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AI Promised Faster Coding. This Study Disagrees

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Welcome back to In the Loop, TIME’s new twice-weekly newsletter about the world of AI. We’re publishing installments both as stories on Time.com and as emails.

If you’re reading this in your browser, you can subscribe to have the next one delivered straight to your inbox.

What to Know:
Could coding with AI slow you down?

In just the last couple of years, AI has totally transformed the world of software engineering. Writing your own code (from scratch, at least,) has become quaint. Now, with tools like Cursor and Copilot, human developers can marshal AI to write code for them. The human role is now to understand what to ask the models for the best results, and to iron out the inevitable problems that crop up along the way.

Conventional wisdom states that this has accelerated software engineering significantly. But has it? A new study by METR, published last week, set out to measure the degree to which AI speeds up the work of experienced software developers. The results were very unexpected.

What the study found — METR measured the speed of 16 developers working on complex software projects, both with and without AI assistance. After finishing their tasks, the developers estimated that access to AI had accelerated their work by 20% on average. In fact, the measurements showed that AI had slowed them down by about 20%. The results were roundly met with surprise in the AI community. “I was pretty skeptical that this study was worth running, because I thought that obviously we would see significant speedup,” wrote David Rein, a staffer at METR, in a post on X.

Why did this happen? — The simple technical answer seems to be: while today’s LLMs are good at coding, they’re often not good enough to intuit exactly what a developer wants and answer perfectly in one shot. That means they can require a lot of back and forth, which might take longer than if you just wrote the code yourself. But participants in the study offered several more human hypotheses, too. “LLMs are a big dopamine shortcut button that may one-shot your problem,” wrote Quentin Anthony, one of the 16 coders who participated in the experiment. “Do you keep pressing the button that has a 1% chance of fixing everything? It’s a lot more enjoyable than the grueling alternative.” (It’s also easy to get sucked into scrolling social media while you wait for your LLM to generate an answer, he added.)

What it means for AI — The study’s authors urged readers not to generalize too broadly from the results. For one, the study only measures the impact of LLMs on experienced coders, not new ones, who might benefit more from their help. And developers are still learning how to get the most out of LLMs, which are relatively new tools with strange idiosyncrasies. Other METR research, they noted, shows the duration of software tasks that AI is able to do doubling every seven months—meaning that even if today’s AI is detrimental to one’s productivity, tomorrow’s might not be.

Who to Know:
Jensen Huang, CEO of Nvidia

Huang finds himself in the news today after he proclaimed on CNN that the U.S. government doesn’t “have to worry” about the possibility of the Chinese military using the market-leading AI chips that his company, Nvidia, produces. “They simply can’t rely on it,” he said. “It could be, of course, limited at any time.”

Chipping away — Huang was arguing against policies that have seen the U.S. heavily restrict the export of graphics processing units, or GPUs, to China, in a bid to hamstring Beijing’s military capabilities and AI progress. Nvidia claims that these policies have simply incentivized China to build its own rival chip supply chain, while hurting U.S. companies and by extension the U.S. economy.

Self-serving argument — Huang of course would say that, as CEO of a company that has lost out on billions as a result of being blocked from selling its most advanced chips to the Chinese market. He has been attempting to convince President Donald Trump of his viewpoints in a recent meeting at the White House, Bloomberg reported.

In fact… The Chinese military does use Nvidia chips, according to research by Georgetown’s Center for Security and Emerging Technology, which analyzed 66,000 military purchasing records to come to that conclusion. A large black market has also sprung up to smuggle Nvidia chips into China since the export controls came into place, the New York Times reported last year.

AI in Action

Anthropic’s AI assistant, Claude, is transforming the way the company’s scientists keep up with the thousands of pages of scientific literature published every day in their field.

Instead of reading papers, many Anthropic researchers now simply upload them into Claude and chat with the assistant to distill the main findings. “I’ve changed my habits of how I read papers,” Jan Leike, a senior alignment researcher at Anthropic, told TIME earlier this year. “Where now, usually I just put them into Claude, and ask: can you explain?”

To be clear, Leike adds, sometimes Claude gets important stuff wrong. “But also, if I just skim-read the paper, I’m also gonna get important stuff wrong sometimes,” Leike says. “I think the bigger effect here is, it allows me to read much more papers than I did before.” That, he says, is having a positive impact on his productivity. “A lot of time when you’re reading papers is just about figuring out whether the paper is relevant to what you’re trying to do at all,” he says. “And that part is so fast 1752604110, you can just focus on the papers that actually matter.”

What We’re Reading

Microsoft and OpenAI’s AGI Fight Is Bigger Than a Contract — By Steven Levy in Wired

Steven Levy goes deep on the “AGI” clause in the contract between OpenAI and Microsoft, which could decide the fate of their multi-billion dollar partnership. It’s worth reading to better understand how both sides are thinking about defining AGI. They could do worse than Levy’s own description: “a technology that makes Sauron’s Ring of Power look like a dime-store plastic doodad.”



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Business Coach Ronald Osborne Deploys AI Agents to

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Fort Lauderdale, FL, Sept. 15, 2025 (GLOBE NEWSWIRE) — Ronald Osborne Business Coach announced a comprehensive AI driven playbook that helps small-business owners and startup founders compress time-to-revenue, strengthen internal infrastructure, and lower operating expenses. From the firm’s headquarters at 401 East Las Olas Boulevard, Suite 1400, Fort Lauderdale, FL 33301, the business coach leverages autonomous and semi‑autonomous AI agents for lead generation, onboarding, knowledge management, and client success bringing enterprise-grade capability to Main Street.

Small businesses power the U.S. economy, and the stakes are significant: they employ nearly half the workforce and account for 43.5% of America’s GDP, according to the U.S. Chamber of Commerce. Any edge that speeds growth or trims costs matters to communities across Broward County and the broader Miami Fort Lauderdale West Palm Beach metro. (U.S. Chamber of Commerce)

The approach pairs hands‑on startup coaching with a modular stack of AI agents: a Lead Qualification Agent that scores and routes inbound interest; a RevOps Agent that drafts proposals and nudges follow‑ups; an Ops “Brain” that surfaces SOPs and answers policy questions in real time; and a Customer Care Agent that handles Tier‑0/1 requests before escalating to humans. Each agent integrates with common CRMs, help desks, and marketing automation platforms so teams keep existing workflows while the business coachRonald Osborne, orchestrates measurable outcomes.

External research reinforces the thesis behind this rollout. In a randomized field deployment studied by researchers and later published in The Quarterly Journal of Economics, access to a generative‑AI assistant increased agent productivity by ~14% on average, with the largest gains for less‑experienced workers precisely the profile found in many early‑stage firms. (Oxford Academic)

Revenue impact tracks with sales adoption trends. Salesforce’s multi‑industry studies report that 83% of sales teams using AI grew revenue year over year (vs. 66% without AI), and 92% of service teams say AI reduces their costs clear signals that the right AI agents can both grow the top line and lighten the cost base. (Salesforce)

Adoption is no longer fringe. McKinsey’s latest State of AI finds regular generative‑AI use surged to roughly seven in ten organizations, with marketing, sales, service operations, and IT leading the way exactly where Osborne’s playbooks deploy AI agents first. (McKinsey & Company)

The business coach frames the program in pragmatic terms. Rather than chasing novelty, Ronald Osborne sequences startup coaching sprints around three levers: (1) shorten cycle time from lead to invoice; (2) lift output per employee via agent‑assisted execution; and (3) strip recurring overhead by automating low‑variance tasks. The firm then operationalizes governance human-in-the-loop checkpoints, data retention rules, and brand‑safe templates so owners get speed without losing control.

Early client engagements in South Florida mirror the broader evidence base. Teams report leaner pipelines that move faster, cleaner documentation that anyone can retrieve, and customer requests resolved at lower marginal cost. These results align with OECD findings that generative AI significantly improves workforce efficiency when paired with process adaptation an emphasis that anchors Osborne’s method.

Crucially, the press‑to‑perform design serves both scrappy startups and established small businesses. A founder can launch with one or two agents and scale to a full suite as volume grows. A multi‑location service firm can pilot the Customer Care Agent on after‑hours tickets, then expand to warranty claims and proactive retention sequences. Throughout, the business coach measures lift using familiar metrics time‑to‑first‑response, proposals sent per rep, average handle time, cost per ticket, and booked revenue so leaders see cause, effect, and ROI with board‑ready clarity.

About Ronald Osborne Business Coach

Ronald Osborne Business Coach is a Fort Lauderdale based advisory led by Ronald Osborne, focused on startup coaching, growth operations, and AI‑enabled transformation for small businesses. The firm’s AI agent playbooks translate cutting‑edge research into day‑to‑day execution so founders and operators achieve durable growth with fewer resources.

https://thenewsfront.com/business-coach-ronald-osborne-deploys-ai-agents-to-accelerate-startup-coaching-and-cut-costs-for-small-businesses/

            



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SMEs Predict Accelerated Business Growth with AI Advertising Tools

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Two-thirds of Ireland’s top companies now using AI – Deloitte

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Nearly two-thirds (62%) of Ireland’s top companies have adopted artificial intelligence technologies to support their operations, research by Deloitte and the UCD Michael Smurfit Graduate Business School shows.

Naturally, adoption is advanced fastest fastest in technology-driven sectors with 94% of technology, media and telecommunications (TMT) businesses surveyed saying that they use AI.

The top use cases for AI include employee support and internal productivity (28%), operational efficiency and automation (22%), and sales/marketing and customer engagement (15%).

Separately, operational process improvements (55%) are the leading innovation priority across companies surveyed. A total of 115 indigenous, private limited businesses participating in Deloitte’s Ireland’s Best Managed Companies programme took part in the study.

“Rising costs continue to challenge businesses across the board, but Ireland’s Best Managed Companies are powering through with remarkable resilience, unstoppable ambition, and an unwavering commitment to excellence,” said Brian Murphy, lead partner for the Ireland’s Best Managed Companies Awards Programme.

“Innovation is a key theme; and across every industry, launching new products and services is the top growth strategy for the next five years. These companies are not just talking the talk, they’re walking the walk, with 62% already harnessing the power of AI to enhance productivity.

A third (33%) of firms listed the cost of doing business as a top challenge and a key strategic focus, rising to 41% among family businesses and 51% in the consumer industry.

Talent acquisition and retention remain high on the agenda with 23% of companies naming it as a key challenge, and the leading barrier to growth at 28%.

When asked about their talent retention strategies, 95% of companies surveyed said they were prioritising the improvement of engagement between employees and management.

Additionally, 78% said they were increasing investment in professional development, while 72% are introducing wellbeing programmes, and 66% are increasing staff compensation.

“Talent acquisition and retention remain tough battles, but the Best Managed Companies are winning by putting their people first; focusing on employee engagement and investing heavily in professional development to boost overall performance,” said Murphy.

One in four companies (25%) said they are monitoring policy changes and trading dynamics closely as geopolitical and regulatory challenges remain present.

A strong majority (57%) of companies reported that women make up at least 20% of their C-suite, and 16% have achieved gender balance at the top level, but STEM-focused sectors have had less success in gender balancing their boardrooms.

Developing new products and services emerged as the foremost growth strategy, with nearly two-thirds (65%) of companies indicating it will play a key role in their growth plans over the next five years.

A total of 55% of respondents expect to grow their business through M&A activity, while international expansion and increasing headcount were each cited by 52% of companies. Only 9% of businesses said they would use third-party debt for growth.

Over three quarters (76%) of technology, media and telecommunications companies cited M&A as a key growth strategy, and 71% are allocating resources to international expansion to accelerate growth and capture new market opportunities.

Private equity-backed businesses are also prioritising international growth, with 57% of planning to expand overseas.

Brian Murphy, Lead Partner, for Ireland’s Best Managed Companies Award Programme, Deloitte with Michele McCormack, CEO Mowlam Healthcare Services. (Pic: Jason Clarke)

“This survey of Ireland’s Best Managed Companies sends a clear message: we must champion our homegrown businesses, fuel their growth, and support their scaling journey to become the next wave of great Irish success stories,” Murphy concluded.

This year’s winners of the Ireland’s Best Managed Companies programme will be announced on Thursday, 25 September. For more information about the programme, visit deloitte.ie/bestmanaged

(Pic: Getty Images)



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