London-based Paid, a business platform for AI agents, today announced a €10 million pre-Seed funding round to accelerate Paid’s beta programme, as well as to continue hiring engineers to its London team.

The funding round was led by EQT Ventures and Sequoia Capital.

“We’re witnessing a profound transformation in how value is created,” said Manny Medina, Founder and CEO of Paid. “AI agents aren’t just automating tasks – they’re taking over complete business processes, replacing traditional SaaS software and enabling humans to focus on higher-value work. This new breed of software requires an entirely new business approach.”

Behind Paid is Manny Medina, the entrepreneur who Co-founded Outreach and scaled the leading sales execution platform from an idea to 6k customers, 800 employees and €231 million in ARR.

Paid’s mission is to grow the AI Agent economy, building the business engine that helps AI agent companies accelerate growth and profitability. The platform provides margin intelligence combined with flexible, outcome-based pricing models that align profitability with the value delivered.

According to Paid, they are emerging from stealth at a critical time. The AI agent industry is expected to grow to €43 billion by 2030 as AI agents take on complete roles and functions and solve complex problems, targeting a market far larger than traditional SaaS.

However, Paid believes that the industry will only realise its promise for growth if AI agent creators can easily monetise and scale their work.

Today most AI agent builders are invoicing or billing manually and charging based on transactions, which are not aligned with the value they are delivering to their customers.

As building these agents becomes increasingly accessible to teams of all sizes, from venture-backed startups to individual developers, the need for a proper back office business infrastructure has become acute, highlighting challenges in monetisation, margin management, and showcasing the full value of this transformation.

Paid’s platform looks to solve those problems by handling margins, pricing, order management, billing, and renewals with a few lines of code – everything needed to monetise AI agents effectively.

“The next wave of billion-dollar companies won’t just be building AI—they’ll be creating entirely new business models around AI agents,” adds Medina. “With Paid, we’re building the financial infrastructure to make this possible. Just as cloud computing turned software into services, we’re now seeing ‘service-as-software,’ where AI agents transform traditional services into scalable products. This isn’t just a billion-dollar software opportunity; it’s the multi-trillion-dollar service industry being reimagined through AI.”

The platform focuses on three core capabilities:

• Monetisation with sophisticated pricing and packaging tools that align with the value agents create.
• Margin management with visibility into token costs and compute expenses so that companies can price effectively. Paid continuously monitors per-agent and per-customer profitability, alerting businesses before specific interactions or features become unprofitable.
• Momentum to drive renewals and expansions with client dashboards and data that showcase agent performance and ROI to customers. Paid’s platform tracks and quantifies business impact metrics as presented by the agents that can be compiled into renewal-ready customer dashboards that demonstrate the tangible value created.

Doreen Huber, Partner at EQT Ventures, added: “The AI agent economy represents a fundamental shift in how software creates value. At EQT Ventures, we aim to back generation-defining companies, and Paid’s vision for modernising the monetisation infrastructure, combined with Manny’s proven track record of building category-defining companies, makes this an exceptional opportunity to shape the future of the AI industry.”

Leading AI innovators including Logic.app, 11x, and Vidlab7 have already integrated Paid’s platform into their business operations. These early partners report significant improvements in margin visibility after implementing Paid’s business engine technology.