Tools & Platforms
Amazon’s AWS has joined the AI agent craze. Now the real work of showing Fortune 500 companies how to actually use them begins

Amazon Web Services joined the agentic AI frenzy in a big way this week, revealing at a New York City event Wednesday a host of services and tools dubbed Agentcore that let technologists build and deploy so-called AI agents capable of automating internal tasks while potentially overhauling the way consumers interact with online businesses too.
These agents, to many in the tech industry, are the next evolution in our new AI-powered future, where artificial intelligence not only acts as an assistant, but can autonomously complete complex multi-step actions with just some human intervention in sensitive sectors like healthcare, and no human intervention in lower-risk areas.
But at least in the short term, the real battle between AWS and agentic AI competitors may depend less on technology differentiation, and more on who employs the most quality talent to help guide large corporations on where to even begin with AI agents.
Businesses “are frustrated because they want someone to tell them what to do and how to do it,” Dave Nicholson, chief technology advisor at The Futurum Group, told Fortune. “There isn’t enough [talent] to go around. Humans are the bottleneck.”
Nicholson added that AWS and other cloud and large tech companies will need to heavily lean on partner companies to assist with customer education and implementation too.
The business case for agents was pushed into the forefront last year by Salesforce, with the announcement of a new division it calls Agentforce. Google, OpenAI and other cloud and technology players have since rushed to announce AI agent tools and services geared toward corporations. On Thursday, a day after AWS’s showed off its agent tools, OpenAI announced a new, general purpose agent for users of its ChatGPT product.
Fear of missing out
With just about every CEO these days under pressure to craft an AI strategy, the incoming AI agents may be poised to capitalize on the situation.
“This is the highest level of ‘fear of missing out’ ever among behemoths in the IT industry right now,” Nicholson said. “These are existential decisions being made at Microsoft, Google, and Amazon.”
In an interview with Fortune after his keynote presentation announcing a new in-house collection of agent-building services dubbed AgentCore as well as a marketplace for agents, AWS VP of agentic AI, Swami Sivasubramanian said that Fortune 500 execs whose companies don’t start experimenting with the technology risk missing out on a transformational moment as pivotal as the creation of the internet.
“Agents are fundamentally going to change how we work and how we live,” Sivasubramanian said when asked how execs at Fortune 500 companies can be sure that their investments in building or deploying AI agents isn’t supplanted by a new shiny technology of the moment next year. The executive provided an example of how AI technologies will make it feasible for an agent to, for example, not only plan an itinerary for a trip, but do all of the bookings too.
“You can give it a high level objective, like, ‘Hey, create me a 10 day itinerary in December to visit Australia,’” he said. “It actually understands the objective. Breaks it down into…I need a flight, I need activities to go see in these cities, and then, based on my preferences, it creates a customized itinerary, and actually also secures reservations by calling APIs.”
That’s the type of personal, tangible, example that gives this AWS executive and other proponents of AI agents, the belief that many customer experiences can be overhauled, or created from scratch, with this technology — in ways that might even be hard to envision now.
Agentic rolemodels needed
Slick as some of these scenarios may sound however, the reality is that there are currently few examples of corporations using agents at massive scale. The green field of opportunity is sure to be attractive for some, but it’s also a big challenge for the companies selling agentic products and tools since there are not many real-world examples to guide or inspire.
Amazon Web Services’ market leadership in cloud computing should serve as some advantage, providing a large existing customer base to sell to. And because those companies’ operations are already dependent on AWS, they have more patience for any bumps Amazon experiences as it refines its AI agent business.
“They’re more likely to get two or three strikes,” Nicholson said of AWS and its AI agent rollout.
But it’s an open question whether AWS’ initial focus on heavily marketing its new agentic tools to software developers versus the executives with the purse strings will prove problematic.
“They have disjointed messaging,” Mark Beccue, an analyst at the research firm Omdia, told TechTarget. “When talking about agents, you must have the complete story.”
AWS’ Sivasubramanian said that most C-suite customers that he meets with naturally look inward to how their own organization runs when considering where and how to deploy AI agents first to help automate, or reduce the time to complete, boring, repetitive tasks.
This, of course, raises the question of when and how AI agents will disrupt or displace jobs and in which areas. Amazon CEO Andy Jassy recently weighed in on the overall AI boom in an employee memo, saying that while these technologies will both eliminate current roles while creating new ones, “we expect that this will reduce our total corporate workforce [over the next few years] as we get efficiency gains from using AI extensively across the company.” On Thursday, a day after AWS’ agent-focused summit, the company carried out layoffs of at least hundreds of employees.
A day earlier, Sivasubramanian, perhaps not surprisingly, struck an optimistic tone when discussing a new world full of AI agents that now Amazon — and many rivals — are rushing to bring to fruition.
“Yes, in the short term, if you look at [past] transformations, there were actually changes on the specific job categories [in which people worked], “but then we as humans have really adapted to these changes and then started working on different things. You don’t find people who are doing Y2K engineering anymore.”
Tools & Platforms
TECNO Showcases Slim Smartphones and AI-Powered Laptops at IFA 2025

With a 6mm-thick smartphone and a sub-900g AI laptop, TECNO is trying to show IFA that thin doesn’t mean underpowered.
TECNO is set to take centre stage at this year’s IFA ShowStoppers in Berlin with a showcase that highlights both design finesse and artificial intelligence integration. Under the theme “The Thinnest Power Duo,” the company will present its ultra-slim smartphone, the Tecno Slim, first shown at MWC 2025, alongside the featherlight Megabook S14 AI laptop.
The TECNO Slim builds on the excitement generated when attendees first went hands-on with the device at Mobile World Congress. Now arriving in its mass-production form, it is ready to hit the market. Measuring under 6 mm thick, the phone is billed as the world’s slimmest 3D-curved device, promising to balance its sleek body with a large-capacity battery and strong performance. The handset features a high-end display and AI-driven functions, targeting users who want both elegance and substance without compromise.
TECNO Showcases Slim Smartphones and AI-Powered Laptops at IFA 2025
Having played around with the TECNO Slim in Barcelona, I am eager to see how it fares in real-world use. With its lightweight and thin design, it is hard not to be excited to see if it can hold up against modern flagship phones.
On the computing front, TECNO’s Megabook S14 makes its debut as the lightest 14-inch OLED AI laptop at just 899 grams. The device is powered by either Qualcomm’s Snapdragon X Elite or Intel’s Core Ultra 9, offering strong performance both online and offline. Among its integrated AI tools are real-time meeting transcription, presentation drafting and intelligent photo management.
“We are excited to join IFA ShowStoppers with products that challenge industry conventions,” said Jack Guo, General Manager of TECNO. “The TECNO Slim and MEGABOOK S14 represent our commitment to delivering meaningful innovation – proving that consumers no longer need to choose between elegant design and powerful performance.”

TECNO Showcases Slim Smartphones and AI-Powered Laptops at IFA 2025
Beyond the headlines, TECNO is also unveiling its ever-expanding AI-powered ecosystem. The brand will showcase a lineup that includes the Megapad Pro tablet for students and professionals, True 2 AI earbuds with noise cancellation and spatial audio, the Watch GT AI smartwatch, and the AI Glasses Pro — the first eyewear to integrate a 50-megapixel imaging system. The Megabook K Series laptops, already available in Spain and France, will also feature as part of Tecno’s push into broader European markets.
Visitors attending ShowStoppers on Sept. 4 at Berlin Messe will have the opportunity to test these new devices firsthand at TECNO’s booth at Table 21. The company says hands-on demos will highlight both AI features and the seamless ecosystem connectivity that continue to define its “Stop At Nothing” philosophy. Stay tuned to CGMagazine for all the news out of IFA and beyond.
Tools & Platforms
Leadership and trust still matter as AI drives business change – The Times
Tools & Platforms
Nvidia Is Not Happy With the Gain AI Act, Says As Much

In a move drawing considerable attention across the tech industry, Nvidia Corporation has publicly critiqued the recently proposed Gain AI Act, emphasizing its potential to stifle competition in the rapidly evolving artificial intelligence sector.
The GAIN AI Act, which stands for Guaranteeing Access and Innovation for National Artificial Intelligence Act, was introduced as part of the U.S. National Defense Authorization Act, with the goal of ensuring that the United States is the dominant market force for AI.
It has not yet passed and remains a hotly debated policy topic both here and abroad because of the restrictions it looks to enact.
Backers say it aims to protect American market interests by prioritizing domestic orders for advanced AI chips and processors, as well as secure supply chains for critical AI hardware, and theoretically reduce our reliance on foreign manufacturers.
So it’s no huge surprise that Nvidia, a Chinese corporation and currently the world’s biggest company, would take aim at a law that might potentially restrict the competitiveness of foreign technology.
The company said as much during a recent industry forum.
“We never deprive American customers in order to serve the rest of the world. In trying to solve a problem that does not exist, the proposed bill would restrict competition worldwide in any industry that uses mainstream computing chips,” an Nvidia spokesperson said.
Is the Gain AI Act a good idea for innovation?
It depends on who you ask.
Essentially, the law seeks to strengthen national security and economic competitiveness by ensuring that key AI components remain accessible to American companies and government agencies before they are supplied abroad.
Its language takes a hard line on what the priority should be for the United States government.
“It should be the policy of the United States and the Department of Commerce to deny licenses for the export of the most powerful AI chips, including such chips with total processing power of 4,800 or above and to restrict the export of advanced artificial intelligence chips to foreign entities so long as United States entities are waiting and unable to acquire those same chips,” the legislation reads.
Nvidia’s critique reflects broader industry anxieties about regulatory environments that might hinder innovation. As global competition intensifies, particularly with formidable advances in AI from regions such as China, firms like Nvidia are closely watching how regulatory frameworks are taking shape abroad.
But it’s not just foreign companies. American market players, too, have said it could hit many domestic operations hard.
“Advanced AI chips are the jet engine that is going to enable the U.S. AI industry to lead for the next decade,” Brad Carson, president of Americans for Responsible Innovation (ARI), a lobbying group for the AI industry, said in a widely distributed statement.
“Globally, these chips are currently supply-constrained, which means that every advanced chip sold abroad is a chip the U.S. cannot use to accelerate American R&D and economic growth,” Carson said. “As we compete to lead on this dual-use technology, including the GAIN AI Act in the NDAA would be a major win for U.S. economic competitiveness and national security.”
‘Doomer science fiction’
Nvidia didn’t stop there. It then took aim at an earlier attempt to make the U.S. more competitive in the chipmaker market, a policy called the AI Diffusion Rule, which ultimately failed.
The company minced no words in a follow-up statement, saying that the past attempts by legislators to control market forces based on protectionist policies was ultimately a bad idea.
“The AI Diffusion Rule was a self-defeating policy, based on doomer science fiction, and should not be revived,” it read.
“Our sales to customers worldwide do not deprive U.S. customers of anything—and in fact expand the market for many U.S. businesses and industries,” it said. “The pundits feeding fake news to Congress about chip supply are attempting to overturn President Trump’s AI Action Plan and surrender America’s chance to lead in AI and computing worldwide.”
The challenge will be creating laws that are as dynamic as the technologies they aim to govern, fostering a climate where innovation and ethical accountability are not mutually exclusive, but rather mutually reinforcing.
We’ve tried this before
Nvidia’s mention of the AI Diffusion rule was no accident. That ill-fated policy had many of the same political goals but ultimately stumbled at the finish line and was a relatively toothless attempt to rein in some of the world’s most competitive companies.
The Biden administration’s AI Diffusion rule, enacted in January 2025, represented a significant shift in U.S. export controls targeting cutting-edge artificial intelligence technology.
Designed to curb the spread of advanced AI tools to rival nations, the regulation mandated licensing for the sale of high-end AI chips and imposed strict caps on computing power accessible to foreign recipients. Its goal was to slow the diffusion of sensitive AI capabilities that could enhance military or strategic applications abroad.
However, the Trump-era approach to export controls, which focused on a more targeted, bilateral framework, was poised to replace the Biden administration’s broader strategy.
President Trump had announced plans to rescind the AI Diffusion rule, criticizing it as overly bureaucratic and potentially hindering U.S. innovation. Instead, his administration favored engaging in country-specific agreements to control export practices, aiming for a more adaptable, case-by-case approach.
Though the AI Diffusion rule was ultimately rolled back, the Bureau of Industry and Security (BIS) signaled a renewed emphasis on enforcing existing regulations. The agency issued a notice reinforcing actions against companies with a “high probability” of violations, warning that increased scrutiny would be applied to entities with knowledge of potential breaches.
Whether this latest attempt to advance American interests meets a similar fate remains to be seen.
-
Business1 week ago
The Guardian view on Trump and the Fed: independence is no substitute for accountability | Editorial
-
Tools & Platforms4 weeks ago
Building Trust in Military AI Starts with Opening the Black Box – War on the Rocks
-
Ethics & Policy1 month ago
SDAIA Supports Saudi Arabia’s Leadership in Shaping Global AI Ethics, Policy, and Research – وكالة الأنباء السعودية
-
Events & Conferences4 months ago
Journey to 1000 models: Scaling Instagram’s recommendation system
-
Jobs & Careers2 months ago
Mumbai-based Perplexity Alternative Has 60k+ Users Without Funding
-
Education2 months ago
VEX Robotics launches AI-powered classroom robotics system
-
Podcasts & Talks2 months ago
Happy 4th of July! 🎆 Made with Veo 3 in Gemini
-
Education2 months ago
Macron says UK and France have duty to tackle illegal migration ‘with humanity, solidarity and firmness’ – UK politics live | Politics
-
Funding & Business2 months ago
Kayak and Expedia race to build AI travel agents that turn social posts into itineraries
-
Podcasts & Talks2 months ago
OpenAI 🤝 @teamganassi