- Parts of EU’s AI Act due to come into force on August 2
- Publication of key guidance document has been delayed
- Some companies, politicians call for delay
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Explainer: Will the EU delay enforcing its AI Act?
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STOCKHOLM, July 3 (Reuters) – With less than a month to go before parts of the European Union’s AI Act come into force, companies are calling for a pause in the provisions and getting support from some politicians.
Groups representing big U.S. tech companies such as Google owner Alphabet (GOOGL.O) and Facebook owner Meta (META.O), and European companies such as Mistral and ASML (ASML.AS)have urged the European Commission to delay the AI Act by years.
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The rules for general purpose AI (GPAI) models take effect on Aug. 2, a Commission spokesperson reiterated, adding that the powers for enforcing those rules start only on August 2 2026.
WHAT IS THE AUGUST 2 DEADLINE?
Under the landmark act that was passed a year earlier after intense debate between EU countries, its provisions would come into effect in a staggered manner over several years.
Some important provisions, including rules for foundation models like those made by Google, Mistral and OpenAI, will be subject to transparency requirements such as drawing up technical documentation, complying with EU copyright law and providing detailed summaries about the content used for algorithm training.
The companies will also need to test for bias, toxicity, and robustness before launching.
AI models classed as posing a systemic risk and high-impact GPAI will have to conduct model evaluations, assess and mitigate risks, conduct adversarial testing, report to the European Commission on serious incidents and provide information on their energy efficiency.
WHY DO COMPANIES WANT A PAUSE?
For AI companies, the enforcement of the act means additional costs for compliance. And for ones that make AI models, the requirements are tougher.
But companies are also unsure how to comply with the rules as there are no guidelines yet. The AI Code of Practice, a guidance document to help AI developers to comply with the act, missed its publication date of May 2.
“To address the uncertainty this situation is creating, we urge the Commission to propose a two-year ‘clock-stop’ on the AI Act before key obligations enter into force,” said an open letter published on Thursday by a group of 45 European companies.
It also called for simplification of the new rules.
A Commission spokesperson said the European AI Board is discussing the timing to implement the Code of Practice, with the end of 2025 being considered.
Another concern is that the act may stifle innovation, particularly in Europe where companies have smaller compliance teams than their U.S. counterparts.
WILL IT BE POSTPONED?
While the Commission is set for GPAI rules to come in force from next month, its plan to publish key guidance to help thousands of companies to comply with the AI rules by year end would mark a six-month delay from its May deadline.
EU tech chief Henna Virkkunen had earlier promised to publish the AI Code of Practice before next month.
Some political leaders, such as Swedish Prime Minister Ulf Kristersson, have also called the AI rules “confusing” and asked the EU to pause the act.
“A bold ‘stop-the-clock’ intervention is urgently needed to give AI developers and deployers legal certainty, as long as necessary standards remain unavailable or delayed,” tech lobbying group CCIA Europe said.
Reporting by Supantha Mukherjee in Stockholm and Foo Yun Chee in Brussels. Editing by Mark Potter and Louise Heavens
Our Standards: The Thomson Reuters Trust Principles.
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Ascendion Wins Gold as the Artificial Intelligence Service Provider of the Year in 2025 Globee® Awards
- Awarded Gold for excellence in real-world AI implementation and measurable enterprise outcomes
- Recognized for agentic AI innovation through ASCENDION AAVA platform, accelerating software delivery and unlocking business value at scale
- Validated as a category leader in operationalizing AI across enterprise ecosystems—from generative and ethical AI to machine learning and NLP—delivering productivity, transparency, and transformation
BASKING RIDGE, N.J., July 7, 2025 /PRNewswire/ — Ascendion, a leader in AI-powered software engineering, has been awarded Gold as the Artificial Intelligence Service Provider of the Year in the 2025 Globee® Awards for Artificial Intelligence. This prestigious honor recognizes Ascendion’s bold leadership in delivering practical, enterprise-grade AI solutions that drive measurable business outcomes across industries.
Ascendion Wins Gold as the Artificial Intelligence Service Provider of the year in 2025 Globee® Awards
The Globee® Awards for Artificial Intelligence celebrate breakthrough achievements across the full spectrum of AI technologies including machine learning, natural language processing, generative AI, and ethical AI. Winners are recognized for setting new standards in transforming industries, enhancing user experiences, and solving real-world problems with artificial intelligence (AI).
“This recognition validates more than our AI capabilities. It confirms the bold vision that drives Ascendion,” said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. “We’ve been engineering the future with AI long before it became a buzzword. Today, our clients aren’t chasing trends; they’re building what’s next with us. This award proves that when you combine powerful AI platforms, cutting-edge technology, and the relentless pursuit of meaningful outcomes, transformation moves from promise to fact. That’s Engineering to the Power of AI in action.”
Ascendion earned this recognition by driving real-world impact with its ASCENDION AAVA platform and agentic AI capabilities, transforming enterprise software development and delivery. This strategic approach enables clients to modernize engineering workflows, reduce technical debt, increase transparency, and rapidly turn AI innovation into scalable, market-ready solutions. Across industries like banking and financial services, healthcare and life sciences, retail and consumer goods, high-tech, and more, Ascendion is committed to helping clients move beyond experimentation to build AI-first systems that deliver real results.
“The 2025 winners reflect the innovation and forward-thinking mindset needed to lead in AI today,” said San Madan, President of the Globee® Awards. “With organizations across the globe engaging in data-driven evaluations, this recognition truly reflects broad industry endorsement and validation.”
About Ascendion
Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. We partner with over 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by +11,000 experts, a bold culture, and our proprietary Engineering to the Power of AI (EngineeringAI) approach, we deliver outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey, with 40+ global offices, Ascendion combines scale, agility, and ingenuity to engineer what’s next. Learn more at https://ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, DataAI, ExperienceAI, Platform EngineeringAI, Product EngineeringAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
About the Globee® Awards
The Globee® Awards present recognition in ten programs and competitions, including the Globee® Awards for Achievement, Globee® Awards for Artificial Intelligence, Globee® Awards for Business, Globee® Awards for Excellence, Globee® Awards for Cybersecurity, Globee® Awards for Disruptors, Globee® Awards for Impact. Globee® Awards for Innovation (also known as Golden Bridge Awards®), Globee® Awards for Leadership, and the Globee® Awards for Technology. To learn more about the Globee Awards, please visit the website: https://globeeawards.com.
SOURCE Ascendion
July 7, 2025
Today, with uncertainty a seemingly permanent condition, executives need to weave adaptability, resilience, and clarity into their operating plans. The best executives will implement strategies that don’t just sustain their businesses; they enable growth.
Cloud computing is the backbone of modern enterprise innovation, but with speed and scalability comes a growing storm of cyber threats. Cloud adoption continues to skyrocket. In fact, by 2028, cloud-native platforms will serve as the foundation for more than 95% of new digital initiatives. The traditional perimeter has all but disappeared. The result? A significantly expanded attack surface and a growing volume of threats targeting cloud workloads.
Studies tell us that 80% of security exposures now originate in the cloud, and threats targeting cloud environments have recently increased by 66%, underscoring the urgency for security strategies purpose-built for this environment. The reality for organizations is stark. Legacy tools designed for static, on-premises architectures can’t keep up. What’s needed is a new approach—one that’s intelligent, automated, and cloud-native. Enter AI-driven cloud detection and response (CDR).
Why legacy tools fall short
Traditional security approaches leave organizations exposed. Posture management has been the foundation of cloud security, helping teams identify misconfigurations and enforce compliance. Security risks, however, don’t stop at misconfigurations or vulnerabilities.
- Limited visibility: Cloud assets are ephemeral, spinning up and down in seconds. Legacy tools lack the telemetry and agility to provide continuous, real-time visibility.
- Operational silos: Disconnected cloud and SOC operations create blind spots and slow incident response.
- Manual burden: Analysts are drowning in alerts. Manual triage can’t scale with the velocity and complexity of cloud-native threats.
- Delayed response: In today’s landscape, every second counts. 60% of organizations take longer than four days to resolve cloud security issues.
The AI-powered CDR advantage
AI-powered CDR solves these challenges by combining the speed of automation with the intelligence of machine learning—offering CISOs a modern, proactive defense. Organizations need more than static posture security. They need real-time prevention.
Real-time threat prevention detection: AI engines analyze vast volumes of telemetry in real time—logs, flow data, behavior analytics. The full context this provides enables the detection and prevention of threats as they unfold. Organizations with AI-enhanced detection reduced breach lifecycle times by more than 100 days.
Unified security operations: CDR solutions bridge the gap between cloud and SOC teams by centralizing detection and response across environments, which eliminates redundant tooling and fosters collaboration, both essential when dealing with fast-moving incidents.
Context-rich insights: Modern CDR solutions deliver actionable insights enriched with context—identifying not just the issue, but why the issue matters. It empowers teams to prioritize effectively, slashing false positives and accelerating triage.
Intelligent automation: From context enrichment to auto-containment of compromised workloads, AI-enabled automation reduces the manual load on analysts and improves response rates.
The path forward
Organizations face unprecedented pressure to secure fast-changing cloud environments without slowing innovation. Relying on outdated security stacks is no longer viable. Cortex Cloud CDR from Palo Alto Networks delivers the speed, context, and intelligence required to defend against the evolving threat landscape. With over 10,000 detectors and 2,600+ machine learning models, Cortex Cloud CDR identifies and prevents high-risk threats with precision.
It’s time to shift from reactive defense to proactive protection. AI-driven CDR isn’t just another tool—it’s the cornerstone of modern cloud security strategy. And for CISOs, it’s the shield your organization needs to stay resilient in the face of tomorrow’s threats.
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