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IIHM Reveals First-Ever Hospitality AI Awards, Hosts Landmark Debate on Tech & Human Touch

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KOLKATA, India, July 22, 2025 /PRNewswire/ — The International Institute of Hotel Management (IIHM), India’s most internationally recognized hospitality education brand, marked World AI Appreciation Day with two pioneering initiatives that have positioned it firmly at the forefront of the global AI-hospitality movement.

On July 16, IIHM announced the world’s first AI Awards dedicated to the hospitality industry and hosted a high-profile roundtable on the theme ‘AI and Human Touch – Redefining the Hospitality Sector.’ Both events underscored IIHM’s vision of harmonizing technology and human empathy to shape the future of global hospitality.

World’s First AI Awards for Hospitality Announced

IIHM Chairman and CEO of the International Hospitality Council (UK), Dr Suborno Bose, unveiled the inaugural AI in Hospitality Awards, a global initiative recognizing innovation at the intersection of AI and hospitality across 10 categories.

These include:

  • AI Champion – General Manager (visionary leadership in AI integration)
  • Tech-Forward Hotelier (Emerging Leader)
  • Hospitality Data Strategist
  • AI Educator / Trainer of the Year
  • Smart Hotel of the Year
  • Customer Experience Innovation
  • Sustainable Tech Implementation
  • HR & Training Tech Leader
  • Destination Marketing (Tourism Boards)
  • Smart Travel Experience Innovator

Describing the awards as a global benchmark for AI-driven excellence in hospitality,” Dr Bose said, “they will inspire a new generation of hoteliers to embrace technology as a tool to enhance—not replace—human service. These awards are not just a recognition; they are a global call to action for the industry to embrace AI responsibly, with empathy at its core,” he added.

The announcement also coincided with the launch of the precursor to his forthcoming book, High-Tech, Higher Touch – The Dr Suborno Bose Way, the second in his series exploring AI’s transformative role in hospitality.

AI and Human Touch: The Landmark Debate

On the same day, IIHM hosted a thought-provoking AI-Hospitality Roundtable, bringing together industry leaders to explore how AI can enhance guest experiences while preserving the emotional core of hospitality.

The panel featured Kush Kapoor, CEO, Roseate Hotels; Shantunu Som, CEO, Somnetics; and Dr Arnab Majumdar, CTO, Entiovi Technologies, moderated by Sujay Gupta, Group Director, Communications & Media, IIHM.

Tech as an Enhancer, Not a Replacement

Opening the discussion, Kush Kapoor stressed that while AI can streamline operations, emotions remain the true differentiator in hospitality. “Emotions that come from the heart can never be copied. AI should only make hospitality warmer and more efficient,” he said.

Kapoor showcased Roseate Hotels’ AI-driven innovations:

  • Contactless check-in journeys (luggage transfer directly from aircraft to rooms).
  • Real-time service alerts that auto-send personalized apology messages for delayed orders.
  • AI-enabled virtual banquet tours and training modules improving staff efficiency.

He warned that hotels failing to adopt flexible, AI-ready property management systems (PMS) risk obsolescence.

Humanizing Technology Through Intuitive Design

Shantunu Som emphasized that the key challenge lies in making AI intuitive for staff and invisible to guests. “AI should remain in the background, enabling service, not overwhelming it. The success of technology will be measured by how natural it feels,” he said.

Som highlighted the move to microservice-based architectures, which make systems future-proof, reduce training requirements, and allow for seamless upgrades.

Proactive, Industry-Specific AI Systems

Dr Arnab Majumdar, a key architect of NamAIste HospitalityGPT, described how AI has evolved from reactive large language models to proactive agent-based systems: “These are like sentient microservices that anticipate guest needs. If your flight is delayed, the system can reschedule your transfer or suggest alternative activities.”

Majumdar stressed the need for industry-specific AI solutions, like NamAIste, over generic platforms. He also urged hospitality education to embed AI literacy so students can seamlessly integrate tech with guest service.

Dr Suborno Bose’s Vision: AI With a Human Heart

In his Vision Address delivered across IIHM campuses, Dr Bose reaffirmed his mantra: “While technology is important, touch is more important. AI may be the new brain of hospitality, but the heart will always remain human.” 

He also announced Phase II of the NamAIste Project, which will develop scalable AI business models for hospitality, solving real-world operational challenges. He explained, “This is not just about AI adoption. It’s about building a purpose-driven, people-first global hospitality ecosystem.”

In a symbolic finale, he introduced TAIGER – the AI Tiger, India’s official mascot for innovation in hospitality tech, representing the blend of tradition and forward-thinking AI.

IIHM’s Global Leadership in AI-Hospitality

With initiatives like NamAIste HospitalityGPT, the AI in Hospitality Awards, and its commitment to future-ready education, IIHM is steering a global movement where technology amplifies human warmth.

“Hospitality students must learn to speak two languages with equal fluency – the language of human emotions and the language of intelligent machines,” Dr. Bose emphasised.

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Arm Launches Lumex Subsystem for 5x Faster On-Device AI in Smartphones

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In the rapidly evolving world of mobile computing, Arm Holdings has unveiled its latest innovation, the Lumex Compute Subsystem (CSS), a platform designed to supercharge on-device artificial intelligence capabilities in smartphones, wearables, and other consumer devices. Announced on September 10, 2025, this new architecture promises to deliver unprecedented performance gains, enabling AI tasks to run locally without relying on cloud servers. By integrating advanced CPUs, GPUs, and system interconnects optimized for AI workloads, Lumex addresses the growing demand for privacy-focused, real-time intelligence in everyday gadgets.

At the heart of Lumex are SME2-enabled Armv9.3 cores, which support scalable matrix extensions crucial for handling complex AI models. These cores, paired with the new Mali G1-Ultra GPU, offer up to 5x faster AI processing compared to previous generations, according to details shared in Arm’s official newsroom announcement. The platform also incorporates a redesigned System Interconnect and System Memory Management Unit, reducing latency by as much as 75% to ensure smoother operation of AI-driven features like real-time language translation or augmented reality overlays.

Architectural Innovations Driving Efficiency

Beyond raw power, Lumex emphasizes energy efficiency, a critical factor for battery-constrained mobile devices. The subsystem’s channelized architecture prioritizes quality-of-service for AI traffic, allowing developers to run larger models on-device without excessive power draw. As reported by The Register, this design represents Arm’s strategic pivot toward CPU-based AI acceleration, distinguishing it from competitors who lean heavily on dedicated neural processing units.

Industry analysts note that Lumex’s four tailored variants, built on advanced 3nm processes, cater to a range of devices from flagship smartphones to smartwatches. This flexibility could accelerate adoption by chipmakers like Qualcomm and MediaTek, who license Arm’s designs. Posts on X from tech enthusiasts, including those highlighting Arm’s collaboration with frameworks like KleidiAI, underscore the platform’s developer-friendly tools that integrate seamlessly with major operating systems, enabling apps to leverage on-device AI from launch.

Implications for AI in Consumer Tech

The push for on-device AI aligns with broader industry trends toward data privacy and reduced latency. Unlike cloud-dependent systems, Lumex allows for “smarter, faster, more personal AI,” as described in Reuters, potentially transforming user experiences in gaming and real-time analytics. For instance, the platform’s double-digit IPC gains—estimated at 20% performance uplift with 9% better efficiency—could enable immersive graphics in mobile games while processing AI tasks like object recognition in the background.

However, challenges remain. Integrating such advanced hardware requires ecosystem support, and Arm has been proactive, working with developers to optimize frameworks for these optimizations. Recent news from HotHardware emphasizes how Lumex’s GPU enhancements, including ray tracing support, position it as a boon for flagship devices, potentially appearing in next year’s smartphones.

Market Impact and Future Outlook

Arm’s dominance in mobile chip design—powering over 95% of smartphones—gives Lumex a strong foothold. According to Silicon Republic, this launch comes amid intensifying competition from rivals like Apple and Google, who are also advancing on-device AI. X discussions, such as those from Arm’s own account, highlight up to 5x AI speedups, fueling speculation about its role in emerging tech like AI agents in wearables.

Looking ahead, Lumex could reshape how AI integrates into daily life, from personalized assistants to secure edge computing. Yet, as Liliputing points out, success hinges on software ecosystems catching up. With Arm betting big on this platform, it may well define the next era of mobile innovation, balancing power, efficiency, and accessibility for billions of users worldwide.



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Google Cloud expects strong growth thanks to demand for AI

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Google Cloud CEO Thomas Kurian paints a rosy picture for the cloud service provider. During a Goldman Sachs technology conference in San Francisco, he said that the company has approximately $106 billion in contracts outstanding. According to him, more than half of that can be converted into revenue in the next two years.

In the second quarter of 2025, parent company Alphabet reported $13.6 billion in revenue for Google Cloud, an increase of 32 percent over the previous year. If the forecast is correct, according to The Register, this means that the cloud service provider could add around $53 billion in additional revenue by 2027.

Google Cloud’s market position is often compared to that of its biggest rivals. Microsoft reported annual revenue of $75 billion for Azure this year, while AWS recorded $30.9 billion in the same quarter, a growth of 17.5 percent.

Faster transition to the cloud

Kurian emphasized that many companies still run IT systems on-premises. He expects the transition to the cloud to accelerate, with artificial intelligence playing a decisive role. Increasingly, customers are looking for suppliers who can help transform their business operations with AI applications, rather than just hosting services.

Google claims to have an advantage in this regard thanks to its own investments in AI infrastructure. Its systems are said to be more energy-efficient and deliver more computing power than those of its competitors. According to Kurian, the storage and network are also designed in such a way that they can easily switch from training to inference.

For investors, the most important thing is how AI is converted into revenue. Kurian mentioned usage-based rates, subscriptions, and value-based models, such as paying per saved service request or higher ad conversions. In addition, AI use leads to increased purchases of security and data services.

According to Kurian, 65 percent of customers now use Google Cloud AI tools. On average, this group purchases more products than organizations that do not yet use AI. Examples of applications include digital product development, customer service, back-office processes, and IT support. For example, Google helped Warner Bros. re-edit The Wizard of Oz for the Las Vegas Sphere, and Home Depot uses AI to answer HR questions more quickly.

Kurian’s message: cloud infrastructure only becomes truly profitable when companies purchase AI services on top of it. With this, Google Cloud wants to position itself firmly in the next phase of the cloud market.



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New AI Tool Predicts Treatments That Reverse Cell Disease

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In a move that could reshape drug discovery, researchers at Harvard Medical School have designed an artificial intelligence model capable of identifying treatments that reverse disease states in cells.

Unlike traditional approaches that typically test one protein target or drug at a time in hopes of identifying an effective treatment, the new model, called PDGrapher and available for free, focuses on multiple drivers of disease and identifies the genes most likely to revert diseased cells back to healthy function.

The tool also identifies the best single or combined targets for treatments that correct the disease process. The work, described Sept. 9 in Nature Biomedical Engineering, was supported in part by federal funding.

By zeroing in on the targets most likely to reverse disease, the new approach could speed up drug discovery and design and unlock therapies for conditions that have long eluded traditional methods, the researchers noted.

“Traditional drug discovery resembles tasting hundreds of prepared dishes to find one that happens to taste perfect,” said study senior author Marinka Zitnik, associate professor of biomedical informatics in the Blavatnik Institute at HMS. “PDGrapher works like a master chef who understands what they want the dish to be and exactly how to combine ingredients to achieve the desired flavor.”

The traditional drug-discovery approach — which focuses on activating or inhibiting a single protein — has succeeded with treatments such as kinase inhibitors, drugs that block certain proteins used by cancer cells to grow and divide. However, Zitnik noted, this discovery paradigm can fall short when diseases are fueled by the interplay of multiple signaling pathways and genes. For example, many breakthrough drugs discovered in recent decades — think immune checkpoint inhibitors and CAR T-cell therapies — work by targeting disease processes in cells.

The approach enabled by PDGrapher, Zitnik said, looks at the bigger picture to find compounds that can actually reverse signs of disease in cells, even if scientists don’t yet know exactly which molecules those compounds may be acting on.

How PDGrapher works: Mapping complex linkages and effects

PDGrapher is a type of artificial intelligence tool called a graph neural network. This tool doesn’t just look at individual data points but at the connections that exist between these data points and the effects they have on one another.

In the context of biology and drug discovery, this approach is used to map the relationship between various genes, proteins, and signaling pathways inside cells and predict the best combination of therapies that would correct the underlying dysfunction of a cell to restore healthy cell behavior. Instead of exhaustively testing compounds from large drug databases, the new model focuses on drug combinations that are most likely to reverse disease.

PDGrapher points to parts of the cell that might be driving disease. Next, it simulates what happens if these cellular parts were turned off or dialed down. The AI model then offers an answer as to whether a diseased cell would happen if certain targets were “hit.”

“Instead of testing every possible recipe, PDGrapher asks: ‘Which mix of ingredients will turn this bland or overly salty dish into a perfectly balanced meal?’” Zitnik said.

Advantages of the new model

The researchers trained the tool on a dataset of diseased cells before and after treatment so that it could figure out which genes to target to shift cells from a diseased state to a healthy one.

Next, they tested it on 19 datasets spanning 11 types of cancer, using both genetic and drug-based experiments, asking the tool to predict various treatment options for cell samples it had not seen before and for cancer types it had not encountered.

The tool accurately predicted drug targets already known to work but that were deliberately excluded during training to ensure the model did not simply recall the right answers. It also identified additional candidates supported by emerging evidence. The model also highlighted KDR (VEGFR2) as a target for non-small cell lung cancer, aligning with clinical evidence. It also identified TOP2A — an enzyme already targeted by approved chemotherapies — as a treatment target in certain tumors, adding to evidence from recent preclinical studies that TOP2A inhibition may be used to curb the spread of metastases in non-small cell lung cancer.

The model showed superior accuracy and efficiency, compared with other similar tools. In previously unseen datasets, it ranked the correct therapeutic targets up to 35 percent higher than other models did and delivered results up to 25 times faster than comparable AI approaches.

What this AI advance spells for the future of medicine

The new approach could optimize the way new drugs are designed, the researchers said. This is because instead of trying to predict how every possible change would affect a cell and then looking for a useful drug, PDGrapher right away seeks which specific targets can reverse a disease trait. This makes it faster to test ideas and lets researchers focus on fewer promising targets.

This tool could be especially useful for complex diseases fueled by multiple pathways, such as cancer, in which tumors can outsmart drugs that hit just one target. Because PDGrapher identifies multiple targets involved in a disease, it could help circumvent this problem.

Additionally, the researchers said that after careful testing to validate the model, it could one day be used to analyze a patient’s cellular profile and help design individualized treatment combinations.

Finally, because PDGrapher identifies cause-effect biological drivers of disease, it could help researchers understand why certain drug combinations work — offering new biological insights that could propel biomedical discovery even further.

The team is currently using this model to tackle brain diseases such as Parkinson’s and Alzheimer’s, looking at how cells behave in disease and spotting genes that could help restore them to health. The researchers are also collaborating with colleagues at the Center for XDP at Massachusetts General Hospital to identify new drug targets and map which genes or pairs of genes could be affected by treatments for X-linked Dystonia-Parkinsonism, a rare inherited neurodegenerative disorder.

“Our ultimate goal is to create a clear road map of possible ways to reverse disease at the cellular level,” Zitnik said.

Reference: Gonzalez G, Lin X, Herath I, Veselkov K, Bronstein M, Zitnik M. Combinatorial prediction of therapeutic perturbations using causally inspired neural networks. Nat Biomed Eng. 2025:1-18. doi: 10.1038/s41551-025-01481-x

This article has been republished from the following materials. Note: material may have been edited for length and content. For further information, please contact the cited source. Our press release publishing policy can be accessed here.



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