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Insights from MakeMyTrip 2024-25, ETHospitalityWorld

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Pilgrimage travel is emerging as one of the fast-growing segments of India’s travel and tourism industry. According to MakeMyTrip’s Pilgrimage Travel Trends 2024-25, accommodation bookings across 56 pilgrimage destinations grew by 19 percent in FY24-25. The pilgrimage travel trends highlight broad-based momentum, with 34 destinations recording double-digit growth and 15 destinations growing by over 25 percent, underscoring how spiritual journeys are becoming a powerful driver of travel demand.

The breadth of growth across pilgrimage destinations can be seen in centres such as Prayagraj (Uttar Pradesh), Varanasi (Uttar Pradesh), Ayodhya (Uttar Pradesh), Puri (Odisha), Amritsar (Punjab) and Tirupati (Andhra Pradesh), which continue to grow. At the same time, places like Khatushyam Ji (Rajasthan), Omkareshwar (Madhya Pradesh) and Thiruchendur (Tamil Nadu) are also registering strong momentum, reflecting the widening canvas of spiritual travel in the country, said an MMT release.

The strong growth in pilgrimage demand is also driving an aggressive expansion of accommodation supply across key destinations. Travellers are largely opting for short, purpose-driven stays, with more than half choosing single-night trips. At the same time, premiumisation is gaining momentum, bookings for rooms priced above Rs 7,000 grew by over 20 percent.

Speaking about the Pilgrimage Travel Trends 2024-25, Rajesh Magow, co-founder and group CEO, MakeMyTrip, said, “Pilgrimage Travel has always been part of our culture, but what we see now is its scale and consistency across the country. We are seeing steady growth, fuelled by stronger connectivity and Indians across all age groups and income segments planning pilgrimage-led trips. This growing demand is broadening traveller expectations and prompting the industry to innovate in ways that better serve the unique needs of the pilgrim traveller.”

Nearly 2 in 3 pilgrimage bookings made within a week of travel: The late booking trend is characteristic of Indian travellers, cutting across all segments of travel. Pilgrimage travel, much like leisure, continues to be booked very close to the date of travel, with more than 63 percent of bookings made within six days of departure.

Pilgrimage travel characterised by short, purpose-led stays: Pilgrimage travel remains defined by short, purpose-driven stays. More than half of all travellers (53 percent) opt for single-night visits, compared to 45 percent in leisure travel.Two-night stays make up nearly one-third (31 percent) of trips, while three-night stays account for just 11 percent. Longer durations of four nights or more together contribute less than 5 percent of bookings, in contrast to leisure travel, which shows a more even spread across multiple nights.

Group travel distinctly stronger in pilgrimage: Group bookings form a much larger share of pilgrimage travel, with 47 percent of trips made in groups compared to 38.9 percent in leisure destinations. This underlines the collective character of pilgrimage journeys, where families, friends, and community groups often travel together, further reinforcing pilgrimage as a deeply shared experience.

High-value bookings in pilgrimage cities outpace leisure destinations: While most pilgrimage accommodation bookings (71 percent) are for rooms priced below Rs 4,500 per night, premiumisation is gaining clear momentum. In FY24-25, bookings for rooms in the Rs 7,000–10,000 range grew by 24 percent, while those above Rs 10,000 grew by 23 percent. In parallel, alternate accommodation options such as homestays and apartments have also gained traction, contributing nearly 10 percent of room night bookings in pilgrimage destinations.

Pilgrimage travel spurs wave of new hotels and homestays: Over the past three years, pilgrimage destinations have seen a sharp rise in accommodation supply. More than a third of all hotel rooms available today at these locations were launched during the past three years, with even faster growth in homestays, apartments, and hostels. The expansion of homestays reflects both new additions and existing properties coming online as hosts tap into rising demand. Premium supply has also scaled rapidly, 63 percent of the premium accommodation available today were launched during the same period, reflecting how businesses are actively investing to capture the demand in the premium segment.

Travellers increasingly combine pilgrimage with leisure experiences: In FY 2024-25, over half (52 percent) of all holiday package bookings on MakeMyTrip were made by travellers seeking pilgrimage-led destinations only. At the same time, nearly 48 percent of bookings were from travellers who sought a combination of pilgrimage as well as leisure destinations within the same holiday package. Taken together, these trends point to a shift, with an increasing number of travellers blending spiritual journeys and leisure pursuits to create a more wholesome experience.

  • Published On Sep 10, 2025 at 06:00 PM IST

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ADB partners with India for USD 126.42mn loan to boost Uttarakhand tourism

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The Asian Development Bank (ADB) and the union government have signed a loan agreement worth USD 126.42 million to promote sustainable and climate-resilient tourism in Uttarakhand. The initiative, announced by the finance ministry, aims to transform Tehri Lake into a key hub while positioning the state as a diversified, all-weather tourism destination. Officials highlighted that this project aligns with Uttarakhand’s broader strategy of driving rural growth through sustainable tourism models.

The project focuses on Tehri Garhwal, one of Uttarakhand’s most climate-vulnerable regions. It is expected to benefit more than 87,000 residents and 2.7 million annual visitors by improving infrastructure, planning, and essential services. The plan emphasises better sanitation, waste management systems, and disaster preparedness to ensure safety and sustainability for both locals and travellers.

According to Juhi Mukherjee, joint secretary in the Department of Economic Affairs, the ADB loan directly supports the government’s tourism policy for Uttarakhand. She stressed that Tehri Lake has been identified as a priority zone for development, providing the state with opportunities to diversify income streams while preserving ecological balance.

ADB’s India Resident Mission officer-in-charge, Kai Wei Yeo, said the project is a model for integrating rural development with tourism. He explained that adopting a multisector approach would generate jobs, build climate resilience, and support Uttarakhand’s long-term economic growth. This reflects ADB’s larger vision of combining infrastructure investment with community-focused outcomes.

Key interventions under the project include climate-resilient infrastructure, nature-based solutions to address landslide and flood risks, and enhanced institutional capacity. The initiative also focuses on inclusive tourism, with a strong role for women, youth, and the private sector. These interventions are designed to create a more equitable and participatory tourism ecosystem in the region.

Notable features of the programme include a livelihood matching grant for women- and youth-led tourism businesses, universal access design to ensure inclusivity for persons with disabilities, and disaster risk management initiatives in pilot villages. Together, these measures aim to position Uttarakhand as a global example of sustainable tourism development while empowering local communities.



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Perth Airport to deploy Amadeus biometric passenger system | News

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Perth Airport in Western Australia has partnered with Amadeus to deliver an industry-leading biometric passenger system from check-in to boarding – powered by Amadeus’ open platform and seamless travel touchpoints.

The airport is significantly expanding its self-service capacity by introducing close to 100 new check-in kiosks and replacing nearly 40 traditional check-in counters with bag drop units from Amadeus.

All touchpoints are equipped with Amadeus’ biometrics capabilities, delivering a simple, smooth and contactless passenger experience from check-in to boarding.
Travellers, with selected airlines, will be able to check-in and opt for biometrics at self-service kiosks.

Then when dropping bag and boarding the aircraft, passports and boarding passes can remain in the passenger’s pocket. Instead, a brief face scan is all that’s needed to validate the passenger’s identity and retrieve their travel records.

“We know that passengers want their departure experience to be hassle free so by harnessing automation, these upgrades deliver a seamless experience for their journey.

“This provides both our airline partners and travellers with the flexibility they need to ensure a smooth and efficient journey for everyone.

“The passenger experience is paramount and with new automated technologies we can serve more passengers to a higher standard, supporting the growth of our airport,” said Scott Woodward, chief operating officer, Perth Airport.

This latest project builds on the long-term collaboration between Amadeus and Perth Airport, dating back to 2015 when Perth Airport originally installed Amadeus’ cloud-based passenger processing systems.

The two organisations began experimenting with biometrics in 2022 through a series of trials, which have culminated in today’s decision to apply the technology widely across the airport.

“Using platform technology and security measures like tokenisation, airports can create digital representations of a passenger’s data.

“Once that’s achieved, all it takes is a couple of seconds to perform a facial scan to validate the passenger at bag drop or boarding.

“This transformational technology is a game‑changer for the industry, helping airports and airlines to serve many more passengers within the same physical terminal space, while vastly simplifying the check‑in experience.

“Most airports can’t easily add physical capacity, but technology advances mean we can serve more passengers with existing infrastructure,” added Sarah Samuel, senior vice president, AirOps, APAC, Amadeus.



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Dutch Woman’s Honest India Travel Guide: ‘Taj Mahal Is Quite Difficult To Reach, Riksha Ride Is…’ | Viral News

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The Dutch woman, named Ivana, has shared a candid video on what it’s really like living and traveling in India.

Ivana’s post is an insightful window into life in India. (Photo Credits: Instagram)

Many travel vloggers have shared their impressions of India over the years, but a recent post by a Dutch woman has struck a chord with the internet as she gives viewers a refreshing, real-world glimpse into Indian culture. The content creator is not just travelling India as a tourist but actually living here.

The content creator, named Ivana, shared a detailed post about her life in the country, covering everything she wished she had known before arriving in India, and her insights have struck a chord.

From Indian hospitality and family culture to saree struggles and rickshaw rides, Ivana’s post is a charming and insightful window into life in India.

Ivana’s Viral Post

The content creator starts her post by praising the warmth of Indian hospitality. Referencing cultural saying “Atithi Devo Bhava” (The guest is god), she wrote, “Indians literally have a saying for their unrivalledd hospitality – ‘Atithi Devo Bhava’. It means the guest is god. Prepare to be fed to death!”

Ivana then noted how deeply rooted family values are in Indian life, something she said outsiders can only truly understand by spending time with a local family. “It’s difficult to understand how extremely important family is for Indians unless you’ve spent time within an Indian family. So definitely try to befriend local people and see how they live,” she advised.

Taj Mahal and Ganges River in Rishikesh’s Tips

When talking about India’s most iconic landmark, Ivana offered practical advice for travellers. She stressed, “Plan a trip to Agra for 2/3 days to avoid a lousy Taj experience. Be there at 6AM for a foreigner ticket, but keep in mind the Taj is closed on Fridays for prayer.”

Speaking about the Ganga River in Rishikesh, Ivana described it as “a minty green colour, almost surreal.” She also warned visitors to dress modestly and stay cautious about strong currents and icy temperatures.

Ivana’s Saree Experience

The content creator didn’t hold back sharing about her first experience with a saree, admitting it was tricky to put on. “It’s very difficult to put on if you’ve never worn one, but once it’s on, it’s super comfortable. Ask for help from an aunty or at a salon,” she stated.

India Is Not Overcrowded..

Countering a common myth, she noted that India has “plenty of space” and even “slow” times if you know where (and when) to go. “For the tourist places, try to visit way before 10AM (like 8AM! ), or you can go to more rural areas to escape all crowds. Be mindful of which places you visit without a guide, though! Some places are even off limits for Indians,” she explained.

India’s Social Etiquette

Ivana gave a light-hearted breakdown of Indian social etiquette, especially when it comes to greetings and personal space. She noted, “Indians are very easy with personal space, but hugs do have a bit of an instruction. With women it’s fine, but with elderly ladies (and men!) you’d usually touch their feet to pay respect and for a blessing. With men, just give a Namaste, OR if it’s a close friend, you hug from the side.”

India’s Diversity, Rickshaws And Daily Adventures

Ending on a joyful note, she called Punjabis the “party animals” of India. She also talked about the unique culture and language of each Indian state and her love for rickshaw rides. “Each Indian state has such a distinct culture, and most have their own language! And riding a rickshaw never gets boring. Even after a million times, it’s as fun and adventurous as the first time,” she penned.

Social media users loved the video, with some expressing that they are moving to India soon and have saved all her helpful tips.

Buzz Staff

A team of writers at News18.com bring you stories on what’s creating the buzz on the Internet while exploring science, cricket, tech, gender, Bollywood, and culture.

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