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Luma AI Launches Dream Lab LA for AI Use in Filmmaking

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Dream Lab LA’s Jon Finger (left) and Verena Puhm

Generative AI company Luma AI has announced the launch of its initiative “Dream Lab LA” headquartered in Los Angeles that combines AI technology with expertise in filmmaking.

“Dream Lab LA is designed as a creative engine room where Hollywood veterans, emerging storytellers, studios, and curious minds come together to shape the next era of storytelling — before it arrives,” according to a Luma AI press release.

According to the company, Dream Lab LA will allow filmmakers to collaborate, learn and tell new stories; studios get embedded support to modernize workflows and upskill teams; and “curious daredevils push boundaries and experiment freely.”

“Dream Lab LA is where we build what everyone else is still guessing at,” Amit Jain, CEO and founder of Luma AI, said in a statement. “This is not about chasing trends, this is about defining what’s next.”

Dream Lab LA exists to explore how AI can empower creativity, not replace it, according to Luma AI, offering a space for experimentation, education, and collaboration between studios and creators.

Luma AI also announced the leadership team for Dream Lab LA, naming Verena Puhm as head of the studio. With experience in both traditional and AI-driven storytelling, Puhm has shaped content for global giants such as CNN, BBC, Netflix, Red Bull Media and Leonine Studios. As one of the earliest creatives to embrace AI in filmmaking, she’s led projects recognized by Sundance, Project Odyssey, Curious Refuge and OpenAI’s Sora Selects. In her new role, Puhm will spearhead the studio’s vision for next-generation content and lead a slate of productions.

“I believe the future of storytelling should be shaped by the people who tell stories, not just the people who build the tools,” Puhm said in a statement. “We’re cultivating a community, a creative lab, and a launchpad for what’s next. This isn’t just another platform; it’s a creative studio built from the ground up to blend technological innovation with artistic intention.”

Jon Finger, creative workflow executive, brings more than 15 years of experience at the intersection of emerging technology and content creation. A pioneer in at-home motion capture, 3-D scanning, and virtual production, he has worked across various entertainment sectors with brands such as Paramount Network, The Game Awards, and Comedy Central, and has developed for Netflix. For the past three years, Finger has focused on AI integration in filmmaking, developing workflows that give creators physicalized control over AI-driven productions.

“The focus here is to find the best experiences for passionate creatives,” Finger said in a statement. “The world is changing quickly, and we want to find the best ways for fun, fulfilling human-centric creative expression to not only continue but be amplified, so more creative people can find a new prosperous way forward.”

From its Modify Video, Reframe, and Keyframes to its foundation models Ray2 and Photon, Luma creates instruments explicitly designed for narrative storytelling.

 

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Scotta taps Nextail AI powered technology to support retailer’s growth across stores and online — Retail Technology Innovation Hub

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“We’re committed to growing without compromising our values or customer experience. Partnering with Nextail allows us to proactively address operational bottlenecks and bring more precision and agility to our stock decisions. As we grow, it will be even more important to continue delivering on our brand promise of offering high-quality products at a fair price with an authentic story,” says Carlos Serra, Scotta CEO.

By leveraging Nextail, Scotta aims to boost sell-through and margins, reduce markdowns and stockouts, and improve strategic collaboration across teams through data driven insights and automation.

“Growing brands like Scotta prove that forward thinkers don’t need to wait to operate like larger industry leaders,” says Carlos Miragall, CEO and Co-Founder at Nextail. “By choosing to tackle key inventory challenges early on, they’re setting the foundation for sustainable and efficient growth, and we’re proud to be part of that story.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers’ businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work – resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.  



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Virginia 911 call center implements AI technology to allow dispatchers to focus on emergency calls – KTVB

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Virginia 911 call center implements AI technology to allow dispatchers to focus on emergency calls  KTVB



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In test-obsessed Korea, AI boom arrives in exams, ahead of the technology itself

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