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H&M Releases First Images With AI Digital Twins

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After announcing itsplans to create digital twins of human modelsin March, H&M has released its first set of images featuring AI models.

The Swedish retailer debuted the images on its Instagram account on Wednesday, in a post also featuring interviews with H&M chief creative officer Jörgen Andersson, model Vanessa Moody and others that explained the company’s approach to the AI replicas.

“It’s not here to replace everyone,” Moody says in one clip. “It’s here to be combined with what we’re already doing.”

The use of AI models has become a controversial topic in fashion. Levi’s had previously explored the possibility of using AI models, saying it would use them to show a more diverse range of races, ethnicities and body types on its website, but received public backlash over concerns the digital models would mean fewer jobs for humans.

When H&M first revealed its plans to produce digital counterparts of real models, Andersson described it to The Business of Fashion as the company’s way of leading a conversation on AI that took the interests of the models, agencies and the fashion industry into account. H&M’s answer has been to work directly with the models to create their digital counterparts. The models themselves retain full control over their twins, according to the company.

The digital twin of model Yar Aguer.
A digital twin by H&M. (H&M)

Critics have still raised questions about the long-term impacts on models and other creatives in the industry such as photographers, makeup artists and hair stylists who might no longer be necessary to create imagery if it’s all done with AI.

“It’s an exploration and a reimagining of the creative process, using technology as a catalyst to elevate how we tell stories and connect with our customers,” Andersson said in a statement. “While we embrace innovation, we remain deeply rooted in our human-centric mindset and style-led identity.”

H&M said throughout the fall it will unveil more imagery using digital twins across different cities.

Learn more:

H&M Knows Its AI Models Will Be Controversial

The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.



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NSU expands cybersecurity, AI programs to meet growing job demand

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As cybersecurity threats and artificial intelligence continue reshaping the job market, Northeastern State University is stepping up its efforts to prepare students for these in-demand fields.

With programs targeting both K-12 engagement and college-level degrees, NSU is positioning itself as a key player in Oklahoma’s tech talent pipeline.

Cybersecurity: Training the Next Generation

NSU is working to meet the rising need for cybersecurity professionals by launching educational initiatives for students at multiple levels. Dr. Stacey White, the university’s cybersecurity program coordinator, says young people are especially suited for these roles because of their comfort with technology.

That’s why NSU is hosting cybersecurity camps and has built hands-on facilities like a cybersecurity lab to introduce students to real-world applications.

“When I first started in technology and the cyber world, it was usernames and passwords,” Dr. White said. “Today, it’s much more intricate than that.”

The Scope of the Problem

Cybercrime is a growing threat that shows no signs of slowing down. According to Dr. White, everyone should have a basic understanding of cybersecurity, but the greatest need lies in training new professionals who can keep up with evolving threats.

Currently, there are nearly 450,000 open cybersecurity jobs nationwide — including almost 4,200 in Oklahoma alone.

New AI Degree Launching This Fall

This fall, NSU is introducing a new degree in Artificial Intelligence and Data Analytics. Dr. Janet Buzzard, dean of the College of Business and Technology, says the program combines technical knowledge with business insight — a skill set that employers across many industries are seeking.

“All of our graduates in our College of Business and Technology need that skill set of artificial intelligence,” Dr. Buzzard said. “Not just the one major and degree that we’re promoting here.”

The new degree is designed to respond to student interest and market demand, offering versatile career paths in fields such as finance, logistics, and technology development.

Encouraging Early Engagement

Dr. Buzzard adds that exposing students to artificial intelligence and cybersecurity early in their academic careers helps them see these paths as viable and exciting career options.

This is one of the reasons NSU Broken Arrow is hosting a cybersecurity camp for middle school-aged students today and June 8. Campers will learn from industry professionals and experienced educators about the importance of cybersecurity, effective communication in a rapidly evolving digital world and foundational concepts in coding and encoding. 

NSU’s efforts to modernize its programs come at a crucial time, with both AI and cybersecurity jobs seeing major growth. For students and professionals alike, the university is building opportunities that align with the future of work.





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Lecturer Says AI Has Made Her Workload Skyrocket, Fears Cheating

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This as-told-to essay is based on a transcribed conversation with Risa Morimoto, a senior lecturer in economics at SOAS University of London, in England. The following has been edited for length and clarity.

Students always cheat.

I’ve been a lecturer for 18 years, and I’ve dealt with cheating throughout that time, but with AI tools becoming widely available in recent years, I’ve experienced a significant change.

There are definitely positive aspects to AI. It’s much easier to get access to information and students can use these tools to improve their writing, spelling, and grammar, so there are fewer badly written essays.

However, I believe some of my students have been using AI to generate essay content that pulls information from the internet, instead of using material from my classes to complete their assignments.

AI is supposed to help us work efficiently, but my workload has skyrocketed because of it. I have to spend lots of time figuring out whether the work students are handing in was really written by them.

I’ve decided to take dramatic action, changing the way I assess students to encourage them to be more creative and rely less on AI. The world is changing, so universities can’t stand still.

Cheating has become harder to detect because of AI

I’ve worked at SOAS University of London since 2012. My teaching focus is ecological economics.

Initially, my teaching style was exam-based, but I found that students were anxious about one-off exams, and their results wouldn’t always correspond to their performance.

I eventually pivoted to a focus on essays. Students chose their topic and consolidated theories into an essay. It worked well — until AI came along.

Cheating used to be easier to spot. I’d maybe catch one or two students cheating by copying huge chunks of text from internet sources, leading to a plagiarism case. Even two or three years ago, detecting inappropriate AI use was easier due to signs like robotic writing styles.

Now, with more sophisticated AI technologies, it’s harder to detect, and I believe the scale of cheating has increased.

I’ll read 100 essays and some of them will be very similar using identical case examples, that I’ve never taught.

These examples are typically referenced on the internet, which makes me think the students are using an AI tool that is incorporating them. Some of the essays will cite 20 pieces of literature, but not a single one will be something from the reading list I set.

While students can use examples from internet sources in their work, I’m concerned that some students have just used AI to generate the essay content without reading or engaging with the original source.

I started using AI detection tools to assess work, but I’m aware this technology has limitations.

AI tools are easy to access for students who feel pressured by the amount of work they have to do. University fees are increasing, and a lot of students work part-time jobs, so it makes sense to me that they want to use these tools to complete work more quickly.

There’s no obvious way to judge misconduct

During the first lecture of my module, I’ll tell students they can use AI to check grammar or summarize the literature to better understand it, but they can’t use it to generate responses to their assignments.

SOAS has guidance for AI use among students, which sets similar principles about not using AI to generate essays.

Over the past year, I’ve sat on an academic misconduct panel at the university, dealing with students who’ve been flagged for inappropriate AI use across departments.

I’ve seen students refer to these guidelines and say that they only used AI to support their learning and not to write their responses.

It can be hard to make decisions because you can’t be 100% sure from reading the essay whether it’s AI-generated or not. It’s also hard to draw a line between cheating and using AI to support learning.

Next year, I’m going to dramatically change my assignment format

My colleagues and I speak about the negative and positive aspects of AI, and we’re aware that we still have a lot to learn about the technology ourselves.

The university is encouraging lecturers to change their teaching and assessment practices. At the department level, we often discuss how to improve things.

I send my two young children to a school with an alternative, progressive education system, rather than a mainstream British state school. Seeing how my kids are educated has inspired me to try two alternative assessment methods this coming academic year. I had to go through a formal process with the university to get them approved.

I’ll ask my students to choose a topic and produce a summary of what they learned in the class about it. Second, they’ll create a blog, so they can translate what they’ve understood of the highly technical terms into a more communicable format.

My aim is to make sure the assignments are directly tied to what we’ve learned in class and make assessments more personal and creative.

The old assessment model, which involves memorizing facts and regurgitating them in exams, isn’t useful anymore. ChatGPT can easily give you a beautiful summary of information like this. Instead, educators need to help students with soft skills, communication, and out-of-the-box thinking.

In a statement to BI, a SOAS spokesperson said students are guided to use AI in ways that “uphold academic integrity.” They said the university encouraged students to pursue work that is harder for AI to replicate and have “robust mechanisms” in place for investigating AI misuse. “The use of AI is constantly evolving, and we are regularly reviewing and updating our policies to respond to these changes,” the spokesperson added.

Do you have a story to share about AI in education? Contact this reporter at ccheong@businessinsider.com.





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Searching for boundaries in the AI jungle

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Stamatis Gatirdakis, co-founder and president of the Ethikon Institute, still remembers the first time he used ChatGPT. It was the fall of 2022 and a fellow student in the Netherlands sent him the link to try it out. “It made a lot of mistakes back then, but I saw how it was improving at an incredible rate. From the very first tests, I felt that it would change the world,” he tells Kathimerini. Of course, he also identified some issues, mainly legal and ethical, that could arise early on, and last year, realizing that there was no private entity that dealt exclusively with the ethical dimension of artificial intelligence, he decided to take the initiative.

He initially turned to his friends, young lawyers like him, engineers and programmers with similar concerns. “In the early days, we would meet after work, discussing ideas about what we could do,” recalls Maria Voukelatou, executive director at Ethikon and lawyer specialized in technology law and IP matters. Her master’s degree, which she earned in the Netherlands in 2019, was on the ethics and regulatory aspects of new technologies. “At that time, the European Union’s white paper on artificial intelligence had just been released, which was a first, hesitant step. But even though technology is changing rapidly, the basic ethical dilemmas and how we legislate remain constant. The issue is managing to balance innovation with citizen protection,” she explains.

Together with three other Greeks (Apostolos Spanos, Michael Manis and Nikos Vadivoulis), they made up the institute’s founding team, and sought out colleagues abroad with experience in these issues. Thus, Ethikon was created – a nonprofit company that does not provide legal services, but implements educational, research and social awareness actions on artificial intelligence.

Stamatis Gatirdakis, co-founder and president of the Ethikon Institute.

Copyrights

One of the first issues they addressed was copyrights. “In order not to stop the progress of technology, exceptions were initially made so that these models of productive artificial intelligence could use online content for educational purposes, without citing the source or compensating the creators,” explains Gatirdakis, adding that this resulted in copyrights being sidelined. “The battle between creators and the big tech giants has been lost. But because companies don’t want them against them, they have started making commercial agreements, whereby every time their data is used to produce answers, they receive percentages on a calculated model.”

Beyond compensation, another key question arises: Who is ultimately the creator of a work produced through artificial intelligence? “There are already conflicting court decisions. In the US, they argue that artificial intelligence cannot produce an ‘original’ work and that the work belongs to the search engine companies,” says Voukelatou. A typical example is the comic book, ‘Zarya of the Dawn,’ authored by artist and artificial intelligence (AI) consultant Kris Kashtanova, with images generated through the AI platform Midjourney. The US Copyright Office rejected the copyright application for the images in her book when it learned that they were created exclusively by artificial intelligence. On the contrary, in China, in corresponding cases, they ruled that because the user gives the exact instructions, he or she is the creator.

Personal data

Another crucial issue is the protection of personal data. “When we upload notes or files, what happens to all this content? Does the algorithm learn from them? Does it use them elsewhere? Presumably not, but there are still no safeguards. There is no case law, nor a clear regulatory framework,” says Voukelatou, who mentions the loopholes that companies exploit to overcome obstacles with personal data. “Like the application that transforms your image into a cartoon by the famous Studio Ghibli. Millions of users gave consent for their image to be processed and so this data entered the systems and trained the models. If a similar image is subsequently produced, it no longer belongs to the person who first uploaded it. And this part is legally unregulated.”

The problem, they explain, is that the development of these technologies is mainly taking place in the United States and China, which means that Europe remains on the sidelines of a meaningful discussion. The EU regulation on artificial intelligence (AI Act), first presented in the summer of 2024, is the first serious attempt to set a regulatory framework. Members of Ethikon participated in the consultation of the regulation and specifically focused on the categorization of artificial intelligence applications based on the level of risk. “We supported with examples the prohibition of practices such as ‘social scoring’ adopted by China, where citizens are evaluated in real time through surveillance cameras. This approach was incorporated and the regulation explicitly prohibits such practices,” says Gatirdakis, who participated in the consultation.

“The final text sets obligations and rules. It also provides for strict fines depending on turnover. However, we are in a transition period and we are all waiting for further guidelines from the European Union. It is assumed that it will be fully implemented in the summer of 2026. However, there are already delays in the timetable and in the establishment of the supervisory authorities,” the two experts said.

searching-for-boundaries-in-the-ai-jungle2
Maria Voukelatou, executive director at Ethikon and lawyer specialized in technology law and IP matters.

The team’s activities

Beyond consultation, the Ethikon team is already developing a series of actions to raise awareness among users, whether they are business executives or students growing up with artificial intelligence. The team’s executives created a comic inspired by the Antikythera Mechanism that explains in a simple way the possibilities but also the dangers of this new technology. They also developed a generative AI engine based exclusively on sources from scientific libraries – however, its use is expensive and they are currently limiting it to pilot educational actions. They recently organized a conference in collaboration with the Laskaridis Foundation and published an academic article on March 29 exploring the legal framework for strengthening of copyright.

In the article, titled “Who Owns the Output? Bridging Law and Technology in LLMs Attribution,” they analyze, among other things, the specific tools and techniques that allow the detection of content generated by artificial intelligence and its connection to the data used to train the model or the user who created it. “For example, a digital signature can be embedded in texts, images or videos generated by AI, invisible to the user, but recognizable with specific tools,” they explain.

The Ethikon team has already begun writing a second – more technical – academic article, while closely monitoring technological developments internationally. “In 2026, we believe that we will be much more concerned with the energy and environmental footprint of artificial intelligence,” says Gatirdakis. “Training and operating models requires enormous computing power, resulting in excessively high energy and water consumption for cooling data centers. The concern is not only technical or academic – it touches the core of the ethical development of artificial intelligence. How do we balance innovation with sustainability.” At the same time, he explains, serious issues of truth management and security have already arisen. “We are entering a period where we will not be able to easily distinguish whether what we see or hear is real or fabricated,” he continues. 

In some countries, the adoption of technology is happening at breakneck speed. In the United Arab Emirates, an artificial intelligence system has been developed that drafts laws and monitors the implementation of laws. At the same time, OpenAI announced a partnership with the iPhone designer to launch a new device that integrates artificial intelligence with voice, visual and personal interaction in late 2026. “A new era seems to be approaching, in which artificial intelligence will be present not only on our screens but also in the natural environment.” 





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