Business
Agentic AI: 9 promising use cases for business
That’s the way it was done in the past, until gen AI came along. Human experts now enhance reports generated by AI.
“Now we can feed AI all the contact and public documentation, and it can spin out a report in minutes instead of days with tremendous accuracy and detail,” he says. “AI plus human expertise is a tremendous boost in quality,” he says.
Now, with AI agents, the process is changing yet again. EY will release an agent-drive version of the process to evaluate vendors. “It’ll be a continuous monitoring of vendors, which was previously not possible,” Schuller says.
AI agents aren’t just about optimization use cases, he adds. “The real value is this expansion of the market, and expansion of revenue opportunities.”
HR and employee support
Another relatively low-risk, high-value use case for AI agents is answering employee questions and handling simple tasks on their behalf. A January IBM survey on gen AI development, in fact, concluded that 43% of companies use AI agents for HR.
Indicium, a global data services company, began deploying AI agents in mid-2024, for example, when the technology started to mature.
“You’d start seeing off-the-shelf applications — both open source and proprietary — that made it easier to build them,” says Daniel Avancini, the company’s CDO.
The agents are used to making things easier for HR, he says, including tasks such as internal knowledge retrieval, tagging, and documenting, as well as other business processes.
Each agent is like a microservice, specializing in one particular thing. “And they all talk to each other in a multi-agent system,” he says.
And these prompt-based conversations can get peculiar. The tricky thing is there’s a possibility of hallucinations and all the other problems that come with gen AI. “So there’s a lot of tweaking of the model so they don’t do the wrong thing or access the wrong information,” he says.
On the positive side, the AI agents can handle a lot of questions autonomously, creating a another business benefit. “And we’re finding things that aren’t correctly documented, so it helps us make the processes better,” Avancini adds.
Business intelligence
Another area where AI agents will have a large impact is business intelligence. While BI dashboards are relatively simple to use, gaining insights that go beyond the standard categories has often taken the work of a data team to extract, says Ryan Janssen, co-founder and CEO at Zenlytic, an AI-powered BI vendor.
An AI agent paired with a BI solution could give more employees access to useful analytics, he says. For example, an AI agent for BI could advise a marketing team about where to spend its budget or create a chart based on an example drawn on a napkin, Janssen says.
AI agents that understand voice inputs can generate business data insights based on spoken questions such as, “What are our top three marketing channels?”
“That’s a very natural question, but it’s ambiguous,” Janssen says. “What you can’t do with the chatbot versus an agent is disambiguating that ambiguous question. What do you mean by ‘top’? The agent, when well built, will say, ‘Oh, wait, this is ambiguous; I need to go back and use a tool for this.’”
Many organizations are just at the start of their agentic AI journeys, and there are hundreds of uses yet to be discovered, Janssen adds. Coding agents are an early use case because programming is detail-driven and time consuming, but now coding hobbyists are building apps using coding assistants.
“The way that they are best applied is when you have work that is grindy, takes a lot of work, or requires a lot of attention to detail,” Janssen says.
When dozens of agents get strung together and organized, enterprises will see new breakthroughs, he adds.
“We haven’t even scratched the surface yet with what agents can do,” he says. “We don’t know what an organization looks like yet, how they’re supposed to interact, and how it is governed. But I have no doubt that over the next couple of years, we’re going to figure that out.”
For Gartner vice president analyst DD Mishra, WNS’s investments in intelligent automation, analytics, and agentic solutions including its TRAC analytics suite and Malkom knowledge management platform will complement Capgemini’s existing technology and consulting strengths.
Sharath Srinivasamurthy, research vice president at IDC, pointed to the acquisitions WNS has itself made in recent months, including Kipi.ai, Smart Cube, and OptiBuy to enhance its data, analytics, and procurement stack and extend its proficiency in business process operations, said.
However, Rajesh Ranjan, managing partner at Everest Group, views the WNS acquisition as more of a strategic play rather than being focused on garnering more agentic tools or capabilities.
Locafy’s AI Search Platform Powers Visibility Across Organic and AI Search
New Product Lineup Tailored to Local, National, and e-Commerce Businesses
AI-Powered Tools Designed to Automate Engagement and Accelerate Online Presence
PERTH, Australia, July 07, 2025 (GLOBE NEWSWIRE) — Locafy Limited (NASDAQ: LCFY, “Locafy”), a globally recognized leader in location-based digital marketing, today unveiled its FY26 suite of AI-powered SEO products. These solutions, now commercially available following successful market testing, are designed to deliver measurable improvements across organic, AI, and marketplace search results.
Locafy initially outlined its AI-powered publishing roadmap in December 2024, promising to streamline content production and improve cost-effective online visibility for businesses.
“We are excited to announce that we’ve delivered on that promise,” said Gavin Burnett, CEO of Locafy.
All of Locafy’s publishing and SEO products are designed to drive visibility in search engines and, increasingly, AI-driven search tools and marketplaces. Recent research shows these optimizations extend across both traditional and emerging search platforms.
“We’ve evolved our technology to influence not only search engine rankings but also AI search results,” said Burnett. “Our platform helps position our clients’ websites as authoritative sources for high-value keywords, across local, national, and e-commerce campaigns.”
Burnett added, “We’ve also automated the creation of AI-search-ready landing pages, opening up a greenfield opportunity for scaled monetization. Our U.S. directory includes more than 9.68 million direct business listings, and our citation management partners publish more than 28 million business listings across our directories. Each of these represents either a direct sales opportunity or a chance to collaborate with partners using the data we already publish on their behalf.”
Locafy is focused on three primary solution categories:
- Online Business Listings
- Local SEO
- AI-powered engagement tools
Online Business Listings
Locafy continues to assert that online business listings form the cornerstone of successful Local SEO. These listings supply structured data that fuels automated SEO product generation. Locafy currently publishes more than 9.5 million listings in the U.S. and remains focused on partnerships with citation management firms and multi-location businesses. It is also exploring acquisitions of databases, directories, and citation management assets.
The Total Addressable Market (TAM) for the Local SEO solution in their key target markets of USA, Canada, Australia, and the UK is more than 40 million businesses.
“We currently host more than 63 million business listings worldwide, of which more than 40 million are in the U.S., Canada, Australia and the UK,” said Burnett. “However, our direct sales opportunity is more than 11.4 million, plus we have more than 28 million listings that we publish on behalf of partners, who can now connect to our Platform to automate the production of our Local SEO products for their clients.”
| Country | Partner Added* | Claimed* |
| Australia | 2,145,707 | 652,351 |
| Canada | 1,533,479 | 289,274 |
| United Kingdom | 3,458,205 | 802,003 |
| United States of America | 33,076,154 | 9,684,329 |
| TOTAL | 40,213,545 | 11,427,957 |
Local SEO
The flagship solution, Localizer, integrates listing syndication, AI-search optimization, review management, and Google Map Pack enhancement.
“We haven’t seen another product that combines these capabilities—at a price point starting around
AI-powered Engagement Tools
In addition to improving search visibility, Locafy has developed a scalable, cost-effective AI Voice Concierge that can serve as a virtual receptionist, product expert, or customer service agent.
“This is our first step into AI-enabled customer engagement,” said Burnett. “Our Voice Concierge acts like a digital team member—it can take bookings, provide answers, and interact 24/7. Just feed it your business documents and it learns. We record and transcribe every interaction, giving clients full transparency.
“This kind of capability once felt like science fiction, but it’s here now—and Locafy is helping businesses adapt and thrive in an AI-powered world.”
Over the past six months, Locafy has streamlined its product suite, automated key production processes, and validated product performance through live testing. With this foundation in place, the Company is poised for commercial growth in FY2026.
While the company still offers solutions for National SEO and e-Commerce, it believes the immediate opportunity afforded by its breakthroughs in AI Search represents a larger and more scalable revenue opportunity with far greater automation already in place.
About Locafy
Locafy (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service (SaaS) technology company specializing in local search engine marketing. Founded in 2009, Locafy’s mission is to revolutionize the US
Investor Relations Contact:
Matt Glover
Gateway Group, Inc.
(949) 574-3860
LCFY@gateway-grp.com
Apple has launched an appeal against an “unprecedented” €500m (£430m) fine imposed by the EU on the company, in the latest clash between US tech companies and Brussels.
The iPhone maker accused the European Commission – the EU’s executive arm – of going “far beyond what the law requires” in a dispute over its app store.
In April, the commission fined Apple €500m after finding the company had breached the Digital Markets Act by preventing app developers from steering users to cheaper deals outside the app store.
Last month, Apple overhauled its app store rules to comply with the EU order to scrap its technical and commercial curbs on developers in order to avoid fines of 5% of its average daily worldwide revenue, or about €50m a day.
As a result Apple introduced new fee structures for developers using its app store. On Monday, Apple accused Brussels of making it deploy “confusing” business terms in order to avoid the threat of fines.
“Today we filed our appeal because we believe the European Commission’s decision – and their unprecedented fine – go far beyond what the law requires,” said Apple, announcing an appeal to the general court, the second highest court in the EU. “As our appeal will show, the EC is mandating how we run our store and forcing business terms which are confusing for developers and bad for users.”
Apple also accused the commission of unlawfully expanding the definition of “steering” – or the language and methods the company allows developers to use when guiding consumers outside its app stores.
The company said officials on Brussels had changed the definition by, for instance, not just focusing on whether app developers should be allowed to link to an external website, but also on whether developers should be permitted to promote offers inside an app.
Donald Trump’s senior trade adviser, Peter Navarro, has accused the EU of using “lawfare” against big US tech companies, describing the use of regulations against American companies such as Apple and Meta as part of a barrage of “non-tariff weapons” used for by foreign states against the US.
Henna Virkkunen, the European Commission vice-president responsible for tech sovereignty, said in April that the EU will not rip up its tech rules in an attempt to agree a trade deal with the US. In January, Mark Zuckerberg, the chief executive of the Facebook owner Meta, accused the EU of “institutionalising censorship” via its digital rules.
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Trump has set a 9 July deadline to seal a trade deal with the bloc – with the threat of imposing a 50% tariff on EU imports into the US if agreement is not reached.
Tom Smith, a competition lawyer at Geradin Partners and a former legal director at the UK’s Competition and Markets Authority, said Apple “fundamentally hates” attempts to change its app store.
“The blunt truth is that it is worth spending a few million on legal fees in order to disrupt and delay the development of a more open app ecosystem, which is a market that is worth many billions a year to Apple,” he said.
The European Commission has been approached for comment.
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