Netflix’s co-CEO Ted Sarandos announced the use of generative AI in an original production for the first time
The Eternaut, an Argentine sci-fi show, used generative artificial intelligence to create VFX of a building collapsing
The company says it is “thrilled with the results”
Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is pretty pleased with the result.
Speaking to investors on Thursday (July 18), Sarandos revealed Argentinian sci-fi show, The Eternaut, is the first Netflix production to use AI to generate a VFX (visual effects) sequence.
He said: “The creators were thrilled with the result. We were thrilled with the result,” he said. “And more importantly, the audience was thrilled with the result. So, I think these tools are helping creators expand the possibilities of storytelling on screen, and that is endlessly exciting.”
The scene in question shows a building collapse in Buenos Aires after coming into contact with toxic snowfall, and according to Sarandos, given the budget of the show, the scale of the effects needed to pull off the scene wouldn’t have been possible without the use of AI.
In fact, Sarandos even confirmed that using AI was not only a cost-saver, but incredibly efficient too. “That VFX sequence was completed 10 times faster than it could have been completed with visual, traditional VFX tools and workflows,” he said.
Considering just how happy Netflix’s head honcho and the creators behind The Eternaut are with the results, the Argentinian-made TV series could be the pioneer in AI-generated Netflix effects, opening up opportunities for other productions to follow suit.
Just the beginning
Hollywood’s disdain towards AI couldn’t be more evident. After all, the technology was a huge point of contention in the Hollywood actors’ and writers’ strikes that plagued the entertainment industry in 2023.
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Now, two years on, we’re starting to see AI find its feet in the world of TV and movie production, and despite the negative connotations of the word, it might end up being a good thing for creators working on a smaller budget.
Sarandos said: “This is real people doing real work with better tools. Our creators are already seeing the benefits in production through pre-visualisation and shot planning work, and certainly visual effects. I think these tools are helping creators expand the possibilities of storytelling on screen, and that is endlessly exciting.”
Netflix reported a successful quarter, with over $11 billion in revenue, up nearly 20% compared to the previous year. I might be skeptical, but I’d expect this trial of using AI to generate scenes could spawn into a bigger beast if the profit margins are high enough to ride out any backlash.
Using AI monitored by the creators of a show for a scene is one thing, but at what point does it cross the line? And when it does, will companies like Netflix scale back or go full steam ahead, implementing AI into all the best TV shows and movies?
Artificial intelligence (AI) is transforming the pharmaceutical industry. More and more, AI is being used in drug discovery to predict which drugs might work and speed up the whole development process.
But here’s something you probably didn’t see coming: some of the same AI tools that help find new drug candidates are now being used to catch insurance fraud. It’s an innovative cross-industry application that’s essential in protecting the integrity of healthcare systems.
AI’s Core Role in Drug Discovery
The field of drug discovery involves multiple stages, including initial compound screening and preclinical testing to clinical trials and regulatory framework compliance. These steps are time-consuming, expensive, and often risky. Traditional methods can take over a decade and cost billions, and success rates remain frustratingly low. This is where AI-powered drug discovery comes in.
The technology taps machine learning algorithms, deep learning, and advanced analytics so researchers can process vast amounts of molecular and clinical data. As such, pharmaceutical firms and biotech companies can reduce the cost and time required in traditional drug discovery processes.
AI trends in drug discovery cover a broad range of applications, too. For instance, specialized AI platforms for the life sciences are now used to enhance drug discovery workflows, streamline clinical trial analytics, and accelerate regulatory submissions by automating tasks like report reviews and literature screenings. This type of technology demonstrates how machine learning can automatically sift through hundreds of models to identify the optimal one that best fits the data, a process that is far more efficient than manual methods.
In the oncology segment, for example, it’s responsible for innovative precision medicine treatments that target specific genetic mutations in cancer patients. Similar approaches are used in studies for:
Neurodegenerative diseases
Cardiovascular diseases
Chronic diseases
Metabolic diseases
Infectious disease segments
Rapid development is critical in such fields, and AI offers great help in making the process more efficient. These applications will likely extend to emerging diseases as AI continues to evolve. Experts even predict that the AI drug discovery market will grow from around USD$1.5 billion in 2023 to between USD$20.30 billion by 2030. Advanced technologies, increased availability of healthcare data, and substantial investments in healthcare technology are the main drivers for its growth.
From Molecules to Fraud Patterns
So, how do AI-assisted drug discovery tools end up playing a role in insurance fraud detection? It’s all about pattern recognition. The AI-based tools used in drug optimization can analyze chemical structures and molecular libraries to find hidden correlations. In the insurance industry, the same capability can scan through patient populations, treatment claims, and medical records to identify suspicious billing or treatment patterns.
The applications in drug discovery often require processing terabytes of data from research institutions, contract research organizations, and pharmaceutical sectors. In fraud detection, the inputs are different—claims data, treatment histories, and reimbursement requests. The analytical methods remain similar, however. Both use unsupervised learning to flag anomalies and predictive analytics to forecast outcomes, whether that’s a promising therapeutic drug or a suspicious claim.
Practical Applications In and Out of the Lab
Let’s break down how this dual application works in real-world scenarios:
In the lab: AI helps identify small-molecule drugs, perform high-throughput screening, and refine clinical trial designs. Using generation models and computational power, scientists can simulate trial outcomes and optimize patient recruitment strategies, leading to better trial outcomes and fewer delays and ensure drug safety.
In insurance fraud detection: Advanced analytics can detect billing inconsistencies, unusual prescription patterns, or claims that don’t align with approved therapeutic product development pathways. It protects insurance systems from losing funds that could otherwise support genuine patients and innovative therapies.
This shared analytical backbone creates an environment for innovation that benefits both the pharmaceutical sector and healthcare insurers.
Challenges and Future Outlook
The integration of AI in drug discovery and insurance fraud detection is promising, but it comes with challenges. Patient data privacy, for instance, is a major concern for both applications, whether it’s clinical trial information or insurance claims data. The regulatory framework around healthcare data is constantly changing, and companies need to stay compliant across both pharmaceutical and insurance sectors.
On the fraud detection side, AI systems need to balance catching real fraud without flagging legitimate claims. False positives can delay patient care and create administrative headaches. Also, fraudsters are getting more sophisticated, so detection algorithms need constant updates to stay ahead.
Despite these hurdles, the market growth for these integrated solutions is expected to outpace other applications due to their dual benefits. With rising healthcare costs and more complex fraud schemes, insurance companies are under increasing pressure to protect their systems while still covering legitimate treatments.
Looking ahead, AI-driven fraud detection is likely to become more sophisticated as it learns from drug discovery patterns. And as healthcare fraud becomes more complex and treatment options expand, we can expect these cross-industry AI solutions to play an even bigger role in protecting healthcare dollars.
Final Thoughts
The crossover between AI drug discovery tools and insurance fraud detection shows how pattern recognition technology can solve problems across different industries. What started as a way to find new medicines is now helping catch fraudulent claims and protect healthcare dollars.
For patients, this dual approach means both faster access to new treatments and better protection of the insurance systems that help pay for their care. For the industry, it’s about getting more value from AI investments; the same technology that helps develop drugs can also stop fraud from draining resources. It’s a smart example of how one innovation can strengthen healthcare from multiple angles.
LOS ANGELES (Sept. 12, 2025) — An artificial intelligence (AI) program created by Cedars-Sinai may reduce hospitalizations in people diagnosed with heart failure, a new study reports.
The study, published in JACC: Heart Failure, included 50 people who had been diagnosed with a condition called heart failure with reduced ejection fraction, in which the heart’s main pumping chamber, the left ventricle, becomes too weak to circulate blood throughout the body.
For three months, patients used a smartphone app to transmit home blood pressure readings to their cardiologists. The blood pressure readings were analyzed by an AI program that generated prescribing recommendations to the cardiologists, such as whether a new drug should be added or a dosage changed. The software, named HF-AI (for heart failure AI) was trained using data from Cedars-Sinai patients with heart failure between 2020 to 2022 and incorporates national and international heart failure guidelines.
Cardiologists accepted HF-AI medication and dose recommendations 90.8% of the time. This meant they more than doubled their use of guideline-directed heart failure medications. The program also dramatically decreased hospitalizations. Among the 50 enrolled patients, 23 were hospitalized in the six months before enrolling in the trial. In the six months after the intervention, only six were hospitalized, a 74% reduction.
Investigators plan to use and study the program with more Cedars-Sinai patients.
“People with heart failure are among our most fragile patients, with extremely high risk of hospitalization and death,” said first author and co-inventor Raj Khandwalla, MD, division chief of Cardiology at Cedars-SinaiMedical Group and director of Digital Therapeutics at the Smidt Heart Institute. “By translating home blood pressure data into treatment advice, HF-AI lets us fine-tune medications sooner and keep more patients out of the hospital.”
This study was funded by Cedars-Sinai Technology Ventures.
“This research is a testament to the mission of Cedars-Sinai Technology Ventures to invest in innovative technology and improve clinical outcomes for patients,” said James Laur, JD, chief intellectual property officer for Technology Ventures.
Other Cedars-Sinai authors of the study include Alex Shvartser, MS; Raymond J. Zimmer, MD; Merije Chukumerije, MD; Michael Share, MD; Ronit Zadikany, MD; Michael Farkouh, MD; Yaron Elad, MD; and Michelle Maya Kittleson, MD, PHD.
Gregg Fonarow, MD, of UCLA Medical Center also authored the study.
Declaration of interests: The paper describes software that is the subject of U.S. Provisional Patent Application number 63/314,207, filed by Cedars-Sinai Medical Center on February 25, 2022. Dr. Fonarow has done consulting for Abbott, Amgen, AstraZeneca, Bayer, Boehringer Ingelheim, Cytokinetics, Eli Lilly, Johnson and Johnson, Medtronic, Merck, Novartis, and Pfizer. All other authors have reported that they have no relationships relevant to the contents of this paper to disclose.
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Now let’s apply this to your AI. Its rulebook is the vast dataset it was trained on. It has ingested a significant portion of human knowledge, but that knowledge is itself a finite, inconsistent, and incomplete system. It contains contradictions, falsehoods, and, most importantly, gaps.
An AI, operating purely within its training data, is like a manager who refuses to think outside the company manual. When faced with a query that falls into one of Gödel’s gaps – a question where the answer is true but not provable from its data – the AI does not have the human capacity to say, “I do not know,” or to seek entirely new information. Its core programming is to respond. So, it does what the OpenAI paper describes: it auto-completes, or hallucinates. It creates a plausible-sounding reality based on the patterns in its data.
The AI invents a financial figure because the pattern suggests a number should be there. It cites a non-existent regulatory case because the pattern of legal language is persuasive. It designs a product feature that is physically impossible because the training data contains both engineering truths and science fiction.
The AI’s hallucination is not simply a technical failure; it is a Gödelian inevitability. It is the system’s attempt to be complete, which forces it to become inconsistent, unless the system says, “I don’t know,” in which case the system would be consistent but incomplete. Interestingly. OpenAI’s latest model has a feature billed as an improvement – namely its “abstention rate” (the rate at which the model admits that it cannot provide an answer). This rate has gone from about 1% in previous models to over 50% in GPT-5.