The landscape of travel in India is evolving, with business travelers increasingly extending their work trips for leisure, and regional destinations seeing a rise in demand. Recognizing these shifts, Radisson Hotel Group has strategically launched its ‘India Getaway’ campaign to tap into these emerging trends. This exclusive campaign, which runs from August 18 to September 2, 2025, aims to drive bookings during a traditionally slower travel period and offers compelling benefits for Radisson Rewards members.

The ‘India Getaway’ campaign is designed to cater to a growing desire for quick, meaningful escapes, especially during what were once considered off-peak seasons. By providing enhanced savings, exclusive deals, and member-first benefits, Radisson is positioning itself to meet the demands of Indian travelers looking for domestic getaways.

Understanding the Growing Domestic Travel Trends in India

Recent insights from Radisson Hotel Group highlight a clear shift in domestic travel behavior in India. A growing number of business travelers are extending their work trips into leisure time, capitalizing on short breaks to explore nearby destinations. This trend is especially evident in tier-II and tier-III cities, which are driving a substantial increase in domestic travel demand. These markets, once overshadowed by major metropolitan hubs, are now emerging as key contributors to the country’s tourism economy.

The rise in domestic travel is being fueled by several factors, including increasing disposable incomes, better connectivity to regional destinations, and a desire for value-led travel experiences. The appeal of quick weekend getaways and affordable yet high-quality stays is pushing travelers to explore local destinations more than ever before.

As a result, Radisson Hotel Group has tailored its ‘India Getaway’ campaign to cater specifically to these shifts, offering promotions that appeal to both seasoned travelers and first-time visitors looking for memorable experiences in their own country.

The ‘India Getaway’ Campaign: Key Benefits and Offerings

The ‘India Getaway’ campaign is designed to incentivize domestic travel during the shoulder season, which falls between the peak summer holiday period and the Diwali travel surge. This typically slower travel window presents a unique opportunity for Radisson to engage both loyal members and new customers by offering them attractive deals on hotel stays, tours, and additional perks.

The campaign spans from August 18 to September 2, 2025, with a travel window from September 3 to December 31, 2025, ensuring that travelers can plan their escapes in advance while taking advantage of the best offers. Radisson Rewards members will benefit the most from this initiative, with exclusive savings, added value through complimentary services, and enhanced loyalty perks. Members will enjoy the following key benefits:

• Exclusive savings on room rates and packages across Radisson properties in India.
• Complimentary breakfast and early check-ins or late check-outs, providing flexibility for travelers looking for added convenience.
• Discounted access to spa services, dining, and additional amenities within the hotel properties.
• Special offers for group bookings and extended stays, catering to families, groups of friends, or corporate teams seeking a weekend retreat or extended getaway.

The campaign is perfectly timed to target those looking for short-term escapes from the everyday grind, offering not only value but also experiences that combine leisure, relaxation, and cultural discovery. Radisson aims to bring travelers closer to the vibrant cities and peaceful retreats found throughout India.

The Appeal of Domestic Travel in India: A Growing Trend

India’s domestic travel sector has seen an upward trajectory in recent years, and 2025 is poised to continue this trend. Many travelers, especially within the younger demographic, are now looking for experiences that align with their values—travel that offers more than just sightseeing but a connection with local culture and community. Domestic tourism, particularly in emerging destinations, has proven to be a sustainable option, with travelers seeking destinations that offer a balance of affordability, luxury, and cultural immersion.

Cities such as Jaipur, Udaipur, Rishikesh, and Cochin are becoming increasingly popular for both domestic and international tourists. These cities offer rich cultural histories, modern amenities, and easy access from major metropolitan areas. In addition, rural areas and smaller towns, often overlooked in favor of well-known tourist hubs, have seen a significant uptick in visitors.

Radisson Hotel Group’s ‘India Getaway’ campaign aligns perfectly with this demand, targeting these growing markets with offers that emphasize relaxation, wellness, and connection to local culture. Whether it’s a heritage hotel experience in Rajasthan or a wellness retreat by the backwaters of Kerala, Radisson is catering to every traveler’s needs.

The Impact on Regional Economies: A Boost to Local Tourism

The rise of regional travel in India is not only benefitting the tourism sector but is also providing a much-needed boost to local economies. As travelers increasingly opt for domestic getaways, small cities, rural destinations, and remote areas are experiencing a surge in both direct and indirect economic benefits.

Accommodation providers, local businesses, and tour operators are seeing increased demand, with the ‘India Getaway’ campaign providing a significant advantage. Additionally, government initiatives aimed at boosting tourism in tier-II and tier-III cities have created a supportive environment for these regions to grow and develop their tourism infrastructure.

For example, in areas where Radisson operates, such as in Chandigarh, Lucknow, and Varanasi, local suppliers and tourism-related businesses, including transportation services and craft markets, are directly benefiting from the influx of travelers. These regions are seeing higher occupancy rates in hotels and resorts, with increased patronage at local restaurants, shops, and tourist attractions, further supporting the economic uplift.

Targeting the Shoulder Season: Maximizing Value During Off-Peak Travel Periods

The shoulder season, which typically occurs between major holidays like summer and Diwali, often sees reduced travel activity. However, Radisson’s ‘India Getaway’ campaign targets this period by offering compelling reasons for travelers to book stays during traditionally quieter months.

By providing significant discounts and perks, the campaign is designed to reduce the impact of the offseason, encouraging tourists to travel during a time when destinations are less crowded and prices are more affordable. This is a win-win scenario for both travelers and the tourism industry. Guests can enjoy quieter, more personalized experiences, while local tourism businesses benefit from a steadier flow of visitors, keeping operations consistent throughout the year.

The Role of Radisson Hotel Group in India’s Domestic Travel Landscape

Radisson Hotel Group has long been a leader in the hospitality sector, known for its innovative approach to meeting the needs of global travelers. Its recent focus on enhancing domestic travel options in India through campaigns like ‘India Getaway’ illustrates the company’s adaptability and forward-thinking approach. The group’s ability to align its offerings with current travel trends, including wellness tourism and regional exploration, has positioned it as a key player in the growth of the Indian tourism market.

The success of this campaign further strengthens Radisson’s commitment to fostering a deeper connection between travelers and the diverse destinations within India. Through strategic partnerships, enhanced loyalty programs, and locally-inspired experiences, Radisson is continuously working to enhance the value of domestic travel for its customers.

The Future of Domestic Travel in India: Trends to Watch

Looking ahead, the future of domestic travel in India is full of potential. As more people seek meaningful escapes close to home, destinations like Goa, Kerala, and Rajasthan will continue to see a rise in visitors. The growth of wellness tourism, coupled with interest in eco-tourism and cultural travel, indicates that travelers are increasingly interested in immersing themselves in destinations that offer unique, restorative experiences.

Additionally, as travel patterns evolve and digital technologies make it easier to plan and book trips, the way people engage with travel brands will continue to shift. Companies that embrace seamless, tech-driven booking experiences and tailor their services to the needs of today’s travelers will be better positioned to meet the growing demand for domestic tourism.

Conclusion: Unlocking the Potential of Domestic Travel

Radisson Hotel Group’s ‘India Getaway’ campaign is more than just a marketing initiative—it is a response to the growing trend of domestic travel in India. By offering tailored experiences that appeal to a broad spectrum of travelers, the campaign is unlocking the potential of this important market and contributing to the overall growth of India’s tourism industry.

With increasing demand for short-term escapes, value-driven packages, and culturally rich experiences, the future of domestic tourism in India looks promising. As Radisson and other players in the tourism sector continue to innovate and meet the needs of travelers, the ‘India Getaway’ campaign stands as a testament to the evolving landscape of regional travel, offering a glimpse into the future of tourism in India.