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Kesari MICE driving India’s global MICE ambitions

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Zelam Chaubal, Director, Kesari MICE

Kesari MICE, a specialised division of Kesari Tours based in Pune, has built a strong presence in the Indian tourism industry with its innovative approach and comprehensive corporate travel solutions. Under the leadership of Zelam Chaubal, Director, Kesari MICE, the company adheres to a customer-first philosophy, shaping the future of corporate travel and events in India. Zelam shares key trends and insights on how Kesari MICE delivers services that give the company a competitive edge in the global arena.

Kesari MICE provides personalised end-to-end service packages that cover every aspect of a corporate event, from pre-event preparations to post-event settlements. Its experienced professionals bring fresh, theme-based ideas for meetings, incentives, conferences, seminars, exhibitions, trade fairs, tournaments, and even educational tours for students.

Seamless End-to-End MICE Management

Once a client outlines basic requirements and finalises a destination, corporate tour experts step in to manage everything else. From travel and accommodation to entertainment and event coordination, the team ensures seamless execution at every stage. Backed by industry experience, meticulous planning, and research-based strategies, Kesari MICE guarantees smooth operations and optimised outcomes for every programme.

Scaling New Heights

Zelam explains that 2025 has been a landmark year for the company. Speaking about the latest developments and projects that the company has been able to achieve this year, Zelam said, “This has been a milestone year for us, with a larger number of groups and a big breakthrough in larger events. This year is significant because we expanded our groups to Australia, Europe, Hong Kong, and Vietnam, in addition to our routine trips to Singapore, Thailand, Malaysia, Abu Dhabi, and Dubai. We are also proud to have corporates from various industries. From the event space, we could manage larger events in London, Paris, Malta, Malaysia, Hong Kong, Baku, Thailand, Abu Dhabi, Lonavala, Goa, Jaipur, and Dubai under Kesari Events, and it was a great success.”

Emerging Destinations Driving MICE Growth

According to Zelam, the demand for Indian MICE has grown drastically, which is a significant change they have observed. While Delhi, Mumbai, and Bengaluru remain the leaders in the domestic market, other cities are quickly emerging as hotspots. She also said, “Nainital, Himachal, and Rajasthan, mainly Jaipur and Udaipur, and also Hyderabad, Kochi, and Surat, are gaining traction within India. Internationally, Vietnam, Baku (before the war), Abu Dhabi, Sri Lanka, Australia, New Zealand, Scandinavia, and even South America are being considered as elite corporate MICE destinations. At the same time, demand for newer international destinations has grown. Baku, Vietnam, Malta, Abu Dhabi, etc., are a few of these examples.”

Challenges and Opportunities

Zelam identifies pressing challenges around visas, airline capacity, and skilled manpower. She mentioned, “Getting visa appointments for some countries and in-time visas, airline seats for last-minute confirmations, and skilled people are a few of the challenges. Indian MICE requires better infrastructure, which is improving, but hindrances still prevail. Indian corporates should confirm business much in advance, as the Western world does, to secure better prices and ensure smooth functioning. There is an excellent opportunity as newer MICE destinations are rapidly emerging. Many new airlines are entering the Indian market, and as connectivity improves, so does the MICE sector. Additionally, many countries implement incentive schemes to attract MICE to their country, which helps determine the destination. In the coming years, AI will help fast-forward MICE for the better.”

Staying Competitive

For Kesari MICE, the focus remains on delivering customer delight through innovation. “Today’s MICE is very competitive, but is the customer experience delightful? We are focusing on strategic innovation, leveraging AI to enhance the overall customer experience within our business. Whatever MICE event we host, we ensure that every minute detail is taken care of, so every event is 100 per cent successful. Our top priority is customer experience,” noted Zelam.

Strengthening India’s MICE Ecosystem

Zelam underlines the importance of a collective approach to strengthen India’s position as a global MICE destination. She stresses the role of government and industry bodies in creating the right ecosystem for growth.

“To develop Indian MICE, government bodies should develop infrastructure, have a collective strategy focusing on developing and attracting MICE in the country, and promote India as a MICE destination with collaboration between the public and private sectors. We need a strong national MICE brand, convention bureaus at the state levels, and incentives, along with streamlined regulations and supportive policies for MICE organisers. Promoting sustainable and responsible tourism will enhance India’s MICE destination appeal,” concluded Zelam.



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India’s Festive Cities You Need To Visit This Season | Travel

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India’s Festive Cities You Need To Visit This Season (Image Credit: Canva)

Between the months of September and November, India goes straight into full-on festive mode, where temples, streets, homes, and even palaces light up, the food stalls smell irresistible, and every corner of the country feels alive in celebration. If you are wondering where to go to soak in the magic, then here is a list of cities that truly bring the festivals to life.

Mysuru: Royal Glow of Dasara (Image Credit: Canva)

Mysuru: Royal Glow of Dasara

Mysuru during the Dasara festival feels straight out of a grand old tale. The palace sparkles with thousands of lights, and the procession is almost royal with elephants and folk dances, and cultural programs that will fill the city and your heart with life. If you want a festival that feels royal and deeply rooted in history, then this is your place.

Ahmedabad: The Navratri Energy (Image Credit: Canva)

Ahmedabad: The Navratri Energy

When Navratri hits, Ahmedabad turns into one massive dance floor where the nights are packed with people wearing colourful traditional outfits and doing garba and dandiya. The food stalls are buzzing with jalebis, fafda, and soft dhoklas. This city doesn’t just celebrate Navratri, it lives it.

Jaipur: Heritage Meets Festival (Image Credit: Canva)

Jaipur: Heritage Meets Festival

The Pink City already looks like it is in a festival mood all year-round, but come Diwali and Navratri, and you can see Jaipur level up with the local markets packed with shoppers. Palaces and forts glow under the golden lights, and every corner feels alive with traditional music, laughter, and beloved sweets.

Varanasi: Divine Energy on the Ghats (Image Credit: Canva)

Varanasi: Divine Energy on the Ghats

In Varanasi, Navratri feels spiritual and spectacular at the same time, and the ghats come alive with lamps and rituals, the sound of devotional music fills the atmosphere, and the boat rides under the flickering light feel almost unreal. Festivals in Varanasi aren’t just events; they are experiences that stay with you forever.

Kolkata: The Heart of Durga Puja (Image Credit: Canva)

Kolkata: The Heart of Durga Puja

No city does Durga Puja like Kolkata. From pandals with breathtaking and jaw-dropping themes to traditional bhog meals, the celebrations are larger than life, and the entire city feels like one big family that has come together for the celebration of these auspicious festivals. And the food scene, from rasgullas to mishti doi, only makes it all better.

Delhi: Lights, Melas & Fireworks (Image Credit: Canva)

Delhi: Lights, Melas & Fireworks

Delhi is one city that goes all out during Dussehra and Diwali with huge-scale Ramleela performances, bustling festive markets, sweet shops working overtime and overflowing with sweet treats and traditional mithai, fireworks lighting up the skies; the city is a complete festive package. This is the perfect place to be if you like a mix of tradition and modern fun.

Goa: Beach Meets Festive Buzz (Image Credit: Canva)

Goa: Beach Meets Festive Buzz

Do you think Goa is only meant for parties? Visit this place in the festive season, and you will see a whole new side. Temples are decorated, local feasts show up with a mix of flavours, and beaches get livelier post the monsoon season. It is the perfect blend of chilling and celebrating.

Kerala: Post-Onam Charm (Image Credit: Canva)

Kerala: Post-Onam Charm

Even after Onam officially wraps up, Kerala holds on to its festive energy with snake boat races, traditional performances, and elaborate sadya feasts that still linger in the month of September. Add the beautiful and lush green landscapes fresh from the monsoon, and you have got yourself the perfect location for a cultural escape.

Travel News – Find latest news and tips based on Indian and World travel including top 10 travel destination, tourism information, how to reach visit and more at Times Now.





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Cheaper Air Tickets, Affordable Hotels: Check New GST Rates Before Planning Your Festive Travel Across India

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In its 56th meeting on 3 September 2025, the Goods and Services Tax (GST) Council, chaired by Finance Minister Nirmala Sitharaman, approved major changes to indirect tax rates. These revised rates will take effect from 22 September 2025. The decisions cover hotels, air travel, restaurants, and even luxury transport like private jets and yachts.

Hotel Stays Become More Affordable

For travelers booking mid-range hotels, the GST on rooms priced between ₹1,001 and ₹7,500 a night has been cut from 12% to 5%. This means a room costing ₹4,500 will now carry a tax of only ₹225 instead of ₹540.

  • Rooms below ₹1,000 remain tax-free.
  • Rooms above ₹7,500 continue to attract 18% GST.

Tourism operators believe this will encourage more domestic travel, especially during the upcoming festive season when hotels are in high demand.

Economy Air Travel Gets Cheaper, Premium Costs More

Passengers flying economy will now pay only 5% GST, down from 12%. This means a typical Pune-to-Delhi round trip could cost less during Navratri and Diwali. However, business, premium economy, and first-class tickets will now be taxed at 18%, up from 12%. 

Finance experts clarify that the tax rate depends on the booking date. If tickets are booked before 22 September, the old GST rates apply, even if the journey takes place later.

Restaurants See Lower Tax

Dining out will also cost less. Restaurants that earlier charged 12–18% GST will now collect just 5%. For families planning meals outside during the festive season, this is expected to give a small relief. Wedding planners and caterers also welcome the move, as lower GST on food services can help reduce event budgets.

Luxury Travel Faces Higher Tax

While middle-class travellers benefit, luxury transport will become more expensive. Private jets, helicopters, and yachts will now attract a 40% GST, compared to the earlier 28% plus 3% cess. The Council has signaled that those who can afford such luxury items should contribute more in taxes. Premium air tickets for business and first-class travelers are also part of this higher-tax category.

Boost for Tourism and Hospitality

Economists believe these changes will support the services sector, especially tourism and hospitality, which were hit hard by the pandemic. Cheaper hotel rooms, economy flights, and restaurant meals are likely to encourage more domestic travel and consumer spending during the festive period.

Disclaimer: This article is for general informational purposes only. Actual costs may vary depending on travel dates, hotel policies, ticketing terms, and other factors. Travellers are advised to check updated booking conditions before making payments.



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Travel Escapes: Top 5 Celebrity-Approved Wildlife Safaris in India – Deccan Herald

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Travel Escapes: Top 5 Celebrity-Approved Wildlife Safaris in India  Deccan Herald



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