AI Insights
Beer brewers across the globe are turning to AI to create new ales
“People thought the idea was cool even if the beer was fairly standard and not so distinctive,” says Masangcay. “We even used AI to name the beer [Foggy Daze] and generate the [promotional] artwork. Clearly, AI can be a tool in the brewing industry as it is in others.”
Masangcay, who also works as an engineer for Intel, isn’t the only craft brewer to identify AI’s potential. Last year, Britain’s St Austell Brewery launched an IPA wittily named Hand Brewed by Robots, while in the United States, Asbury Park Brewery used AI to help create a new India pale ale, which it called AI-IPA.
Japan’s Coedo Brewery teamed up with IT company NEC this year to use AI to develop four craft beers based on the characteristics and preferences of people in their 20s, 30s, 40s and 50s.
AI is appealing to the big guns of brewing, too. While Beck’s has its Autonomous beer, which the beer giant says was created by AI, Heineken has recently opened its global GenAI lab in Singapore. It might not yet be involved in recipe creation, but the plan is for the lab to boost productivity by looking into how a particular segment of the population might feel about a particular kind of beer.
Indeed, AI’s potential to make better beer is only just starting to be explored. At KU Leuven, a university in Belgium, Kevin Verstrepen is conducting research into the flavour compounds found in 500 Belgian beers, scoring them against a trained tasting panel and 180,000 online reviews, allowing him to use the data to build a machine-learning model that predicts how a beer would taste based just on its composition. AI could then be used to make precise but critical improvements to recipes. He is now extending that research to wine and spirits.
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Real or AI: Band confirms use of artificial intelligence for its music on Spotify
The Velvet Sundown, a four-person band, or so it seems, has garnered a lot of attention on Spotify. It started posting music on the platform in early June and has since released two full albums with a few more singles and another album coming soon. Naturally, listeners started to accuse the band of being an AI-generated project, which as it now turns out, is true.
The band or music project called The Velvet Sundown has over a million monthly listeners on Spotify. That’s an impressive debut considering their first album called “Floating on Echoes” hit the music streaming platform on June 4. Then, on June 19, their second album called “Dust and Silence” was added to the library. Next week, July 14, will mark the release of the third album called “Paper Sun Rebellion.” Since their debut, listeners have accused the band of being an AI-generated project and now, the owners of the project have updated the Spotify bio and called it a “synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence.”
It goes on to state that this project challenges the boundaries of “authorship, identity, and the future of music itself in the age of AI.” The owners claim that the characters, stories, music, voices, and lyrics are “original creations generated with the assistance of artificial intelligence tools,” but it is unclear to what extent AI was involved in the development process.
The band art shows four individuals suggesting they are owners of the project, but the images are likely AI-generated as well. Interestingly, Andrew Frelon (pseudonym) claimed to be the owner of the AI band initially, but then confirmed that was untrue and that he pretended to run their Twitter because he wanted to insert an “extra layer of weird into this story,” of this AI band.
As it stands now, The Velvet Sundown’s music is available on Spotify with the new album releasing next week. Now, whether this unveiling causes a spike or a decline in monthly listeners, remains to be seen.
I have always been passionate about gaming and technology, which drove me towards pursuing a career in the tech writing industry. I have spent over 7 years in the tech space and about a decade in content writing. I hope to continue to use this passion and generate informative, entertaining, and accurate content for readers.
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