AI Research
Why AI Toys Are Expensive But Worth It

Artificial intelligence (AI) is reshaping childhood play in exciting ways. AI toys, packed with smart tech and interactive features, have become popular in households worldwide. However, their often higher price compared to traditional toys leads many to wonder: why are AI toys so expensive? And more importantly, are they worth the investment?
This blog breaks down the main reasons behind the cost of AI toys and highlights the many benefits that make them a valuable addition to your child’s playtime and learning journey in 2025.
What Makes AI Toys Costly?
1. Advanced Technology and Components
AI toys use complex technologies like machine learning, speech recognition, natural language understanding, and sensor integration. Developing these advanced features requires substantial investment in research, design, and testing. Components such as AI processors, microphones, cameras, and wireless modules add to the material costs compared to traditional toys.
2. Sophisticated Software and Content
These toys rely heavily on smart software, which includes adaptive learning algorithms, interactive storytelling, and voice-enabled games. Producing and maintaining such content demands teams of developers, educators, and content creators, which raises ongoing expenses reflected in the toy’s price.
3. Rigorous Safety and Privacy Standards
Because AI toys interact with children and often collect data, manufacturers must adhere to stringent safety and privacy regulations like COPPA and GDPR. Ensuring data security, obtaining certifications, and implementing parental controls increase development and operational costs.
4. High-Quality Design and Durability
AI toys combine electronics with mechanical parts and often require durable, child-safe materials. Creating products that withstand rough play while housing sensitive electronics requires higher manufacturing standards and quality control, pushing costs higher.
5. Smaller Production Runs
Unlike mass-market traditional toys, AI toys often target niche markets focused on education or therapy. Limited production volumes mean fewer economies of scale, keeping unit costs relatively high.
Why Are AI Toys Worth the Price?
1. Proven Boost to Learning and Engagement
According to recent surveys, 70% of parents believe AI toys significantly enhance their children’s learning experiences, especially in STEM (science, technology, engineering, and math). AI toys promote problem-solving, coding skills, creativity, and critical thinking through hands-on interaction, offering more than just entertainment.
2. Personalized Learning Tailored to Each Child
AI toys adapt their responses based on the child’s pace, interests, and abilities. This personalization keeps kids motivated and challenged without frustration. The ability to adjust difficulty levels or content ensures children learn effectively and enjoyably.
3. Support for Social and Emotional Development
Many AI toys use conversational AI to foster communication and emotional skills. For children with autism, ADHD, or speech delays, AI toys provide safe and encouraging platforms to practice social interaction and emotional regulation, helping improve confidence and reduce anxiety.
4. Longevity Through Software Updates and Expanding Features
Unlike static toys, AI toys often receive regular software updates that introduce new games, stories, and learning modules. This constant evolution extends the toy’s lifespan, offering greater value over time.
5. Preparation for a Tech-Driven Future
By familiarizing children with AI, robotics, and coding concepts early on, these toys help build crucial digital literacy skills. These foundational skills are increasingly important in education and future job markets.
6. Therapeutic and Sensory Benefits
AI toys often include features like tactile feedback, calming lights, or adaptive interactions that support children with sensory processing challenges. This makes them valuable tools for inclusive play and therapeutic support.
Important Statistics Supporting AI Toys
70% of parents report that AI toys improve their child’s engagement and STEM skills (Source: Toy Industry Association, 2024).
The global AI toy market is expected to grow at a CAGR of 22% by 2030, reflecting rising consumer interest (Source: Allied Market Research).
Children exposed to programmable AI toys demonstrate a 25–30% increase in problem-solving abilities compared to peers playing with traditional toys (Source: Educational Psychology Journal, 2023).
Tips to Get the Most from Your AI Toy Investment
Match the Toy to Your Child’s Needs: Consider age, interests, and developmental goals when choosing an AI toy.
Check for Updateability: Opt for toys with app integrations or cloud updates to keep content fresh.
Ensure Privacy Protections: Review privacy policies and parental control features before purchase.
Combine with Other Play: Balance AI toy use with physical, social, and creative activities for holistic development.
Participate in Play: Engage with your child during AI toy interactions to deepen learning and bonding.
Final Thoughts
While AI toys may come with higher price tags than traditional toys, their unique combination of advanced technology, educational benefits, and personalized play experiences make them a worthwhile investment for today’s families. In 2025, as AI becomes even more integrated into daily life, these toys offer children valuable skills that extend beyond play, supporting their cognitive, emotional, and social growth.
Choosing the right AI toy can empower your child to thrive in a digital world — providing not only entertainment but also a foundation for lifelong learning and success.
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How AI Upended a Historic Antitrust Case Against Google

When the United States Justice Department first sued to break up Google alleging that it illegally monopolized online search in October 2020, there was little indication that one of the biggest factors in the case would be the rapid rise of a nascent technology.
On Tuesday, US District Court Judge Amit P. Mehta ordered Google to stop using exclusive agreements with third-parties to distribute its search engine, but stopped short of forcing the company to cease such payments altogether or to spin off its Chrome web browser.
The decision over legal remedies in the case deals a significant blow to US antitrust enforcers after securing a historic ruling declaring that Google maintained an illegal monopoly last year.
Notably, Mehta’s 226-page liability decision heavily emphasized the role that the ascendance of artificial intelligence, particularly generative AI (or “GenAI”) products like OpenAI’s ChatGPT, played in his assessment of the case.
“The emergence of GenAI changed the course of this case,” Mehta wrote in his 226-page ruling.
Tech Policy Press reviewed Mehta’s mentions of AI tools and companies and his characterization of Google’s position in this emerging market to see how his assessment of the technology impacted his deliberations. Here’s what we found:
A blip during liability discussion, a major talking point over remedies
Google’s competitive position in the booming yet still emerging AI market featured prominently in Mehta’s decision Tuesday, a contrast with his earlier ruling finding that Google monopolized online search. As CNBC reported, “OpenAI’s name comes up 30 times, Anthropic is named six times and Perplexity shows up in 24 instances. …ChatGPT was named 28 times in Tuesday’s filing.” Aside from OpenAI, the companies had not yet been founded when the case was filed.
Additionally, “AI” and “artificial intelligence” were mentioned 116 times combined, generative “artificial intelligence,” “generative AI” and “GenAI” were referenced 220 times, and “large language models” and “LLM” were mentioned 82 times, according to our review.
By contrast, Mehta barely made reference to AI’s rise in his decision declaring Google a monopoly last year. In that 286-page decision, Mehta mentioned ChatGPT only twice, and OpenAI, Perplexity and Anthropic not at all. “Generative artificial intelligence” was mentioned seven times, while “generative AI” and “GenAI” were not referenced at all, and “large language model” and “LLM” were referenced only a dozen times.
Mehta himself alluded to this discrepancy, noting that the tools played a far bigger role in the latter remedies phase of the trial than the earlier liability phase. While no AI competitors have yet to make gains on Google, Mehta wrote, the tools “may yet prove to be game changers.”
No witness at the liability trial testified that GenAI products posed a near-term threat to GSEs [general search engines]. The very first witness at the remedies hearing, by contrast, placed GenAI front and center as a nascent competitive threat. These remedies proceedings thus have been as much about promoting competition among GSEs as ensuring that Google’s dominance in search does not carry over into the GenAI space.
Projecting AI’s path in search
Mehta lamented that the case required the court to “gaze into a crystal ball and look to the future,” which he said was not “exactly a judge’s forte.” But he sought to do just that and paint a picture of how AI tools are now and could soon intersect with Google’s grip over search.
Mehta wrote that “tens of millions of people use GenAI chatbots, like ChatGPT, Perplexity, and Claude, to gather information that they previously sought through internet search,” and that experts expect generative AI tools to increasingly perform like search engines.
“Like a GSE, consumers can interact with AI chatbots by entering information seeking queries. … Thus, chatbots perform an information-retrieval function like that performed by GSEs,” he wrote, though he noted chatbots can also perform distinct functions, like generating images.
Their aim, he wrote, is to “transform chatbots into a kind of “[s]uper [a]ssistant” able to perform “‘any task’” asked by a user. “Search is a necessary component of this product vision,” he concluded.
Mehta also considered current evidence that the tools are already factoring into the online search landscape. While he noted that Google may now be using its own AI tools to strengthen its dominance over search, a key concern for US authorities, he also wrote that “GenAI products may be having some impact on GSE usage,” and that competitors are also looking to use AI tools to onboard users onto their products as “access points” for search queries. Mehta alludes to the vision shared by AI firms that one such access point may eventually be a “super assistant” that “would be able to help perform ‘any task’ requested by the user.”
A “highly competitive” AI market
In his discussion of the current generative AI market, Mehta described it as “highly competitive” with “numerous new market entrants” in recent years, including the Chinese firm DeepSeek and Elon Musk’s Grok, and wrote that Google is not exactly in pole position to dominate it.
“There is constant jockeying for a lead in quality among GenAI products and models … Today, Google’s models do not have a distinct advantage over others in factuality or other technical benchmarks.”
He listed Anthropic, Meta, Microsoft, OpenAI, Perplexity, xAI, and DuckDuckGo as other participants in the market, and noted that they “have access to a lot of capital” to compete.
Mehta also wrote that generative AI companies have “had some success” in striking their own distribution agreements with device manufacturers to place their products, including partnerships between OpenAI and Microsoft and Perplexity with Motorola.
This section echoed many of the points Google made in its defense. Last year, the company wrote in a blog post about the case that the court was evaluating a “highly dynamic” market. “Since the trial ended over a year ago, AI has already rapidly reshaped the industry, with new entrants and new ways of finding information, making it even more competitive,” Google wrote.
The company has said it plans to appeal the initial liability ruling finding that it maintained an illegal monopoly, while in a statement released following the decision DOJ leaders appeared to suggest they may appeal the remedies Mehta doled out this week.
Some solace for US enforcers
While Mehta’s decision was far less sweeping than US antitrust enforcers had hoped for, his remedies will impact Google’s relationship with its budding AI rivals.
Mehta ordered Google to cease exclusive distribution agreements and share some of the data it uses to power its search business, including with companies in the AI space.
Because their functionality only partially overlaps, GenAI chatbots have not eliminated the need for GSEs. … Nevertheless, the capacity “to fulfill a broad array of informational needs” constitutes a defining feature of both products, as Google implicitly acknowledges. … And it is that capacity that renders GenAI a potential threat to Google’s dominance in the market for general search services.
But Google’s seeming inability to significantly leverage its dominance in search to quickly boost its AI offerings appeared to be a major sticking point for Mehta in weighing tougher sanctions.
The evidence did not show, for instance, that Google’s GenAI product responses are superior to other GenAI offerings due to Google’s access to more user-interaction data. If anything, the evidence established otherwise: The GenAI product space is highly competitive, and Google’s Gemini app, for instance, does not have a distinct advantage over chatbots in factuality and other technical benchmarks.
Mehta did leave the door open that if the situation changes, the court could intervene more substantially. Market “realities give the court hope that Google will not simply outbid competitors for distribution if superior products emerge,” Mehta wrote. “The court is thus prepared to revisit a payment ban (or a lesser remedy) if competition is not substantially restored through the remedies the court does impose.” Presumably that determination would be informed by the work of the Technical Committee established by the court, which is set to function throughout the six-year term of the judgment.
AI Research
NSF announces up to $35 million to stand up AI research resource operations center

The National Science Foundation plans to award up to $35 million to establish an operations center for its National AI Research Resource, signaling a step toward the pilot becoming a more permanent program.
Despite bipartisan support for the NAIRR, Congress has yet to authorize a full-scale version of the resource designed to democratize access to tools needed for AI research. The newly announced solicitation indicates the project is taking steps to scale the project absent additional support.
“The NAIRR Operating Center solicitation marks a key step in the transition from the NAIRR Pilot to building a sustainable and scalable NAIRR program,” Katie Antypas, who leads NSF’s Office of Advanced Cyberinfrastructure, said in a statement included in the announcement.
She added that NSF looks forward to collaborating with partners in the private sector and other agencies, “whose contributions have been critical in demonstrating the innovation and scientific impact that comes when critical AI resources are made accessible to research and education communities across the country.”
The NAIRR began as a pilot in January 2024 as a resource for researchers to access computational data, AI models, software, and other tools that are needed for AI research. Since then, the public-private partnership pilot has supported over 490 projects in 49 states and Washington, per its website, and is supported by contributions from 14 federal agencies and 28 private sector partners.
As the pilot has moved forward, lawmakers have attempted to advance bipartisan legislation that would codify the NAIRR, but those bills have not passed. Previous statements from science and tech officials during the Biden administration made the case that formalization would be important as establishing NAIRR fully was expected to take a significant amount of funding.
In response to a FedScoop question about funding for the center, an NSF spokesperson said it’s covered by the agency’s normal appropriations.
NAIRR has remained a priority even as the Trump administration has sought to make changes to NSF awards, canceling hundreds of grants that were related to things like diversity, equity and inclusion (DEI) and environmental justice. President Donald Trump’s AI Action Plan, for example, included a recommendation for the NAIRR to “build the foundations for a lean and sustainable NAIRR operations capability.”
According to the solicitation, NSF will make an award of a maximum of $35 million for a period of up to five years for the operations center project. That award will be made to a single organization. That awardee would ultimately be responsible for establishing a “community-based organization,” including tasks such as establishing the operation framework, working with stakeholders, and coordinating with the current pilot project functions.
The awardee would also be eligible to expand their responsibilities and duties at a later date, depending on factors such as NAIRR’s priorities, the awardee’s performance and funding.
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