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Tallying the True Costs of AI

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A blank rectangle of a building sits next to a highway, facing an endless Wyoming prairie. It’s painted the greenish-grayish-brown that Disneyland imagineers use on stuff they don’t want people to notice. But the nine semitrailer-size green boxes nestling like nursing puppies into the building’s long sides are a giveaway. They’re giant heat exchangers meant to chill the stacks of black, pizza-box-shaped computers inside, squeezing electrons through silicon to make everything from streaming video to cryptocurrency.

This data center is one of several in Cheyenne. These buzzing hives of circuitry run the modern digital economy — and manage the unprecedented quantities of data and computation necessary for artificial intelligence.

Tech companies are racing to dominate a speculative future built on AI. Together, Amazon, Microsoft, Meta, and Google’s parent, Alphabet, have said they’ll spend at least $320 billion this year alone on facilities and equipment, overwhelmingly for AI.

Over several months, a team of Business Insider reporters and editors has delved deep into this nationwide infrastructure project. To create a comprehensive national list of data centers, we looked at the mass of permits to build these facilities. We learned how much water and electricity these places use, or are expected to, and the consequences for people’s everyday lives.

Business Insider identified 1,240 data centers in America already built or approved for construction at the end of last year — the most comprehensive tally to date. That’s nearly four times the number in 2010. Hundreds of those are the “hyperscalers” spinning up largely to power AI, the physical instantiation of a vast bet on a multitrillion-dollar reimagining of the global economy.

Tech companies envision a world where AI algorithms can replace doctors, make uncannily accurate disaster predictions, come up with universe-altering theories, act as personal assistants, teach our kids, or provide, ahem, companionship.

“You have to have the ability to create, right?” says Cortney Thompson, chief information officer and cofounder of Lunavi, which owns the Cheyenne data center. “Whether that’s on somebody else’s platform, whether it’s your own infrastructure, you have to have those resources available to create and innovate.”

That’s the possible upside. Business Insider’s analysis exposes the downsides — the costs we’re paying now.

We found that four out of 10 US data centers are (or are set to be) in places seriously short of water, and some of those facilities are permitted to guzzle millions of gallons a day.

Collectively, Business Insider estimates, US data centers could soon consume more electricity than what Poland, with a population of 36.6 million, used in 2023. Federal estimates expect that to as much as triple over the next three years.

The power plants that fuel that need will emit enough pollution to cause between $5.7 billion and $9.2 billion a year in public health costs, according to Business Insider estimates.

Taxpayers are subsidizing much of this boom, as local governments vie for projects they hope will refashion their towns into high-tech hubs with high-paying jobs. Business Insider found that many cities in places like central Ohio are giving sweeping tax breaks to tech giants that over years amount to $1 million or more for each long-term job.

Industry representatives say they’re working to reduce or offset the drawbacks — investing billions of dollars a year in green energy infrastructure, paying to restore water sources, and building more efficient tech. They point out that they’re responding to demand from consumers and corporations for a technology that could transform not just apps or devices but society itself. They believe the resource investment will be worthwhile.

Either way, the bills are coming due.

Secret costs

Virginia today is full of data centers — 329 of them, handling as much as a third of the planet’s internet traffic and consuming almost a fourth of the state’s electricity in 2023. There, and throughout the US, their construction is regulated by counties and regional utilities. Since regulating American land use is typically a local matter, data center construction usually gets brokered between the private-jet-flying, expensive-suit-wearing representatives of transnational technology oligopolies and, like, Dave from the local planning commission.

As an indirect consequence of that lopsided relationship, the amount of electricity and water those data centers use has been, effectively, secret — until now.


A person walking next to a data center

An Amazon data center in Loudoun County, Virginia — one of 329 such facilities built or planned in Virginia.

Greg Kahn for BI



Data centers draw power from the local utility grid. But they have to run 24/7, so if that power goes out, they rely on backup generators that burn diesel fuel or natural gas. To run them, data center owners must get permits, which require an accurate accounting of their emissions. That output maps to the data center’s power needs. By obtaining 1,240 permits from across the US, Business Insider calculated the potential near-term ecological footprint of every US data center owner, based on our estimate of how much electricity data centers typically use relative to the capacity of their backup systems. (See here for more on Business Insider’s methodology.)

Amazon tops the list. Business Insider’s estimate indicates that if it builds all the data centers it has planned, it would use 30 to 48 terawatt-hours a year. At the midpoint, that would be around the same amount of electricity the state of Nevada used in 2023.

An Amazon spokesperson said Business Insider’s methodology for estimating consumption “oversimplifies complex data center operations and is based on assumptions that do not account for important differences in how companies build and operate data centers.”

Google and Meta did not respond to Business Insider’s queries about data center power use estimates, and QTS declined to comment. A Microsoft spokesperson acknowledged that its data centers “do not always run at 100% of their installed capacity.”

The federal government estimates that demand for electricity will rise more this decade than it has since the 1980s; some calculations say data centers account for as much as 44% of that growth. Meeting that new demand will mean keeping older, dirtier generation capacity online — climate crisis and carbon commitments be damned.

Water is the most effective way to cool down the hotter, more closely packed graphics processing units that AI relies on. And that water often has to be fresh. Data centers are finicky drinkers.

In 2018, before the AI boom, US data centers consumed 34 billion gallons a year — just about what the state of California uses every day. Just seven years later, the US has doubled its data center capacity.

Now, here is where you’d expect a story like this to tell you how much water any data center of a given size uses. That’s almost impossible. Just half of all data center operators track their water use, and it’s wildly variable depending on size and technology.


Power lines in front of a coal-fired power station

A natural gas plant run by Dominion Energy in Virginia. Data centers need vast amounts of electricity.

Greg Kahn for BI



Thanks to the air permits Business Insider examined, we can at least tell you where those data centers are. That’s important because, given their needs, you might think that companies would site them near ready supplies of fresh water. They often don’t.

In fact, 40% of the data centers in the US are (or are set to be) in places marked by the World Resources Institute — a sustainability advocacy group — as having high or extremely high water scarcity. That includes multiple parts of the arid American Southwest — like Arizona’s Maricopa County, an “extremely water-stressed area” with 48 data centers.

Data center builders know all this, and they take water seriously. The biggest water users have pledged to do better — to be water-neutral in coming years, to pay other users to use less, or to fund water conservation projects as offsets. And they point out that just because they have permission to use millions of gallons of water a day doesn’t mean they will — and where water is scarce, they tend to favor air-cooling tech instead.

Of course, air cooling needs power. And however much they draw, data centers’ power needs are big enough that they tend to raise local electricity bills for everyone, Business Insider found — whether homes or Walmarts.

Their punishingly noisy cooling fans run all day and all night, making it tough for some who live near data centers. Every drop of water that goes to a data center could’ve gone to a home, or a different industrial or agriculture use — and outflows from the cooling systems risk polluting local waterways.

A future reckoning

Technological improvements could obviate this someday. More efficient heat exchangers could solve the cooling problem. A more flexible power grid or AI that uses far less energy might solve the power problem.


Tall utility pipes stretching through green fields.

Transmission lines in Maricopa County, Arizona. Utilities plan to invest billions to upgrade electricity grids for skyrocketing data center power demand.

Jesse Rieser for BI



Though some utilities are bringing new fossil-fuel plants online, renewable solutions are emerging — a few miles from the data center in Cheyenne, a massive solar farm is rising alongside hundreds of already-spinning wind turbines.

We can marvel at new applications like real-time language translation or more accurate cancer diagnoses. We can scoff at the latest chatbot hallucination — or worry about policy or military decisions made not in the White House or the Pentagon but in data centers guided by algorithms few understand. All this happens while water aquifers drain and electricity bills climb.

A handful of transnational corporations are offering this proposition: They will usher in an age of technological wonder in return for the opportunity to make a tremendous amount of money. State after state is giving them more money, and reorienting entire regulatory structures, to let them do it. If the AI revolution delivers, perhaps the ledger eventually balances. If not, we’ll be left with the receipts for a future that never arrived.



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Donald Trump threatens extra 10% tariff for ‘anti-American’ Brics policies, as trade war deadline approaches – business live | Business

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Donald Trump threatens extra 10% tariff for “anti-American” Brics policies

Good morning, and welcome to our rolling coverage of business, the financial markets, and the world economy.

Donald Trump has targeted the BRICS group of developing nations in the latest salvo of his ongoing trade war, as the deadline to agree deals before the president’s 90-day tariff pause looms.

Trump has warned overnight that he will impose a new 10% tariff on any country that aligns itself with the BRICS group, claiming they are “anti-American”.

Writing on his Truth Social site, Trump declared:

Any Country aligning themselves with the Anti-American policies of BRICS, will be charged an ADDITIONAL 10% Tariff. There will be no exceptions to this policy. Thank you for your attention to this matter!

Trump’s attack comes after the Brics group — which was originally made up of Brazil, Russia, India, China and South Africa but now includes other nations — met in Brazil at the weekend.

Brazil’s president Luiz Inacio Lula da Silva, told the meeting in Rio de Janeiro that BRICS was the heir to the “Non-Aligned Movement” – the bloc of countries who declined to ally with either side in the Cold War.

Lula criticised the move (driven by Trump) towards increased spending on the military rather than on international development, pointing out: “It is always easier to invest in war than in peace”.

He told leaders they were witnessing “the unparalleled collapse of multilateralism”, before warning:

“If international governance does not reflect the new multipolar reality of the 21st century, it is up to BRICS to help bring it up to date.”

The BRICS group also condemned US and Israeli attacks on Iran and urged “just and lasting” solutions to conflicts across the Middle East.

All of which appears to have stirred Trump into another tariff threat.

There’s also confusion this morning about the status of the original ‘liberation day’ tariffs which Trump announced at the start of April, and then paused for 90 days after the markets slumped.

The president told reporters on Sunday that his administration plans to start sending letters later today to US trade partners dictating new tariffs.

But there’s confusion about when these levies would kick in. Trump implied they would start on Wednesday, saying “I think we’ll have most countries done by July 9, yeah. Either a letter or a deal.”

But commerce secretary Howard Lutnick then weighed in to explain:

“But they go into effect on August 1. Tariffs go into effect August 1, but the president is setting the rates and the deals right now.”

Trump has subsequently posted that “TARIFF Letters, and/or Deals” will be delivered from 12:00 PM (Eastern)“ today, (that’s 5pm BST)

The agenda

Key events

Tesla shares drop after Musk launches America Party

Over in Frankfurt, shares in Tesla are sliding as the row between Elon Musk and Donald Trump escalates.

Telsa have fallen 3% in early trading, an indication that they could fall Wall Street when trading resumes, as investors react to Musk’s plan to launch a new US political party called the America Party.

Trump called the idea “ridiculous”, and claimed Musk had gone completely ‘off the rails’.

Veteran tech analyst Dan Ives of Wedbush said Musk was Tesla’s “biggest asset” and his decision to dive deeper into politics could hurt the car maker’s share price.

Ives wrote:

“Tesla needs Musk as CEO and its biggest asset and not heading down the political route yet again…while at the same time getting on Trump’s bad side.

“It would also not shock us if the Tesla board gets involved at some point given the political nature of this endeavour depending on how far Musk takes it.”





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Instagram user says he was banned with no right of appeal | Consumer affairs

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I am the mentor of a young black entrepreneur, RM, who has had his personal and business social media accounts removed by Meta, which owns Instagram. There was no notice, no option to appeal and, from my understanding, no just cause. He had built up two successful businesses in clothing design and music events.

Six days before the ban, he had sold 1,500 tickets for an electronic dance event in London. Instagram, rather than a website, is the platform for his work. However, he was suddenly informed that his content did not abide by Meta’s community guidelines on violence and incitement.

His business account, which had 5,700 followers, and his personal account, with almost 4,000 contacts, were deleted. These represent his entire social and professional network, as he has no alternative contact book. He has not been allowed to retrieve this data. The IP addresses on his devices have been banned, so he can’t open new accounts.

I have been following his work, and have not seen anything violent, save for toy weapons in one promo video. This man’s life has been damaged by what appears to be an algorithm.

RP, London

The essential role of social media platforms in young people’s social and professional lives is baffling to older generations used to websites and contact books.

When I contacted 21-year-old RM, he told me fellow students had also lost burgeoning businesses when their accounts were summarily closed by Meta for breaching unspecified rules.

“For my generation, an Instagram profile can be not only a sole source of income but an identity, and the severance of mine has been difficult to recover from,” he says. “I received no warning that I was violating any guidelines, and this decision has cost me thousands of pounds in lost sales, which, as I come from an inner city, single-parent household, is catastrophic.”

RM vehemently denies posting content that could count as violence or incitement. I’m unable to see for myself, since the accounts have been deleted.

Instead, I read an interview with RM on a music website that gives a hint of the cyberpunk rave scene in which he works. It seems the names of some bands and songs could, indeed, get an algorithm exercised.

The words drugs, sex and kill are prevalent, as they are across some music genres. We will never know what specific line, or footage, led to RM’s defenestration because Meta refused to tell RM or me, citing “confidentiality”.

It also refused to comment on the record, but a press officer did call to tell me that, because of “breaches” of its guidelines, it will not be reinstating the accounts, or letting RM retrieve his contacts. There is no right of appeal.

Meta, as a commercial company, can choose who its customers are, and has a duty to remove harmful content, but its role as judge, jury and executioner is troubling given the impact of its decisions.

RM could make a subject access request to Meta to see the information held about him. That won’t reinstate the accounts but may enable him to understand his “offence”. If Meta refuses to comply, he can complain to the Information Commissioner’s Office.

He has bought a laptop to open new accounts and start rebuilding. I advise him (and everyone else) to back up his contacts and not rely solely on an unaccountable company for all of his administration.

Meta is now being accused of mass bans by algorithm of Facebook and Instagram users, and a petition demanding human intervention on Change.org has garnered more than 25,000 signatures.

Locked out of Facebook

EM of West Sussex hit a digital brick wall after she was locked out of her Facebook account when a hacker gained access and changed the password, email address and phone number. She says Facebook’s automated system blithely sent instructions on how to restore access to the hacker’s email when she asked what she should do. The hacker later changed the account from private to public, revealing years of personal information.

When EM asked Facebook to intervene, it permanently closed the new account she had set up. “It makes it impossible to get hold of anyone to speak to, by email, chat or phone,” she says. “The unexpected positive is that after feeling like my arms had been cut off, I am enjoying the absence of Facebook noise in my life!”

Meta did not respond to requests for a comment.



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Hard-hit families hail £1 school uniform sale in Wigan

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Jasmine DuFraisse

BBC News Manchester

Jasmine DuFraisse/BBC Shoppers at the £1school uniform saleJasmine DuFraisse/BBC

The first sale was in Wigan this week

Families have welcomed a charity-run £1 school uniform sale, saying “every little bit helps” with increasing costs of living.

Rebuild with Hope launched the initiative this week, with more pop-ups to take place across Greater Manchester throughout the year.

Cath Potts said she came to buy uniforms at the sale to “keep the cost down” for her daughter who was starting school in September.

“Every little bit helps, and it helps [the money] go towards something else for the kids instead,” she told BBC Radio Manchester.

Shopper Sandra Turton, who chanced upon the sale in Wigan, said it was “absolutely brilliant”.

“I’ve got shirts and trousers for a 14-year-old, which usually cost £20 a pair at £2 for two pairs,” she said.

She added: “Children grow so quickly and uniforms are so expensive.”

Jasmine DuFraisse/BBC Sandra Turton is wearing glasses, has short grey hair and is wearing a pink top with a black cardigan.Jasmine DuFraisse/BBC

Sandra Turton says school uniforms are usually very expensive

Louise Atherton, chief executive and founder of Rebuild With Hope said the initiative was inspired by the charity’s work in disadvantaged communities where “people can’t afford the basics any more”.

The charity was also hosting similar projects in Runcorn and Wrexham.

Ms Atherton said: “We had a lot of uniforms donated to us, but a lot of families didn’t want charity they felt better if they paid for the time so we launched this sale.”

Jasmine DuFraisse/BBC Louise Atherton has brown greying hair and is in a blue top in front of a rail school uniform shirtsJasmine DuFraisse/BBC

Louise Atherton says the response has been brilliant

She said at least 2,000 families had benefited, buying an average of five or six items meaning they had sold thousands of garments and shoes so far.

Ms Atherton added: “I think it is brilliant what has happened – not only have we been able to help families but it has also raised the profile of the charity.”



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