AI Insights
Barça Vision selects Qloo as official data provider to boost global growth through artificial intelligence
Barça Vision has announced a strategic partnership with Qloo, a leading artificial intelligence company specializing in predicting global taste and consumer preferences. Qloo will become the official data provider for Barça Vision, the Club’s area focused on transforming fan experiences through digital and technological innovation.
Using its proprietary Taste AI™ technology, Qloo will provide Barça Vision with detailed, continuously updated insights into fans’ cultural, entertainment, lifestyle, and behavioral preferences across key markets worldwide. This information will serve as a key asset in driving commercial strategies, targeted marketing campaigns, and immersive digital experiences tailored to the Club’s diverse audiences.
Through this partnership, Barça Vision strengthens its commitment to digital transformation and data-driven innovation as a lever for growing its global community and opening new business opportunities. These insights will also play a key role in further developing Barça Vision and consolidating the Club’s digital community, which already includes the largest Discord server in professional sports, with thousands of fans interacting in real time.
With this collaboration, FC Barcelona continues to establish itself as a global benchmark not only on the pitch but also in digital leadership and technological innovation applied to sports and entertainment.
Statement from Jordi Mompart, Director of Data and Innovation at FC Barcelona
“Barça Vision is one of FC Barcelona’s innovation areas that drives next-generation digital experiences through emerging technologies. Our commitment to staying at the forefront of technological advancement is key to expanding our global presence and deepening our connection with fans around the world. Partnering with Qloo allows us to harness advanced artificial intelligence capabilities that will not only strengthen our presence in strategic growth markets but also elevate the digital fan experience on platforms like Discord.”
Statement from Alex Elias, CEO of Qloo
“Success today depends on deeply understanding your audience and adapting quickly. We are proud to partner with Barça Vision and contribute our technology to enhance its reach, fan engagement, and value generation through data and cultural intelligence.”
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Real or AI: Band confirms use of artificial intelligence for its music on Spotify
The Velvet Sundown, a four-person band, or so it seems, has garnered a lot of attention on Spotify. It started posting music on the platform in early June and has since released two full albums with a few more singles and another album coming soon. Naturally, listeners started to accuse the band of being an AI-generated project, which as it now turns out, is true.
The band or music project called The Velvet Sundown has over a million monthly listeners on Spotify. That’s an impressive debut considering their first album called “Floating on Echoes” hit the music streaming platform on June 4. Then, on June 19, their second album called “Dust and Silence” was added to the library. Next week, July 14, will mark the release of the third album called “Paper Sun Rebellion.” Since their debut, listeners have accused the band of being an AI-generated project and now, the owners of the project have updated the Spotify bio and called it a “synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence.”
It goes on to state that this project challenges the boundaries of “authorship, identity, and the future of music itself in the age of AI.” The owners claim that the characters, stories, music, voices, and lyrics are “original creations generated with the assistance of artificial intelligence tools,” but it is unclear to what extent AI was involved in the development process.
The band art shows four individuals suggesting they are owners of the project, but the images are likely AI-generated as well. Interestingly, Andrew Frelon (pseudonym) claimed to be the owner of the AI band initially, but then confirmed that was untrue and that he pretended to run their Twitter because he wanted to insert an “extra layer of weird into this story,” of this AI band.
As it stands now, The Velvet Sundown’s music is available on Spotify with the new album releasing next week. Now, whether this unveiling causes a spike or a decline in monthly listeners, remains to be seen.
I have always been passionate about gaming and technology, which drove me towards pursuing a career in the tech writing industry. I have spent over 7 years in the tech space and about a decade in content writing. I hope to continue to use this passion and generate informative, entertaining, and accurate content for readers.
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