India is currently witnessing a dynamic shift towards eco-tourism to cater to the increasing demands of the experience-driven, sustainably inclined traveller – a movement perfectly exemplified by The Fern Hotels & Resorts’ remarkable growth in Jaipur! Now, with the launch of its fifth hotel in the city, The Fern Habitat, the brand is suitably marrying green luxury with city convenience in one of the pulsating addresses of city, Jagatpura. This growth strengthens the brand’s pledge to sustainable hospitality development, and helps meet the increasing demand for flexible, long-stay accommodations in one of North India’s booming tourist and business destinations.

India’s premier environmentally conscious hotel group, The Fern Hotels & Resorts, has taken a strategic leap in its North Indian expansion with the signing of The Fern Habitat in Jaipur. This announcement underscores the brand’s commitment to strengthening its footprint in Rajasthan, a state known for its rich cultural heritage, booming tourism, and fast-developing urban centers. With this new signing, the group’s portfolio in the state grows to 17 properties—both operational and upcoming—making it a dominant eco-hospitality brand in the region.

This new addition marks the fifth property by the brand in the Pink City and is poised to serve as a cornerstone for modern, sustainable hospitality in Jaipur’s Central Spine, Jagatpura. A dynamic and rapidly expanding urban hub, Jagatpura is increasingly becoming a focal point for real estate, business, and lifestyle development, making it an ideal location for a hotel concept that blends comfort with environmental responsibility.

Sharing his thoughts on the expansion, Mr. Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, remarked, “The signing of The Fern Habitat, Jaipur is in line with our vision of delivering thoughtfully designed experiences in key destinations across India. Jaipur, with its historical charm and expanding economic activity, is a strategic destination in our portfolio. This property reaffirms our commitment to offering sustainable and high-quality hospitality across the country.”

A New Vision for Urban Hospitality: Introducing The Fern Habitat, Jaipur

Breaking away from traditional hotel formats, The Fern Habitat, Jaipur introduces the innovative concept of an “Apart’otel”—a fusion of apartment-style living with premium hotel amenities. This hybrid model caters to the evolving needs of modern travellers, especially those seeking extended stays with the added convenience and luxury of hotel services.

The property will house a total of 175 keys, thoughtfully laid out to accommodate a wide range of guest profiles. The inventory will include a mix of contemporary studio suites, as well as spacious 1 BHK, 2 BHK, and 3 BHK units, along with standard guest rooms. This diverse configuration offers something for everyone—business professionals requiring short-term stays, families on vacation, as well as corporate guests and expatriates seeking long-term residences.

Whether for a few days or a few weeks, the apart’otel model empowers guests to live, work, and relax with greater flexibility, privacy, and space. This remarkable versatility positions The Fern Habitat, Jaipur as a pioneering force in redefining modern hospitality standards throughout Rajasthan’s evolving travel landscape.

Strategic Location: A Gateway to Jaipur’s Modern Landscape

Strategically located at Central Spine in Jagatpura, The Fern Habitat enjoys seamless access to Jaipur International Airport, major business zones, IT parks, and several of the city’s prime tourist attractions. Its location ensures that guests, whether visiting for business or leisure, will be ideally positioned to explore both the city’s modern facilities and its historic charm.

This locale also benefits from rapid urbanization and infrastructural improvements, making it one of Jaipur’s most promising zones for residential, commercial, and hospitality investments. The Fern Habitat, Jaipur redefines hospitality as more than just a place to stay—it stands as a modern lifestyle hub nestled within one of Jaipur’s fastest-evolving and forward-thinking districts.

Elevated Amenities for the Contemporary Guest

The Fern Habitat, Jaipur will deliver a full suite of upscale amenities designed to enhance comfort, productivity, and leisure. These include:

• Multi-cuisine F&B Outlets: On-site dining venues offering both international and regional cuisine to suit varied palates.
• Banquet and Meeting Spaces: Flexible event spaces equipped with modern facilities to host corporate meetings, social gatherings, and celebrations.
• Fitness & Wellness Zones: Facilities focused on health and well-being, including a modern gym and wellness options.
• Concierge Services: Personalized services tailored to cater to every guest’s needs, from travel assistance to customized experiences.
• Eco-Friendly Infrastructure: The hotel will follow The Fern’s signature eco-standards with features such as energy-efficient systems, water conservation practices, and green certification benchmarks.

Sustainability at the Core

The Fern brand is renowned for its unwavering focus on eco-friendly hospitality, and The Fern Habitat, Jaipur will uphold this legacy by integrating environmentally conscious features into both its design and day-to-day operations. From energy-efficient lighting and water-saving fixtures to recycling systems and green building materials, the property aims to reduce its carbon footprint without compromising on luxury or comfort.

This balance of ecology and elegance positions The Fern Habitat as a preferred choice for conscious travellers and organizations that prioritize sustainability in their travel and accommodation choices.

Catering to Diverse Guest Profiles

Modern hospitality demands tailored experiences, as generic, one-size-fits-all models can no longer meet the diverse expectations of today’s travelers. Recognizing this, The Fern Habitat, Jaipur is engineered to cater to a broad demographic:

• Corporate Travellers: Professionals visiting Jaipur for short or extended business trips will find the apart’otel’s offerings both practical and luxurious.
• Families: Spacious accommodations allow families to stay together comfortably, with access to kitchenettes and recreational amenities.
• Tourists and Leisure Seekers: Guests exploring Jaipur’s rich cultural landmarks will enjoy a tranquil retreat in a central location.
• Medical Tourists: With several hospitals nearby, the property serves as a convenient option for patients and families needing extended stays.
• Expatriates and Long-Stay Guests: The apartment-style layout with hotel conveniences offers the perfect solution for long-term visitors.

Reinforcing The Fern’s Commitment to Rajasthan

The Fern Hotels & Resorts has progressively strengthened its footprint across Rajasthan, tapping into the state’s vast opportunities as a rising hub for both domestic travellers and international tourism growth. From heritage cities like Udaipur and Jodhpur to emerging urban centers like Kota and Ajmer, the brand has successfully established itself as a frontrunner in sustainable, modern hospitality.

The introduction of The Fern Habitat, Jaipur reinforces the group’s strategic vision of creating a strong, region-specific portfolio that aligns with contemporary travel trends. Rajasthan, with its blend of tradition and transformation, provides the perfect backdrop for this new-age apart’otel.

Jaipur’s Growing Hospitality Landscape

Jaipur’s tourism and business sectors are witnessing a robust uptick, driven by infrastructural development, rising MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, and increasing inflow of domestic and foreign travellers. The city’s appeal lies not only in its UNESCO-listed heritage but also in its modern amenities, smart city developments, and robust connectivity.

As Jaipur evolves into a smart urban metropolis, hospitality needs are becoming more diverse and sophisticated. The Fern Habitat is well-positioned to meet these needs through its innovative apart’otel model that bridges the gap between luxury hotels and residential stays.

Projected Impact on Local Economy and Hospitality Ecosystem

Beyond enhancing guest experiences, the launch of The Fern Habitat, Jaipur is poised to make a significant contribution to the local economy. The property will generate employment opportunities across a range of sectors—hospitality, F&B, housekeeping, logistics, and more. It also strengthens the supply chain for local businesses and craftsmen by sourcing local materials and services wherever possible.

By championing eco-hospitality and community engagement, The Fern Habitat will serve as a model for future hotel developments not just in Rajasthan but across India.

A New Era of Hospitality in Jaipur

The signing of The Fern Habitat, Jaipur marks more than just another milestone in the brand’s expansion—it signals a transformative shift in how hospitality can be delivered with sustainability, flexibility, and guest-centricity at its core. Centrally positioned in one of Jaipur’s fastest-growing urban districts and thoughtfully crafted for today’s modern traveller, the property sets a new benchmark for elevated stays in the heart of the Pink City.

GREEN LUXURY IN JAIPUR BY THE FERN HOTELS & RESORTS India’s eco-tourism is growing leaps and bounds, and The Fern Hotels & Resorts has contributed to these demands by adding their fifth property in Jaipur. This is a sign of demand increasing for an eco-friendly hotel experience, where modern hospitality services combine with environmentally friendly design for today’s eco-conscience travelers.

Poised to open its doors soon, The Fern Habitat emerges as a symbol of contemporary green hospitality in North India, crafted for today’s discerning travellers who seek immersive, sustainable experiences far beyond conventional accommodations. It is comfort with conscience, flexibility with finesse, and hospitality with a heart.