Travel Guides & Articles
Exploring India Sustainably with Heritage Tourism and Eco-Friendly Travel Initiatives Govt Promotes Cultural Heritage and Sustainable Tourism in India
Ministry of Tourism launches Travel for LiFE, Swadesh Darshan 2.0 and PRASHAD to enhance cultural conservation and eco-friendly travel across India
Lifestyle Correspondent
info@impressivetimes.com
The Ministry of Tourism has reinforced its commitment to sustainable and heritage tourism by implementing several strategic initiatives under the broad framework of Azadi Ka Amrit Mahotsav. Recognizing that the development and upkeep of cultural and natural heritage sites primarily rest with State Governments and Union Territory Administrations, the Ministry is playing a pivotal role in offering policy direction, financial support, and strategic vision.
A National Strategy for Sustainable Tourism has been formulated alongside the launch of the Travel for LiFE programme, aimed at encouraging both tourists and tourism businesses to embrace eco-friendly and responsible tourism practices.
To deepen this vision, the Ministry launched the Swadesh Darshan 2.0 scheme to develop destinations that prioritize sustainability while centering the needs and experiences of tourists.
Additionally, the government is actively fostering heritage tourism through financial assistance provided under the Swadesh Darshan, PRASHAD (National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive), and Assistance to Central Agencies for Tourism Infrastructure Development schemes.
These efforts aim to enhance infrastructure, preserve India’s cultural identity, and offer visitors an enriching, memorable, and sustainable tourism experience.
Travel Guides & Articles
Asego launches ‘Travel Business Protect’, first-of-its-kind shield for India’s travel agencies and operators
As the travel industry faces rising legal, financial, and cyber risks, Asego introduces Travel Business Protect, a pioneering solution designed exclusively for travel agencies and tour operators.
The product offers wide-ranging coverage, including legal defence, compensation support, third-party liability, staff errors, document protection, and safeguards against cybercrime, fraud, and supplier defaults. Commenting on the launch, Dev Karvat, Founder & CEO, Asego, said, “Travel partners today carry immense responsibility. Travel Business Protect is about securing their operations and reputation, so they can focus on delivering exceptional experiences without fear of unforeseen risks.”
With Asego Travel Business Protect, agencies gain more than insurance, they gain a business sustainability shield for today’s demanding travel landscape.
Travel Guides & Articles
Millennials, Gen Z shaping India’s travel trends, eye higher spending: Report
The survey showed that a majority of young travellers are willing to pay not only for their own trips but also for those of their families and friends. About 89% of the millennial and 88% of Gen Z travellers surveyed said they were prepared to cover the travel costs of their partners, parents, or children.
Among Gen Z, 83% even expressed willingness to fund their friends’ holidays, compared to 75% of millennials and 58% of Gen X. Family remains central to travel decisions, with 62% of millennials preferring to holiday with their immediate family, higher than the Asia-Pacific average of 53%. “Today’s Indian traveller is driven by a desire for meaningful connection,” said Santosh Kumar, regional manager, South Asia at Booking.com. “Travel is no longer just about reaching a destination; it is about investing in memories with loved ones.”
Destination Growth Strong
According to the report, accommodation bookings across 56 pilgrimage destinations rose 19% in FY25. Of these, 34 destinations recorded double-digit growth, while 15 exceeded 25%. Leading centres included Prayagraj, Varanasi, Ayodhya, Puri, Amritsar, and Tirupati, alongside emerging destinations like Khatushyam Ji, Omkareshwar, and Thiruchendur.
-
Business2 weeks agoThe Guardian view on Trump and the Fed: independence is no substitute for accountability | Editorial
-
Tools & Platforms1 month ago
Building Trust in Military AI Starts with Opening the Black Box – War on the Rocks
-
Ethics & Policy2 months agoSDAIA Supports Saudi Arabia’s Leadership in Shaping Global AI Ethics, Policy, and Research – وكالة الأنباء السعودية
-
Events & Conferences4 months agoJourney to 1000 models: Scaling Instagram’s recommendation system
-
Jobs & Careers2 months agoMumbai-based Perplexity Alternative Has 60k+ Users Without Funding
-
Podcasts & Talks2 months agoHappy 4th of July! 🎆 Made with Veo 3 in Gemini
-
Education2 months agoVEX Robotics launches AI-powered classroom robotics system
-
Education2 months agoMacron says UK and France have duty to tackle illegal migration ‘with humanity, solidarity and firmness’ – UK politics live | Politics
-
Funding & Business2 months agoKayak and Expedia race to build AI travel agents that turn social posts into itineraries
-
Podcasts & Talks2 months agoOpenAI 🤝 @teamganassi