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EU unveils AI code of practice to help businesses comply with bloc’s rules

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LONDON – The European Union on Thursday released a code of practice on general purpose artificial intelligence to help thousands of businesses in the 27-nation bloc using the technology comply with the bloc’s landmark AI rule book.

The EU code is voluntary and complements the EU’s AI Act, a comprehensive set of regulations that was approved last year and is taking effect in phases.

The code focuses on three areas: transparency requirements for providers of AI models that are looking to integrate them into their products; copyright protections; and safety and security of the most advanced AI systems

The AI Act’s rules on general purpose artificial intelligence are set to take force on Aug. 2. The bloc’s AI Office, under its executive Commission, won’t start enforcing them for at least a year.

General purpose AI, exemplified by chatbots like OpenAI’s ChatGPT, can do many different tasks and underpin many of the AI systems that companies are using across the EU.

Under the AI Act, uses of artificial intelligence face different levels of scrutiny depending on the level of risk they pose, with some uses deemed unacceptable banned entirely. Violations could draw fines of up to 35 million euros ($41 million), or 7% of a company’s global revenue.

Some Big Tech companies such as Meta have resisted the regulations, saying they’re unworkable, and U.S. Vice President JD Vance, speaking at a Paris summit in February, criticized “excessive regulation” of AI, warning it could kill “a transformative industry just as it’s taking off.”

More recently, more than 40 European companies, including Airbus, Mercedes-Benz, Philips and French AI startup Mistral, urged the bloc in an open letter to postpone the regulations for two years. They say more time is needed to simplify “unclear, overlapping and increasingly complex EU regulations” that put the continent’s competitiveness in the global AI race at risk.

There was no sign that Brussels was prepared to stop the clock.

“Today’s publication of the final version of the Code of Practice for general-purpose AI marks an important step in making the most advanced AI models available in Europe not only innovative but also safe and transparent,” the commission’s executive vice president for tech sovereignty, security and democracy, Henna Virkkunen, said in a news release.

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



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Scotta taps Nextail AI powered technology to support retailer’s growth across stores and online — Retail Technology Innovation Hub

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“We’re committed to growing without compromising our values or customer experience. Partnering with Nextail allows us to proactively address operational bottlenecks and bring more precision and agility to our stock decisions. As we grow, it will be even more important to continue delivering on our brand promise of offering high-quality products at a fair price with an authentic story,” says Carlos Serra, Scotta CEO.

By leveraging Nextail, Scotta aims to boost sell-through and margins, reduce markdowns and stockouts, and improve strategic collaboration across teams through data driven insights and automation.

“Growing brands like Scotta prove that forward thinkers don’t need to wait to operate like larger industry leaders,” says Carlos Miragall, CEO and Co-Founder at Nextail. “By choosing to tackle key inventory challenges early on, they’re setting the foundation for sustainable and efficient growth, and we’re proud to be part of that story.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers’ businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work – resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.  



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Virginia 911 call center implements AI technology to allow dispatchers to focus on emergency calls – KTVB

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Virginia 911 call center implements AI technology to allow dispatchers to focus on emergency calls  KTVB



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In test-obsessed Korea, AI boom arrives in exams, ahead of the technology itself

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