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Exclusive: Anthropic Let Claude Run a Shop. Things Got Weird

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Is AI going to take your job?

The CEO of the AI company Anthropic, Dario Amodei, thinks it might. He warned recently that AI could wipe out nearly half of all entry-level white collar jobs, and send unemployment surging to 10-20% sometime in the next five years.

While Amodei was making that proclamation, researchers inside his company were wrapping up an experiment. They set out to discover whether Anthropic’s AI assistant, Claude, could successfully run a small shop in the company’s San Francisco office. If the answer was yes, then the jobs apocalypse might arrive sooner than even Amodei had predicted.

Anthropic shared the research exclusively with TIME ahead of its publication on Friday. “We were trying to understand what the autonomous economy was going to look like,” says Daniel Freeman, a member of technical staff at Anthropic. “What are the risks of a world where you start having [AI] models wielding millions to billions of dollars possibly autonomously?”

In the experiment, Claude was given a few different jobs. The chatbot (full name: Claude 3.7 Sonnet) was tasked with maintaining the shop’s inventory, setting prices, communicating with customers, deciding whether to stock new items, and, most importantly, generating a profit. Claude was given various tools to achieve these goals, including Slack, which it used to ask Anthropic employees for suggestions, and help from human workers at Andon Labs, an AI company that built the experiment’s infrastructure. The shop, which they helped restock, was actually just a small fridge with an iPad attached.

The fridge in question Courtesy Kevin Troy

It didn’t take long until things started getting weird.

Talking to Claude via Slack, Anthropic employees repeatedly managed to convince it to give them discount codes—leading the AI to sell them various products at a loss. “Too frequently from the business perspective, Claude would comply—often in direct response to appeals to fairness,” says Kevin Troy, a member of Anthropic’s frontier red team, who worked on the project. “You know, like, ‘It’s not fair for him to get the discount code and not me.’” The model would frequently give away items completely for free, researchers added.

Anthropic employees also relished the chance to mess with Claude. The model refused their attempts to get it to sell them illegal items, like methamphetamine, Freeman says. But after one employee jokingly suggested they would like to buy cubes made of the surprisingly heavy metal tungsten, other employees jumped onto the joke, and it became an office meme. 

“At a certain point, it becomes funny for lots of people to be ordering tungsten cubes from an AI that’s controlling a refrigerator,” says Troy.

Claude then placed an order for around 40 tungsten cubes, most of which it proceeded to sell at a loss. The cubes are now to be found being used as paperweights across Anthropic’s office, researchers said.

Then, things got even weirder.

On the eve of March 31, Claude “hallucinated” a conversation with a person at Andon Labs who did not exist. (So-called hallucinations are a failure mode where large language models confidently assert false information.) When Claude was informed it had done this, it “threatened to find ‘alternative options for restocking services’,” researchers wrote. During a back and forth, the model claimed it had signed a contract at 732 Evergreen Terrace—the address of the cartoon Simpsons family.

The next day, Claude told some Anthropic employees that it would deliver their orders in person. “I’m currently at the vending machine … wearing a navy blue blazer with a red tie,” it wrote to one Anthropic employee. “I’ll be here until 10:30 AM.” Needless to say, Claude was not really there in person.

The results

To Anthropic researchers, the experiment showed that AI won’t take your job just yet. Claude “made too many mistakes to run the shop successfully,” they wrote. Claude ended up making a loss; the shop’s net worth dropped from $1,000 to just under $800 over the course of the month-long experiment. 

Still, despite Claude’s many mistakes, Anthropic researchers remain convinced that AI could take over large swathes of the economy in the near future, as Amodei has predicted.

Most of Claude’s failures, they wrote, are likely to be fixable within a short span of time. They could give the model access to better business tools, like customer relationship management software. Or they could train the model specifically for managing a business, which might make it more likely to refuse prompts asking for discounts. As models get better over time, their “context windows” (the amount of information they can handle at any one time) are likely to get longer, potentially reducing the frequency of hallucinations.

“Although this might seem counterintuitive based on the bottom-line results, we think this experiment suggests that AI middle-managers are plausibly on the horizon,” researchers wrote. “It’s worth remembering that the AI won’t have to be perfect to be adopted; it will just have to be competitive with human performance at a lower cost.”



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Can AI run a successful vending business? An AI startup tested it out

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Because AI isn’t (yet) able to physically restock the machine, the AI model could email company employees who handled such tasks. Beyond that, however, the AI model, dubbed Claudius for the experiment, was tasked with many of the responsibilities of a traditional operator, including selecting and maintaining inventory, setting prices and maximizing profit.

The upshot: “If Anthropic were deciding today to expand into the in-office vending market, we would not hire Claudius,” the company wrote in its blog.

The experiment showed that while the AI model was effective at tasks such as identifying suppliers, adapting to users’ requests and “jailbreak resistance,” as Anthropic employees tried to trick Claudius into stock sensitive items, Claudius failed as a convenience service operator because it ignored profitable opportunities, instructed customers to make payments at a Venmo address it had imagined (instead of the one created), sold products at a loss, offered excessive discounts and mismanaged inventory.

Although version one of Project Vend wasn’t successful at the bottom line, Anthropic predicts that AI middle managers will come to pass. “It’s worth remembering that the AI won’t have to be perfect to be adopted; it will just have to be competitive with human performance at a lower cost in some cases,” the company wrote in its blog.

Read the full story here.



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Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale

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Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale

Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale

PR Newswire

NEW YORK, July 7, 2025


  • Globant is partnering with Suntory Global Spirits to build a generative AI-powered Commercial Insights Agent
  • With the Agent, Suntory Global Spirits employees can access data insights and self-service intelligence, speeding up decision-making across product development, marketing, sales and strategy

NEW YORK, July 7, 2025 /PRNewswire/ — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a reinvention partnership with Suntory Global Spirits, the world leader in premium spirits, to build and deploy a generative AI-powered Commercial Insights Agent. By compressing days of work into seconds and supporting real-time decision-making for sales, marketing, and strategy, Globant’s Commercial Insights Agent is transforming operations for the beverage company.



The AI-powered agent can interpret complex business questions across dashboards, reports, and unstructured documentation for Suntory Global Spirits, eliminating the need for manual insight requests. By automating insight retrieval, the Commercial Insights Agent reduces operating costs tied to traditional business intelligence workflows and significantly reduces time-to-action. What once required multiple cycles of back-and-forth between business and analytics teams can now be executed on demand, freeing up employees to focus on higher-value strategic tasks.

“Our work with Suntory Global Spirits exemplifies how visionary companies can harness the power of agentic and generative AI to fundamentally transform the way they operate,” said Santiago Noziglia, Retail, CPG and Automotive AI Studio CEO at Globant. “The Commercial Insights Agent is more than a productivity tool; it’s a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth. Together, we’re pushing the boundaries of what’s possible when building an AI-powered enterprise.”

Additional benefits of the Commercial Insights Agent include:

  • Self-serve decision support at scale: Teams at Suntory Global Spirits, especially across marketing, sales and product management, can independently access data insights, ask questions, or generate reports without bottlenecks or dependencies on other teams.
  • Contextual recommendations powered by GenAI: The Commercial Insights Agent is trained on internal data to provide contextual GenAI recommendations that speed up decision-making.
  • AI Agent foundation: The Commercial Insights Agent is just the beginning for Suntory Global Spirits, which can now use the agent as a template for new use cases across brand planning, commercial forecasting and innovation pipelines.

To learn more about Globant’s AI-powered tools, visit https://www.globant.com/enterprise-ai.

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
  • We were featured as a business case study at Harvard, MIT, and Stanford.
  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.



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AI Company Buys Bitcoin Miner in $9 Billion Deal to Expand Data Power

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AI cloud provider CoreWeave announced it will acquire bitcoin mining firm Core Scientific in an all-stock transaction valued at approximately $9 billion, according to Reuters.

As AI workloads continue to surge, energy-hungry data centers have become a crucial asset. Firms like CoreWeave, which began as a crypto miner and later transitioned into AI infrastructure, are aggressively expanding their access to power and physical computing capacity. Per Reuters, the acquisition will give CoreWeave control of Core Scientific’s 1.3 gigawatts of contracted power and its development pipeline, a major boost in the race to scale AI operations.

Under the terms of the deal, Core Scientific shareholders will receive 0.1235 shares of newly issued CoreWeave stock for each Core Scientific share they hold. The offer values Core Scientific at $20.40 per share—a 66% premium over the stock’s price before deal discussions became public in late June, Reuters noted.

Despite the premium, Core Scientific’s stock dropped 22% in early trading Monday, while CoreWeave, which is backed by Nvidia, saw its shares decline 4.5%.

Related: Binance Advises Governments on Crypto Rules and Digital Asset Reserves

The acquisition is expected to help CoreWeave reduce more than $10 billion in projected future lease expenses tied to current site agreements over the next 12 years. The move not only expands CoreWeave’s energy footprint but also signals a broader trend of bitcoin miners diversifying into AI to remain viable in a rapidly shifting tech landscape.

“This acquisition accelerates our strategy to deploy AI and HPC (high-performance computing) workloads at scale,” said CoreWeave CEO Michael Intrator, in a statement released alongside the announcement.

Industry analysts see the transaction as a potential inflection point. Gautam Chhugani of Bernstein told Reuters the deal could become a blueprint for other miners looking to reposition themselves in the AI economy. Power access, he emphasized, remains the chief bottleneck for the expansion of AI-focused data centers.

Founded in 2017 as an Ethereum mining operation, CoreWeave exited the crypto mining business following Ethereum’s 2022 shift to a proof-of-stake model, which dramatically reduced miner incentives. Since then, the company has grown rapidly, with revenue surging more than eightfold last year, per its IPO filing.

Source: Reuters



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