AI Research
Survey: 33% of Gen Z Prefer AI Over Search for Shopping Research

BigCommerce (NASDAQ:BIGC) and Future Commerce’s new survey reveals a significant shift in shopping behavior, particularly among younger generations. The study shows that 33% of Gen Z and 26% of Millennials now prefer AI platforms for product research over traditional channels.
The survey of 1,000 consumers across the U.S., U.K., and Australia/New Zealand demonstrates increasing trust in AI-driven shopping recommendations, with 23% of Gen Z and 27% of Millennials trusting AI more than human recommendations. Notably, 41% of all respondents use AI platforms daily, highlighting the rapid adoption of tools like ChatGPT and Perplexity in the shopping journey.
The research also found that 48% of consumers maintain a perpetual mental shopping list, and 63% abandon carts when forced to create accounts, indicating evolving consumer behaviors and preferences in the ecommerce landscape.
BigCommerce (NASDAQ:BIGC) e Future Commerce rivelano un cambiamento significativo nel comportamento d’acquisto, soprattutto tra le nuove generazioni. Lo studio mostra che il 33% della Gen Z e il 26% dei Millennials preferiscono ora le piattaforme IA per la ricerca di prodotti rispetto ai canali tradizionali.
Intervistando 1.000 consumatori negli Stati Uniti, Regno Unito e Australia/Nuova Zelanda, l’indagine evidenzia una crescente fiducia nelle raccomandazioni di shopping guidate dall’IA, con il 23% della Gen Z e il 27% dei Millennials che si fidano di più dell’IA rispetto alle raccomandazioni umane. Da notare che il 41% di tutti i rispondenti usa quotidianamente le piattaforme IA, segnando una rapida adozione di strumenti come ChatGPT e Perplexity nel percorso di acquisto.
La ricerca ha anche rilevato che il 48% dei consumatori mantiene una lista mentale di acquisti perpetua e il 63% abbandona i carrelli quando è costretto a creare un account, indicando comportamenti e preferenze in evoluzione nel panorama dell’ecommerce.
BigCommerce (NASDAQ:BIGC) y Future Commerce presentan una nueva encuesta que revela un cambio significativo en el comportamiento de compra, especialmente entre las generaciones más jóvenes. El estudio indica que el 33% de la Generación Z y el 26% de los Millennials prefieren ahora plataformas de IA para investigar productos frente a los canales tradicionales.
La encuesta, con 1,000 consumidores de EE. UU., Reino Unido y Australia/Nueva Zelanda, demuestra una creciente confianza en las recomendaciones de compra impulsadas por IA, con el 23% de la Generación Z y el 27% de los Millennials confiando más en la IA que en las recomendaciones humanas. Cabe destacar que el 41% de todos los encuestados usa plataformas de IA a diario, destacando la rápida adopción de herramientas como ChatGPT y Perplexity en el recorrido de compra.
La investigación también encontró que el 48% de los consumidores mantiene una lista mental de compras continua y el 63% abandona los carritos cuando se les exige crear cuentas, lo que indica comportamientos y preferencias en evolución en el panorama del comercio electrónico.
BigCommerce (NASDAQ:BIGC)와 Future Commerce의 신규 설문조사는 특히 젊은 세대 사이에서 쇼핑 습관에 중요한 변화를 보여줍니다. 연구에 따르면 Gen Z의 33%와 밀레니얼의 26%가 이제 전통 채널보다 제품 검색에 AI 플랫폼을 선호합니다.
미국, 영국, 호주/뉴질랜드의 1,000명 소비자를 대상으로 한 설문은 AI 기반 쇼핑 추천에 대한 신뢰가 커지고 있음을 보여주며, Gen Z의 23%와 밀레니얼의 27%이 인간의 추천보다 AI를 더 신뢰합니다. 특히 전체 응답자의 41%가 매일 AI 플랫폼을 사용한다는 점은 챗GPT와 Perplexity 같은 도구가 쇼핑 여정에서 신속하게 확산되고 있음을 강조합니다.
연구는 또한 소비자의 48%가 끊임없이 머릿속에 쇼핑 목록을 유지하고 계정 생성을 강요받으면 63%가 장바구니를 포기한다는 것을 발견했으며, 이는 전자상거래 환경에서 소비자 행동과 선호가 진화하고 있음을 시사합니다.
BigCommerce (NASDAQ:BIGC) et Future Commerce dévoilent une nouvelle enquête qui révèle un changement significatif dans les habitudes d’achat, notamment chez les générations plus jeunes. L’étude montre que 33% de la Gen Z et 26% des Millennials préfèrent désormais les plateformes IA pour la recherche de produits par rapport aux canaux traditionnels.
L’enquête, réalisée auprès de 1 000 consommateurs aux États-Unis, au Royaume-Uni et en Australie/Nouvelle-Zélande, démontre une confiance croissante dans les recommandations d’achat pilotées par l’IA, avec 23% de la Gen Z et 27% des Millennials faisant davantage confiance à l’IA qu’aux recommandations humaines. À noter que 46% environ de l’échantillon utilisent quotidiennement des plateformes IA, illustrant l’adoption rapide d’outils comme ChatGPT et Perplexity dans le parcours d’achat.
La recherche a aussi montré que 48% des consommateurs entretiennent une liste mentale d’achats en continu et que 63% abandonnent leur panier lorsque la création d’un compte est imposée, indiquant des comportements et préférences en évolution dans le paysage du commerce électronique.
BigCommerce (NASDAQ:BIGC) und Future Commerce berichten von einer deutlichen Verschiebung im Einkaufsverhalten, insbesondere bei jüngeren Generationen. Die Studie zeigt, dass 32% der Gen Z und 26% der Millennials nun KI-Plattformen bevorzugen, um Produkte zu recherchieren, gegenüber traditionellen Kanälen.
Die Umfrage unter 1.000 Konsumenten in den USA, Großbritannien und Australienneuseeland belegt zunehmendes Vertrauen in KI-gesteuerte Einkaufsempfehlungen, wobei 23% der Gen Z und 27% der Millennials KI mehr vertrauen als menschlichen Empfehlungen. Bemerkenswert ist, dass 41% aller Befragten KI-Plattformen täglich nutzen und damit die rasche Verbreitung von Tools wie ChatGPT und Perplexity im Einkaufsprozess zeigt.
Die Forschung ergab zudem, dass 48% der Konsumenten eine permanente mentale Einkaufsliste führen und 63% einkaufswagen loslassen, wenn sie zur Anlage eines Accounts gezwungen werden, was sich wandelnde Verhaltensweisen und Präferenzen im E-Commerce widerspiegelt.
BigCommerce (NASDAQ:BIGC) ونتائج استبيان Future Commerce تكشف عن تحول ملحوظ في سلوك الشراء، خاصة بين الأجيال الأصغر سناً. تُظهر الدراسة أن 33% من جيل زد و26% من جيل الميلينيال يفضّلون الآن منصات الذكاء الاصطناعي للبحث عن المنتجات بدلاً من القنوات التقليدية.
استطلاع شمل 1,000 مستهلك في الولايات المتحدة والمملكة المتحدة وأستراليا/نيوزيلندا يُظهر زيادة الثقة في التوصيات الشرائية المعتمدة على الذكاء الاصطناعي، حيث يثق 23% من جيل زد و27% من الميلينيال في الذكاء الاصطناعي أكثر من التوصيات البشرية. ومن الجدير بالذكر أن 41% من جميع المستجيبين يستخدمون منصات الذكاء الاصطناعي يومياً، مما يبرز الاعتماد السريع على أدوات مثل ChatGPT وPerplexity في رحلة الشراء.
كشفت الدراسة أيضاً أن 48% من المستهلكين يحافظون على قائمة شراء ذهنية مستمرة و63% يتركون عربات التسوق عندما يُطلب منهم إنشاء حساب، مما يدل على تطور سلوك المستهلك وتفضيلاته في مشهد التجارة الإلكترونية.
BigCommerce (NASDAQ:BIGC) 与 Future Commerce 的新调查显示,购物行为正在发生显著变化,尤其在年轻一代中。研究显示,33%的 Gen Z 和 26%的千禧一代现在更偏好使用 AI 平台进行产品研究,而不是传统渠道。
对美国、英国和澳大利亚/新西兰的1000名消费者的调查显示,越来越多的人信任由 AI 驱动的购物推荐,Gen Z 的 23% 与千禧一代的 27%对 AI 的信任超过对人类推荐的信任。值得注意的是,约 41% 的受访者每天使用 AI 平台,显示出像 ChatGPT 和 Perplexity 这类工具在购物旅程中的快速采用。
研究还发现,48% 的消费者持续在脑海中维持购物清单,并且 63% 的人在被要求创建账户时放弃购物车,这表明电子商务环境中的消费者行为和偏好正在演变。
Positive
- Strong AI platform adoption with 41% of respondents using them daily
- High trust levels among younger generations with 33% of Gen Z preferring AI platforms
- 48% of consumers maintain perpetual shopping lists, indicating constant shopping engagement
Negative
- 63% cart abandonment rate when account creation is required
- Low AI adoption among older generations (only 13% Gen X and 3% Boomers)
- 55% of consumers would unsubscribe from brands due to excessive marketing messages
Survey reveals rapid adoption and growing trust of agentic commerce, with Gen Z and Millennials leading the way
AUSTIN, Texas, Sept. 15, 2025 (GLOBE NEWSWIRE) — Younger generations are leading the charge into the agentic commerce era with
The survey of 1,000 consumers across the U.S., U.K., and Australia/New Zealand reveals how AI platforms are transforming the way people research, discover and buy products, as well as redefining trust in the shopping journey.
“Agentic commerce is no longer a concept on the horizon, it’s here, and it’s already the first stop in the shopping journey,” said Al Williams, general manager of B2C at Commerce, the parent company of BigCommerce, Feedonomics and Makeswift. “Gen Z and Millennials now trust AI more than search, social or influencers to guide what they buy. The shift is clear: brands that show up inside AI-driven platforms will be the ones earning relevance and loyalty in this new era.”
The report, New Modes: How AI is Shaping New Commerce Contexts and Expectations, found that Gen Z shoppers are nearly as likely to use AI platforms (
Beyond research, these large language model platforms are building credibility with shoppers, as
LLM platforms like ChatGPT and Perplexity are becoming part of the go-to tech toolkit, with
“Consumers are embracing a new omnimodal reality. Shopping is no longer just an activity—it’s an identity,” said Phillip Jackson, co-founder and CEO of Future Commerce. “AI platforms aren’t just tools; they’re becoming trusted companions in the consumer journey. For retailers and brands, the implication is clear: the path to trust and loyalty increasingly runs through AI-driven channels.”
The study also highlights how consumers are diversifying their use of different touchpoints beyond traditional search engines and retailer websites. Nearly half (
Key Findings from the 2025 New Modes Report
23% of Gen Z and27% of Millennials trust AI product recommendations more than human ones46% of Gen Z and Millennials use AI platforms daily41% of all respondents use AI platforms daily- Gen Z is nearly 3X more likely than Gen X to use AI for product research
63% of consumers abandon carts when forced to create accounts, underscoring ongoing friction in branded ecommerce site experiences48% of all consumers maintain a “perpetual shopping list,” blurring the line between shopping as an activity and shopping as a state of mind55% of consumers said they would unsubscribe to a brand they like if they receive too many marketing messages from them
The full New Modes 2025 report is available here: https://www.futurecommerce.com/fc-insights/new-modes-2025-how-ai-is-shaping-new-commerce-contexts-and-expectations
Methodology
Future Commerce and Commerce partnered with Centiment to conduct an online survey of 1,000 consumers in June 2025, evenly split between males and females. Respondents varied in terms of their age and geographic locations. To ensure we had a balanced view of behavioral trends and shifts, the final respondent pool was evenly split between the US, UK, and AU/NZ, as well as the following age demographics:
- Gen Z 18-28
- Millennials 29-44
- Gen X 45-60
- Boomer 60+
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Patagonia, Perry Ellis, Puma, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
About Future Commerce
Future Commerce is the leading culture magazine for eCommerce and retail leaders, shaping the discourse for omnichannel commerce. Dedicated to the discovery of and discourse around ideas that shape the eCommerce ecosystem, Future Commerce delivers reporting and strategic analysis in the form of original podcasts, newsletters, custom research and events exploring the impact of commerce innovation on the world around us. Its analysis and perspectives are trusted by 170,000+ retail decision makers and curious consumers around the globe. Learn more at www.futurecommerce.com
BigCommerce,® the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Media Contact:
Brad Hem
pr@commerce.com
FAQ
What percentage of Gen Z uses AI platforms for shopping advice according to BigCommerce’s 2025 survey?
33% of Gen Z prefer AI platforms for product research, nearly matching their use of search engines (37%).
How many consumers trust AI recommendations more than human ones in 2025?
23% of Gen Z and 27% of Millennials reported trusting AI platforms more than people for curated product recommendations.
What is the daily usage rate of AI platforms among all consumers in the BigCommerce study?
41% of all respondents use AI platforms like ChatGPT and Perplexity daily.
How does cart abandonment relate to account creation requirements according to the survey?
63% of consumers abandon their shopping carts when forced to create accounts, highlighting a significant friction point in ecommerce experiences.
What percentage of consumers maintain a perpetual shopping list according to the study?
48% of consumers maintain a perpetual mental shopping list, reflecting an ‘always-on’ shopping mindset.
AI Research
Pentagon research official wants to have AI on every desktop in 6 to 9 months

The Pentagon is angling to introduce artificial intelligence across its workforce within nine months following the reorganization of its key AI office.
Emil Michael, under secretary of defense for research and engineering at the Department of Defense, talked about the agency’s plans for introducing AI to its operations as it continues its modernization journey.
“We want to have an AI capability on every desktop — 3 million desktops — in six or nine months,” Michael said during a Politico event on Tuesday. “We want to have it focus on applications for corporate use cases like efficiency, like you would use in your own company … for intelligence and for warfighting.”
This announcement follows the recent shakeups and restructuring of the Pentagon’s main artificial intelligence office. A senior defense official said the Chief Digital and Artificial Intelligence Office will serve as a new addition to the department’s research portfolio.
Michael also said he is “excited” about the restructured CDAO, adding that its new role will pivot to a focus on research that is similar to the Defense Advanced Research Projects Agency and Missile Defense Agency. This change is intended to enhance research and engineering priorities that will help advance AI for use by the armed forces and not take agency focus away from AI deployment and innovation.
“To add AI to that portfolio means it gets a lot of muscle to it,” he said. “So I’m spending at least a third of my time –– maybe half –– rethinking how the AI deployment strategy is going to be at DOD.”
Applications coming out of the CDAO and related agencies will then be tailored to corporate workloads, such as efficiency-related work, according to Michael, along with intelligence and warfighting needs.
The Pentagon first stood up the CDAO and brought on its first chief digital and artificial intelligence officer in 2022 to advance the agency’s AI efforts.
The restructuring of the CDAO this year garnered attention due to its pivotal role in investigating the defense applications of emerging technologies and defense acquisition activities. Job cuts within the office added another layer of concern, with reports estimating a 60% reduction in the CDAO workforce.
AI Research
Panelists Will Question Who Controls AI | ACS CC News
Artificial intelligence (AI) has become one of the fastest-growing technologies in the world today. In many industries, individuals and organizations are racing to better understand AI and incorporate it into their work. Surgery is no exception, and that is why Clinical Congress 2025 has made AI one of the six themes of its Opening Day Thematic Sessions.
The first full day of the conference, Sunday, October 5, will include two back-to-back Panel Sessions on AI. The first session, “Using ChatGPT and AI for Beginners” (PS104), offers a foundation for surgeons not yet well versed in AI. The second, “AI: Who Is In Control?” (PS 110), will offer insights into the potential upsides and drawbacks of AI use, as well as its limitations and possible future applications, so that surgeons can involve this technology in their clinical care safely and effectively.
“AI: Who Is In Control?” will be moderated by Anna N. Miller, MD, FACS, an orthopaedic surgeon at Dartmouth Hitchcock Medical Center in Lebanon, New Hampshire, and Gabriel Brat, MD, MPH, MSc, FACS, a trauma and acute care surgeon at Beth Israel Deaconess Medical Center and an assistant professor at Harvard Medical School, both in Boston, Massachusetts.
In an interview, Dr. Brat shared his view that the use of AI is not likely to replace surgeons or decrease the need for surgical skills or decision-making. “It’s not an algorithm that’s going to be throwing the stitch. It’s still the surgeon.”
Nonetheless, he said that the starting presumption of the session is that AI is likely to be highly transformative to the profession over time.
“Once it has significant uptake, it’ll really change elements of how we think about surgery,” he said, including creating meaningful opportunities for improvements.
The key question of the session, therefore, is not whether to engage with AI, but to do so in ways that ensure the best outcomes: “We as surgeons need to have a role in defining how to do so safely and effectively. Otherwise, people will start to use these tools, and we will be swept along with a movement as opposed to controlling it.”
To that end, Dr. Brat explained that the session will offer “a really strong translational focus by people who have been in the trenches working with these technologies.” He and Dr. Miller have specifically chosen an “all-star panel” designed to represent academia, healthcare associations, and industry.
The panelists include Rachael A. Callcut, MD, MSPH, FACS, who is the division chief of trauma, acute care surgery and surgical critical care as well as associate dean of data science and innovation at the University of California-Davis Health in Sacramento, California. She will share the perspective on AI from academic surgery.
Genevieve Melton-Meaux, MD, PhD, FACS, FACMI, the inaugural ACS Chief Health Informatics Officer, will present on AI usage in healthcare associations. She also is a colorectal surgeon and the senior associate dean for health informatics and data science at the University of Minnesota and chief health informatics and AI officer for Fairview Health Services, both in Minneapolis.
Finally, Khan Siddiqui, MD, a radiologist and serial entrepreneur who is the cofounder, chairman, and CEO of a company called HOPPR AI, will present the view from industry. HOPPR AI is a for-profit company focused on building AI apps for medical imaging. As a radiologist, Dr. Siddiqui represents a medical specialty that is thought to likely undergo sweeping change as AI is incorporated into image-reading and diagnosis. His comments will focus on professional insights relevant to surgeons.
Their presentations will provide insights on general usage of AI at present, as well as predictions on what the landscape for AI in healthcare will look like in approximately 5 years. The session will include advice on what approaches to AI may be most effective for surgeons interested in ensuring positive outcomes and avoiding negative ones.
Additional information on AI usage pervades Clinical Congress 2025. In addition to various sessions that will comment on AI throughout the 4 days of the conference, various researchers will present studies that involve AI in their methods, starting presumptions, and/or potential applications to practice.
Access the Interactive Program Planner for more details about Clinical Congress 2025 sessions.
AI Research
Our new study found AI is wreaking havoc on uni…

Artificial intelligence (AI) is wrecking havoc on university assessments and exams.
Thanks to generative AI tools, such as ChatGPT, students can now generate essays and assessment answers in seconds. As we have noted in a study earlier this year, this has left universities scrambling to redesign tasks, update policies, and adopt new cheating detection systems.
But the technology keeps changing as they do this, there are constant reports of students cheating their way through their degrees.
The AI and assessment problem has put enormous pressure on institutions and teachers. Today’s students need assessment tasks to complete, as well as confidence the work they are doing matters. The community and employers need assurance university degrees are worth something.
In our latest research, we argue the problem of AI and assessment is far more difficult even than media debates have been making out.
It’s not something that can just be fixed once we find the “correct solution”. Instead, the sector needs to recognise AI in assessment is an intractable “wicked” problem, and respond accordingly.
What is a wicked problem?
The term “wicked problem,” was made famous by theorists Horst Rittel and Melvin Webber in the 1970s. It describes problems that defy neat solutions.
Well-known examples include climate change, urban planning and healthcare reform.
Unlike “tame” problems, which can be solved with enough time and resources, wicked problems have no single correct answer. In fact there is no “true” or “false” answer, only better or worse ones.
Wicked problems are messy, interconnected and resistant to closure. There is no way to test the solution to a wicked problem. Attempts to “fix” the issue inevitably generate new tensions, trade-offs and unintended consequences.
However, admitting there are no “correct” solutions does not mean there are not better and worse ones. Rather, it allows us the space to appreciate the nature and necessity of the trade offs involved.
Our research
In our latest research, we interviewed 20 university teachers leading assessment design work at Australian universities.
We recruited participants by asking for referrals across four faculties at a large Australian university.
We wanted to speak to teachers who had made changes to their assessments because of generative AI. Our aim was to better understand what assessment choices were being made, and what challenges teachers were facing.
When we were setting up our research we didn’t necessarily think of AI and assessment as a “wicked problem”. But this is what emerged from the interviews.
Our results
Interviewees described dealing with AI as an impossible situation, characterised by trade-offs. As one teacher explained:
We can make assessments more AI-proof, but if we make them too rigid, we just test compliance rather than creativity.
In other words, the solution to the problem was not “true or false”, only better or worse.
Or as another teacher asked:
Have I struck the right balance? I don’t know.
There were other examples of imperfect trade-offs. Should assessments allow students to use AI (like they will in the real world)? Or totally exclude it to ensure they demonstrate independent capability?
Should teachers set more oral exams – which appear more AI resistant than other assessments – even if this increases workload and disadvantages certain groups?
As one teacher explained,
250 students by […] 10 min […] it’s like 2,500 min, and then that’s how many days of work is it just to administer one assessment?
Teachers could also set in-person hand-written exams, but this does not necessarily test other skills students need for the real world. Nor can this be done for every single assessment in a course.
The problem keeps shifting
Meanwhile, teachers are expected to redesign assessments immediately, while the technology itself keeps changing. GenAI tools such as ChatGPT are constantly releasing new models, as well as new functionalities, while new AI learning tools (such as AI text summarisers for unit readings) are increasingly ubiquitous.
At the same time, educators need to keep up with all their usual teaching responsibilities (where we know they are already stressed and stretched).
This is a sign of a messy problem, which has no closure or end point. Or as one interviewee explained:
We just do not have the resources to be able to detect everything and then to write up any breaches.
What do we need to do instead?
The first step is to stop pretending AI in assessment is a simple, “solvable” problem.
This not only fails to understand what’s going on, it can also lead to paralysis, stress, burnout and trauma among educators, and policy churn as institutions keep trying one “solution” after the next.
Instead, AI and assessment must be treated as something to be continually negotiated rather than definitively resolved.
This recognition can lift a burden from teachers. Instead of chasing the illusion of a perfect fix, institutions and educators can focus on building processes that are flexible and transparent about the trade-offs involved.
Our study suggests universities give teaching staff certain “permissions” to better address AI.
This includes the ability to compromise to find the best approach for their particular assessment, unit and group of students. All potential solutions will have trade offs – oral examinations might be better at assuring learning but may also bias against certain groups, for example, those whose second language is English.
Perhaps it also means teachers don’t have time for other course components and this might be OK.
But, like so many of the trade offs involved in this problem, the weight of responsibility for making the call will rest on the shoulders of teachers. They need our support to make sure the weight doesn’t crush them.
David Boud receives funding from the Australian Research Council, and has in the past recieved funding from the Office for Learning and Teaching
Margaret Bearman receives funding from the Novo Nordisk Fond and the Royal Canadian College of Physicians and Surgeons. In the past she has received funding from a broad range of organisations including the Tertiary Education Quality and Standards Agency (TEQSA), the Office for Learning and Teaching, Victorian and Commonwealth governments and a range of health professional education organisations, including the College of Intensive Care Medicine and the Royal Australasian College of Surgeons.
Phillip Dawson receives funding from the Australian Research Council, and has in the past recieved funding from the Tertiary Education Quality and Standards Agency (TEQSA), the Office for Learning and Teaching, and educational technology companies Turnitin, Inspera and NetSpot.
Thomas Corbin does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
This article was originally published on The Conversation. Read the original article.
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