Business
How safe is the Boeing 787 Dreamliner, really?
International Business Correspondent
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The Air India tragedy, in which at least 270 people died, involved one of Boeing’s most innovative and popular planes. Until now, it was considered one of its safest too.
We still do not know why flight 171 crashed just 30 seconds after take-off. Investigators have now recovered flight recorder data and are working hard to find out. But the incident has drawn attention to the aircraft involved: the 787 Dreamliner, the first of a modern generation of radical, fuel-efficient planes.
Prior to the accident, the 787 had operated for nearly a decade and a half without any major accidents and without a single fatality. During that period, according to Boeing, it carried more than a billion passengers. There are currently more than 1,100 in service worldwide.
However, it has also suffered from a series of quality control problems.
Whistleblowers who worked on the aircraft have raised numerous concerns about production standards. Some have claimed that potentially dangerously flawed aircraft have been allowed into service – allegations the company has consistently denied.
The Sonic Cruiser and the 9/11 effect
It was on a chilly December morning in 2009 that a brand-new aircraft edged out onto the runway at Paine Field airport near Seattle and, as a cheering crowd looked on, accelerated into a cloudy sky.
The flight was the culmination of years of development and billions of dollars worth of investment.
The 787 was conceived in the early 2000s, at a time of rising oil prices, when the increasing cost of fuel had become a major preoccupation for airlines. Boeing decided to build a long-haul plane for them that would set new standards in efficiency.
“In the late 1990s, Boeing was working on a design called the Sonic Cruiser,” explains aviation historian Shea Oakley.
This was firstly conceived as a plane that would use advanced materials and the latest technology to carry up to 250 passengers at just under the speed of sound. The initial emphasis was on speed and cutting journey times, rather than fuel economy.
“But then the effects of 9/11 hit the world airline industry quite hard,” says Mr Oakley.
“The airlines told Boeing what they really needed was the most fuel-efficient, economical long-range jetliner ever produced. They now wanted an aeroplane with a similar capacity to the Sonic Cruiser, minus the high speed.”
Boeing abandoned its initial concept, and began work on what became the 787. In doing so, it helped create a new business model for airlines.
Instead of using giant planes to transport huge numbers of people between “hub” airports, before placing them on connecting flights to other destinations, they could now fly smaller aircraft on less crowded direct routes between smaller cities which would previously have been unviable.
Airbus’s superjumbo vs Boeing’s fuel efficiency
At the time Boeing’s great rival, the European giant Airbus, was taking precisely the opposite approach. It was developing the gargantuan A380 superjumbo – a machine tailor-made for carrying as many passengers as possible on busy routes between the world’s biggest and busiest airports.
In hindsight, Boeing’s approach was wiser. The fuel-thirsty A380 went out of production in 2021, after only 251 had been built.
“Airbus thought the future was giant hubs where people would always want to change planes in Frankfurt or Heathrow or Narita,” explains aviation analyst Richard Aboulafia, who is a managing director at AeroDynamic Advisory.
“Boeing said ‘no, people want to fly point to point’. And Boeing was extremely right.”
The 787 was a truly radical aircraft. It was the first commercial plane to be built primarily of composites such as carbon fibre, rather than aluminium, in order to reduce weight. It had advanced aerodynamics to reduce drag.
It also used highly efficient modern engines from General Electric and Rolls Royce, and it replaced many mechanical and pneumatic systems with lighter electrical ones.
All of this, Boeing said, would make it 20% more efficient than its predecessor, the Boeing 767. It was also significantly quieter, with a noise footprint (the area on the ground affected by significant noise from the aircraft) that the manufacturer said was up to 60% smaller.
Emergency landings and onboard fires
Not long after the aircraft entered service, however, there were serious problems. In January 2013, lithium-ion batteries caught fire aboard a 787 as it waited at a gate at Boston’s Logan International Airport.
A week later, overheating batteries forced another 787 to make an emergency landing during an internal flight in Japan.
The design was grounded worldwide for several months, while Boeing came up with a solution.
Since then, day to day operations have been smoother, but production has been deeply problematic. Analysts say this may, in part, have been due to Boeing’s decision to set up a new assembly line for the 787 in North Charleston, South Carolina – more than 2000 miles from its Seattle heartlands.
This was done to take advantage of the region’s low rates of union membership, as well as generous support from the state.
“There were serious development issues,” says Mr Aboulafia. “Some notable production issues, related especially to the decision to create Boeing’s first ever production line outside of the Puget Sound area.”
Damaging whistleblower allegations
In 2019, Boeing discovered the first of a series of manufacturing defects that affected the way in which different parts of the aircraft fitted together. As more problems were found, the company widened its investigations – and uncovered further issues.
Deliveries were heavily disrupted, and halted altogether between May 2021 and July 2022, before being paused again the following year.
However, potentially the most damaging allegations about the 787 programme have come from the company’s own current and former employees.
Among the most prominent was the late John Barnett, a former quality control manager at the 787 factory in South Carolina. He claimed that pressure to produce planes as quickly as possible had seriously undermined safety.
In 2019, he told the BBC that workers at the plant had failed to follow strict procedures intended to track components through the factory, potentially allowing defective parts to go missing. In some cases, he said, workers had even deliberately fitted substandard parts from scrap bins to aircraft in order to avoid delays on the production line.
He also maintained that defective fixings were used to secure aircraft decks. Screwing them into place produced razor-sharp slivers of metal, which in some cases accumulated beneath the deck in areas containing large amounts of aircraft wiring.
His claims had previously been passed to the US regulator, the Federal Aviation Administration, which partially upheld them. After investigating, it concluded that at least 53 “non-conforming” parts had gone missing in the factory.
An audit by the FAA also confirmed that metal shavings were present beneath the floors of a number of aircraft.
Boeing said its board analysed the problem and decided it did not “present a safety of flight issue”, though the fixings were subsequently redesigned. The company later said it had “fully resolved the FAA’s findings regarding part traceability and implemented corrective actions to prevent recurrence”.
‘A matter of time before something big happens’
Mr Barnett remained concerned that aircraft that had already gone into service could be carrying hidden defects serious enough to cause a major accident. “I believe it’s just a matter of time before something big happens with a 787,” he told me in 2019. “I pray that I am wrong.”
In early 2024, Mr Barnett took his own life. At the time he had been giving evidence in a long-running whistleblower lawsuit against the company – which he maintained had victimised him as a result of his allegations. Boeing denied this.
Much of what he had alleged echoed previous claims by another former quality manager at the plant, Cynthia Kitchens.
In 2011, she had complained to regulators about substandard parts being deliberately removed from quarantine bins and fitted to aircraft, in an attempt to keep the production line moving.
Ms Kitchens, who left Boeing in 2016, also claimed employees had been told to overlook substandard work, and said defective wiring bundles, containing metallic shavings within their coatings, had been deliberately installed on planes – creating a risk of dangerous short-circuits.
Boeing has not responded to these specific allegations but says Ms Kitchens resigned in 2016 “after being informed that she was being placed on a performance improvement plan”. It says that she subsequently filed a lawsuit against Boeing, “alleging claims of discrimination and retaliation unrelated to any quality issues”, which was dismissed.
More recently, a third whistleblower made headlines when testifying before a senate committee last year.
Sam Salehpour, a current Boeing employee, told US lawmakers he had come forward because “the safety problems I have observed at Boeing, if not addressed could result in a catastrophic failure of a commercial aeroplane that would lead to the loss of hundreds of lives”.
The quality engineer said that while working on the 787 in late 2020, he had seen the company introduce shortcuts in assembly processes, in order to speed up production and delivery of the aircraft. These, he said, “had allowed potentially defective parts and defective installations in 787 fleets”.
He also noted that on the majority of aircraft he looked at, tiny gaps in the joints between sections of fuselage had not been properly rectified. This, he said, meant those joints would be prone to “premature fatigue failure over time” and created “extremely unsafe conditions for the aircraft” with “potentially catastrophic” consequences.
He suggested that more than 1,000 aircraft – the bulk of the 787 fleet – could be affected.
Boeing insists that “claims about the structural integrity of the 787 are inaccurate”. It says: “The issues raised have been subject to rigorous examination under US Federal Aviation Administration oversight. This analysis has validated that the aircraft will maintain its durability and service life over several decades, and these issues do not present any safety concerns.”
‘Serious problems would have shown up’
There is no question that Boeing has come under huge pressure in recent years over its corporate culture and production standards. In the wake of two fatal accidents involving its bestselling 737 Max, and a further serious incident last year, it has been repeatedly accused of putting the pursuit of profit over passenger safety.
It is a perception that chief executive Kelly Ortberg, who joined the company last year, has been working hard to overturn – overhauling its internal processes and working with regulators on a comprehensive safety and quality control plan.
But has the 787 already been compromised by past failures, that may have created ongoing safety risks?
Richard Aboulafia believes not. “You know. It’s been 16 years of operations, 1,200 jets and over a billion passengers flown, but no crashes until now,” he says. “It’s a stellar safety record.”
He thinks that any major issues would already have become apparent.
“I really think production problems are more of a short-term concern,” he says. “For the past few years, there’s been far greater oversight of 787 production.
“For older planes, I think any serious problems would have shown up by now.”
The Air India plane that crashed in Ahmedabad was more than 11 years old, having first flown in 2013.
But the Foundation for Aviation Safety, a US organisation established by the former Boeing whistleblower Ed Pierson that has previously been highly critical of the company, says it did have concerns about 787s prior to the recent crash.
“Yes, it was a possible safety risk,” claims Mr Pierson. “We monitor incident reports, we monitor regulatory documents. Airworthiness directives come out that describe various issues, and it does make you wonder.”
One such issue, he argues, is water potentially leaking from washroom taps into electrical equipment bays. Last year, the FAA instructed airlines to carry out regular inspections, following reports that leaks were going undetected on certain 787 models.
However, he stresses that the cause of the recent tragedy is still unknown – and that it is vital the investigation moves forward quickly, so that any problems, whether they lie with the aircraft, the airline or elsewhere, can be resolved.
For the moment, however, the 787’s safety record remains strong.
“We don’t know at this point what caused the Air India crash,” says Scott Hamilton, managing director of aviation consulting firm Leeham Company.
“But based on what we do know about the plane, I would not hesitate to get on board a 787.”
Top image credit: Getty Images
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Business
AI video becomes more convincing, rattling creative industry
AI (Artificial Intelligence) letters and robot miniature in this illustration. The creative industry is concerned over the rapid developments in AI-generated videos. REUTERS/Dado Ruvic/Illustration/File Photo
NEW YORK, United States – Gone are the days of six-fingered hands or distorted faces — AI-generated video is becoming increasingly convincing, attracting Hollywood, artists, and advertisers, while shaking the foundations of the creative industry.
To measure the progress of AI video, you need only look at Will Smith eating spaghetti.
Since 2023, this unlikely sequence — entirely fabricated — has become a technological benchmark for the industry.
READ: How investments in reskilling, building trust can help Philippine firms navigate AI era
Two years ago, the actor appeared blurry, his eyes too far apart, his forehead exaggeratedly protruding, his movements jerky, and the spaghetti didn’t even reach his mouth.
The version published a few weeks ago by a user of Google’s Veo 3 platform showed no apparent flaws whatsoever.
“Every week, sometimes every day, a different one comes out that’s even more stunning than the next,” said Elizabeth Strickler, a professor at Georgia State University.
Between Luma Labs’ Dream Machine launched in June 2024, OpenAI’s Sora in December, Runway AI’s Gen-4 in March 2025, and Veo 3 in May, the sector has crossed several milestones in just a few months.
Runway has signed deals with Lionsgate studio and AMC Networks television group.
Lionsgate vice president Michael Burns told New York Magazine about the possibility of using artificial intelligence to generate animated, family-friendly versions from films like the “John Wick” or “Hunger Games” franchises, rather than creating entirely new projects.
“Some use it for storyboarding or previsualization” — steps that come before filming — “others for visual effects or inserts,” said Jamie Umpherson, Runway’s creative director.
Burns gave the example of a script for which Lionsgate has to decide whether to shoot a scene or not.
To help make that decision, they can now create a 10-second clip “with 10,000 soldiers in a snowstorm.”
That kind of pre-visualization would have cost millions before.
In October, the first AI feature film was released — “Where the Robots Grow” — an animated film without anything resembling live action footage.
For Alejandro Matamala Ortiz, Runway’s co-founder, an AI-generated feature film is not the end goal, but a way of demonstrating to a production team that “this is possible.”
‘Resistance everywhere’
Still, some see an opportunity.
In March, startup Staircase Studio made waves by announcing plans to produce seven to eight films per year using AI for less than $500,000 each, while ensuring it would rely on unionized professionals wherever possible.
“The market is there,” said Andrew White, co-founder of small production house Indie Studios.
People “don’t want to talk about how it’s made,” White pointed out. “That’s inside baseball. People want to enjoy the movie because of the movie.”
But White himself refuses to adopt the technology, considering that using AI would compromise his creative process.
Jamie Umpherson argues that AI allows creators to stick closer to their artistic vision than ever before, since it enables unlimited revisions, unlike the traditional system constrained by costs.
“I see resistance everywhere” to this movement, observed Georgia State’s Strickler.
This is particularly true among her students, who are concerned about AI’s massive energy and water consumption as well as the use of original works to train models, not to mention the social impact.
But refusing to accept the shift is “kind of like having a business without having the internet,” she said. “You can try for a little while.”
In 2023, the American actors’ union SAG-AFTRA secured concessions on the use of their image through AI.
Strickler sees AI diminishing Hollywood’s role as the arbiter of creation and taste, instead allowing more artists and creators to reach a significant audience.
Runway’s founders, who are as much trained artists as they are computer scientists, have gained an edge over their AI video rivals in film, television, and advertising.
But they’re already looking further ahead, considering expansion into augmented reality and virtual reality — for example creating a metaverse where films could be shot.
“The most exciting applications aren’t necessarily the ones that we have in mind,” said Umpherson. “The ultimate goal is to see what artists do with technology.”
Business
Three ways you can make AI generate business leads for you
For quite a while now, people within the business community have been talking about how AI continues to improve task efficiency and streamline operations, but few are truly exploring how this new era is affecting new business lead generation.
Since opening Agent99’s doors 18 years ago, part of my new business strategy has simply been to ask people how they found us. The majority of our leads come through referrals, followed by Google. However, just last week, I was on two new business calls and when I asked both prospects how they came across Agent99, they gave the same surprising response: “by asking ChatGPT”.
Where consumers and clients once relied on Google for recommendations, be it agencies, restaurants, dry cleaners, or anything in between, that’s no longer the default.
Today, people are entering these same queries into AI tools and expecting real-time, curated answers based on a mix of web data, reviews, and sentiment. And this shift has caught many business owners off guard. A high Google ranking no longer guarantees your business will be visible or recommended through AI platforms. All that work on your SEO strategy? It’s no longer the only game in town.
This was a light bulb moment for me as a business owner. If you’re not thinking about how you rank on AI platforms and prioritising this, you’re losing new business opportunities.
When I took a deeper look at why we were ranking so well on ChatGPT, and how this new kind of ‘search engine’ prioritises content, I realised (after some thorough research) that it’s because we’ve consistently focussed on our own PR (ie third party credible endorsement), winning awards, garnering reviews from our clients, and reporting on our marketing campaigns on our own website blog and social pages. This is what AI platforms prioritise when making recommendations.
So, if you’ve noticed a dip in leads lately or you simply want to boost your company’s visibility in the AI space, here are three strategies I strongly recommend.
Make your SEO plan AI-friendly
It’s no longer enough to optimise your company website for Google alone. Instead of short, Boolean-style search queries, people are now asking long-form, conversational questions. And in response, tools like ChatGPT are generating concise, curated answers drawn from a wide range of sources — with a clear preference for natural, human-sounding language.
It might seem ironic that AI prefers human content, but it’s the new reality.
To match this, we recommend rewriting key pages on your website, starting with your ‘About’, ‘Services’ and ‘Home’ pages, using language that mirrors how real people would ask for your services in everyday conversation.
For example, instead of writing: “We deliver integrated management solutions,” try: “We help Australian businesses develop management strategies that support sustainable growth”.
If relevant, start a blog that directly answers the kinds of questions people might be asking ChatGPT, and think carefully about how they’re asking them. Once you’ve mapped out your content strategy, commit to publishing consistently. AI platforms favour businesses that post regularly and demonstrate long-term authority in their field.
Prioritise earned media and content
AI tools place more weight on what others say about your business than what you say about yourself. So, while your website content is important, the next priority is securing earned media coverage. This includes article mentions in credible publications and thought leadership content in niche outlets relevant to your industry.
While the media landscape has evolved, organic coverage on high-authority platforms still carries serious influence. That includes local business media, trade publications, and long-form podcasts — especially those with strong digital footprints. A single mention in a well-respected outlet often holds more weight than a dozen paid ads in the eyes of AI.
You should also be submitting your business for awards, rankings, and “Best of” lists. Third-party recognition like “Top PR Agencies in Australia” or “Best Accountants in Melbourne” dramatically increases your chances of being recommended by AI tools for those search terms.
Lastly, make sure you’re actively collecting client testimonials and online reviews. Reach out to past and current clients and ask for a testimonial you can publish. Genuine, positive sentiment from others boosts your ranking and trust level within AI results.
Show up where conversations are happening
A lesser-known — but highly effective — way to improve your AI visibility is by showing up where your audience is already talking. Think Reddit, Quora, LinkedIn comments, Facebook groups, and even the comment sections of popular blogs or YouTube videos. AI tools are constantly crawling and learning from these conversations, and businesses that participate meaningfully often see a lift in visibility.
Start by choosing two or three platforms where your target audience is most active. If you’re B2B, this might be LinkedIn or industry forums. If you’re more consumer-facing, Reddit, TikTok, or Facebook might be the place. Jump in, answer questions, share your perspective, and most importantly, offer value.
When your brand is mentioned organically or involved in high-engagement threads, it sends strong signals to AI tools. Over time, this can help position your business as a credible authority in your space.
Also, respond to users who tag or mention your brand on social platforms. Engaging with user-generated content builds trust, encourages loyalty, and creates digital breadcrumbs that prove your relevance and responsiveness — two factors that AI prioritises more than ever.
AI isn’t just a trend; it’s a fundamental shift in how consumers discover and choose businesses.
Rather than fearing this new giant in the room, lean in. By understanding how AI platforms work and proactively shaping your digital footprint, you’ll improve your ability to attract quality leads, earn recommendations, and strengthen your brand presence in what’s becoming an increasingly competitive and complex market.
Business
Maternity brand Seraphine worn by Kate enters administration
The maternity fashion retailer Seraphine, whose clothes were worn by the Princess of Wales during her three pregnancies, has ceased trading and entered administration.
Consultancy firm Interpath confirmed to the BBC on Monday that it had been appointed as administrators by the company and that the “majority” of its 95 staff had been made redundant.
It said the brand had experienced “trading challenges” in recent times with sales being hit by “fragile consumer confidence”.
The fashion retailer was founded in 2002, but perhaps hit its peak when Catherine wore its maternity clothes on several occasions, leading to items quickly selling out.
Prior to the confirmation that administrators had been appointed, which was first reported by the Financial Times, Seraphine’s website was offering discounts on items as big as 60%. Its site now appears to be inaccessible to shoppers.
The main job of administration is to save the company, and administrators will try to rescue it by selling it, or parts of it. If that is not possible it will be closed down and all its saleable assets sold.
Will Wright, UK chief executive of Interpath, said economic challenges such as “rising costs and brittle consumer confidence” had proved “too challenging to overcome” for Seraphine.
Interpath said options are now being explored for the business and its assets, including the Seraphine brand.
The retailer’s flagship store was in Kensington High Street, London, but other well-known shops, such as John Lewis and Next, also stocked its goods.
The rise in popularity of Seraphine, driven in part by Royalty wearing its clothes, led to the company listing on the London Stock Exchange in 2021, before being taking back into private ownership in 2023.
Interpath said in April this year, the company “relaunched its brand identity, with a renewed focus on form, function and fit”.
“However, with pressure on cashflow continuing to mount, the directors of the business sought to undertake an accelerated review of their investment options, including exploring options for sale and refinance,” a statement said.
“Sadly, with no solvent options available, the directors then took the difficult decision to file for the appointment of administrators.”
Staff made redundant as a result of the company’s downfall are to be supported making claims to the redundancy payments service, Interpath added.
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