime is a growing threat that shows no signs of slowing down. According to Dr. White, everyone should have a basic understanding of cybersecurity, but the greatest need lies in training new professionals who can keep up with evolving threats.
Currently, there are nearly 450,000 open cybersecurity jobs nationwide — including almost 4,200 in Oklahoma alone.
New AI Degree Launching This Fall
This fall, NSU is introducing a new degree in Artificial Intelligence and Data Analytics. Dr. Janet Buzzard, dean of the College of Business and Technology, says the program combines technical knowledge with business insight — a skill set that employers across many industries are seeking.
“All of our graduates in our College of Business and Technology need that skill set of artificial intelligence,” Dr. Buzzard said. “Not just the one major and degree that we’re promoting here.”
The new degree is designed to respond to student interest and market demand, offering versatile career paths in fields such as finance, logistics, and technology development.
Encouraging Early Engagement
Dr. Buzzard adds that exposing students to artificial intelligence and cybersecurity early in their academic careers helps them see these paths as viable and exciting career options.
This is one of the reasons NSU Broken Arrow is hosting a cybersecurity camp for middle school-aged students today and June 8. Campers will learn from industry professionals and experienced educators about the importance of cybersecurity, effective communication in a rapidly evolving digital world and foundational concepts in coding and encoding.
NSU’s efforts to modernize its programs come at a crucial time, with both AI and cybersecurity jobs seeing major growth. For students and professionals alike, the university is building opportunities that align with the future of work.
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