Connect with us

AI Insights

‘We’re huge JRPG fans’: Purity Ring on how nostalgia for a gaming era inspired their new single | Games

Published

on


If you were around for the electropop zeitgeist of the early 2010s, chances are that Purity Ring feature prominently on your nostalgia playlist. And if you were a young adult at that time, well, there’s also a high chance that you played Japanese role-playing games as a teenager – whether that was Chrono Trigger on an SNES or Final Fantasy on a PlayStation. Purity Ring’s new single Many Lives is an attempt to recapture the feeling of the RPG that you discovered as a 12-year-old and immediately made into your whole personality. Inspired by games such as Skies of Arcadia, Phantasy Star Online and Secret of Mana, it is poised to tug on the heartstrings of fans of a certain vintage.

This is a bold decision for a band who have previously collaborated with Deftones and covered Eurodance classics, but members Megan James and Corin Roddick have the gaming expertise to pull it off. “We’re huge fans of the JRPG genre,” they say, naming Nier: Automata and Final Fantasy X as major influences on the sonic atmosphere of their latest work. “And we’re both currently playing Metaphor: ReFantazio – it’s an incredible fantasy take on the Persona formula.”

Five years after their last studio album and with more than a decade of remixes under their belt, Purity Ring are now fully independent and working under their own imprint, The Fellowship. Their next album, out in September, is described as “the soundtrack to an imagined RPG… the record tells the story of two hapless characters – embodiments of mj and Corin – on a journey to build a kinder world amid the ruins of a broken one.”

The album didn’t start out as an imagined video game soundtrack, but during production they quickly realised where the idea could lead: “There was a sense of traversing an RPG world, of a journey unfolding that felt deeply tied to the sound,” they say. With this concept identified, Many Lives and its b-side, Part II, were born. “Many Lives is the doorway into this imagined world, and its centre – sort of like the place in the beginning of most JRPG games, where the character begins their story.”

The video for Many Lives, with its cel-shaded graphics, was directed by Mike Sunday.

The story here centres around Purity Ring’s real-life experiences during production, as well as “memories and places of terror and comfort” from the duo’s past. “This album is an extension of the dreaming it takes to make actual change,” they say; it explores how games can offer a journey that leads to creative rebirth.

On first listen, what stands out in Many Lives is the haunting voices of the choir, reminiscent of Kenji Kawai’s iconic Ghost in the Shell soundtrack. This eerie intro is accompanied by a high-tempo breakbeat, culminating in a track that feels like watching classic anime while playing Jet Set Radio. Purity Ring aren’t shy about their love for this era. “The Ghost in the Shell soundtrack is such a striking combination with the visuals … it was very memorable to experience that as a kid.” Having revisited the anime for this project, the duo decided to create their new music in its image, citing it alongside the Japanese cult classic game Nier: Automata as an example of music that makes you feel part of the world.

skip past newsletter promotion

Canadian electropop duo Purity Ring. Photograph: yuniVERSE

Like Kawai’s soundtrack, Many Lives channels the haunting vocals of Bulgarian folk music alongside James’ vocoded lyrics. Purity Ring aren’t afraid to turn to non-traditional instruments for ideas, claiming they aren’t big gearheads and rarely use hardware synths. “The Legend of Zelda series has always been a major inspiration for us,” they say. “Especially the ocarina music from the N64 titles.” You’ll hear echoes of 1998’s Ocarina of Time in the melody threading through both tracks, like a half-remembered song you’ve not heard for some time.

If the nostalgic vocals and retro Casiotone MT-240 sounds aren’t enough to make you long for the golden age of games, the accompanying video’s cel-shaded graphics emphasise the duo’s love for all things RPG. Directed by Mike Sunday, the video is a GameCube daydream, inspired by “a time that felt like game developers were really embracing style over realism”. It’s Shinjuku meets Hyrule, reminiscent of the opening maps of JRPGs, places that are always beautiful and yet rarely revisited. Purity Ring are fondest of the PS2 and GameCube era, but they pay tribute to the PlayStation Portable too; the UI for their imagined RPG would look at home on several of the handheld’s bestsellers.

For me, Many Lives sounds like afternoons spent playing Baten Kaitos (I’m still hoping for a sequel). For Purity Ring, the tracks “evoke a feeling of past, present and future – a nostalgia for something you’ve never experienced, but somehow still remember”. They’re keen to position this forthcoming album as a new chapter for them, capturing the sound of an era – and chasing the feeling of playing a life-changing game for the first time.

Purity Ring will release their self-titled 4th album on 26 September



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

AI Insights

Goldman Sachs Warns An AI Slowdown Can Tank The Stock Market By 20%

Published

on


Artificial intelligence has propelled the stock market to all-time highs, but Goldman Sachs (NYSE:GS) recently warned that once AI spending slows down, the stock market can tank by 20%. A research note from Goldman Sachs Analyst Ryan Hammond cited the danger of hyperscalers inevitably cutting back on AI expenditures, according to Fortune.

“A reversion of long-term growth estimates back to early 2023 levels would imply 15% to 20% downside to the current valuation multiple of the S&P 500,” Hammond reportedly wrote in his research note.

Don’t Miss:

Right now, AI spending is full steam ahead, but Hammond wrote that a few analysts are assuming that a sharp deceleration will take place in Q4 2025 and 2026.

Tech giants haven’t gotten the memo. Meta Platforms (NASDAQ:META) said this week it will spend $600 billion on AI over the next three years. Zuckerberg later posted on Threads that it’s possible the company will invest more than $600 billion during those three years. He even said a “significantly higher number” was likely through the end of the decade.

Microsoft (NASDAQ:MSFT) made another big AI deal this week by securing a five-year, $17.4 billion AI infrastructure deal with Nebius (NASDAQ:NBIS). This type of rapid spending indicates AI growth can continue beyond the current rally.

Trending: ‘Scrolling To UBI’ — Deloitte’s #1 fastest-growing software company allows users to earn money on their phones. You can invest today for just $0.30/share.

Artificial intelligence plays a critical role in the stock market’s performance based on the top companies in major benchmarks like the S&P 500 and Nasdaq. Data from Slickchart shows that top AI beneficiary Nvidia (NASDAQ:NVDA) makes up approximately 7% of the S&P 500.

The top eight publicly traded corporations on the S&P 500 are all heavily invested in artificial intelligence. They are ramping up their AI spending and aim to release products and services that use AI. These eight companies make up more than 36% of the S&P 500.

There are also corporate giants outside of the S&P 500’s top 10 that still invest heavily in artificial intelligence. Oracle (NYSE:ORCL), Palantir (NASDAQ:PLTR), and Cisco (NASDAQ:CSCO) are some of the most notable S&P 500 members in the category.



Source link

Continue Reading

AI Insights

A Sample Grant Proposal on “Artificial Intelligence for Rural Healthcare” – fundsforNGOs

Published

on



A Sample Grant Proposal on “Artificial Intelligence for Rural Healthcare”  fundsforNGOs



Source link

Continue Reading

AI Insights

Robinhood CEO says just like every company became a tech company, every company will become an AI company

Published

on


Earlier advances in software, cloud, and mobile capabilities forced nearly every business—from retail giants to steel manufacturers—to invest in digital transformation or risk obsolescence. Now, it’s AI’s turn.

Companies are pumping billions of dollars into AI investments to keep pace with a rapidly changing technology that’s transforming the way business is done.

Robinhood CEO Vlad Tenev told David Rubenstein this week on Bloomberg Wealth that the race to implement AI in business is a “huge platform shift” comparable to the mobile and cloud transformations in the mid-2000s, but “perhaps bigger.”

“In the same way that every company became a technology company, I think that every company will become an AI company,” he explained. “But that will happen at an even more accelerated rate.”

Tenev, who co-founded the brokerage platform in 2013, pointed out that traders are not just trading to make money, but also because they love it and are “extremely passionate about it.”

“I think there will always be a human element to it,” he added. “I don’t think there’s going to be a future where AI just does all of your thinking, all of your financial planning, all the strategizing for you. It’ll be a helpful assistant to a trader and also to your broader financial life. But I think the humans will ultimately be calling the shots.”

Yet, Tenev anticipates AI will change jobs and advised people to become “AI native” quickly to avoid being left behind during an August episode of the Iced Coffee Hour podcast. He added AI will be able to scale businesses far faster than previous tech booms did. 

“My prediction over the long run is you’ll have more single-person companies,” Tenev said on the podcast. “One individual will be able to use AI as a huge accelerant to starting a business.”

Global businesses are banking on artificial intelligence technologies to move rapidly from the experimental stage to daily operations, though a recent MIT survey found that 95% of pilot programs failed to deliver.

U.S. tech giants are racing ahead, with the so-called hyperscalers planning to spend $400 billion on capital expenditures in the coming year, and most of that is going to AI.

Studies show AI has already permeated a majority of businesses. A recent McKinsey survey found 78% of organizations use AI in at least one business function, up from 72% in early 2024 and 55% in early 2023. Now, companies are looking to continually update cutting-edge technology.

In the finance world, JPMorgan Chase’s Jamie Dimon believes AI will “augment virtually every job,” and described its impact as “extraordinary and possibly as transformational as some of the major technological inventions of the past several hundred years: think the printing press, the steam engine, electricity, computing, and the Internet.”

Fortune Global Forum returns Oct. 26–27, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.



Source link

Continue Reading

Trending