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Elon Musk announces plans for ‘Macrohard’ company to rival software giant Microsoft: ‘Purely AI’

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Photo Credit: Getty Images

Tech billionaire Elon Musk has once again turned heads, this time by announcing that his AI company, xAI, is working to develop a version of software-giant Microsoft run exclusively on artificial intelligence. 

“Join @xAI and help build a purely AI software company called Macrohard,” Musk posted to his social network X. “It’s a tongue-in-cheek name, but the project is very real!”

While Musk has had a long history of trolling or making proclamations that have never come to fruition, there was some evidence that Macrohard was more than just an online joke. 

The U.S. Patent and Trademark Office website showed that xAI filed a trademark request for “macrohard” on Aug. 1, 2025. 

The application requested exclusive use of the Macrohard name in the arena of “downloadable computer programs and downloadable computer software.”  

In his post, Musk explained why he believed an exclusively AI software company was a realistic possibility. 








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“In principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate them entirely with AI,” he wrote.

Were Macrohard to become its own company, completely AI-run or not, it would become just the latest in a long list of Musk-led ventures, including xAI, Tesla, The Boring Company, SpaceX, Neuralink, and X Corp, according to Business Insider.

Across his many ambitious projects, Musk increasingly has placed his focus on artificial intelligence and robotics. 

Despite Tesla‘s being the No. 1 maker of EVs in the United States, Musk famously has said that Tesla’s self-driving technology was “the difference between Tesla being worth a lot of money and being worth basically zero,” per The Washington Post.  

Further, at a 2024 Tesla shareholder meeting, Musk boasted that he believed the company’s Optimus robot could one day lead the company to a $25 trillion market capitalization, CNBC reported at the time. 

As CNBC pointed out, when Musk made these remarks, the market capitalization for the entire S&P 500 was $45.5 trillion. 

Musk himself has admitted to being “pathologically optimistic,” per CNBC, about his own projects.

It’s difficult to assess the potential energy impact of using AI to create an entire software company and operating system to compete with Microsoft. It may require a lot of energy and cooling resources for data centers to accomplish, though as is always the case with AI, if an AI project can save significant human time that could include human resources such as commuting, food, and drink that could be applied toward enabling people to do other work, at some point the scale can tip — of course, as long as the ends justify the means with a functional product. 

In many cases, people have cited that AI has appeared impressive only to produce many flaws under the surface that rendered its use fruitless for a particular project. A famous example is a viral X post in which user @vasumanmoza jokingly summarized the results of using AI to refactor a code base: “It modularized everything. Broke up monoliths. Cleaned up spaghetti,” they wrote.

“None of it worked. But boy was it beautiful.”

While only time will tell whether Macrohard or some other exclusively AI-run software company poses a risk to the future of tech behemoths like Microsoft, one thing seems certain: Musk will continue to put his significant financial clout and social capital behind AI and robotics. 

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UK borrowing costs hit 27-year high adding to pressure on Reeves

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Tom EspinerBusiness reporter, BBC News

Getty Images Rachel Reeves wears a blue suit as she addresses a conference in Northern IrelandGetty Images

Long-term government borrowing costs in the UK reached their highest level since 1998 on Tuesday, as concerns over the country’s economic outlook combined with a global move higher in bond yields.

The move adds to the pressure on Chancellor Rachel Reeves ahead of the upcoming Budget, where expectations are rising that she will increase taxes to bolster government finances.

The interest rate on 30-year government bonds, known as the yield, jumped to 5.698%, its highest level for 27 years.

On the currency markets, the pound also fell more than 1% against the dollar on Tuesday morning.

Government bonds have been under pressure globally for a number of months, in part due to volatile US trade policy.

The yield on 30-year UK government bonds – known as gilts – has been rising for some months, and this adds to the cost of UK government debt due to higher interest payments.

However, when it comes to satisfying government forecaster the Office for Budget Responsibility (OBR) that the chancellor is meeting her self-imposed fiscal rules, the OBR looks at 10-year borrowing costs, rather than 30 years.



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Gold price hits record high as investors seek safety

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The price of gold has hit a record high as demand for the precious metal remains strong amid global economic uncertainty.

The spot gold price hit $3,508.50 per ounce early on Tuesday, continuing its upwards trend which has seen it rise by nearly a third this year.

The precious metal is viewed as a safer asset for investors during times of economic uncertainty, and its price rose earlier this year after US President Donald Trump announced wide ranging tariffs which have upset global trade.

Analysts say the price has also been lifted by expectations that the US central bank will cut its key interest rate, making gold an even more attractive prospect for investors.

Adrian Ash, director of research at BullionVault, told the BBC’s Today programme that the rise in gold prices over the past few months is really down to Trump and “what he’s done to geopolitics [and] what he’s done to global trade”.

“It was really the US election last year that really put a fire under it,” he said.

Analysts also cite worries over the independence of the US central bank, the Federal Reserve, as another factor driving the gold price.

Trump has launched repeated attacks on the Federal Reserve’s chair, Jerome Powell, and recently attempted to fire one of its governors, Lisa Cook.

Derren Nathan from Hargreaves Lansdown said it was Trump’s “attempts to undermine the independence of the Federal Reserve Bank” that was “driving renewed interest in safe haven assets including gold”.

On Monday, the head of the European Central Bank Christine Lagarde warned that if Trump were to undermine the independence of the Fed, it would represent a “very serious danger” to the global economy.

She said if the Fed was forced to respond to Trump’s politics, it would have a “very worrying” impact on economic stability in the US, and therefore in the rest of the world as well.

Mr Ash added that when the price of gold surges because of investor interest, it was usually tempered by a slowdown in buying from China and India – two of the biggest markets for gold jewellery.

But this time, he said gold was continuing to find demand in China and India as, rather than exiting the market during times of high prices, jewellery buyers turn towards buying investment gold products such as bars or coins.



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How oil has brought China, Russia and India closer together

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Osmond ChiaBusiness reporter, BBC News, Singapore

Getty Images In this picture, Indian Prime Minister Narendra Modi, in the centre of the frame, talks with Russian President Vladimir Putin on his left and Chinese President Xi Jinping, ahead of the Shanghai Cooperation Organization (SCO) Summit 2025 at the Meijiang Convention and Exhibition Centre on September 1, 2025 in Tianjin, China.Getty Images

Russia, India and China’s top leaders met at the Shanghai Cooperation Organisation summit in Tianjin

Monday’s meeting between Russia’s Vladimir Putin, China’s Xi Jinping and India’s Narendra Modi marked a rare display of solidarity – and an opportunity for Putin to engage directly with his country’s top oil buyers.

India and China were drawn to Russian oil, which became cheaper after Western countries cut trade ties with Moscow over its 2022 invasion of Ukraine.

But Beijing, New Delhi and Moscow have taken their ties deeper.

They now share a common antagonist in the US, which has imposed sanctions on Russia and put sweeping tariffs on its trading partners.

India is reeling from some of the highest duties imposed by Washington for buying oil from Russia. China is still negotiating a deal with the US that would stave off crippling tariffs and possible sanctions for buying Russian crude.

The three leaders met at Tianjin for the Shanghai Co-operation Organisation (SCO) summit. The regional forum aims to promotes an alternative worldview from the West’s – in what analysts have described as a challenge to America’s influence.

The forum gives the leaders a rare chance reinforce ties during ongoing economic uncertainty, analysts told the BBC.

A lifeline for Russia

Russia has the opportunity to secure more business with India and China, its largest trade partners, they said.

The two most populous countries have helped prop up Moscow’s economy after its invasion of Ukraine left it cut off from most Western trade.

Last year, China purchased a record of more than 100 million tonnes of Russian crude oil, which accounted for almost 20% of its total energy imports.

Likewise, oil exports to India, which made up only a small fraction of its imports before the Ukraine war, has since grown to some $140bn (£103.5bn) since 2022.

Together, China and India make up the majority of Russia’s energy exports.

Russia relies on oil and gas exports for roughly a quarter of its budget revenues, which is funding its war chest.

It wouldn’t be surprising if Moscow offers further discounts in order to secure more trade with India and China, public policy expert Mandar Oak told the BBC.

This is especially necessary for India to ensure it does not back away due to pressure from the US, said Prof Oak from the University of Adelaide.

New Delhi had offered Russia a lifeline after much of the oil supplies displaced by Western sanctions were diverted to India, which benefited from cheaper energy.

India could now be on course to buy even more oil from Russia, despite condemnation from Washington.

Modi on Monday affirmed ties with Moscow, telling Putin their countries “have walked together shoulder to shoulder”. New Delhi officials have also said it will buy energy from where it gets “the best deal“.

Delhi-Washington ties hit an all-time low after the Trump administration imposed an additional 25% tariff as a punishment for buying Russian oil. New Delhi described the White House’s decision as “unjustified“, given their history of trade.

Reuters Russian President Vladimir Putin and Indian Prime Minister Narendra Modi walk during their meeting on the sidelines of the Shanghai Cooperation Organisation (SCO) summit in Tianjin, China on 1 September, 2025.Reuters

Russia and India affirmed ties during the SCO summit on Monday

Points for PM Modi

For Prime Minister Modi, the move would burnish his image at home.

“Politically, it is almost beneficial for Modi to snub the US” as it sends a signal that India will not buckle down to pressure from the Trump administration, Prof Oak said.

Buying more Russian oil is economically sound as India relies heavily on foreign suppliers for crude.

India was once a key customer of the Middle East, but turned to discounted crude from Russia after Western sanctions were imposed on Moscow following the Ukraine invasion in 2022.

Indian refiners have since enjoyed lower costs due to cheaper supplies, with Russian oil cheaper than Middle Eastern alternatives.

China, which has also ramped up its purchases of oil from Russia, will be eager to safeguard its energy interests as the leaders gather at the summit, said trade policy expert Peter Draper.

On Tuesday, Russian and Chinese gas corporations agreed to raise supplies to the Asian nation.

But Russia might not offer the same discounts to China, especially if Putin secures more sales to India, said Prof Draper.

Reuters Russian President Vladimir Putin, Indian Prime Minister Narendra Modi and  Chinese President Xi Jinping speak during a meeting at the Shanghai Cooperation Organisation (SCO) summit in Tianjin, China on 1 September, 2025. Reuters

The heads of Russia, India and China shared a moment at the summit in China on Monday

A stage for China

Beyond trade, perhaps China’s main goal at the SCO summit is to show it can be a strong alternative to the US, especially after Trump’s recent policy moves, said Prof Draper.

At the forum, China stands alongside countries like Pakistan, Myanmar and Sri Lanka that have all been hit with Trump’s tariffs.

China has long desired to promote a “multi-polar” world order, Prof Draper said, referring to the concept of a system in which power is distributed among several major players.

The summit has brought together three countries whose economic ties have long been complicated by geopolitical tensions, said Prof Oak.

But in the face of the economic threat of the US tariffs, the countries have “strong economic interests to join hands”, he said.



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